Tacos El Gordo

Tacos El Gordo is a privately held, family-owned restaurant chain headquartered in Chula Vista, California, that serves Tijuana-style tacos and other Mexican dishes to retail consumers.

Company typePrivate
Founded-
HeadquartersChula Vista, United States
Headcount1–10
GTM typeB2C
OfferingServices

Tacos El Gordo firmographics

Firmographics

Name: Tacos El Gordo
Website: https://tacoselgordobc.com
Company type: Private
Headcount range: 1–10 employees
Short description: Tacos El Gordo is a privately held, family-owned restaurant chain headquartered in Chula Vista, California, that serves Tijuana-style tacos and other Mexican dishes to retail consumers.
Ownership category
akta.pro rank

Tacos El Gordo industry classification

Industry

Product category: Mexican Restaurant
NAICS: Limited-Service Restaurants (722513)
SIC: Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
akta.pro primary industry: Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
akta.pro secondary industry: Mexican & Tex-Mex Fast Casual (THAFABAC)

Keywords

Mexican restaurant chain
Tijuana-style tacos
Casual dining
Street-style Mexican food
Family-owned taqueria

Where Tacos El Gordo is headquartered

Location

Headquarters

HQ city: Chula Vista
HQ country: United States
HQ region: North America

Markets served

Tacos El Gordo business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Tacos El Gordo product offering

Product offering

Core offering

Tacos El Gordo operates a family-owned restaurant chain serving Tijuana-style tacos and other traditional Mexican dishes. The business is centered on in-person dining at physical restaurant locations offering street-style Mexican fare to local consumers.

Differentiator

Problem solved

Functional benefit

Products and services

Tijuana-style tacos and Mexican dishes

Companies that use Tacos El Gordo

Customer profile

Ideal customer profiles1 record

Tacos El Gordo technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Tacos El Gordo competitors and assessment

Company assessment

Direct peers

Qdoba Mexican Eats: Mexican fast-casual chain serving tacos, burritos, and bowls through counter-service assembly-line model. Closely comparable to Tacos El Gordo on category, customer experience, and customization-driven menu, though with a wider national footprint.
Taco Bell: Yum! Brands-owned Mexican-inspired QSR chain with thousands of US locations. Directly comparable as a Mexican QSR competitor serving tacos, burritos, and related items through counter-service model, though at vastly greater scale and broader menu.
El Pollo Loco: Fire-grilled chicken-focused Mexican QSR chain headquartered in Irvine, CA, with strong Southern California concentration. Directly comparable as a Mexican QSR competitor operating in overlapping California markets with a similar regional brand identity.
Chipotle Mexican Grill: Public fast-casual chain specializing in customizable tacos, burritos, and bowls made with classic cooking techniques. Closely comparable to Tacos El Gordo on product category (Mexican assembly-style), target customer, and limited-service operating model, though with a national footprint and premium positioning.
Baja Fresh: Fast-casual Mexican chain focused on fresh, fire-grilled Mexican food with strong West Coast presence. Directly comparable to Tacos El Gordo as a Mexican fast-casual competitor emphasizing fresh, grilled preparation over fried/processed QSR formats.
Del Taco: Regional Mexican QSR chain operating hundreds of locations across the western and southern US. Directly comparable as a value-positioned Mexican QSR competing in many of the same Southern California and Las Vegas markets as Tacos El Gordo.
Moe's Southwest Grill: FOCUS Brands-owned Mexican fast-casual chain serving burritos, tacos, and other southwest-style items. Comparable as a Mexican fast-casual counter-service competitor with similar menu architecture (tacos, burritos, bowls) and assembly-line service model.
Rubio's Coastal Grill: Southern California-based fast-casual chain specializing in Baja-style Mexican food, particularly fish tacos. Directly comparable to Tacos El Gordo on Mexican cuisine specialization, regional California base, and fast-casual/taco-focused menu.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Tacos El Gordo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tacos El Gordo leadership team

Management profile

Number of profiles

Tacos El Gordo funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tacos El Gordo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tacos El Gordo

What does Tacos El Gordo do?

When was Tacos El Gordo founded?

Tacos El Gordo was founded in -1. It employs 1 to 10 people.

Where is Tacos El Gordo based?

Tacos El Gordo is headquartered in Chula Vista, United States, in the North America region.

Who are Tacos El Gordo's main competitors?

Direct peers on record are Qdoba Mexican Eats, Taco Bell, El Pollo Loco, Chipotle Mexican Grill, Baja Fresh, Del Taco, Moe's Southwest Grill and Rubio's Coastal Grill.

Does Tacos El Gordo have an API?

No public API is recorded for Tacos El Gordo.

What industry is Tacos El Gordo in?

Tacos El Gordo's product category is Mexican Restaurant. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls), with a secondary code of THAFABAC, Mexican & Tex-Mex Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.