Maccabi Canada
Maccabi Canada is a Canadian nonprofit (RCAAA 140092321RR0001) and exclusive Maccabi World Union member organization that selects and sends ~600 Jewish athletes to the quadrennial Maccabiah Games in Israel, and runs year-round community sports programs, subsidized by donations, sponsorships, and a $25M endowment campaign.
- Company typePrivate
- Founded1950
- HeadquartersConcord, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Maccabi Canada does
Maccabi Canada is a Registered Canadian Amateur Athletic Association (RCAAA 140092321RR0001) headquartered in Concord, Ontario, founded in 1950 by Fred Oberlander. It is the exclusive Canadian member organization of Maccabi World Union and serves as the sole selector and organizer of the Canadian delegation to the Maccabiah Games — the quadrennial international Jewish athletic competition held in Israel, alongside affiliated Pan American, European, and Youth Maccabi Games. Its mission is to promote Jewish identity and develop future Canadian Jewish leaders through athletic participation.
The organization operates a layered program portfolio. The flagship offering is Maccabiah Games participation across Junior, Open, and Masters divisions covering more than ten sports, with a 2022 (21st Maccabiah) delegation of close to 600 athletes and staff and a 2026 (22nd Maccabiah) delegation in preparation. Surrounding programs include the Azrieli Israel Experience (a 6-day pre-Games cultural program for Junior athletes sponsored by the Azrieli Foundation since 2013), the Jewish Olympian Program supporting athletes on Olympic paths, community sports offerings (Catchball in Toronto and Calgary, Pickleball, Girls Hockey, Rep Soccer, Soccer Clinics, Basketball, Volleyball), and the Maccabi For Life $25M endowment campaign. There is no proprietary technology platform; operating integrations are limited to commodity SaaS (Mailchimp, E2RM donation processing) and shipping carriers (Canada Post, UPS, Purolator). The organization maintains an e-commerce storefront selling branded apparel, accessories, pins, and sport-specific merchandise.
Maccabi Canada generates revenue through four streams: athlete participation fees (Junior/Open $9,750, Masters $14,500, Staff $1,800), quadrennial team sponsorships (Gold $50,000 / Silver $25,000 / Bronze $10,000 / Swag $5,000), individual and corporate donations including the Adopt an Athlete program, and merchandise sales. It is led by Executive Director Lee Mes and President Tommy Bacher (co-chair of the Maccabi For Life campaign). The Scheinberg Family is the presenting sponsor of the 2026 delegation. Endemic concentration in a small set of major Jewish-Canadian philanthropic families creates a donor-dependency risk that the endowment campaign is explicitly designed to mitigate.
Maccabi Canada firmographics
Firmographics- Name
- Maccabi Canada
- Legal name
- Maccabi Canada
- Website
- https://maccabicanada.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maccabi Canada is a Canadian nonprofit (RCAAA 140092321RR0001) and exclusive Maccabi World Union member organization that selects and sends ~600 Jewish athletes to the quadrennial Maccabiah Games in Israel, and runs year-round community sports programs, subsidized by donations, sponsorships, and a $25M endowment campaign.
- Ownership category
- akta.pro rank
Maccabi Canada industry classification
Industry- Product category
- Amateur Athletic Association Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)
- akta.pro secondary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Maccabi Canada is headquartered
LocationHeadquarters
- HQ city
- Concord
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Maccabi Canada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others, Infrastructure
Revenue model
- Athlete Participation Fees: Maccabi Canada generates revenue from athlete participation fees for the Maccabiah Games. Junior and Open athletes pay $9,750 per person (with subsidies from donors and the RootOne grant reducing effective cost). Masters athletes pay $14,500 (flight not included). Staff members pay $1,800. Additional fees apply for golfers (green fees of $1,100 CAD) and golf tryouts ($180 per person + $40 application fee).
- Merchandise and Apparel Sales: Maccabi Canada operates an e-commerce shop selling branded merchandise including apparel (t-shirts, hoodies, sweatshirts, jackets, track pants, shorts), accessories (kippahs, socks, hats, backpacks, belt bags, tumblers), pins, and sports-specific gear (hockey jerseys, soccer jerseys, Catchball team shirts). Prices range from $5 (pins) to $80 (track jackets). Shipping is available within Canada via Canada Post, UPS, or Purolator; GTA orders are picked up.
- Donations and Fundraising: Maccabi Canada raises funds through general donations (tax-receipted for donations of $18 and above), the Adopt an Athlete program (sponsors can fund specific athletes, teams, sports, or regions), team sponsorships (Gold $50,000, Silver $25,000, Bronze $10,000, Swag $5,000), and the Maccabi For Life endowment campaign ($25 million goal). The organization is a Registered Canadian Amateur Athletic Association (RCAAA 140092321RR0001) authorized to issue official donation receipts.
- Team Sponsorships: Corporate sponsors can sponsor a team at four tiers: Gold ($50,000) includes logo on t-shirt, VIP reception, website recognition, commemorative book recognition, and certificate; Silver ($25,000) includes logo on t-shirt, 4 VIP attendees, website and book recognition; Bronze ($10,000) includes listing on website and book; Swag ($5,000) includes listing as Team Merch Sponsor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Junior & Open athlete participation fee: $9,750 per athlete |
| Unit Pricing | Multi-year contract | Masters athlete participation fee: $14,500 per athlete (flight not included) |
| Unit Pricing | One time/ perpetual license | Golfers green fees: $1,100 CAD additional |
| Unit Pricing | One time/ perpetual license | Staff member donation fee: $1,800 |
| Unit Pricing | Multi-year contract | Team sponsorship tiers: Gold $50,000, Silver $25,000, Bronze $10,000, Swag $5,000 |
| Unit Pricing | Pay-as-you-go | Merchandise and apparel (e-commerce) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Maccabi Canada product offering
Product offeringCore offering
Maccabi Canada is a non-profit Registered Canadian Amateur Athletic Association that organizes, selects, and sends Canadian athletic delegations to the Maccabiah Games (Jewish Olympics) in Israel every four years, including Junior, Open, and Masters divisions across multiple sports. It also runs community sports programs for Jewish youth in Canada (Catchball, Pickleball, Girls Hockey, Rep Soccer, Soccer Clinics, Basketball, Volleyball), and supports these programs through an e-commerce merchandise shop and donor-funded programs including the Adopt an Athlete initiative and the Maccabi For Life endowment campaign.
Product overview
Maccabi Canada is a Registered Canadian Amateur Athletic Association (RCAAA 140092321RR0001) that operates as a charitable sports organization dedicated to promoting Jewish identity through athletic competition. The organization offers a portfolio of interconnected programs: the Maccabiah Games participation (Junior, Open, and Masters divisions), community sports programs (Catchball, Pickleball, Soccer, Girls Hockey, Basketball, Volleyball), and an e-commerce Maccabi Shop selling branded apparel and merchandise. Supporting initiatives include the Adopt an Athlete fundraising program, the Maccabi For Life endowment campaign, the Azrieli Israel Experience cultural program, and the Jewish Olympian Program. The Maccabi Shop features specialized product categories including Men's Apparel, Women's Apparel, Rep Soccer gear, Hockey Girls apparel, Coach Apparel, Catchball Team Apparel, Accessories, and Pins. The organization does not offer a technology product or platform; all offerings are in-person sports programs and physical merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- Maccabiah Games Participation
- Community Sports Programs
- Adopt an Athlete Program
- Maccabi For Life Campaign
- Azrieli Israel Experience
- Jewish Olympian Program
- Maccabi Shop (E-commerce Merchandise)
Quantifiable outcome
- 79 total medals (16 gold, 27 silver, 36 bronze) won by the Canadian delegation at the 2017 Maccabiah Games.
- +3 more outcomes
Companies that use Maccabi Canada
Customer profileSegments3 records
Ideal customer profiles3 records
Maccabi Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Maccabi Canada partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and supporting.
- Maccabi World UnionflagshipMaccabi World Union is the global organizing body for the Maccabiah Games. It organizes the Maccabiah Games (held every 4 years in Israel), the Pan American Maccabi Games, the European Maccabi Games, and the Maccabi Youth Games. Maccabi Canada is the official Canadian member organization, responsible for selecting and sending Canadian delegations. Maccabi World Union sets competition rules, venue standards, and accreditation requirements.
- El Al AirlinessupportingEl Al Airlines is referenced in the context of flight bookings and refund policies for the delegation. Delegation flights depart from Toronto Pearson International Airport to Tel Aviv. Flights are booked through El Al and are subject to the airline's refund policies.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Maccabi Canada competitors and assessment
Company assessmentBroad incumbents
- Maccabi World Union: Maccabi World Union is the global umbrella organization that runs the Maccabiah, Pan American, European, and Maccabi Youth Games. It is the parent federation that sets competition rules and accreditation for national member organizations including Maccabi Canada.
- Canadian Olympic Committee: The Canadian Olympic Committee is the national multi-sport organization responsible for selecting Canadian delegations to the Olympics. It operates a structurally analogous mandate to Maccabi Canada's role for the Maccabiah Games, including team selection, athlete support, and corporate sponsorship programs.
- JCC (Jewish Community Centers) Association: North American JCCs operate community-based Jewish sports, recreation, and youth programming on a much larger scale. They overlap with Maccabi Canada's community sports programs (basketball, soccer, etc.) and share the same Jewish-community donor and volunteer ecosystem.
Direct peers
- Maccabi Australia: Maccabi Australia is the official Australian Maccabi organization and member of Maccabi World Union. It runs the same model of selecting national delegations for the Maccabiah and Pan American Maccabi Games, with comparable community sports programs and fundraising operations.
- Maccabi USA: Maccabi USA is the US national member organization of Maccabi World Union, responsible for selecting and sending American delegations to the Maccabiah Games. It is the most direct structural peer to Maccabi Canada, operating the same mandate in a larger Jewish community.
- Maccabi South Africa: Maccabi South Africa is the South African national Maccabi organization affiliated with Maccabi World Union. It operates the same model of national delegation selection and community sports clubs within a smaller Jewish diaspora population.
- Maccabi Great Britain: Maccabi Great Britain is the UK national Maccabi body organizing British delegations to the Maccabiah and European Maccabi Games. It is a directly comparable national member organization running the same quadrennial cycle and community sports programming.
Regional players
- UJA Federation of Greater Toronto: UJA Federation is the largest Jewish communal organization in the Maccabi Canada catchment area, funding many of the same family foundations and donor networks that support Maccabi Canada. It is a key ecosystem participant in the Greater Toronto Jewish philanthropic and community landscape.
Emerging players
- Israel Lacrosse Association: Israel Lacrosse is a smaller national sports body that sends delegations to international competitions and operates within the same Jewish-Israeli sports ecosystem. It is an adjacent peer operating a similar model for a single sport rather than a multi-sport delegation.
Others
- RootOne: RootOne is a foundation that provides $3,000 USD grants to eligible Jewish teens for Israel experience trips. It is a financial partner of Maccabi Canada (subsidizing Junior athletes) and operates in the same Jewish youth identity-building funding ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Maccabi Canada social profiles
Digital presenceMaccabi Canada compliance and trust
Trust signalCompliance2 records
Maccabi Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maccabi Canada leadership team
Management profileNumber of profiles
Profiles8 records
Maccabi Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maccabi Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maccabi Canada
What does Maccabi Canada do?
Maccabi Canada is a non-profit Registered Canadian Amateur Athletic Association that organizes, selects, and sends Canadian athletic delegations to the Maccabiah Games (Jewish Olympics) in Israel every four years, including Junior, Open, and Masters divisions across multiple sports. It also runs community sports programs for Jewish youth in Canada (Catchball, Pickleball, Girls Hockey, Rep Soccer, Soccer Clinics, Basketball, Volleyball), and supports these programs through an e-commerce merchandise shop and donor-funded programs including the Adopt an Athlete initiative and the Maccabi For Life endowment campaign.
Is Maccabi Canada a public or private company?
Maccabi Canada is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Maccabi Canada founded?
Maccabi Canada was founded in 1950. It employs 1 to 10 people.
Where is Maccabi Canada based?
Maccabi Canada is headquartered in Concord, Canada, in the North America region.
How does Maccabi Canada make money?
Four revenue lines are on record. Athlete Participation Fees are the primary driver. The others are merchandise and Apparel Sales, donations and Fundraising and team Sponsorships.
Who are Maccabi Canada's main competitors?
Broad incumbents on record are Maccabi World Union, Canadian Olympic Committee and JCC (Jewish Community Centers) Association. Direct peers are Maccabi Australia, Maccabi USA, Maccabi South Africa and Maccabi Great Britain. UJA Federation of Greater Toronto is listed as a regional player. Israel Lacrosse Association is listed as an emerging player. RootOne is listed as an others.
Does Maccabi Canada have an API?
No public API is recorded for Maccabi Canada.
What industry is Maccabi Canada in?
Maccabi Canada's product category is Amateur Athletic Association Services. Its primary akta.pro industry code is MPAKACAI, Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees), with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 713940 and its SIC code is 7997.