Sprii Beauty
Sprii Beauty is a privately held, minority woman-owned U.S. natural skincare brand selling hand-made, vegan, cruelty-free facial and body care products direct-to-consumer online. Founded in 2022 by Meia Clark, it serves health-conscious consumers seeking Aronia berry-based skincare with global shipping.
- Company typePrivate
- Founded2022
- HeadquartersIowa City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sprii Beauty does
Sprii Beauty is a privately held, minority woman-owned U.S. natural skincare brand operating exclusively as a direct-to-consumer e-commerce business through a Shopify storefront. Founded in 2022 by Meia Clark, a licensed esthetician, the company is headquartered in Iowa City, Iowa, and sells hand-made, all-natural, vegan, gluten-free, and cruelty-free skincare products for face and body care. The product portfolio spans facial items (beard oil, cleansing balms, exfoliating and moisture masks, elixir/serum, brightening mist, acne control, night cream, and acne control), body care (body cream, body oil, body scrub), and a series of solid moisture bars in multiple scent variants, with prices ranging from $19.99 to $89.99. The core technical proposition is a proprietary formulation built around Aronia berry (Aronia melanocarpa) as a primary active ingredient, complemented by Willow Bark extract and Neem Oil, with all products positioned around antioxidant, anti-inflammatory, and anti-aging benefits.
The company's go-to-market is a single Shopify DTC channel with subscriptions available at a 10% recurring discount and worldwide shipping across more than 100 countries, supported by Instagram, email newsletter, and content marketing around ingredient education. Customer testimonials and reviews are used as mid-funnel social proof. Revenue is generated through one-time product purchases and subscription orders, with no physical retail, wholesale, or marketplace distribution. The company partners with The Patachou Foundation on a charitable giving program tied to sales, and is bootstrapped with no disclosed external funding, no mobile app, and no public API or third-party integrations. Production is proprietary in formulation but relies on contract manufacturing, given the small team size of 1–10 employees.
Sprii Beauty firmographics
Firmographics- Name
- Sprii Beauty
- Legal name
- Sprii Beauty LLC
- Website
- https://spriibeauty.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sprii Beauty is a privately held, minority woman-owned U.S. natural skincare brand selling hand-made, vegan, cruelty-free facial and body care products direct-to-consumer online. Founded in 2022 by Meia Clark, it serves health-conscious consumers seeking Aronia berry-based skincare with global shipping.
- Ownership category
- akta.pro rank
Sprii Beauty industry classification
Industry- Product category
- Natural Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industries
- Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD)
Keywords
Where Sprii Beauty is headquartered
LocationHeadquarters
- HQ city
- Iowa City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sprii Beauty business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Product Sales: Direct e-commerce sales of skincare products including masks, oils, creams, cleansers, and body care. Products sold as one-time purchases or through subscription plans offering 10% recurring discount. Revenue generated from consumer purchases with pricing ranging from $18.99 to $89.99 per product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual skincare products priced $18.99-$89.99 |
| Other | Pay-as-you-go | Free shipping on orders over $55 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sprii Beauty product offering
Product offeringCore offering
Sprii Beauty sells handmade, all-natural, vegan, gluten-free, and cruelty-free skincare products for face and body through its own Shopify online store. The lineup includes facial masks, elixirs/serums, cleansing balms, toners, night creams, and body scrubs, oils, creams, and solid moisture bars, formulated around Aronia berry, Willow Bark, and Neem Oil botanicals. Products are available as one-time purchases or via subscription with a 10% recurring discount, and the brand ships worldwide.
Product overview
Sprii Beauty is a minority woman-owned, U.S.-based natural beauty brand offering hand-made, all-natural skincare products. The product portfolio consists of facial skincare products (including beard oils, cleansing balms, masks, serums/elixirs, moisturizers, and night creams) and body care products (body oils, body creams, body scrubs, and moisture bars). Key ingredients across the range include Aronia berry, willow bark, and neem oil as primary botanicals. Products are cruelty-free, vegan, and gluten-free. The company is headquartered in Iowa City, Iowa.
Differentiator
Problem solved
Functional benefit
Products and services
- Beard grooming oil - Facial hair oil - Beard moisturizing oil
Quantifiable outcome
- Products contain highest polyphenol content of 143 plants tested (per 2015 Food Technology & Biotechnology review)
- +1 more outcomes
Companies that use Sprii Beauty
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Sprii Beauty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sprii Beauty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Patachou FoundationminorSprii Beauty partners with The Patachou Foundation, a non-profit organization that serves over 75,000 scratch-made meals for kids annually in Iowa. A percentage of Sprii Beauty sales is donated to qualified local non-profit organizations working to ensure food security. The foundation addresses both immediate needs and root causes of hunger through youth education, workforce development programs, and school food initiatives.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Sprii Beauty competitors and assessment
Company assessmentDirect peers
- Indie Lee: DTC natural skincare brand built around clean, botanical-forward formulations targeting sensitive and reactive skin. Compares on ingredient ethos, target persona (sensitive-skin, eczema-prone), and price band.
- True Botanicals: DTC natural skincare brand emphasizing clinically-validated plant-based formulations. Closely comparable on "science-meets-natural" positioning and direct-to-consumer subscription mechanics.
- Farmacy Beauty: Farm-sourced, natural skincare brand with hero-ingredient storytelling (e.g., honey, green propolis). Strong overlap with Sprii's locally-sourced Iowa farmer narrative and botanical-anchor positioning.
- OSEA Malibu: Natural, vegan skincare brand with seaweed- and plant-based formulations at similar price points. Comparable on ingredient-led narrative and on target consumer (clean-beauty DTC buyer).
- Youth To The People: DTC natural skincare brand built around superfood botanical hero ingredients (kale, spinach, green tea) at premium price points. Highly comparable to Sprii's "Aronia berry as hero active" positioning and clean-beauty, vegan/cruelty-free stance.
- Juice Beauty: Organic, plant-based skincare brand with USDA-organic positioning. Comparable on natural/vegan claims and on serving sensitive-skin and anti-aging use cases that Sprii addresses.
- Herbivore Botanicals: Natural, plant-based DTC skincare brand with similar price band ($20-$90) and minimalist formulations. Directly comparable on positioning, channel strategy (DTC-first), and target persona (natural/clean beauty consumer).
- Tata Harper: Luxury natural skincare brand with farm-grown botanical actives and a multi-step facial regimen. Comparable to Sprii on natural-positioning and ingredient-led storytelling, though at a higher price band and larger scale.
- S.W. Basics: Small-batch, minimalist natural skincare brand focused on a short ingredient list. Very similar to Sprii on "all-natural, hand-made, few-ingredient" ethos and on operating at sub-venture scale.
Broad incumbents
- Drunk Elephant: Larger clean-beauty brand with biocompatible, ingredient-led formulations and a strong DTC-plus-retail footprint. Comparable on "active-ingredient, non-toxic" positioning, though operating at a vastly larger scale and broader distribution than Sprii.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sprii Beauty social profiles
Digital presenceSprii Beauty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sprii Beauty leadership team
Management profileNumber of profiles
Profiles1 record
Sprii Beauty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sprii Beauty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sprii Beauty
What does Sprii Beauty do?
Sprii Beauty sells handmade, all-natural, vegan, gluten-free, and cruelty-free skincare products for face and body through its own Shopify online store. The lineup includes facial masks, elixirs/serums, cleansing balms, toners, night creams, and body scrubs, oils, creams, and solid moisture bars, formulated around Aronia berry, Willow Bark, and Neem Oil botanicals. Products are available as one-time purchases or via subscription with a 10% recurring discount, and the brand ships worldwide.
Is Sprii Beauty a public or private company?
Sprii Beauty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sprii Beauty founded?
Sprii Beauty was founded in 2022. It employs 1 to 10 people.
Where is Sprii Beauty based?
Sprii Beauty is headquartered in Iowa City, United States, in the North America region.
How does Sprii Beauty make money?
One revenue line is on record: product Sales.
Who are Sprii Beauty's main competitors?
Direct peers on record are Indie Lee, True Botanicals, Farmacy Beauty, OSEA Malibu, Youth To The People, Juice Beauty, Herbivore Botanicals, Tata Harper and S.W. Basics. Drunk Elephant is listed as a broad incumbent.
Does Sprii Beauty have an API?
No public API is recorded for Sprii Beauty.
What industry is Sprii Beauty in?
Sprii Beauty's product category is Natural Skincare. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABAAAD, Body Skincare (Lotions, Creams, Body Oils). Its NAICS code is 456120 and its SIC code is 2844.