Sterling Equipment & Repair

What Sterling Equipment & Repair does

Sterling Equipment and Repair, Inc. is a family-owned heavy equipment dealership established in 2010 and headquartered in a single storefront at 235 E. 4th St. S, Cottonwood, Minnesota. The company functions as an authorized dealer for nine equipment manufacturers — Manitou, Bobcat, Vermeer, Kuhn Krause, Fair Manufacturing, Walker Mowers, Montag Manufacturing, Tubeline, and the legacy Gehl brand — selling new and used agricultural, construction, and lawn care equipment to a regional customer base across southwest Minnesota. Its product portfolio spans skid steers, track loaders, mini excavators, telehandlers (both agricultural MLT and construction MTA series), aerial work platforms, hay and forage implements, tillage equipment, commercial mowers, and a broad line of attachments such as grapples, buckets, pallet forks, and snow pushes.

The business operates six revenue streams: new equipment sales, used equipment sales, parts sales (including Cummins engines and Fleetguard filtration), service and repair, equipment rental, and attachment sales. Pricing is largely opaque at the equipment level, requiring direct phone inquiry; the company offers 0% financing and low-rate leasing on select models as a customer acquisition lever. The go-to-market is sales-led and geographically constrained, anchored by the physical storefront, phone-based sales (local 507-423-9909 and toll-free 877-623-9909), a website catalog with inventory listings, and supporting Facebook, Instagram, and YouTube channels. Customers are segmented across agricultural and farming operations, construction and contractor services, commercial lawn care and landscaping, with snow removal as a secondary use case.

There is no proprietary software, AI capability, or digital platform underlying the offering; Sterling is a traditional distribution-and-services business whose value proposition rests on regional OEM authorization, hands-on sales support, local parts availability, in-house service capability, and flexible financing. The company carries no disclosed parent, no institutional funding, and no public revenue disclosure.

Name

Sterling Equipment & Repair

Legal name

Sterling Equipment and Repair, Inc.

Website

https://sterlingequipmentinc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Sterling Equipment and Repair is a family-owned authorized equipment dealership in Cottonwood, Minnesota, serving southwest Minnesota since 2010 with new and used agricultural, construction, and lawn care equipment plus parts, service, and rental across nine manufacturer brands.

Ownership category

akta.pro rank

Product category

Agricultural & Construction Equipment Dealership

NAICS

Outdoor Power Equipment Retailers (444230), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Construction, Mining & Materials Handling Machinery & Equip (3530), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)

akta.pro secondary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

Keywords

• Heavy equipment sales
• Agricultural equipment dealer
• Construction equipment supplier
• Equipment service repair
• Commercial lawn mowers

Headquarters

HQ city

Cottonwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sales of new heavy equipment including skid steers, telehandlers, track loaders, wheel loaders, aerial work platforms, mowers, and tillage equipment from manufacturers including Manitou, Bobcat, Vermeer, Kuhn Krause, Fair MFG, Walker, and others.
2. Used Equipment Sales: Sales of pre-owned equipment including skid steers, telehandlers, attachments, and hay/forage equipment.
3. Parts Sales: Sales of replacement parts for equipment brands including Cummins, Fleetguard, Hy-Capacity, and attachment manufacturers.
4. Service & Repair: Full-service repair and maintenance for all equipment sold, including maintenance inspections.
5. Equipment Rental: Short-term equipment rental options available for customer needs.
6. Attachment Sales: Sales of various attachments including grapples, buckets, pallet forks, snow pushes, snow blowers, and other implements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sterling Equipment & Repair is a family-owned authorized equipment dealership in southwest Minnesota that sells new and used agricultural, construction, and commercial lawn care equipment from manufacturers including Bobcat, Gehl, Manitou, Vermeer, Kuhn Krause, Fair Manufacturing, Walker Mowers, Montag, and Tubeline. The company complements equipment sales with a parts department, full-service repair and maintenance shop, and short-term equipment rentals, operating from a single storefront location in Cottonwood, MN.

Product overview

Sterling Equipment & Repair is a family-owned heavy equipment dealer in southwest Minnesota established in 2010. The company offers a comprehensive portfolio of new and used agricultural and construction equipment through a single convenient location. Their product lineup includes Gehl and Bobcat skid steers and track loaders, Manitou agricultural telehandlers (MLT series) and construction telehandlers (MTA series), Manitou aerial work platforms and track loaders, Kuhn Krause tillage equipment, Vermeer hay and forage equipment (mowers, balers, rakes, bale processors, vertical mixers, manure spreaders), Fair hay rakes and bale processors, Montag and Tubeline agricultural equipment, Walker commercial lawn mowers, and a wide range of equipment attachments. They also provide equipment service, repair, parts, and rental services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bobcat & Gehl Skid Steers and Track Loaders New and used Bobcat and Gehl skid steers and track loaders (including S64, S66, S76, S590, T66, T770 and Gehl V330 models) for construction, agricultural, and landscaping buyers.
• Bobcat Mini Excavators Compact Bobcat mini excavators for digging, trenching, and earthmoving tasks on construction and landscaping sites.
• Manitou Agricultural Telehandlers (MLT Series) Agricultural telehandlers (MLT series, e.g., MLT 625) for lifting and material handling on farms, livestock operations, and crop production sites.
• Manitou Construction Telehandlers (MTA Series) Construction telehandlers (e.g., MTA 6034 S3) with up to 6,000 lbs capacity and 34 ft 3 in lift height for material handling on construction job sites.
• Manitou Aerial Work Platforms Mobile elevating work platforms (MEWP) including the MAN'GO 33 compact aerial platform and TJ 65 telescopic boom lift for elevated work applications.
• Manitou Track Loaders Manitou track loaders in multiple horsepower and hydraulic configurations for construction, agricultural, and landscaping buyers.
• Vermeer Hay & Forage Equipment Hay and forage equipment from Vermeer for mowing, baling, raking, bale processing, mixing, and manure spreading on livestock and crop farms.
• Vermeer Disc Mowers Vermeer disc mowers with cutting widths up to 9.2 ft (M5050, M6050, M7040, M7050) for hay cutting operations.
• Kuhn Krause Tillage Equipment Tillage implements from Kuhn Krause for soil preparation and cultivation on crop farms.
• Fair Manufacturing Hay Equipment Fair Manufacturing hay rakes (e.g., 7830 TD bale processor) for agricultural hay operations.
• Montag Manufacturing Equipment Montag Manufacturing agricultural equipment for on-farm application and material handling.
• Tubeline NITRO Spreaders Tubeline NITRO spreaders for agricultural nutrient and material application.
• Walker Commercial Lawn Mowers Walker commercial lawn mowers for residential and commercial landscaping operations.
• Equipment Attachments Attachments for skid steers and telehandlers, including grapple buckets, light material buckets, pallet forks, HLA 12' snow pushes, snow blowers, and other implements.
• Equipment Service & Repair Maintenance, inspection, and repair services for all equipment brands sold by Sterling, performed at its Cottonwood, MN service facility.
• Equipment Parts Replacement parts for equipment brands sold, including Cummins engines and Fleetguard and Hy-Capacity filtration products.
• Equipment Rentals Short-term equipment rentals to meet temporary or seasonal equipment needs for agricultural, construction, and landscaping customers.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• ManitoucoreChannel Partner/ Reseller/ DistributorAuthorized Manitou dealer offering agricultural telehandlers (MLT series), construction telehandlers (MTA series), aerial work platforms, track loaders, wheel loaders, and attachments. Full sales, parts, and service support for Manitou product lines.
• BobcatcoreChannel Partner/ Reseller/ DistributorAuthorized Bobcat dealer for skid steers, track loaders, mini excavators, telehandlers, and attachments. Stocking new and used Bobcat equipment with full parts and service support.
• VermeercoreChannel Partner/ Reseller/ DistributorAuthorized Vermeer dealer for hay and forage equipment including mowers, balers, rakes, bale processors, vertical mixers, manure spreaders, and forage products.
• Kuhn KrausecoreChannel Partner/ Reseller/ DistributorAuthorized Kuhn Krause dealer for tillage equipment serving the agricultural market in southwest Minnesota.
• Fair ManufacturingminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Fair Manufacturing hay equipment including bale processors and hay rakes.
• Walker MowersminorChannel Partner/ Reseller/ DistributorAuthorized Walker Mowers dealer for commercial lawn mowers serving the lawn care and landscaping segment.
• Montag ManufacturingminorChannel Partner/ Reseller/ DistributorAuthorized Montag dealer for agricultural manufacturing equipment.
• TubelineminorChannel Partner/ Reseller/ DistributorAuthorized Tubeline dealer for NITRO spreader equipment.
• GehlminorChannel Partner/ Reseller/ DistributorFormer brand now under Manitou family. Gehl skid steers and telehandlers sold as new and used equipment.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Bobcat Company: OEM manufacturer of Bobcat-branded compact equipment (skid steers, track loaders, mini excavators, telehandlers) that Sterling is authorized to sell. Industry incumbent with broader product portfolio, manufacturing scale, and direct-sales capabilities that sit alongside the dealer channel.

Direct peers

• Stotz Equipment: Privately-held John Deere dealer network across multiple western and midwestern states. Operates the same full-service equipment dealership model (sales/parts/service/rental) targeting agriculture and construction customers with similar OEM authorization structure.
• Midwest Machinery Co. Regional John Deere dealer with multiple locations across Minnesota, directly overlapping Sterling's southwest Minnesota territory. Same family-owned regional dealer profile with sales/parts/service/rental across ag and construction equipment.
• RDO Equipment Co. Largest privately-held John Deere dealer in North America, also carries Vermeer equipment (overlap with Sterling's Vermeer authorization). Operates full sales/service/parts/rental model serving agriculture and construction markets across multiple states.
• Birkey's Farm Store: Privately-held Case IH dealer network across Illinois and Indiana with similar full-service equipment dealership model. Multi-generation family-owned business with sales, parts, service, and rental revenue streams.
• Ag-Pro Companies: Large John Deere dealer network across the southeastern US with similar authorized dealer model. Offers full sales, parts, service, and rental across ag, construction, and lawn & garden segments - directly comparable business mix to Sterling.
• Haug Implement: Long-established Case IH dealer in southwestern Minnesota with similar geographic footprint to Sterling. Single-family-owned regional ag and construction equipment dealer competing for the same customer base.
• Ziegler CAT: Upper Midwest Caterpillar dealer (Minnesota, Iowa, Wisconsin) with similar geographic territory to Sterling. Full-service construction and ag equipment dealer with sales, parts, service, and rental; competes directly with Sterling on heavy equipment lines.
• Titan Machinery: Publicly-traded network (NASDAQ: TITN) of Case IH and Case Construction Equipment dealerships across the US. Similar multi-brand authorized dealer model with full-service sales, parts, service, and rental offerings to agriculture and construction customers.

Regional players

• Monroe Tractor: Case IH and Case Construction Equipment dealer serving upstate New York and New England. Same full-service dealership model with sales, parts, service, and rental but operates in a different geographic territory from Sterling.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZmxayi4cJfLzCQh3iFB7pQ
• Facebookfacebook.com/pages/Sterling-Equipment-Repair-Inc/231093007008918?fref=ts
• Instagraminstagram.com/sterlingequipmentinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sterling Equipment & Repair