Bright Guards Service

What Bright Guards Service does

Bright Guards Service is a privately-held, owner-operated electrical contracting and security installation company headquartered in Sunnyvale, California, serving residential, commercial, and industrial clients in the San Francisco Bay Area. The business is operated by Sergei Beliashov, a licensed electrician with over 20 years of field experience, under an LLC structure. Service offerings span core electrical contracting, security system installation, EV charger deployment, and home remodeling, addressing both new construction wiring and retrofit work on existing properties.

Revenue is generated through project-based service contracts supplemented by a tiered subscription maintenance plan program, priced at $12 for residential, $89 for commercial, and $130 for industrial customers. The company also operates an e-commerce shop selling electrical products directly to consumers, creating a transactional retail channel that sits alongside its installation services. The owner-operator structure is consistent with cumulative project volumes of more than 5,000 residential, 1,500 commercial, and 1,000 industrial projects completed since inception, though no specific revenue, headcount, or per-project unit economics are disclosed.

The business is locally focused with no external funding, proprietary software platform, patents, partnerships, certifications, or recognized awards in the public record. Geographic exposure is concentrated entirely within the Bay Area, and customer relationships are predominantly project-based rather than recurring enterprise contracts, with a single named residential testimonial (Teresa and Kevin K.) and no disclosed commercial or industrial anchor accounts.

Name

Bright Guards Service

Legal name

BRIGHT GUARDS SERVICE LLC

Website

https://brightguardsservice.com

Company type

Private

Operating status

Operating

Short description

Bright Guards Service is an owner-operated electrical and security systems contractor in Sunnyvale, California, serving residential, commercial, and industrial clients across the Bay Area through project work, subscription maintenance plans, and an e-commerce product channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Professional Electrical Services: Labor-based services including electrical installations, troubleshooting, repairs, panel upgrades, EV charger installations, and security system installations. Revenue generated through service fees charged to residential, commercial, and industrial customers.
2. Product Sales: Online shop selling electrical products including generators, smart switches, timers, receptacles, extension cords, batteries, and other electrical equipment. Products range from $15.99 to $329.99.
3. Maintenance Plans: Subscription-based maintenance plans offered for Commercial ($89), Industrial ($130), and Residential ($12) services providing ongoing electrical maintenance and support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bright Guards Service is a Bay Area electrical contracting company that installs, maintains, and repairs residential, commercial, and industrial electrical systems. The company also installs modern security and surveillance systems, EV chargers, and provides home remodeling services, alongside an e-commerce shop for electrical products and tiered maintenance plans.

Product overview

Bright Guards Service is a local electrical and security systems contractor serving the Bay Area (Sunnyvale, CA) with over 20 years of experience. The company operates as a full-service electrical contractor offering two interconnected core service lines: (1) Electrical Services encompassing installations, troubleshooting, repairs, panel upgrades, EV charger installations, and indoor/outdoor lighting, and (2) Security Systems Installation including CCTV cameras, smart doorbells (Ring & Nest), alarm systems, and access control systems. The company also operates an e-commerce shop selling electrical hardware products including smart switches, timers, extension cords, generators, batteries, and accessories. Services are offered across three tiers: residential, commercial, and industrial, with 24/7 emergency response availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Services Installation, maintenance, and repair of electrical systems for residential, commercial, and industrial customers in the Bay Area, performed by licensed and insured electricians with NEC-compliant work.
• Security System Installation Installation of modern security and surveillance systems for homes and businesses, integrated with the company's electrical contracting capability.
• EV Charger Installation Professional installation of electric vehicle charging stations for residential and commercial customers, leveraging licensed electrical expertise.
• Home Remodeling Services Remodeling services for residential properties, including electrical upgrades as part of renovation work.
• Maintenance Plans (Residential, Commercial, Industrial) Subscription-based recurring maintenance plans priced at $12 for residential, $89 for commercial, and $130 for industrial customers, providing scheduled electrical maintenance and inspection services.
• E-commerce Electrical Products Shop Online store selling electrical products including generators, smart switches, timers, smart thermostats, and smart dimmers directly to consumers.
• Smart Home System Installation Installation and integration of smart home devices such as smart switches, smart thermostats, and smart dimmers for residential customers.
• Backup Generator Installation Installation of backup generators and related power-outage protection systems for residential, commercial, and industrial properties.

Quantifiable outcome

• 5000+ residential projects completed
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Angi (formerly Angie's List / HomeAdvisor): Lead-generation and marketplace platform connecting homeowners with local electricians and security installers. Not a service provider but a channel competitor that could disintermediate Bright Guards' direct-to-customer model by aggregating local demand.

Broad incumbents

• ADT: National home security systems provider offering professionally installed alarm, camera, and smart-home systems. Comparable to Bright Guards' security system installation services but with national brand, monitoring infrastructure, and recurring monitoring revenue.
• Lowe's Installation Services: Lowe's pro installation services for electrical and smart-home products including EV chargers and generators. Comparable as a national-scale installer competitor that captures demand at the point of product purchase.
• Vivint: Smart home and security company providing professionally installed integrated camera, doorbell, and access control systems. Comparable on the smart-home security installation offering, but at significantly larger scale and with subscription-based smart-home services.
• Home Depot Home Services (Installation): Home Depot's installation services business connects customers purchasing EV chargers, generators, and smart-home devices with local installers. Comparable as a competitor for installation leads, with the brand and traffic advantages of a national retailer.

Direct peers

• Mister Sparky Electric: National electrical service franchise (also under Neighborly) providing on-time guarantees, residential electrical work, and code-compliant installations. Closely comparable service model and target customer base as Bright Guards Service.
• Mr. Electric: National franchise electrical service brand under Neighborly offering residential and commercial electrical repairs, installations, and upgrades. Direct comparable to Bright Guards' core electrical contracting offering, but with national scale and brand recognition.

Emerging players

• Qmerit: Network of certified EV charger installation contractors, including a heavy California/Bay Area presence. Direct comparable on the EV charger installation service line and a meaningful competitive threat as EV adoption accelerates.
• Tesla Energy (Tesla Certified Installers): Tesla's certified installer network for Wall Connector and Powerwall installations. Direct comparable on EV charger and energy storage installation; meaningful competitor for premium EV-adopter customers in the Bay Area.

Regional players

• ServiceMaster (commercial facilities services): National provider of commercial facility maintenance and specialty services, with adjacent electrical and security system services. Comparable in commercial/industrial service delivery but with significantly larger footprint and contract structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bright Guards Service