Teddy Bear Den

What Teddy Bear Den does

Teddy Bear Den is a 501(c)(3) nonprofit organization founded in June 1996 and headquartered at 500 S Main Avenue, Sioux Falls, South Dakota. It operates a single, integrated incentive-and-education program targeted at economically disadvantaged pregnant women — including pregnant teens and pregnant immigrant women — who are least likely to obtain adequate prenatal care. Enrolled women earn points by maintaining healthy behaviors such as attending prenatal appointments and avoiding harmful substances, then redeem those points at the organization's facility for baby items including clothing, diapers, cribs, strollers, and high chairs. Since inception the program has reached more than 31,000 women and currently serves 1,645 active participants.

The organization's value proposition rests on a referral and verification network that, depending on reporting period, includes 285 to 378 healthcare providers, clinics, social service agencies, schools, and treatment centers which refer pregnant women and stamp participant point books to verify adherence to healthy behaviors. Operating with a small staff of 1-10 employees, the organization is led by Executive Director Sandy Lown (29 years of service) and supported by a Board of Directors and a volunteer base. There is no proprietary technology platform — the underlying "system" is a manual, in-person points ledger combined with a partner-stamp verification workflow.

Teddy Bear Den is funded through individual and corporate donations, in-kind contributions, corporate sponsorships, and a calendar of annual fundraising events including the Birdies for Babies golf tournament, the Celebrity Night Out gala and auction, and the Beer Bourbon and Beef event. Major institutional sponsors include regional healthcare systems Avera and Sanford Health and a roster of banks including Citibank, First Premier, MetaBank, Security National Bank, and First National Bank. Services are delivered free of charge to participants, there is no pricing model, and operations remain concentrated in a single Sioux Falls facility with no geographic expansion to date.

Name

Teddy Bear Den

Legal name

Teddy Bear Den

Website

https://teddybearden.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Teddy Bear Den is a Sioux Falls, South Dakota nonprofit founded in 1996 that runs an incentive-based program helping economically disadvantaged pregnant women access prenatal care and earn points to redeem for baby supplies, supported by a network of 285+ local healthcare and social service partners.

Ownership category

akta.pro rank

Product category

Maternal and Infant Health Support Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Infant & Toddler Sleep, Feeding & Diapering Support Programs (EDACAGAJ)

Keywords

• Prenatal care support
• Maternal health services
• Pregnancy incentive programs
• Baby supply assistance
• Community health programs

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Donations and Charitable Contributions: Individual and corporate donations of cash and in-kind items (clothing, diapers, baby supplies, furniture). The organization accepts one-time and recurring donations.
2. Corporate Sponsorships: Financial support from corporate sponsors who help fund the program operations and mission. Sponsors include healthcare systems (Avera, Sanford), financial institutions (Citibank, First Premier, MetaBank, Security National Bank, First National Bank), and local businesses.
3. Fundraising Events: Annual events including Birdies for Babies golf fundraiser, A Night Out gala, Celebrity Night Out auction, and Beer Bourbon and Beef events. Ticket sales and event sponsorships generate revenue.
4. In-Kind Donations: Donations of baby items, clothing, and supplies that are distributed to program participants rather than sold.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Teddy Bear Den delivers a free, incentive-based maternal support program to economically disadvantaged pregnant women in the Sioux Falls community. Enrolled women earn points by attending prenatal care and maintaining healthy behaviors; points are verified by partner healthcare providers and social service agencies, and are redeemed in person at the organization's Sioux Falls headquarters for baby supplies such as diapers, clothing, cribs, strollers, and high chairs. The program also provides health education, referrals to social services, and parenting support to pregnant women, teens, immigrants, and new parents.

Product overview

The Teddy Bear Den is a single, unified incentive and education program for economically disadvantaged pregnant women in Sioux Falls, South Dakota. Founded in 1996, the organization operates one core program that combines prenatal care encouragement with material support—enrolled women earn points by maintaining healthy lifestyles (attending prenatal appointments, avoiding substances) and redeem those points for baby supplies. There are no separate product modules or tiers; the offering is the program itself, including the point-based reward system, partner provider network, and in-person distribution services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 31,000 disadvantaged pregnant women helped since 1996
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Healthcare Providers, Clinics, Social Service Agencies, Schools, Treatment CenterscoreStrategic or Co-development Partner285+ partner organizations collaborate to make referrals, stamp participant point books, and help verify that participants are maintaining a healthy lifestyle during pregnancy. This referral and verification network is essential to the incentive program's integrity.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Catholic Charities USA: Large national social services nonprofit providing pregnancy support, baby supplies, and family services through local affiliates. Comparable donation- and sponsorship-driven nonprofit model with community-based maternal support programs.
• March of Dimes: National nonprofit focused on maternal and infant health, including prenatal care access and healthy pregnancy outcomes. Operates at much larger scale but shares the mission of reducing preventable birth complications among at-risk pregnant women.
• United Way: Large nonprofit that funds and coordinates maternal and family health programs through local chapters. Comparable community-based fundraising model, with corporate sponsorships (including Avera and Citibank) that overlap with TBD's sponsor base.

Direct peers

• Baby2Baby: National nonprofit providing diapers, clothing, and essential baby supplies to low-income families and children in need through a distribution network. Closely comparable in distributing baby supplies to economically disadvantaged mothers as a core program.
• Every Mother Counts: Nonprofit organization dedicated to making pregnancy and childbirth safe for every mother, focused on access to maternal healthcare for underserved populations. Comparable mission with similar at-risk pregnant women target demographic.
• National Healthy Start Association: Coalition of federally funded Healthy Start programs providing community-based maternal and infant health services to high-risk pregnant women. Directly comparable in serving low-income pregnant women through incentive-based and educational program models.
• Nurse-Family Partnership: National nonprofit that sends nurses into the homes of low-income first-time mothers during pregnancy and early childhood. Highly comparable in target population (low-income pregnant women), incentive/support structure, and outcome-based mission.
• Healthy Mothers, Healthy Babies Coalition: Network of state and local organizations supporting maternal and child health through education, referrals, and resource connection. Directly comparable grassroots-to-national model serving disadvantaged pregnant women and families.

Emerging players

• Black Mamas Matter Alliance: National nonprofit advancing Black maternal health through advocacy, research, and community-based programs. Comparable in addressing health disparities for at-risk pregnant women, though focused on a different demographic segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/sharer/sharer.php?u=https%3A%2F%2Fteddybearden.org%2Fevents%2Fbirdies-for-babies%2F
• Facebookfacebook.com/sharer/sharer.php?u=https%3A%2F%2Fteddybearden.org%2Fevents%2Fbirdies-for-babies%2F
• LinkedInlinkedin.com/company/the-teddy-bear-den

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teddy Bear Den