Itibari-Waynne & Partners

What Itibari-Waynne & Partners does

Itibari-Waynne & Partners (IWP), founded and led by Grammy Award-winning producer Bruce Waynne, operates as a capital enhancement agency for creators in the entertainment industry. The company provides non-dilutive structured financing for music, film, and television productions, addressing the tradeoff creators face between accessing capital and retaining ownership of their intellectual property. IWP's core offering centers on its proprietary "Plug" Agentic Platform, which manages the financing lifecycle from deal submission and automated verification of ownership, originality, and legal filings through underwriting, milestone monitoring, and repayment. Layered around Plug is the "Insure 80" program, offering up to 80% government-backed risk protection on production loans, supplemented by "Collateral Boost" private protections (Completion Bonds, Keyman Policies, IWP Flex, Surety Bonds, Cash Value-Reserve) providing up to 200% additional coverage. The proprietary Digital Deal Room supports project-to-financier matching and repayment-source assembly, with qualifying projects required to demonstrate 130% debt service coverage.

IWP's product architecture extends beyond financing into content distribution and live entertainment infrastructure. The "VYRE" AVOD streaming platform allows creators to retain control of their work while reaching audiences, and the "Studio Network" packages creator and content access for strategic partners. In partnership with Quick Custom Intelligence (QCI), IWP co-developed the "Live-House" infrastructure vertical for live entertainment streaming at tribal casinos and large-scale venues, first deployed at Pala Casino. The company's go-to-market combines direct creator engagement through industry events and platform submissions with distribution leverage from the QCI partnership. Revenue is generated through transaction-based interest and fees on production financing deals, with structured terms per project; no explicit pricing tiers have been publicly disclosed.

IWP is privately held, appears founder-controlled with no disclosed external institutional funding, and operates from San Diego, California, with stated ambitions for a California pilot in fall 2026 and nationwide US rollout in 2027. Leadership combines Bruce Waynne as Founder/CEO, Itibari Zulu as Managing Partner and President (global finance and structured credit), Mike Sherman as Managing Partner of Business Development, and Madison Madrid as Managing Partner of Strategy & Operations. The company is closely tied to industry institutions through Waynne and Zulu's roles on the MLC Unclaimed Royalties Committee and the NorCal FDC loan committee, providing direct exposure to state-backed financing mechanisms and royalty distribution channels. Customer concentration appears moderate, with named engagements spanning Pala Casino, QCI, Indian Gaming Association, and The Indigo Collective, alongside an underlying pipeline of music and film/TV creators accessing financing through the Plug platform.

Name

Itibari-Waynne & Partners

Legal name

Itibari-Waynne & Partners

Website

https://iwp.fund

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Itibari-Waynne & Partners (IWP) is a privately held capital enhancement agency that provides non-dilutive structured financing and an Agentic Platform ("Plug") for music, film, and television creators, complemented by the Insure 80 risk protection program, VYRE AVOD streaming, and Live-House venue infrastructure developed with QCI.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Production Financing: IWP provides financing to creators for productions, de-risking capital through protection mechanisms. Revenue generated through interest and fees on loans extended to creative projects.
2. Royalty Distribution Services: Bruce Waynne previously helped distribute $5M-$10M annually in unclaimed royalties through SAG-AFTRA IP Rights Distribution Fund; current involvement with MLC Unclaimed Royalties Committee overseeing $200M+ returned to creators.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Itibari-Waynne & Partners (IWP) is a Capital Enhancement Agency for Creators that provides non-dilutive, ownership-first structured financing for music, film, and entertainment production projects. Its flagship Insure 80 product supports up to 80% of production loans via layered credit enhancements (government-backed insurance, state and federal incentives), with the proprietary Plug Agentic Platform managing the deal lifecycle from submission through repayment. The company also operates VYRE, an AVOD streaming platform, and Live-House live-streaming infrastructure for entertainment venues.

Product overview

IWP is a Capital Enhancement Agency for Creators operating as a unified platform-plus-modules architecture. The core Agentic Platform, Plug, orchestrates the entire financing lifecycle—from submission and underwriting through monitoring and repayment—while Insure 80 provides government-backed protection covering up to 80% of production risk, supplemented by Collateral Boost's private protection tools (Completion Bonds, Keyman Policies, IWP Flex, Surety Bonds, Cash Value-Reserve) covering up to 200%. The Digital Deal Room serves as the proprietary portal for project-to-financier matching. Separately, the Studio Network with VYRE (AVOD streaming platform) and Live-House infrastructure enables live entertainment streaming and content distribution for creators and partners.

Differentiator

Problem solved

Functional benefit

Brands

• VYRE: IWP's AVOD (ad-supported video on demand) streaming platform that allows creators to retain control of their work while reaching wider audiences.
• Insure 80
• Plug

Products and services

• Plug (Agentic Platform) IWP's Agentic Platform that orchestrates the entire financing lifecycle — from deal submission and underwriting through monitoring, milestone tracking, and repayment — for creators and financiers using the IWP ecosystem.
• Insure 80 Project-based structured financing model from IWP providing up to 80% government-backed protection on production loans via layered credit enhancements; qualifying projects must demonstrate repayment sources equal to at least 130% of total debt service.
• VYRE IWP's AVOD streaming platform that allows creators to retain control of their work while reaching wider audiences, used for live streaming performances and extending entertainment experiences beyond physical venues to remote audiences.
• Collateral Boost Private protection covering up to 200% of production risk via a set of structured tools (Completion Bonds, Keyman Policies, IWP Flex, Surety Bonds, and Cash Value-Reserve), complementing Insure 80's government-backed protection.
• Live-House Live entertainment streaming infrastructure vertical co-developed with QCI that securely streams live performances inside entertainment properties, integrates sponsors, and converts live events into evergreen media inventory for recurring advertising revenue.
• Studio Network IWP's creative network providing partners with access to creators and content (including VYRE), connecting venues, creators, and audiences through technology built for the modern entertainment economy.

Quantifiable outcome

• Up to 80% of production loan covered through Insure 80 layered credit enhancements
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• The Indigo CollectiveminorStrategic or Co-development Partner · 31 March 2026Partnered with Quick Custom Intelligence (QCI) and The Indigo Collective to power live streaming experience for the Legacy Celebration at Maritime Museum of San Diego, an immersive multi-ship event activating five historic vessels through live performances and interactive storytelling.
• HHS TrustminorOthers · 19 March 2026HHS Trust listed as author on news articles for IWP website, indicating content collaboration or publishing relationship.
• Pala CasinocoreStrategic or Co-development Partner · 18 March 2026Live entertainment streaming pilot completed in under one week, enabling live performances to stream directly inside the Pala Casino player app. First real-world deployment of Live-House entertainment infrastructure vertical developed by QCI and IWP. Deployment served as proof of concept for expanding streaming within tribal gaming properties.
• Quick Custom Intelligence (QCI)coreTechnology or Integration · 11 February 2026Strategic partnership to bring world-class live entertainment access to tribal casinos and large-scale entertainment venues. QCI provides AI-driven real-time decision intelligence for gaming and hospitality; IWP provides Studio Network access including VYRE streaming platform. Both leadership teams are alumni of Nor-Cal Financial Development Corporation (Nor-Cal FDC), reflecting shared foundation in small business growth and access to capital.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hipgnosis Songs Fund: Publicly-traded music IP investment fund that acquires song catalogs. Comparable to IWP's music creator financing model at scale, though Hipgnosis operates as a fund rather than a transactional lender.
• Republic: Online investment platform enabling retail investors to access private securities including startups and creative projects. Comparable to IWP's Digital Deal Room for project-to-investor matching.
• Tubi: Free ad-supported video on demand (AVOD) streaming service owned by Fox. Comparable to IWP's VYRE AVOD streaming platform as a competitor in free, ad-supported creator distribution.
• Pluto TV: Free ad-supported streaming television service owned by Paramount. Comparable to VYRE as a major AVOD platform competing for creator-distributed content audiences.

Direct peers

• Primary Wave: Music IP investment and publishing company that acquires and manages rights for legacy and contemporary artists. Comparable to IWP's music creator financing and IP ownership focus.
• Seed&Spark: Crowdfunding and education platform for independent filmmakers and creators. Comparable to IWP's focus on connecting creators with financing while preserving ownership of their IP.
• Slated: Online marketplace connecting filmmakers with financiers and producers. Comparable to IWP's Digital Deal Room and project-to-financier matching model for film financing.
• Sound Royalties: Royalty financing company for musicians and music industry professionals. IWP's founder Bruce Waynne previously worked there, and the company's royalty-advance model for music creators is directly comparable to IWP's music creator financing focus.

Others

• Wefunder: Equity crowdfunding platform enabling retail investors to invest in startups. Comparable in connecting individual investors with private deals, though with a broader scope than IWP's creator-economy focus.
• Masterworks: Platform for fractional investing in blue-chip art. Comparable in business model to IWP as an alternative-asset investment platform, though focused on fine art rather than music/film.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/itibariwaynne

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itibari-Waynne & Partners