Sweet Elizabeth Cake Designs Llc

What Sweet Elizabeth Cake Designs Llc does

Sweet Elizabeth Cake Designs LLC is a privately-held, founder-operated cake artistry business based in Saint Amant, Louisiana, established around 2016 by Holly Sigur Broussard. The company creates custom designer celebration cakes — including tiered, sculpted, and signature Photo Booth Cakes — alongside a portfolio of consumer products: a quarterly children's baking subscription box, the Sprinkle Pen decorating tool, apparel (sequin spirit jerseys, sweatshirts), hot chocolate bombs, and digital cake tutorials. There is no underlying software platform or proprietary technology stack disclosed; the offering is fundamentally artisanal, with the founder's hands-on cake artistry serving as the core capability and the Sprinkle Pen and tutorial content as productized extensions of that expertise.

The business generates revenue through four streams: one-time custom cake commissions (currently not being accepted per the company's contact page), a recurring quarterly subscription box billed in March, June, September, and December, physical product sales via the Shop Sweet Elizabeth e-commerce storefront, and digital tutorials sold online. Go-to-market is direct-to-consumer, with brand awareness driven primarily by Holly's profile as a 3-time nationally televised cake competition champion, supplemented by an Instagram-led content presence, blog content, email newsletters, and influencer collaborations with cake and cookie decorators.

The company operates without external funding, has a 1-10 employee count, and shows no disclosed revenue, AI/ML capability, or enterprise customers. The customer base is fragmented across SMB consumers (families with children, individual celebrants, hobbyist cake artists, and gift buyers). Strategic activity over the past several years — most notably the Sprinkle Pen launch in 2023 and sustained trade show participation — indicates a deliberate pivot toward productized, scalable merchandise in lieu of founder-labor-dependent custom commissions.

Name

Sweet Elizabeth Cake Designs Llc

Legal name

Sweet Elizabeth Cake Designs LLC

Website

https://sweetelizabethcakes.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Sweet Elizabeth Cake Designs LLC is a founder-operated Louisiana cake artistry business producing custom designer celebration cakes, a quarterly children's baking subscription box, the Sprinkle Pen decorating tool, apparel, and digital cake tutorials for families, individual celebrants, and hobbyist decorators.

Ownership category

akta.pro rank

Product category

Custom Cake Design & Baking Products

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industry

Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Custom cake design
• Baking subscription boxes
• Cake decorating tutorials
• Cake decorating tools
• Celebration cake services

Headquarters

HQ city

Saint Amant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Custom Cake Orders: Custom-designed celebration cakes for weddings, birthdays, and special events. The company creates tiered cakes, sculpted cakes, and photo booth cakes.
2. Subscription Box: Quarterly subscription box delivered to customers containing all elements needed for baking with children. Boxes include recipe cards, tutorials, and specialty ingredients. Billing occurs on the 1st of March, June, September, and December.
3. Product Sales (Tools & Apparel): Sale of proprietary products including the Sprinkle Pen, cake artist merchandise, tools, and apparel such as spirit jerseys and sweatshirts. Products sold through their e-commerce storefront.
4. Digital Tutorials and Templates: Online video tutorials and step-by-step instructions for cake designs available for purchase. Customers learn advanced decorating techniques.

Pricing tiers

Go-to-market motion4 records

Distribution channels2 records

Marketing channels6 records

Core offering

Sweet Elizabeth Cake Designs LLC is a cake artistry business that creates custom designer cakes for celebrations (weddings, birthdays, photo booth cakes, sculpted and tiered designs). The company also sells proprietary baking products through its e-commerce storefront, including a quarterly kids' baking subscription box, the Sprinkle Pen decorating tool, Hot Chocolate Bombs, and cake artist apparel, as well as online virtual cake decorating tutorials and templates.

Differentiator

Problem solved

Functional benefit

Brands

• Shop Sweet Elizabeth: E-commerce storefront for purchasing baking kits, tools, apparel, and specialty products like the Sprinkle Pen.

Products and services

• Photo Booth Cakes Custom cake design that combines edible photo booth props with sculpted cake busts. Guests at celebrations can pose behind the cake wearing sculpted hats or props for photos. Created for clients hosting special events.
• Sculpted Cakes Custom sculpted cake designs created for special events and celebrations, including animal figures and character-themed cakes.
• Tiered Cakes Multi-tiered wedding and event cakes featuring custom designs and decoration techniques for weddings, birthdays, and other celebrations.
• Sweet Elizabeth Baking Box for Kids (Subscription) Quarterly subscription box delivered to customers' doors containing all elements needed for families to bake desserts with children. Includes dessert recipe cards, decorating tutorials, specialty ingredients, and supplies. Targeted at kids ages 3-12 and families.
• Virtual Cake Tutorials Full-length online cake tutorials including templates and video instruction for popular cake designs. Features gravity-defying and innovative cake design techniques for aspiring cake decorators.
• Sprinkle Pen Food-safe decorating tool that allows precise placement of sprinkles on cookies and cakes. Material is warmed before use and can be molded to a point for picking up individual sprinkles; does not dry out. Sold to cake and cookie decorators.
• Hot Chocolate Bombs Hot chocolate bombs available in multiple flavors and countless shapes. Chocolate spheres that melt when hot milk is poured over them.
• Designer Tools & Apparel Cake artist merchandise including Hot Pink Cake Artist sweatshirts, sequin spirit jerseys, and specialty decorating tools sold to cake decorators and brand fans.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Sweet StampminorGTM or Marketing PartnerJoint presence at SoFlo Cake and Candy Expo trade show. Sweet Stamp launched new products at the show that were featured alongside Sweet Elizabeth products.
• Halo SprinklesminorGTM or Marketing PartnerPartnered with at SoFlo Cake and Candy Expo. Halo Sprinkles traveled from Ireland to participate in the event.
• Sugar Cookie Marketing / The Cookie CollegeminorGTM or Marketing PartnerInfluencer collaboration featuring the Sprinkle Pen product on their social media channels.
• Toutesweet CookiesminorGTM or Marketing PartnerCookie decorating influencer providing tips and techniques featuring the Sprinkle Pen product.
• Wonderful Whitti CakesminorGTM or Marketing PartnerParticipated in Sprinkle Pen collaboration campaign, creating decorated cookies using the product.
• Almonds and ApricotsminorGTM or Marketing PartnerCake artist featuring Sweet Elizabeth Sprinkle Pen in Lambeth cake tutorial video.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Goldbelly: Online marketplace that ships artisan foods (including cakes and baking kits) nationwide from small producers. Comparable as a DTC channel and shipping partner for small artisan bakeries.

Direct peers

• Baked by Melissa: NYC-based bite-size cupcake brand selling nationally through DTC e-commerce and retail. Comparable as a founder-led, packaged dessert brand with strong digital and subscription channels.
• Magnolia Bakery: Iconic NYC bakery famous for custom celebration cakes and branded merchandise sold DTC and at retail. Comparable in the custom-celebration-cake-plus-merch positioning.
• Carlo's Bake Shop: Boutique custom cake and pastry shop famous from TLC's 'Cake Boss.' Operates retail plus shipped custom cakes and branded merchandise, mirroring Sweet Elizabeth's custom-cake-plus-products model.
• Milk Bar: Christina Tosi's dessert brand known for innovative packaged sweets, retail stores, and nationwide shipping. Comparable as a founder-led, content-driven dessert brand that has scaled beyond a single bakery.
• Charm City Cakes: Custom designer cake shop made famous by the TV show 'Ace of Cakes.' Direct competitor in the celebrity-chef, sculptural/celebration cake space, with similar DTC merchandise and tool lines.

Broad incumbents

• Sur La Table: Multi-category kitchen tools and bakeware retailer with baking classes and curated dessert products. Comparable as a destination for cake-decorating tools, kits, and educational content.
• Georgetown Cupcake: Multi-location cupcake and dessert retailer with national shipping and TV exposure ('DC Cupcakes'). Operates in the same specialty celebration-dessert category at larger scale.
• Sprinkles Cupcakes: National cupcake and dessert retailer with cupcake ATMs, nationwide shipping, and branded merchandise. Comparable in the specialty dessert retail and shipping space.
• Wilton Brands: Established national brand for cake decorating tools, bakeware, and decorating education. Direct competitor in the cake-decorating-tools category where the Sprinkle Pen competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sweetelizabethcakedesigns
• Instagraminstagram.com/sweetelizabethcakedesigns
• LinkedInlinkedin.com/company/sweet-elizabeth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweet Elizabeth Cake Designs Llc