The ChariTree Foundation

What The ChariTree Foundation does

The ChariTree Foundation is a 100% volunteer-run, registered Canadian charity (#850442328RR0001) headquartered in Greater Vancouver, British Columbia, that delivers nature-based climate and biodiversity education programs for children and youth. Founded on Earth Day 2006 by Andrea Koehle Jones after two children planted a Sitka mountain-ash on Bowen Island, the organization now holds United Nations Climate Observer status and has reached over 120,000 children across Canada and eight international countries (Ethiopia, Kenya, Malawi, Mongolia, Nepal, South Africa, Tanzania, Zambia). Core programs include the 'A Tree for Every Child' tree-planting initiative, Outdoor Learning, Beach Cleanups, and structured grant programs — a $5,000 Outdoor Classroom Grant for Canadian schools and camps and a $1,000 Camp Tree Planting and Biodiversity Education Grant for Canadian Camping Association member camps. The foundation maintains no proprietary technology platforms and operates with a 4.2% overhead rate and 0% of donations spent on fundraising.

The organization's revenue model rests on two streams: individual and organizational donations accepted via its website and the CanadaHelps platform, and 100% of author royalties from Andrea Koehle Jones's children's books — 'The Wish Trees' (2021) and 'Don't Let Ned Plant a Tree THERE!' (June 2026), published by DC Canada Education Publishing. Programs are delivered through partnerships rather than direct staff deployment, with core collaborators including the Canadian Camping Association, UNICEF (Leading Minds Fellowship on Climate Education), Compact Resource Foundation (Malawi, announced April 2026 with a $20,000 grant), The FirstLine Foundation, and Nature Canada's Women for Nature initiative. The marketing motion is community-led and earned-media-driven — word-of-mouth, organic social on TikTok, Instagram, and Blue Sky, and coverage in CBC and EcoParent Magazine — with no paid acquisition and no active donor solicitation. The foundation's value proposition is differentiated by an unusually low overhead rate, a focus on hope-based rather than doom-based climate framing, and direct UN participation through SB60 policy submissions on children and climate change.

Name

The ChariTree Foundation

Legal name

The ChariTree Foundation

Website

https://charitree-foundation.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

The ChariTree Foundation is a 100% volunteer-run Canadian charity that delivers nature-based climate and biodiversity education programs — including tree planting, outdoor classrooms, and beach cleanups — to children and youth across Canada and eight international countries, operating with a 4.2% overhead and UN Climate Observer status.

Ownership category

akta.pro rank

Product category

Environmental Education Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Environmental & Climate Grantmaking Foundations (BPAGAKAM)

akta.pro secondary industries

Community Foundations (BPAGAKAB), Environmental Conservation & Sustainability Volunteering (EDAIAGAB), Academic Enrichment Camps (General Studies) (EDAMALAB)

Keywords

• Environmental education programs
• Climate education charity
• Tree planting grants
• Outdoor classroom grants
• Children nature programs

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The ChariTree Foundation is a registered Canadian charity (#850442328RR0001) that relies entirely on individual and organizational donations. It does not receive ongoing government funding. 100% of donations go directly to environmental education programs for children.
2. Children's Book Sales: Author Andrea Koehle Jones publishes children's books including The Wish Trees (2021) and Don't Let Ned Plant a Tree THERE! (June 2026). 100% of book profits are donated to children's environmental education and tree-planting initiatives, including The ChariTree Foundation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The ChariTree Foundation is a 100% volunteer-run Canadian charity that funds and delivers nature-based climate and biodiversity education programs for children and youth. It provides Outdoor Classroom Grants ($5,000) and Camp Tree Planting & Biodiversity Education Grants ($1,000) to Canadian schools and camps, supports international environmental education projects in Africa and Asia, and publishes children's books whose profits are donated back to its programs.

Product overview

The ChariTree Foundation offers environmental education programs for children and youth, centered on tree planting, outdoor learning, and nature connection. Core offerings include the 'A Tree for Every Child' tree planting program, outdoor learning initiatives, and international environmental education projects in Africa. The organization also provides grant programs including $5,000 Outdoor Classroom Grants for schools and camps, and $1,000 Camp Tree Planting & Biodiversity Education Grants for Canadian Camping Association camps. Educational products include two children's books: 'The Wish Trees' (2021) and 'Don't Let Ned Plant a Tree THERE!' (2026), as well as the original song 'Lost Again Beneath the Trees'. All programs aim to build environmental literacy, resilience, and leadership skills in children while fostering hope and stewardship for the planet.

Differentiator

Problem solved

Functional benefit

Products and services

• A Tree for Every Child Program Environmental education initiative providing children with native tree seedlings to plant at home, school, or camp, connecting them with nature and enabling positive environmental contribution.
• Outdoor Learning Program Nature-based learning experiences connecting children with outdoor environments to support physical and mental health, critical thinking, creativity, and environmental stewardship.
• Outdoor Classroom Grant Program $5,000 grants for Canadian schools, summer camps, and registered charities to build outdoor classrooms or children's learning gardens.
• Camp Tree Planting & Biodiversity Education Grant $1,000 grants for Canadian Camping Association camps to purchase fruit trees, native trees, and seedlings, and to engage environmental education experts, as part of the 'A Tree for Every Child' initiative.
• Beach Cleanup Program Hands-on environmental education activity encouraging children to spend time outdoors, reduce stress through physical activity, develop appreciation for nature and marine life, and foster responsibility for the planet.
• International Environmental Education Projects Environmental education programs for children and youth in Ethiopia, Malawi, Zambia, Kenya, Nepal, and other countries, including tree planting projects and outdoor learning initiatives.
• The Wish Trees: How Planting Trees Can Help Make the World a Better Place Children's picture book introducing young readers to children around the world who plant Wish Trees and make hopeful wishes for the planet. Illustrated by Alicia Padrón. 100% of book profits are donated to The ChariTree Foundation.
• Don't Let Ned Plant a Tree THERE! Humorous and interactive picture book about a puppy with big tree-planting dreams who plants trees in all the wrong places. Features hidden seedlings, tree-planting tips, and themes of teamwork and environmental stewardship. Illustrated by Erin Mercer. 100% of author profits donated to children's environmental education.
• Lost Again Beneath the Trees Cinematic indie-folk song inspired by trees, exploring themes of connection, loss, and our relationship with the natural world. Written by Andrea Koehle Jones and performed by Shannon Robinson.

Quantifiable outcome

• Over 120,000 children planted trees through ChariTree-supported programs
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Compact Resource FoundationcoreStrategic or Co-development Partner · 24 April 2026Partnership to deliver hands-on environmental education and tree-planting program in Malawi. The $20,000 donation funds fruit-bearing trees (mango, lychee) for reforestation and food security, and solar-powered water systems. CRF works on installing clean drinking water systems and supporting small-scale irrigation operations.
• UNFCCC (UN Climate Observer)coreOthers · 1 November 2021The ChariTree Foundation holds United Nations Climate Observer organization status. Andrea Koehle Jones attended COP26 in Glasgow as a UN climate observer. Foundation submitted input to SB60 Expert Dialogue on Children and Climate Change.
• The FirstLine FoundationcoreStrategic or Co-development PartnerThe FirstLine Foundation collaborates with The ChariTree Foundation on climate education and conservation initiatives. They support groundbreaking climate education and conservation initiatives, climate change solutions, and provide humanitarian support. The FirstLine Foundation is a private, independent Canadian foundation with global reach.
• EthicalHostminorOthersEthicalHost provides Canadian-based web hosting services for The ChariTree Foundation website. They are dedicated to providing professional, low cost, ethical, and green web hosting services.
• Canadian Camping Association (CCA)coreStrategic or Co-development PartnerCCA member camps receive grants for tree planting and biodiversity education. Over 100,000 children have planted trees through this partnership. Camps receive $1,000 grants to purchase tree seedlings and bring in environmental education experts.
• UNICEF Office of Strategy and Evidence - InnocenticoreStrategic or Co-development PartnerAndrea Koehle Jones serves as advisor to the UNICEF Leading Minds Fellowship on Climate Education. Foundation participates in UNICEF Innocenti meetings on climate education and AI safety for children. UNICEF selected 12 young leaders as Climate Education Fellows (May 2026 - October 2027).
• Nature Canada - Women for Nature InitiativeminorOthersAndrea Koehle Jones serves as a mentor with Nature Canada's Women for Nature initiative, connecting female environmental advocates and leaders.
• DC Canada Education PublishingminorOthersPublisher for Andrea Koehle Jones's children's books including The Wish Trees and Don't Let Ned Plant a Tree THERE! (June 2026).

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• One Tree Planted: Nonprofit focused on global reforestation through donations and corporate partnerships. Directly comparable as a tree-planting charity with international scope, though its model is primarily donor-funded reforestation rather than youth environmental education.
• Trees for the Future: US-based nonprofit running tree-planting and training programs in Sub-Saharan Africa, Asia, and Latin America. Directly comparable in mission (tree planting + education) and beneficiary type (farming communities and youth), though it operates paid-staff model and larger grant scale.
• Project Learning Tree Canada: Canadian environmental education program for youth offering curriculum, training, and grants for schools. Directly comparable as a Canadian-focused youth environmental education organization with teacher/school grant offerings in similar range to ChariTree's $5K Outdoor Classroom Grant.
• Children & Nature Network: US nonprofit dedicated to connecting children with nature through research, policy, and program support. Comparable in outdoor-learning and nature-connection mission for children, though operates primarily as a network/advocacy organization rather than a direct grantmaker.
• Plant-for-the-Planet: Youth-led global movement (founded by a German teenager) focused on tree planting and climate education for children. Highly comparable target audience (children/youth), tree-planting mission, and global advocacy presence.

Broad incumbents

• World Wildlife Fund Canada: Major international conservation NGO with Canadian operations and youth education programs (e.g., CN Tower Climb for Nature). Comparable in combining environmental mission with youth engagement and educational programming in Canada, though at substantially larger scale.
• Earthday.org: Largest global Earth Day organizer with education, advocacy, and campaign programs including the Canopy Project tree-planting initiative. Comparable in environmental education focus and global mobilization, but operates at much larger scale with paid infrastructure.
• Evergreen (Evergreen Canada): Larger Canadian national charity focused on urban nature, school ground greening, and climate action. Comparable mission (greening school grounds, outdoor learning, children's nature connection) but operates with paid staff and significantly larger budget.
• Jane Goodall Institute: Global environmental and youth education organization with Roots & Shoots youth program. Comparable in combining children's environmental education with global conservation reach and UN-level advocacy, though operates at significantly larger scale and with paid staff.
• The Nature Conservancy (Canada): Major international conservation organization with Canadian operations. Comparable on environmental stewardship mission but operates primarily on land conservation rather than youth-focused environmental education and grantmaking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/andreakj_outdoors
• TikToktiktok.com/@akjones_writes
• LinkedInlinkedin.com/company/the-charitree-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The ChariTree Foundation