Texas Select Beverage Company

What Texas Select Beverage Company does

Texas Select Beverage Company is a privately held, family-owned beverage producer headquartered in Carrollton, Texas (Dallas area), with non-alcoholic beer brewing operations in Fort Worth. Founded in 1978 by Manny Zelzer after roughly 15 months of R&D into non-alcoholic beer, the company initially brewed at the historic San Antonio Brewing Association building before expanding US sales in 1981 and subsequently distributing internationally to the Middle East, Canada, Japan, and Korea. The firm operates with a small team (1-10 employees) and sells under the Texas Select brand.

The company's product portfolio centers on three lines: specialty teas sold as family-sized brew filter packs (8 x 1/2 gallon and 8 x 1 gallon formats) in traditional black, flavored black, flavored green, and hibiscus-based specialty blends; a small coffee line (House Blend, Espresso Roast, Breakfast Blend, Decaf Texas Blend); and The Texas NA, a non-alcoholic beer brewed from natural cereal grains with 58 calories per serving in a classic American lager style. The firm also operates Texas Select Radio, a free streaming platform supporting Texas singer-songwriters as a community engagement vehicle.

Texas Select generates revenue through three channels: direct-to-consumer e-commerce via tsbevco.com with US-wide shipping; wholesale distribution through a regional distributor network (Ben E Keith, Silver Eagle Houston, Jack Hillard, MDH, Clevenger's Beverage, LF Distributors); and retail placement in major national and regional chains including Walmart, Kroger, Whole Foods, HEB, Albertsons, Central Market, Total Wine & More, Spec's, Lowes Foods, and Fiesta. Pricing is unit-based, with family packs ranging from $8.95 to $13.50 and shipping incentives tied to order size. The company remains under family ownership with no disclosed external investors, parent company, or subsidiaries.

Name

Texas Select Beverage Company

Legal name

Texas Select Beverage Co.

Website

https://tsbevco.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Texas Select Beverage Company is a privately held, family-owned Texas producer of specialty teas in family-sized brew filter packs, non-alcoholic beer, and small-batch coffees, selling through D2C e-commerce, regional distributors, and major national and regional grocery chains.

Ownership category

akta.pro rank

Product category

Specialty Beverages

NAICS

Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Flavored tea products
• Non-alcoholic beer
• Specialty coffee blends
• Brew filter packs
• Craft beverage manufacturing

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Tea Sales: The company sells tea products directly to consumers through their e-commerce website, offering various flavored black, green, and specialty blend teas in family pack formats.
2. Retail Distribution: Products are sold through major retail chains including Walmart, Kroger, Whole Foods, HEB, Total Wine & More, and other regional retailers. The company works with distributor partners to place products in retail stores.
3. Wholesale/Distribution: Texas Select NA beer is distributed through regional distributors including Ben E Keith, Silver Eagle Houston, and others who sell to retail establishments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Texas Select Beverage Company produces and sells a diversified portfolio of specialty beverages, including flavored black, green, and hibiscus teas sold in family-sized brew filter packs, several coffee blends, and The Texas NA, a non-alcoholic American lager brewed from natural cereal grains. Products are sold direct-to-consumer via the company's e-commerce website (tsbevco.com) with continental US shipping, and through major retail chains and regional distributors across multiple US states.

Product overview

Texas Select Beverage Company offers a diversified portfolio of beverages centered around three main product lines: specialty teas, coffees, and non-alcoholic beer. The tea line includes Traditional Black (Classic), Flavored Black (10 varieties including Peach Mango, Country Peach, Apricot Mango, Razzleberry, and more), Flavored Green (Blueberry Green, Apricot Peach Green), and Specialty Hibiscus Blends (7 varieties including HoneySuckle Hibiscus, Mango Hibiscus, Blueberry Hibiscus, and more). All teas are sold as family-sized brew filter packs (1 gallon and 1/2 gallon sizes). The company also offers Coffee products (House Blend, Espresso Roast, Breakfast Blend, Decaf Texas Blend) and The Texas NA, a non-alcoholic beer brewed from natural cereal grains. Additionally, Texas Select Radio is a free platform supporting Texas singer-songwriters. The company operates from Carrollton, TX (headquarters for teas and coffees) with NA beer production in Fort Worth, TX.

Differentiator

Problem solved

Functional benefit

Brands

• Texas Select Radio: Free platform for Texas Singer Songwriters to share their Texas music and stories with the world. Includes hundreds of songs in their broadcast library.

Products and services

• Classic Premium Black Family Pack (8 x 1 Gal Brews) Traditional black tea blend sourced from premier world gardens, brewing crystal clear with a brilliant orange-red color and rich character. Sold as a family-sized 1 gallon brew filter pack for home brewing.
• Peach Mango Family Pack (8 x 1/2 Gal Brews) Black tea paired with classic peach influences and delicate mango flavoring, offering a subtle, lovely flavor enjoyed with or without sugar. Sold as a family-sized 1/2 gallon brew filter pack.
• HoneySuckle Hibiscus Family Pack (8 x 1/2 Gal Brews) Caffeine-free herbal tea blend featuring natural hibiscus blooms with honeysuckle flavoring. Light brilliant red color, rich in antioxidants and Vitamin C. Sold as a family-sized 1/2 gallon brew filter pack.
• Country Peach Family Pack (8 x 1/2 Gal Brews) Flavored black tea capturing the famous Texas Peach Country flavor; premium black tea with natural and artificial flavorings. Sold as a family-sized 1/2 gallon brew filter pack.
• Apricot Peach Family Pack (8 x 1/2 Gal Brews) Flavored black tea combining tangy bright apricots with mellow peach on soft black tea; excellent balance toward a mellow fruity mouthfeel. Sold as a family-sized 1/2 gallon brew filter pack.
• Ginger Peach Family Pack (8 x 1/2 Gal Brews) Black tea with ginger and peach flavors, where ginger adds spicy uniqueness and special accents to the brew. Sold as a family-sized 1/2 gallon brew filter pack.
• Apricot Mango Family Pack (8 x 1/2 Gal Brews) Flavored black tea with tropical mango enhanced by apricot, featuring predominantly tropical fruits that grow well in south Texas. Sold as a family-sized 1/2 gallon brew filter pack.
• Blackberry Family Pack (8 x 1/2 Gal Brews) Black tea with old-fashioned blackberry flavor; subtle yet distinct tones and lovely finish, brewed in-house weekly. Sold as a family-sized 1/2 gallon brew filter pack.
• BonFire Family Pack (8 x 1/2 Gal Brews) Spicy cinnamon black tea with rich old-world eastern flavors, enjoyable without sugar or with sweetener. Sold as a family-sized 1/2 gallon brew filter pack.
• Razzleberry Family Pack (8 x 1/2 Gal Brews) Black tea inspired by a 1960s Razzleberry Pie recipe; tart raspberry tempered with razzleberry flavorings allowing hearty tea flavor to step forward. Sold as a family-sized 1/2 gallon brew filter pack.
• Watermelon Family Pack (8 x 1/2 Gal Brews) Black tea with distinct, soft and quenching watermelon flavor, refreshing glass after glass. Sold as a family-sized 1/2 gallon brew filter pack.
• Honey Bun Family Pack (8 x 1/2 Gal Brews) Light flavorful black tea with honey, tones of cinnamon, and special fall flavors. Sold as a family-sized 1/2 gallon brew filter pack.
• Blueberry Green Family Pack (8 x 1/2 Gal Brews) Green tea with blueberry flavoring inspired by the tart blueberries of Edom, Texas; enjoyable with or without sugar. Sold as a family-sized 1/2 gallon brew filter pack.
• Apricot Peach Green Family Pack (8 x 1/2 Gal Brews) Green tea with soft peach influence and a subtle citrus mouthfeel, offering an intriguing, rich character. Sold as a family-sized 1/2 gallon brew filter pack.
• Blueberry Hibiscus Family Pack (8 x 1/2 Gal Brews) Hibiscus and green tea blend with subtle blueberry tones, rich in antioxidants and Vitamin C. Sold as a family-sized 1/2 gallon brew filter pack.
• Hibiscus Mint (Texas Red) Family Pack (8 x 1/2 Gal Brews) Hibiscus and black tea blend with organic spearmint; beautiful crimson color, rich in antioxidants and Vitamin C, with an elegant smooth profile. Sold as a family-sized 1/2 gallon brew filter pack.
• Mango Hibiscus Family Pack (8 x 1/2 Gal Brews) Caffeine-free herbal blend with natural hibiscus and mango flavoring; light brilliant red color, rich in antioxidants and Vitamin C. Sold as a family-sized 1/2 gallon brew filter pack.
• Peach Perfect Family Pack (8 x 1/2 Gal Brews) Hibiscus and black tea blend with bright peach flavoring, rich in antioxidants and Vitamin C, offering a delicious fresh drink. Sold as a family-sized 1/2 gallon brew filter pack.
• Raspberry Lemonade Family Pack (8 x 1/2 Gal Brews) Black tea and hibiscus blend with raspberry lemonade flavoring, combining black tea, hibiscus, and raspberry lemonade flavors. Sold as a family-sized 1/2 gallon brew filter pack.
• Just Strawberry Family Pack (8 x 1/2 Gal Brews) Hibiscus black tea blend with strawberry flavoring; natural hibiscus creates a brilliant red color, rich in antioxidants and Vitamin C. Sold as a family-sized 1/2 gallon brew filter pack.
• House Blend Coffee House blend coffee from the company's coffee product line.
• Espresso Roast Coffee Espresso roast coffee from the company's coffee product line.
• Breakfast Blend Coffee Breakfast blend coffee from the company's coffee product line.
• Decaf Texas Blend Coffee Decaffeinated Texas blend coffee from the company's coffee product line (currently unavailable).
• The Texas NA (Non-Alcoholic Beer) Non-alcoholic beer brewed from natural cereal grains in a light classic American lager style with 58 calories and low fructose. Pours golden with a creamy apple and honey finish. Brewed in Fort Worth, TX.

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Ben E KeithcoreChannel Partner/ Reseller/ DistributorRegional beer and beverage distributor based in Fort Worth, TX at 601 E 7th St, Fort Worth, TX 76102. Ben E Keith distributes Texas Select NA beer to retail establishments in the Fort Worth area and beyond.
• Silver Eagle HoustoncoreChannel Partner/ Reseller/ DistributorRegional beer distributor based in Houston at 7777 Washington Ave, Houston TX 77007. Distributes Texas Select NA beer to retail establishments in the Houston market.
• Jack HillardminorChannel Partner/ Reseller/ DistributorRegional distributor partner for Texas Select products.
• MDHminorChannel Partner/ Reseller/ DistributorRegional distributor partner for Texas Select products.
• Clevenger's BeverageminorChannel Partner/ Reseller/ DistributorRegional beverage distributor partner for Texas Select products.
• LF DistributorsminorChannel Partner/ Reseller/ DistributorRegional distributor partner for Texas Select products.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Tazo (Starbucks): Tea brand owned by Starbucks with broad flavored and traditional tea range sold through grocery and Starbucks retail. Comparable tea category overlap but with much larger parent backing.
• Celestial Seasonings (Hain Celestial): Mass-market herbal and specialty tea brand owned by Hain Celestial, with national grocery distribution and broad flavored/herbal range. Comparable category overlap but at much larger scale.
• Anheuser-Busch (O'Doul's): Long-standing US non-alcoholic beer brand from Anheuser-Busch, distributed through the AB national beer wholesaler network. Directly competes for NA beer shelf space and distributor attention.
• Heineken 0.0 (Heineken N.V.): Non-alcoholic lager from Heineken, leveraging global beer distribution muscle and major marketing budgets. Comparable as a competing non-alcoholic beer brand with national retail presence.
• Twinings: Global tea brand with broad black, green, and flavored tea ranges sold through US grocery and mass channels. Comparable product overlap at incumbent scale.

Direct peers

• Stash Tea: Specialty tea company offering flavored and traditional black, green, and herbal teas with broad US grocery distribution. Comparable as a specialty tea peer at similar scale.
• Athletic Brewing Company: Leading US non-alcoholic craft beer brand expanding across grocery, DTC, and on-premise. Directly comparable as a non-alcoholic beer specialist pursuing premium positioning and broad retail distribution.
• The Republic of Tea: Specialty tea brand offering a wide catalog of flavored black, green, and herbal teas via DTC and specialty/grocery retail. Comparable as a smaller, premium-positioned tea brand pursuing similar differentiation.
• Harney & Sons: Specialty tea company with a large flavored and single-origin tea range sold through DTC, foodservice, and retail channels. Comparable in product breadth, premium positioning, and tea-led catalog.
• Bigelow Tea: Family-owned American specialty tea company with a broad flavored and traditional black/green tea range sold across US mass and grocery retail. Closely comparable to Texas Select in ownership profile, channel strategy, and tea-led product mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thearielhutchins
• LinkedInlinkedin.com/company/texas-select-beverage-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Select Beverage Company