THINGAMAJIG THEATRE COMPANY
Thingamajig Theatre Company is a 501(c)(3) nonprofit professional theatre in Pagosa Springs, Colorado, producing year-round Broadway-caliber musicals, plays, youth education programs (Whatchamawhozits and ThingamaWHO), comedy programming, and venue rentals for the local community and tourists.
- Company typePrivate
- Founded2011
- HeadquartersPagosa Springs, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What THINGAMAJIG THEATRE COMPANY does
Thingamajig Theatre Company is a private 501(c)(3) nonprofit professional theatre founded in 2011 by Tim and Laura Moore, operating in residence at the Pagosa Springs Center for the Arts (PSCA), a 200+ seat flexible venue in Pagosa Springs, Colorado. The company produces year-round theatrical programming anchored by a summer repertory season (three Broadway-caliber musicals performed in rotation by a single 14-actor professional company recruited nationally), a fall/winter season of plays, comedies, and dramas, and an annual Broadway Gala flagship fundraiser. Complementary revenue and mission lines include youth education through the Whatchamawhozits Children's Theatre (summer and winter camps producing Disney JR adaptations) and the ThingamaWHO Teen Program (ages 13-18), adult comedy programming via the Lickety-Split Comedy sub-brand, and venue rentals for weddings and private events at $600–$3,500.
The business model is a hybrid earned-income-plus-philanthropy structure typical of regional professional theatres. Approximately 50% of production costs are covered by ticket sales (season tickets at $120 GA / $210 reserved, individual shows $10–$35), with the remaining ~50% sourced from private donors, business sponsors, and grants mobilized through the Friends of Thingamajig organization (250+ members) and the annual Broadway Gala. Distribution runs through OvationTix online, a phone box office, and walk-up sales; the company operates in a single rural Colorado market with no geographic expansion indicated. Customer segments split between local arts patrons, tourists visiting Pagosa Springs, families enrolling children in camps, teens in the ThingamaWHO program, and event clients renting the venue. The company is governed by its co-founders and a board, with no parent company, subsidiaries, or institutional investment.
THINGAMAJIG THEATRE COMPANY firmographics
Firmographics- Name
- THINGAMAJIG THEATRE COMPANY
- Legal name
- Thingamajig Theatre Company
- Website
- https://pagosacenter.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Thingamajig Theatre Company is a 501(c)(3) nonprofit professional theatre in Pagosa Springs, Colorado, producing year-round Broadway-caliber musicals, plays, youth education programs (Whatchamawhozits and ThingamaWHO), comedy programming, and venue rentals for the local community and tourists.
- Ownership category
- akta.pro rank
THINGAMAJIG THEATRE COMPANY industry classification
Industry- Product category
- Performing Arts / Live Theatre
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater, Musicals & Performing Arts (THAJAFAB)
- akta.pro secondary industries
- Regional & Repertory Theatre Companies (MPAGABAB), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
Keywords
Where THINGAMAJIG THEATRE COMPANY is headquartered
LocationHeadquarters
- HQ city
- Pagosa Springs
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
THINGAMAJIG THEATRE COMPANY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Ticket Sales: Primary revenue stream from individual show tickets and season ticket packages for professional theatre productions. Approximately 50% of production costs are covered by ticket sales.
- Venue Rentals: The Pagosa Springs Center for the Arts generates revenue by renting the venue for weddings, private events, and community gatherings. Rentals range from $600-$3,500 depending on season, date, and event requirements.
- Donations and Fundraising: Private donors, business sponsors, and grants make up approximately 50% of remaining production costs. Annual Broadway Gala is the primary fundraising event.
- Youth Educational Programs: Revenue from summer theatre camps, teen programs, and children's theatre workshops taught by professional performers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Tickets - General Admission |
| Subscription | Annual | Season Tickets - Reserved Seating |
| Unit Pricing | One time | Elf JR Tickets |
| Unit Pricing | One time | Kids Camp Production Tickets |
| Unit Pricing | One time | Improv Show Tickets |
| Transaction based/ take rate | One time | Wedding/Event Venue Rental |
| One time/ perpetual license | One time | Broadway Gala Tickets |
| One time/ perpetual license | One time | Sketch Comedy 101 Class |
| Unit Pricing | One time | Boolesque Burlesque Show |
| Unit Pricing | One time | Circus with Santa Tickets |
| Unit Pricing | One time | One-Man Show TRUNK |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
THINGAMAJIG THEATRE COMPANY product offering
Product offeringCore offering
Thingamajig Theatre Company is a 501(c)(3) nonprofit professional theatre that produces year-round live theatrical productions for the public. In addition to its mainstage productions, the company runs youth and teen theatre education programs and rents out its venue for outside events and productions.
Product overview
Thingamajig Theatre Company operates a multi-faceted professional nonprofit theatre enterprise centered at the Pagosa Springs Center for the Arts in Pagosa Springs, Colorado. The core offering is a year-round programme of professional live theatre comprising a Summer Repertory Season (rotating Broadway-caliber musicals performed by a single professional company), a Fall/Winter Season (plays, comedies, and dramas), and a Broadway Gala flagship fundraiser. Complementary programming includes youth and teen education via the Whatchamawhozits Children's Theatre Program (summer and winter camps producing Disney JR adaptations) and the ThingamaWHO Teen Theatre Program (producing full teen musical productions). The company also presents comedy programming through Lickety-Split Comedy (improv shows and Sketch Comedy 101 classes), and operates the venue as a rental space for weddings and events. The 'Friends of Thingamajig' membership organization supports the theatre with 250+ members. The Pagosa Springs Center for the Arts venue itself (200+ seats) hosts all productions plus free summer concerts, dance recitals, and gallery exhibits.
Differentiator
Problem solved
Functional benefit
Brands
- Whatchamawhozits Children's Theatre: Youth theatre program for children featuring productions and theatre camps
- ThingamaWHO Teen Program
- Lickety-Split Comedy
- Friends of the Theatre
- Thingamajig Playwrights Festival
Products and services
- Professional Theatre Productions Year-round professional mainstage theatrical productions (plays and musicals) staged by paid professional actors and creative teams, presented to general audiences and visitors in Pagosa Springs, Colorado.
- Youth and Teen Theatre Education Programs Educational theatre programs designed for youth and teenagers, providing training, performance opportunities, and exposure to professional theatre practices in a structured learning environment.
- Venue Rental Services Rental of the company's theatre facility and performance space to outside groups, event organizers, and third-party productions for private events, community gatherings, or independent shows.
Quantifiable outcome
- Theatre serves as major tourist attraction and economic driver for Pagosa Springs community
- +1 more outcomes
Companies that use THINGAMAJIG THEATRE COMPANY
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
THINGAMAJIG THEATRE COMPANY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
THINGAMAJIG THEATRE COMPANY partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Aspen House / Aspen ServicesminorAspen House is a nonprofit organization building supportive housing for individuals with intellectual and developmental disabilities in Archuleta County. Thingamajig Theatre partnered to host a special benefit performance of Fiddler on the Roof, with Aspen House individuals participating on stage and as backstage crew.
- School of MovementminorSchool of Movement is a local burlesque and aerial performance group that rents the Pagosa Springs Center for the Arts venue for their productions including Femme Fatale and Boolesque. A portion of proceeds from some events benefits the Career Advancement Scholarship Fund for single moms.
- Lickety-Split ComedycoreLickety-Split Comedy is a comedy and improvisation group founded by veteran performers Scott Morehead and Karisa Bruin. They partner with Thingamajig Theatre for regular First Friday improv shows at PSCA, bringing professional-level comedy entertainment to Pagosa Springs. The group also hosts sketch comedy classes and special events.
- Friends of Thingamajig TheatrecoreFriends of Thingamajig is a social organization with approximately 250 members that fundraises, organizes social events, and advocates for the theatre to local government and community. The organization instrumental in ensuring the Artists' House is comfortable for actors and hosts events including Williams Lake picnic, Winter Party, and Tech Tuesday potlucks.
- Alley House GrilleminorAlley House Grille is a local restaurant and Season Sponsor that provides catering for Broadway Gala events and created a special Theatre District Menu for gala attendees. The restaurant works with the theatre to coordinate dining reservations for show nights.
- Second City (Chicago)minorLickety-Split Comedy founders Scott Morehead and Karisa Bruin have backgrounds with The Second City in Chicago, the renowned comedy institution that launched careers of Tina Fey, Keegan-Michael Key, and others. This connection brings professional comedy training pedigree to Pagosa Springs.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
THINGAMAJIG THEATRE COMPANY competitors and assessment
Company assessmentDirect peers
- Weston Playhouse Theatre Company: Professional summer theatre in rural Weston, Vermont producing musicals and plays with national talent. Highly comparable on small-town resort-market positioning, summer repertory season, and professional-company recruitment model.
- Lake Dillon Theatre Company: Summit County, Colorado professional theatre where Laura Moore previously worked. Produces professional productions year-round in a mountain resort community, sharing Thingamajig's model of professional theatre serving both locals and tourists in a Colorado mountain town.
- Platte Valley Players: Colorado community theatre where Tim Moore previously served on the board. Comparable in producing community theatre productions with volunteer and professional talent, though smaller scale than Thingamajig.
- Creede Repertory Theatre: Colorado-based professional repertory theatre in a small mountain town, producing summer seasons of rotating plays and musicals with national talent. Directly comparable to Thingamajig on repertory format, rural-mountain setting, and seasonal professional company structure.
- Barter Theatre: Historic professional repertory theatre in rural Abingdon, Virginia, producing year-round rotating productions with resident professional company. Highly comparable on repertory model, rural-resort-town setting, and reliance on tourism plus resident patronage.
- Performance Now Theatre Company: Colorado community theatre where Thingamajig co-founder Tim Moore was a founding board member. Comparable in producing professional musicals and plays for local audiences, though operating in a suburban Denver market rather than rural setting.
Broad incumbents
- Utah Shakespeare Festival: Tony Award-recognized professional repertory festival in rural southern Utah producing rotating Shakespeare and musicals with national talent. Comparable repertory structure, rural-resort tourist market, and professional summer company model.
- Asolo Repertory Theatre: Professional regional repertory theatre in Sarasota, Florida operating an LORT company with rotating productions. Comparable repertory structure and professional company model, though larger scale and more established.
- Arvada Center for the Arts and Humanities: Large multi-disciplinary performing arts venue in suburban Denver where Laura Moore previously performed and directed. Comparable in producing professional theatre and arts education programs, though at significantly larger scale and in a metropolitan market.
- Oregon Shakespeare Festival: Major regional repertory theatre in rural Ashland, Oregon producing year-round rotating productions. Comparable repertory format and rural-tourist-driven business model, though at significantly larger scale and brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
THINGAMAJIG THEATRE COMPANY social profiles
Digital presenceTHINGAMAJIG THEATRE COMPANY financial estimates
Financial estimateRevenue estimate
Valuation estimate
THINGAMAJIG THEATRE COMPANY leadership team
Management profileNumber of profiles
Profiles2 records
THINGAMAJIG THEATRE COMPANY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THINGAMAJIG THEATRE COMPANY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THINGAMAJIG THEATRE COMPANY
What does THINGAMAJIG THEATRE COMPANY do?
Thingamajig Theatre Company is a 501(c)(3) nonprofit professional theatre that produces year-round live theatrical productions for the public. In addition to its mainstage productions, the company runs youth and teen theatre education programs and rents out its venue for outside events and productions.
Is THINGAMAJIG THEATRE COMPANY a public or private company?
THINGAMAJIG THEATRE COMPANY is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was THINGAMAJIG THEATRE COMPANY founded?
THINGAMAJIG THEATRE COMPANY was founded in 2011. It employs 1 to 10 people.
Where is THINGAMAJIG THEATRE COMPANY based?
THINGAMAJIG THEATRE COMPANY is headquartered in Pagosa Springs, United States, in the North America region.
How does THINGAMAJIG THEATRE COMPANY make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rentals, donations and Fundraising and youth Educational Programs.
Who are THINGAMAJIG THEATRE COMPANY's main competitors?
Direct peers on record are Weston Playhouse Theatre Company, Lake Dillon Theatre Company, Platte Valley Players, Creede Repertory Theatre, Barter Theatre and Performance Now Theatre Company. Broad incumbents are Utah Shakespeare Festival, Asolo Repertory Theatre, Arvada Center for the Arts and Humanities and Oregon Shakespeare Festival.
Does THINGAMAJIG THEATRE COMPANY have an API?
No public API is recorded for THINGAMAJIG THEATRE COMPANY.
What industry is THINGAMAJIG THEATRE COMPANY in?
THINGAMAJIG THEATRE COMPANY's product category is Performing Arts / Live Theatre. Its primary akta.pro industry code is THAJAFAB, Theater, Musicals & Performing Arts, with a secondary code of MPAGABAB, Regional & Repertory Theatre Companies. Its NAICS code is 71111 and its SIC code is 7900.