Suissma Ag

What Suissma Ag does

Suissma Digitalisierungs AG, doing business as Suissma AG | BAU, is a Swiss boutique advertising and digital marketing agency specialized in the construction (Bau) industry. Operating primarily from Oberriet (legal HQ), with offices in Zürich and St. Gallen, the company sells integrated marketing and digital recruiting services to small and medium-sized Swiss construction enterprises. Service lines comprise four core offerings — Social Media Management (subscripton packages from CHF 1,000/month Starter to CHF 2,290/month Gold with AI-generated images and quarterly video), Google Ads & SEO, Website Design & Development (multilingual: German, English, Russian with annual hosting/maintenance), and Newsletter/E-Mail Marketing with automation — plus digital recruiting campaigns (Mitarbeitergewinnung) and a newer Digitale Ausbildung (online training) module for construction workers.

The underlying technical stack combines third-party marketing platforms (Google Ads, Facebook/Instagram, LinkedIn, YouTube) with embedded generative-AI tooling used to produce advertising imagery, programmatic SEO content and Google Ads automation for clients. Brand-side technology is referenced as a "Schweizer KI Marketingsoftware" pointed to from suissma.com; the company itself is not described as building a proprietary AI model. GTM is a domestic, sales-led direct motion: consultation requests via the suissma-bau.ch website and paperform, phone/email intake (+41 44 500 24 05), and in-person presence at Swiss construction events such as the IST InfraStrukturTreff (June 2022) and Infra-Tagung (June 2024).

Commercial model mixes recurring subscription revenue (Social Media, Newsletter packages) with project-based fees (website builds on 3-year contracts with auto-renewal hosting) and hourly professional services at CHF 180/hour. Customer evidence is concentrated in named Swiss construction logos including WALO Bertschinger AG (>60 applications/2 roles, 2022-2023), Bau Power Group AG (>240 applications/8 roles), BAMAG Maschinen AG, Hürlimann Bau AG, RID Stromerzeuger GmbH (40 applications in 14 days), with 15+ additional reference logos visible on the company website. The company is privately held and founder-controlled (Raphaela Huber, Managing Director; Amil Karner, Co-Founder), with no institutional investment, subsidiaries or M&A activity disclosed.

Name

Suissma Ag

Legal name

Suissma Digitalisierungs AG

Website

https://suissma-bau.ch

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Suissma AG is a Swiss boutique advertising agency that provides digital recruiting, social media management, SEO, web design and email marketing services exclusively to construction (Bau) industry SMEs in Switzerland, bundling AI-generated content into tiered subscriptions priced CHF 1,000-2,290 per month.

Ownership category

akta.pro rank

Product category

Construction Industry Digital Marketing & Recruiting Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Construction industry marketing
• Digital recruiting services
• Social media management
• Search engine marketing
• Website design development

Headquarters

HQ city

Oberriet

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Social Media Management Packages: Monthly subscription packages for ongoing social media services including content creation, posting, stories, and AI-generated advertising images. Packages range from starter to gold tier with monthly billing.
2. Website Design & Development: One-time project-based fees for website creation, with annual hosting and maintenance costs. Initial contract duration typically 3 years with automatic annual renewal.
3. Professional Services: Hourly consulting and custom development work billed at CHF 180 per hour. Includes additional services not covered in package pricing.
4. Newsletter & Email Marketing: Email marketing services including campaign management, automation workflows, and database access for new customers, suppliers, and business partners in Swiss construction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Suissma AG is a digital advertising and recruiting agency that delivers integrated digital marketing services — including social media management, Google Ads and SEO, multilingual website design, email marketing automation, and digital employee recruitment campaigns — exclusively to companies in the Swiss construction industry. Services are sold as recurring monthly subscription packages and project-based engagements, augmented by AI-powered content and bidding tools.

Product overview

Suissma Ag operates as a specialized advertising and digital marketing agency for the Swiss construction industry (Baubranche). The company offers an integrated suite of marketing services under the Suissma AG | BAU | BAU brand, combining digital recruiting and marketing solutions. Core offerings include Social Media Management (with Starter, Professional, and Gold tiers ranging from CHF 1,000-2,290/month), Google Ads & SEO services, Website Design & Development (including multilingual support), Newsletter & E-Mail Marketing with automation, and Digital Recruiting (Mitarbeitergewinnung) featuring targeted job advertising and video campaigns. The company also provides Digital Training (Digitale Ausbildung) with online courses for construction workers. Services are specifically tailored for construction companies in Switzerland, with demonstrated success in generating applicant volumes (240+ applications, 8 placements) for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Suissma | BAU: The primary operating brand under which the company offers recruiting and marketing services for the Swiss construction industry.

Products and services

• Social Media Management (Social Media Betreuung) Monthly social media management service for Swiss construction companies delivered in three subscription tiers: Starter (CHF 1,000/month — 4 posts, 4 stories, 4 seasonal captions, 4 AI-generated advertising images, member-area access), Professional (CHF 1,290/month — 6 posts, 6 stories, 6 seasonal captions, 6 AI-generated advertising images, monthly social media boost checklist), and Gold (CHF 2,290/month — 8 posts, 8 stories, 8 seasonal captions, 8 AI-generated advertising images, monthly checklists, monthly performance reports, quarterly video shoot, and access to Suissma AI).
• Google Ads & SEO Search engine marketing and search engine optimization service for Swiss construction companies. Includes Google Ads campaign creation, management (with AI-based automation for bidding, targeting, and ad placement), and SEO optimization to improve online visibility for construction-firm clients.
• Website Design & Development (Website Design & Entwicklung) Project-based website design and development service for Swiss construction companies. Creates unique website concepts with modern design, responsive mobile layouts, multilingual support (German, English, Russian) as demonstrated for RID Stromerzeuger GmbH, and annual hosting/maintenance with a typical initial 3-year contract and automatic annual renewal.
• Newsletter & E-Mail Marketing Recurring email marketing and automation service for Swiss construction companies, including newsletter campaign management, automated workflows, and targeted email sequences for customer acquisition and retention, plus access to databases of new customers, suppliers, and business partners in the construction sector.
• Digital Recruiting (Mitarbeitergewinnung) Digital employee recruitment service for Swiss construction companies. Includes job posting websites, targeted social media advertising on Facebook and Instagram, video recruitment campaigns, and online application forms. Documented client outcomes include 40+ applications in 14 days for RID Stromerzeuger and 240+ applications leading to 8 hires for Bau Power Group AG.
• Digital Training for Construction Workers (Digitale Ausbildung) Digital training for construction workers and employees in general, including online courses. Under AGB section 2.9, Suissma AG | BAU provides clients with digital training materials to support online learning for their construction workforce.

Quantifiable outcome

• > 60 applications for 2 positions in 2022-2023
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Adfactum GmbH: Swiss digital agency providing web, SEO, and online marketing services to SMEs. Comparable to Suissma in the Swiss SME digital marketing landscape — a potential alternative vendor for similar clients considering recruitment support or web/SEO bundles.
• Smartago GmbH: Smaller Swiss digital agency focused on web design, e-commerce, and online marketing for SMEs. Comparable to Suissma in the SME digital services tier of the Swiss market, with overlapping offerings in websites and online marketing.

Broad incumbents

• Wirz AG: One of the largest Swiss-owned advertising groups, offering media, digital, and content services. Comparable to Suissma as a Switzerland-based provider of integrated marketing services, but at significantly larger scale and across all verticals.
• Jung von Matt: Large international creative agency founded in Switzerland with strong digital and brand capabilities. Comparable to Suissma as a Swiss-rooted marketing services provider, though much broader in scope, scale, and geography than the construction-vertical focus.
• Metzger GmbH: Swiss integrated agency offering digital marketing, websites, social media, and SEO. Closely comparable to Suissma in the local Swiss agency market and in its service mix (digital + content + web), though without a vertical specialization in construction.
• Hotz Brand Communication AG: Established Swiss brand and digital communication agency. Comparable as a Swiss competitor for B2B digital marketing and brand mandates; competes for some of the same SME client budgets that Suissma targets.
• Stämpfli Kommunikation AG: Long-established Swiss full-service marketing and communications agency with B2B and content capabilities. Comparable to Suissma in the Swiss agency market, but operates as a broad incumbent across industries rather than specializing in construction.
• Equinox AG (Schweiz): Swiss digital marketing and communications agency serving B2B and consumer clients. Comparable to Suissma in providing integrated digital services (web, SEO, content) out of Switzerland, but at broader industry scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SuissmaAg
• LinkedInlinkedin.com/company/suissmaag
• Instagraminstagram.com/suissmaag_bau

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suissma Ag