Stöckl Parkett

What Stöckl Parkett does

Stöckl Parkett (legal: Stöckl Gesellschaft m.b.H.) is an Austrian, family-owned manufacturer of engineered and solid hardwood parquet flooring, founded in 1977 and headquartered in Kematen an der Ybbs, Lower Austria, where all production takes place. The portfolio spans four product families — B:hard, Epico, Actus, and Kreativ/Elements — across wood species (oak, smoked oak, thermally treated oak, American walnut, Canadian maple, beech, ash), surface treatments (lacquer, oil, Pure), colours (Colourline palette: Bernstein, Basalt, Calcit, Diamant, Earth, Havanna, Saphir, Tobacco), and laying patterns (English bond, 90° herringbone, parallel, wild bond). The differentiating technology layer is WoodTec, a powder-mix fusion between a thin wood face and a Compositek wood-fiber core, which yields a surface approximately 3× harder than conventional solid oak while using roughly 10× less raw wood; on top of this, B:hard H:eat smart integrates a full-carbon low-temperature radiant heating system into the floor, certified by IGEF for electromagnetic compatibility and marketed at up to 30–50% energy savings versus conventional heating.

The company employs 140+ specialists and runs an Austrian two-showroom direct channel (Kematen an der Ybbs, Vienna) plus a 20+ person regional field-sales organisation covering Austria, Germany, Switzerland, France, Benelux, Iberia, Italy, South Tyrol, Slovenia, Croatia, Scandinavia, China, and South America. Distribution is dual: direct via showrooms and field sales to homeowners, architects, and project/commercial customers, and indirect via an international dealer-and-retailer network. Pricing is quote-based and not publicly disclosed. Reference projects span cultural and hospitality venues including Musiktheater Linz (Actus Emocion 4.0 HDF), Kunsthistorisches Museum Wien (solid thermally treated oak), Sonnentor Gasthof, and Stadthotel Gürtler, alongside named residences such as Arua Villa.

Revenue derives principally from sale of parquet/engineered flooring, supplemented by the bundled B:hard H:eat smart heating–flooring system and professional consultation services delivered through specialist advisors in showrooms and on customer sites. The company is independently owned by the Stöckl family, with Nikolaus Stöckl as Geschäftsleitung and Mateo Stöckl as Prokura; no external investors, parent company, or subsidiaries are disclosed. The operating model is backed by an unusually deep certification stack for the category — PEFC, EU Ecolabel (ECO 035, valid through 2027) for Actus/B:hard/Epico, ISO 14001, ISO 38200, Eco-Institut, CE marking, fire-safety classifications (Cfl-s1/Dfl-s1), and IGEF — and is supported by a multilingual (DE/EN/ES) e-commerce catalogue with an interactive room planner (stoeckl-parkett.esignserver2.com).

Name

Stöckl Parkett

Legal name

Stöckl Gesellschaft m.b.H.

Website

https://stoeckl.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Stöckl Parkett is a family-owned Austrian manufacturer of engineered and solid hardwood parquet flooring, including the proprietary B:hard line and the integrated B:hard H:eat smart carbon underfloor heating system, serving homeowners, architects, dealers, and commercial projects across Europe, China, and South America.

Ownership category

akta.pro rank

Product category

Wood Flooring Manufacturing

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Veneer, Plywood, and Engineered Wood Product Manufacturing (32121)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Wood Flooring & Wood Veneer Products (IMADADAI)

akta.pro secondary industry

Engineered Wood Flooring Substrates & Panels (IMAMACAL)

Keywords

• Engineered parquet flooring
• Wood floor manufacturing
• Hardwood floor products
• Floor heating systems
• Sustainable wood flooring

Headquarters

HQ city

Waidhofen An Der Ybbs

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Parquet and Engineered Wood Flooring Sales: Stöckl Parkett generates revenue primarily through the manufacture and sale of parquet and engineered wood flooring products. The product range spans multiple lines (B:hard, Epico, Actus, Elements, Kreativ) across various wood species (oak, smoked oak, thermally treated oak, American walnut, Canadian maple, beech), surface treatments (lacquer, oil, pure), colors (amber, basalt, calcite, diamond, earth, havanna, sapphire, tobacco), formats, and laying patterns (herringbone, brick pattern, parallel, wild bond). Sales are conducted through showrooms, dealer networks, and field sales representatives across Austria, Germany, Switzerland, and international markets.
2. B:hard H:eat Smart Integrated Floor-Heating System: The company also sells the B:hard H:eat smart product, which combines the company's engineered wood flooring with an integrated carbon underfloor heating system. This represents a bundled product offering that pairs the flooring with a complementary heating solution. The system is marketed for both new construction and renovation projects and can serve as a primary or supplementary heating source.
3. Professional Consultation and Advisory Services: The company provides professional and personalized consultation through specialist advisors, including expert advice, product selection assistance, and potentially installation services in connection with their products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Stöckl Parkett manufactures and supplies engineered wood parquet flooring and related wooden floor products from its production facility in Kematen an der Ybbs, Lower Austria. The portfolio spans four product families (B:hard, EPICO, Actus, Elements/Kreativ) with multiple wood species, surface treatments, colors, formats, and laying patterns, and includes the proprietary B:hard H:eat smart system that integrates full-carbon low-temperature radiant underfloor heating with reinforced wood flooring.

Product overview

Stöckl Parkett is an Austrian hardwood flooring manufacturer offering a diversified portfolio of natural wood floor products organized into four main product families: B:hard (reinforced Pow(d)er Wood with WoodTec technology, 3x harder than conventional solid wood), EPICO (large-format country house style planks), Actus (traditional parquet strips for herringbone and pattern installations), and Kreativ (custom pattern strips). Elements provides parallel-lay options, while Colourline offers color treatment across all product families. The B:hard H:eat smart system combines reinforced wood flooring with full carbon radiant heating. The company produces exclusively in Lower Austria using wood from sustainably managed forests, offering species including Oak, Ash, Beech, Canadian Maple, American Walnut, and Smoked Oak, with surface finishes in lacquer (Mattlack Forte), oil, and Pure treatments.

Differentiator

Problem solved

Functional benefit

Brands

• B:hard: Pow(d)er Wood product line featuring reinforced wood surface technology, 3x harder than conventional solid wood planks. Includes B:hard H:eat smart sub-line with integrated floor heating system.
• Epico
• Actus
• Kreativ
• Elements

Products and services

• B:hard B:hard is a reinforced solid wood flooring product featuring proprietary WoodTec technology that makes the surface 3x harder than conventional solid wood planks. It uses a powder-mixture layer fused with a Compositek wood fiber core, providing high abrasion and impact resistance. Suitable for residential, office, and commercial spaces with high foot traffic.
• B:hard H:eat smart B:hard H:eat smart integrates a full carbon low-temperature radiant floor heating system with reinforced B:hard wood flooring. The carbon technology distributes heat efficiently through a large radiant surface with a reflection plane, achieving up to 50% energy savings compared to conventional heating. IGEF-certified for electromagnetic compatibility. Suitable as primary or supplementary heating for new builds and renovations.
• EPICO EPICO is a large-format country-house style parquet flooring line. Available in mixed widths (2400x240 mm, 2100x190 mm, 1400x140 mm), with an EPICO modern variant for herringbone installation in 690x140 mm format. Offers extensive color and variation options including Colourline treatments.
• Actus Actus is a traditional parquet strip product line featuring small and fine strips optimized for various laying patterns including herringbone. Available in formats 1000x90 mm, 630x90 mm, and 500x70 mm, with thickness variants Actus 3.0, 4.0, and 6.0. Two-layer engineered parquet (ACTUS family) carries Cfl-s1 fire certification.
• Elements Elements is the company's parallel laying pattern parquet collection designed for straight-line installation patterns. Available with Colourline color treatment options across multiple wood species.
• Kreativ Kreativ consists of creative parquet strips enabling custom installation patterns in 720x240 mm and 480x240 mm formats. Allows both classic and modern laying patterns and is supported by a Kreativ planner tool for design customization.
• Colourline Colourline is a color treatment line applied through powder mixture technology during manufacturing, available across multiple product families (B:hard, EPICO, Actus, Elements). Offers colored finishes including Bernstein (Amber), Basalt, Calcit, Diamant, Earth, Havanna, Saphir, and Tobacco.

Quantifiable outcome

• 3x harder surface than conventional solid wood planks (B:hard WoodTec technology)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Välinge Innovation ABcoreTechnology or IntegrationStöckl Parkett licenses the 5G click-system from Välinge Innovation AB for use in its B:hard flooring products. The 5G click-system is a proprietary floor panel locking technology that enables fast, secure, and tool-free installation. The license agreement enables Stöckl to use this industry-standard installation technology in its products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boen: Norwegian hardwood flooring manufacturer offering engineered parquet across multiple species and formats. Comparable on engineered wood product range, European dealer network, and project-business customer base.
• Weitzer Parkett: Austrian parquet manufacturer founded in 1831, producing engineered and solid wood flooring for residential and commercial projects. Closely comparable on product category, geography (Austria-based), premium positioning, and project-business references.
• Bauwerk Parkett: Swiss premium engineered wood parquet manufacturer with strong European distribution. Highly comparable on product (engineered wood flooring), premium segment positioning, sustainability certifications, and DACH-centric dealer model.
• Kaindl: Austrian manufacturer of laminate and engineered wood flooring, owned by Constantia Industries. Comparable as an Austrian wood-flooring manufacturer with engineered product lines and European/international distribution.
• Bjelin: Swedish engineered wood flooring manufacturer owned by Pervanovo, leveraging Välinge click-locking technology. Directly comparable as a European engineered parquet producer using the same 5G click-system licensed from Välinge Innovation.

Broad incumbents

• Tarkett: French global flooring manufacturer with broad portfolio including vinyl, laminate, wood, and rubber. Overlaps with Stöckl in the wood flooring segment but operates at much greater scale and across many product categories.
• Fritz Egger: Austrian family-owned manufacturer of engineered wood products including flooring, with European production footprint. Comparable as a Central European wood-based materials manufacturer with overlapping engineered wood product lines.
• Mohawk Industries / Unilin: US-based global flooring giant whose Unilin division produces laminate and engineered wood flooring under brands like Quick-Step. Competes broadly in the European wood-look flooring market against premium engineered parquet players like Stöckl.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StoecklParkett
• LinkedInlinkedin.com/company/st%C3%B6ckl-parkett
• Instagraminstagram.com/stoecklparkett

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stöckl Parkett