Teton Backcountry Rentals

What Teton Backcountry Rentals does

Teton Backcountry Rentals (TBR) is a privately held, founder-owned outdoor recreation equipment rental business headquartered at 565 N Cache St in Jackson, Wyoming. The company rents a broad inventory of backcountry and frontcountry gear to tourists and outdoor enthusiasts visiting the Jackson Hole area, Grand Teton National Park, and Yellowstone National Park. Its catalog spans camping equipment (tents, sleeping bags, cookware, bear-spray and bear-resistant canisters), hiking gear (overnight packs, trekking poles, water filtration), winter sports equipment (alpine touring skis, splitboards, snowshoes, cross-country skis, avalanche safety kits), water sports gear (inflatable SUPs, packrafts, PFDs), 4x4 truck campers (Hawk Four Wheel Camper mounted on Chevy Silverado), and ancillary add-ons such as Garmin inReach satellite communicators, used gear sales, and America the Beautiful / Grand Teton park passes.

The business operates as a direct-to-consumer, omnichannel rental storefront: customers reserve inventory online through tetonbcrentals.com with date selection and complete pickup and drop-off at the Jackson physical location. Operating hours are seasonal rather than year-round — summer season May 8 to October 18 and winter season December 15 to April 15, with shoulder-season closures. Revenue is generated almost entirely through unit-priced daily rentals under a tiered structure (standard Days 1-2 rate and discounted Day 3+ rate), supplemented by self-guided trip-planning and consulting services priced from $25 (Steel itinerary) to $250 (Platinum package), with custom Western US itineraries priced at $79-$99/day plus a $219 initial consultation fee. A small 'Fourth R — Reduce, Reuse, Recycle, Rent' sustainability positioning anchors the brand.

No institutional capital, no disclosed management team beyond founder-ownership, no proprietary technology platform, and no public financials are present in the available data. Marketing is driven by website SEO, TripAdvisor presence, and email newsletter rather than paid acquisition, and no partnerships, patents, or formal sales channels are disclosed. The business is therefore best characterized as a single-location, seasonal, owner-operated specialty rental outfitter whose growth levers are product-line expansion and trip-planning services rather than scale or technology moats.

Name

Teton Backcountry Rentals

Legal name

Teton Backcountry Rentals

Website

https://tetonbcrentals.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Teton Backcountry Rentals is a privately held, founder-owned outdoor gear rental outfitter based in Jackson, Wyoming, serving tourists and outdoor enthusiasts visiting Jackson Hole, Grand Teton, and Yellowstone National Parks with seasonal (summer and winter) rentals of camping, hiking, winter sports, water sports, avalanche safety gear, and 4x4 truck campers, plus trip-planning services.

Ownership category

akta.pro rank

Product category

Outdoor Equipment Rental Services

NAICS

Recreational Goods Rental (532284), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Outdoor gear rental
• Camping equipment rental
• Winter sports rental
• Truck camper rental
• Trip planning services

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Outdoor Equipment Rental: Core revenue stream from renting outdoor recreational equipment including camping gear, winter sports equipment (skis, splitboards, snowshoes), water sports gear (SUPs, packrafts), climbing equipment, and accessories. Pricing is tiered with higher rates for days 1-2 and discounted rates for day 3+. Equipment is rented to tourists and outdoor enthusiasts visiting the Jackson Hole area.
2. 4x4 Truck Camper Rentals: Rents 4x4 pickup trucks with pop-up truck campers for overland camping and road trips in the Grand Teton and Yellowstone region. The campers come fully equipped with fridge, gas stove, sink, hot/cold water, heating, fan, bed, chairs, pots, cutlery and plates.
3. Trip Planning and Consulting Services: Offers pre-built and custom self-guided trip itineraries and planning services. Services include online mapping tutorials, GPS route guidance, in-person consulting sessions, and phone consultations. Packages range from Steel ($25) to Platinum ($250) with various service levels.
4. America the Beautiful Pass Sales: Resells America the Beautiful Interagency Annual Passes for national parks and federal recreation sites. Both resident and non-resident versions available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Teton Backcountry Rentals rents outdoor recreational equipment (camping, hiking, winter sports, water sports, and avalanche safety gear) and 4x4 truck campers to tourists and outdoor enthusiasts visiting Jackson Hole, Grand Teton National Park, and Yellowstone National Park. The company also offers self-guided trip planning services and resells America the Beautiful national park passes from a single storefront in Jackson, Wyoming.

Product overview

Teton Backcountry Rentals operates as an outdoor gear rental company offering a comprehensive portfolio of equipment for various recreational activities. The core offering consists of camping gear (tents, sleeping bags, cookware, coolers), hiking equipment (packs, trekking poles), winter sports gear (alpine touring skis, splitboards, snowshoes), water sports equipment (paddleboards, packrafts), and avalanche safety equipment (beacons, probes, airbags). Additional offerings include 4x4 truck camper rentals for vehicle-based camping, used gear sales, trip planning services, national parks passes, and GPS/communication devices. The company positions itself around the Fourth R concept of Reduce, Reuse, Recycle, Rent, emphasizing sustainable outdoor recreation.

Differentiator

Problem solved

Functional benefit

Products and services

• Camping Gear Rentals Rental of camping equipment including tents (1-6 person), sleeping bags, sleeping pads, cookware sets, camp chairs, camp tables, lanterns, headlamps, coolers, bear-proof storage canisters, bear spray, and camp stoves for visitors to Grand Teton and Yellowstone National Parks.
• Hiking Gear Rentals Rental of hiking and backpacking equipment including day packs, overnight packs (60L-85L), trekking poles, gaiters, water filtration systems, and binoculars for backcountry day and multi-day hikes.
• Winter Sports Equipment Rentals Rental of winter recreation gear including alpine touring skis, splitboards, snowshoes, cross-country skis, ski boots, snowboard boots, ice axes, crampons, microspikes, and powder surfers for use in the Jackson Hole and Grand Teton backcountry.
• Water Sports Rentals Rental of water recreation equipment including inflatable stand-up paddle boards, packrafts, dry bags, PFDs, and whitewater rescue throw bags for use on Jackson Hole lakes, the Snake River, and surrounding waters.
• Avalanche Safety Equipment Rentals Rental of snow safety gear including avalanche transceivers/beacons, probes, shovels, avalanche airbag packs (Mammut and BCA), airbag cylinders, and two-way radios for backcountry skiers and splitboarders.
• 4x4 Truck Camper Rentals Rental of four-wheel drive pickup truck campers, including the Hawk Four Wheel Camper mounted on a Chevy Silverado, providing self-contained vehicle camping with fridge, gas stove, sink, hot/cold water, heating, fan, bed, chairs, pots, cutlery and plates for overland road trips in Grand Teton and Yellowstone.
• Trip Planning Services Self-guided trip planning services including pre-built and custom itineraries for Grand Teton and Yellowstone, online mapping tutorials, GPS route guidance, in-person and phone consulting sessions, and Garmin inReach device loans, with package tiers from Steel ($25) to Platinum ($250).
• Used Gear Sales Sale of pre-owned outdoor equipment previously used in the rental fleet.
• National Parks Passes Resale of America the Beautiful Interagency Annual Passes (resident and non-resident versions) and Grand Teton National Park 7-day passes.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• REI Co-op: National outdoor co-op retailer with rental programs in select locations and broad gear ownership economics; serves as a broad incumbent comparison for outdoor gear access, though without TBR's localized Jackson Hole gateway specialization.
• Backcountry: Major online specialty outdoor retailer offering backcountry gear for purchase; competes indirectly with TBR by enabling travelers to buy rather than rent, particularly for repeat visitors who convert from rental to ownership.

Emerging players

• RVshare: Peer-to-peer RV rental marketplace with national footprint including Wyoming listings; alternative channel for tourists seeking truck campers and RVs in the Yellowstone region, applying marketplace pressure to TBR's pricing.
• Outdoorsy: Peer-to-peer RV and overland rental marketplace operating nationwide; competes directly with TBR's 4x4 truck camper rental product by aggregating supply from individual owners in the Jackson/Yellowstone region.

Direct peers

• Leisure Sports Outdoor Store: Long-established Jackson Hole outdoor retail and rental store; competes with TBR across camping, hiking and general outdoor gear rentals in the same Grand Teton/Yellowstone gateway.
• Wilson Backcountry Sports: Jackson-area backcountry-focused ski and bike rental shop; competes with TBR in the Teton gateway for backcountry ski, splitboard and mountain bike rentals among visiting outdoor enthusiasts.
• Skinny Skis: Jackson, WY-based ski and outdoor shop offering equipment rentals and retail in the same Jackson Hole gateway market; directly competes with TBR for winter backcountry ski, splitboard and snowshoe rentals.

Regional players

• Yellowstone Adventures: Regional adventure tour and rental operator in the Greater Yellowstone area offering guided trips, gear and transportation services; comparable regional play in the same tourist catchment that supplies TBR's customer base.

Market position

Weaknesses3 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/teton-backcountry-rentals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teton Backcountry Rentals