Husbandry.Pro Inc.

What Husbandry.Pro Inc. does

Husbandry.Pro Inc. is a privately held, US-incorporated software company that operates an all-in-one subscription SaaS platform for tracking exotic animal collections, including reptiles, mammals, inverts, amphibians, birds, fish, and custom animal types. The platform is delivered in two editions: Husbandry.Pro Classic (v2.7), the original reptile-first product, and Husbandry.Pro Next (v3.0), a ground-up rebuild that broadens coverage to all animal classes and adds Flow Codes (QR-triggered activity workflows), column-level encryption, two-factor authentication, 20+ report templates, and a public marketplace. Customers access the product through a web application, native iOS and Android apps with offline-aware sync, and a public OAuth 2.0 REST API v2; the core features include feeding queues, breeding plans, lineage tracking, genetics/morph calculators, health timelines, enclosure and rack management, public sales listings, invoicing, and shipping.

The underlying technology stack is cloud-native and mobile-first, with pre-built species libraries covering 1,842 reptile species, 412 inverts, 287 amphibians, 195 mammals, 124 birds, and 88 fish. Integrations span QuickBooks, Square, PayPal, MorphMarket, Herp.Social, SpyderWeb Connect, Sensorpush, and Google Authenticator. The company aggregates 31,432 registered keepers managing 2.1M+ animals and 61.2M activities across 140 countries, including hobbyists, professional breeders, commercial operations, accredited rescues, and institutions such as zoos, universities, and labs.

Husbandry.Pro monetizes primarily through tiered monthly or annual subscriptions ranging from a free Personal tier (up to 5 animals, ad-supported) to Hobbyist ($4/mo), Collector ($9/mo), Breeder ($18/mo), Commercial Operation ($39/mo), and Institution ($99/mo with AI Assistance, audit logs, and QuickBooks integration). Secondary revenue includes marketplace transaction fees, branded merchandise sales, and limited custom-plugin services for early Institution subscribers. The go-to-market is dual-motion: a product-led growth funnel with a free tier and no credit card required for self-serve individual customers, paired with a consultative, sales-assisted motion for institution-grade accounts. The company is bootstrapped, with 1–10 employees and no disclosed venture capital.

Name

Husbandry.Pro Inc.

Legal name

Husbandry Pro Inc.

Website

https://husbandry.pro

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Husbandry.Pro Inc. provides subscription-based cloud SaaS software for tracking exotic animal collections, including reptiles, mammals, inverts, amphibians, birds, and fish. The platform serves hobbyist keepers, professional breeders, commercial operations, rescues, and institutions across 140 countries.

Ownership category

akta.pro rank

Product category

Animal Husbandry Software

NAICS

Support Activities for Animal Production (11521)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Companion/Specialty Animal Breeding & Genetics Services (non-livestock) (AFAEAJAO)

akta.pro secondary industry

Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support) (HLAMAGAE)

Keywords

• Reptile husbandry software
• Animal breeding software
• Exotic pet tracking
• Animal record management
• Genetics breeding platform

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription SaaS (Core): Tiered monthly and annual subscription plans for individual keepers and operations. Personal tier is free forever (up to 5 animals, ad-supported). Paid tiers range from $4–$99/month with 30-day free trials. Annual billing offers significant discounts (e.g., $32/yr vs $4/mo for Hobbyist). Non-profit and rescue organizations may qualify for full free access.
2. Marketplace & Commerce Fees: Public sales listings, in-app transactions, invoices, deposits, holds, and shipping management tools. Sellers can list animals with pricing, accept deposits, and manage payment plans through the platform.
3. Hardware/Merchandise Sales: Branded merchandise (hats, t-shirts, mugs) sold through the husbandry.pro storefront. Also offers custom embroidered merchandise with minimum order quantities (e.g., 12+ hats).
4. Custom Plugin Building (Institutional): Early subscribers on the Institution tier receive custom plugin building as a limited-time offering, indicating a services-adjacent revenue stream for enterprise accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Husbandry.Pro provides subscription-based, cloud-native husbandry tracking software for keepers of exotic animals including reptiles, mammals, inverts, amphibians, birds, and fish. The platform operates in two editions — Husbandry.Pro Classic (reptile-first) and Husbandry.Pro Next (modern rebuild for every animal type) — covering feeding queues, breeding plans and lineage, genetics and morph calculators, health and weight timelines, Flow Codes QR workflows, public sales listings, invoicing, and reports. Pricing is tiered from a free Personal plan (up to 5 animals) to a $99/month Institution plan for zoos, universities, and labs.

Product overview

Husbandry.Pro Inc. offers an all-in-one husbandry software platform for tracking reptiles, mammals, inverts, amphibians, birds, fish, and custom animal types. The product portfolio consists of two primary editions: Husbandry.Pro Classic (v2.7) — the original reptile-first platform — and Husbandry.Pro Next (v3.0) — the modern rebuild covering all animal types. Both are separately accessible and share the same login. Next is the recommended version featuring Flow Codes (QR workflows), encryption, modern mobile-first dashboard, breeding plans & lineage, 20+ reports, and API/webhook access. The platform is accessible via web (next.husbandry.pro and husbandry.pro), native iOS and Android mobile apps, and a public REST API (v2). A companion Public Marketplace enables buyers and sellers to transact directly. Subscription tiers range from a free Personal plan (up to 5 animals) through Commercial Operation ($39/month, unlimited animals) to Institution ($99/month for organizations needing audit trails, AI insights, QuickBooks integration, and plugin access). Additional offerings include branded merchandise and specialized features like Dymo label printing, genetics calculators, lineage tracking, invoicing, and event management.

Differentiator

Problem solved

Functional benefit

Brands

• Husbandry.Pro Classic: The reptile-first platform for keepers, actively maintained with ongoing updates.
• Husbandry.Pro Next

Products and services

• Husbandry.Pro Next The modern, rebuilt SaaS platform covering reptiles, mammals, inverts, amphibians, birds, fish, and custom animal types. Provides feeding queues, breeding plans and lineage tracking, genetic/morph calculators, health and weight timelines, Flow Codes QR workflows, encrypted database with 2FA, public sales listings, invoicing, 20+ built-in reports, and an OAuth 2.0 API. Accessible via web and native mobile apps.
• Husbandry.Pro Classic The original reptile-first husbandry platform, actively maintained with ongoing minor updates. Supports reptile tracking with feeding queues, breeding plans, genetics/morph calculators, weight and health timelines, enclosures, public sales listings, and reports. Open to new and existing keepers with the same login as Next.
• Husbandry.Pro iOS App Native iOS mobile application for managing animal collections on iPhone and iPad. Supports QR scanning, NFC, biometric login, screen rotation, label printing, and offline-aware sync with the cloud platform.
• Husbandry.Pro Android App Native Android mobile application available via Google Play (v1.1.5 beta). Supports QR scanning, NFC, biometric login, screen rotation, offline-aware sync, and label printing for managing collections on the go.
• Husbandry.Pro Data API v2 Public REST API providing programmatic access to profile data, animal records, animal activities, and browse activities. Uses OAuth 2.0 Authorization Code Grants with profile.read, animal.read, animal.activities.read, and activity.read scopes. Access tokens valid for 1 hour; refresh tokens valid for 90 days.
• Husbandry.Pro Public Marketplace Public marketplace (husbandry.pro/market) connecting third-party breeders and buyers of exotic animals. Includes category browsing, store pages, birthing records, and genetics filtering. Doubles as an acquisition channel for the SaaS platform, attracting both sellers (who become users) and buyers.
• Husbandry.Pro Merchandise Store

Quantifiable outcome

• Flow Codes save 20 minutes per feeding day for multi-rack operations
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature11 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SPARKS: Single Population Analysis and Records Keeping System used by studbook keepers for endangered species management. Comparable to Husbandry.Pro's lineage and breeding-plan features but oriented to conservation breeding programs rather than commercial keepers.
• ZIMS (Zoological Information Management System): Species360's zoo and aquarium management platform used by accredited institutions worldwide. Comparable to Husbandry.Pro's Institution tier in serving zoos and labs with animal records, lineage, and husbandry data — though ZIMS is far more established and institution-focused.
• eVetPractice (Covetrus): Veterinary practice management software owned by Covetrus. Comparable as a horizontal SaaS for animal-care workflows, though targeted at veterinary clinics rather than keepers and breeders.

Direct peers

• MorphMarket: The dominant online marketplace for reptiles, amphibians, and other exotic animals. Directly comparable to Husbandry.Pro because both serve reptile breeders with listings, lineage/genetics data, and store infrastructure — MorphMarket even has a CSV export that integrates with Husbandry.Pro.
• Track My Animals: Animal husbandry and record-keeping software for hobbyist keepers and breeders. Comparable to Husbandry.Pro in targeting small-to-mid-scale exotic animal collectors with breeding and health tracking features.
• ZooEasy: Pedigree and breeding management software for companion animals and exotic species. Comparable to Husbandry.Pro in its focus on breeding plans, lineage tracking, and genetic records across multiple animal types, though it serves a broader species scope.
• Herp.Social: Social/marketplace platform for reptile keepers. Comparable to Husbandry.Pro because it is an integrated target for Husbandry.Pro's 'send-for-sale' integration and competes for the same breeder audience on community and listings.

Emerging players

• Petriage: Telehealth and animal health platform for companion animals. Comparable in addressing digitization of animal health records, though focused on dogs/cats rather than exotics.
• Reptile Manager (various independent apps): Independent reptile-tracking mobile apps serving hobbyist keepers with feeding, shed, and weight logging. Comparable to Husbandry.Pro's Personal/Hobbyist tier but typically narrower in scope and lacking the breeding, genetics, and marketplace depth.

Others

• iNaturalist: Citizen-science platform for recording wildlife observations. Thematically adjacent to Husbandry.Pro as a species-data ecosystem but serves wildlife/hobbyist naturalists rather than captive husbandry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/husbandry-pro-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Husbandry.Pro Inc.