What ZooEasy does

ZooEasy is a cloud-based, browser-delivered pedigree and animal-management SaaS platform used by breeders, breed clubs, stock farmers and pedigree registries to register animals, track multi-generational pedigrees, record health and DNA test results, and run genetic analyses. The core product, "ZooEasy Online," is built around a platform-plus-modules architecture: the base subscription (Single User for individuals, Multi User for organisations with role-based Manager/Breeder/Reader permissions) is supplemented by add-on modules including Web Services (API), Anymal App integration, Club Breeding Regulations (CBR), Waiting List, Breeding Request, Import Raad van Beheer, Mean Kinship, Barcode, Cooperation Between Organisations, I&R (Identification & Registration) and Finance. Its distinguishing technical layer is a set of quantitative-genetics calculations (inbreeding coefficient, AVK, kinship percentage and DNA-level inbreeding) developed with Dr. P. Bijma of Wageningen University & Research.

ZooEasy operates on a self-serve subscription model with a free 30-day trial, annual or multi-year billing, and quote-based onboarding for organisations. Go-to-market is hybrid: product-led growth for individual breeders and hobbyists via the website (zooeasy.com / zooeasyonline.com), and a sales-assisted motion for clubs and registries that request personalised registration and quotes. Marketing leans on content/SEO (90+ indexed support pages, blog articles on topics such as Mean Kinship), newsletters, and customer testimonials. Selected customers include Dutch Rottweiler Club, Dutch Schapendoes Association (operator of the Doesdata international studbook), Dutch West Highland White Terrier Club, Golden Retriever Club Nederland, plus individual breeders across pigs, rabbits, goats and other species; the platform claims over 6 million animals registered worldwide.

Founded in 1993 by Erik Reudink, ZooEasy is privately held with no disclosed institutional investors and operates under the legal entity Dr. Van Haeringen Laboratorium B.V. from its head office in Wageningen, Netherlands. As of 1 May 2025 the company joined VHLGenetics and CombiBreed, integrating animal-genetics services and a complementary breeding-management platform into the group. The company has 1–10 employees, maintains ISO 27001-aligned information security controls, operates GDPR-compliant processing within the EEA, and has no disclosed funding, no parent company, and no subsidiaries.

Name

ZooEasy

Legal name

Dr. Van Haeringen Laboratorium B.V.

Website

https://zooeasy.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

ZooEasy is a Netherlands-based SaaS platform, founded in 1993, that provides cloud-based pedigree and animal-management software to breeders, breed clubs, stock farmers and pedigree registries worldwide, with genetic-analysis modules and integrations co-developed with Wageningen University.

Ownership category

akta.pro rank

Product category

Animal Pedigree and Breeding Management Software

NAICS

Animal Production and Aquaculture (112)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Breed Registry, Pedigree & Performance Recording Services (AFAEAJAD)

akta.pro secondary industries

Stud Services & Managed Mating Programs (AFAEAJAG), Companion/Specialty Animal Breeding & Genetics Services (non-livestock) (AFAEAJAO), Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ), Reproduction, Breeding & Theriogenology (Large Animal/Equine) (HLAMABAG)

Keywords

• Animal pedigree software
• Breeding management platform
• Pedigree registry system
• Genetic breeding analysis
• Breed club management

Headquarters

HQ city

Zuidlaren

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Software License: ZooEasy generates revenue through annual and multi-year subscription plans. Pricing is tiered based on the number of user accounts (Single User vs Multi User) and additional modules. Users can upgrade account quantities at any time. The platform offers a free 30-day trial before conversion to paid subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ZooEasy provides cloud-based pedigree and animal management software (ZooEasy Online) for professional and hobby animal breeders, breed clubs, and pedigree registries. The platform tracks pedigrees across multiple generations, manages breeding pairs and health records, and calculates genetic metrics including inbreeding coefficients, kinship percentages, and mean kinship values to support responsible breeding decisions across all animal species.

Product overview

ZooEasy is a cloud-based pedigree and animal management software platform designed for responsible breeders, breed clubs, and pedigree registries. The core product is ZooEasy Online, a comprehensive database system for registering animals, tracking pedigrees, managing breeding pairs, and recording health and competition data. ZooEasy operates on a platform-plus-modules architecture, with the core software available at various subscription tiers and optional add-on modules including Web Services (API access), Anymal App Integration, Club Breeding Regulations (CBR), Waiting List, Breeding Request, Import Raad van Beheer, Mean Kinship, Barcode, Cooperation Between Organisations, I&R (Identification and Registration), and Finance modules. The company, founded in 1993 and headquartered in the Netherlands, serves over 6 million registered animals across clubs, breeders, and pedigree registers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• ZooEasy Online Core cloud-based pedigree and animal management SaaS platform serving breeders, clubs, and pedigree registries. Allows users to register animals, track pedigrees, manage breeding pairs, record health data and test results, and generate reports. Delivered entirely via web browser with no installation required.
• Web Services Module API module enabling external websites to request and retrieve data from ZooEasy via web services for building third-party integrations with pedigree and animal data.
• Anymal App Integration Module Integration module connecting the Anymal animal tracking app with ZooEasy, allowing seamless data synchronization between the mobile app and the ZooEasy database for field data collection and animal identification.
• Club Breeding Regulations (CBR) Module Module for breed clubs to manage and enforce their breeding regulations, including litter checks and breeding approval workflows. Helps clubs standardize breeding practices across members.
• Waiting List Module Module for managing waiting lists for litters or planned breedings, helping organizations and breeders track prospective owners and animal availability.
• Breeding Request Module Module enabling breeders to receive, manage, and respond to breeding requests through the ZooEasy platform.
• Import Raad van Beheer Module Module for importing pedigree and animal data files from the Dutch Raad van Beheer (Dutch Kennel Club) registry system into ZooEasy.
• Mean Kinship Module Module calculating mean kinship values to help breeders and population managers assess genetic diversity and make informed breeding decisions to minimize inbreeding and maintain healthy populations.
• Barcode Module Module for managing and scanning barcodes associated with animals for identification, tracking, and streamlined data entry purposes.
• Cooperation Between Organisations Module Module enabling multiple organizations and clubs to collaborate using a single shared database, facilitating international studbooks and multi-club databases across borders.
• I&R (Identification and Registration) Module Module connecting ZooEasy with official Identification and Registration (I&R) systems for animal identification and regulatory compliance with government livestock tracking requirements.
• Finance Module Financial management module for tracking finances, creating budgets, and generating graphical financial overviews within ZooEasy for breeding operations.

Quantifiable outcome

• Over 6 million animals registered in the platform
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and infrastructure.

• VHLGeneticscoreStrategic or Co-development PartnerZooEasy joined VHLGenetics and CombiBreed from 1 May 2025, indicating a significant strategic integration. VHLGenetics is also a sub-processor for support and development services. CombiBreed is their breeding management platform. This partnership combines animal genetics expertise with software capabilities.
• Microsoft (Azure)infrastructureTechnology or IntegrationPrimary sub-processor for server hosting and management infrastructure.
• BeyonderinfrastructureTechnology or IntegrationSub-processor for server hosting and management, as well as support and development services.
• CJ2infrastructureTechnology or IntegrationSub-processor for server hosting and management.
• CM PaymentsinfrastructureChannel Partner/ Reseller/ DistributorPayment service provider handling subscription payments and transaction processing for ZooEasy customers.
• Wageningen University & ResearchcoreStrategic or Co-development PartnerAcademic partner providing scientific methodology for inbreeding calculations. Dr. P. Bijma from the Department of Animal Breeding and Genetics contributed the calculation methodology for inbreeding coefficients, kinship percentages, and AVK incorporated into ZooEasy's software.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Breedmate: Pedigree and breeding management software for dog, cat and horse breeders, providing multi-generational pedigree tracking and breeding pair analysis similar to ZooEasy's core offering.
• CombiBreed: Breeding management platform for livestock and companion animals, with comparable pedigree, inbreeding and breeding value tools. Recently combined with ZooEasy under VHLGenetics, formerly a direct competitor.
• PedigreeOnline: Online pedigree database and breeder community platform offering multi-generational family trees and breeder search tools, overlapping with ZooEasy's pedigree and breeder-discovery functionality.
• Equisoft (Equine breeding software): Equine breeding and pedigree management software widely used by horse breed registries. Direct overlap with ZooEasy's horse-breeding use cases and similar registry-oriented customer base.
• Breedera: Mobile-first pedigree and breeding management app for dog breeders, offering inbreeding coefficients, health records and litter planning. Targets the same individual hobbyist and small breeder segment as ZooEasy's lower tier.

Regional players

• AgriWebb: Livestock farm management platform with breeding and individual animal record tracking. Comparable to ZooEasy's stock-farmer and multi-species use cases, though primarily focused on Australian/UK cattle and sheep operations rather than companion-animal breeders.

Broad incumbents

• Raad van Beheer (Dutch Kennel Club): Dutch national kennel club operating the official Dutch pedigree registry and I&R systems. ZooEasy already integrates with it via the Import Raad van Beheer module, making it both an upstream data source and an adjacent pedigree/registry competitor.
• The Kennel Club (UK) registration systems: UK national kennel club operating its own pedigree registration and breeder management systems. Comparable function to ZooEasy for its breed-club and registry customers, but vertically integrated with a single governing body.

Emerging players

• Webpedigrees (Working Dog): Online pedigree database and breeding resource focused on working dog breeds. Competes for hobbyist breeder attention and advertises pedigree tools, but with less comprehensive breeding analytics than ZooEasy.
• Pedigree Database (Alldobermann / community databases): Free community-driven pedigree databases for multiple breeds. Provides pedigree lookup and basic breeder tools, competing at the low end with ZooEasy's hobbyist subscription tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zooeasy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZooEasy