What UXFOR S.R.L. does

UXFOR S.R.L., operating commercially as UXforKids and UXforTeens, is an Italian EdTech company that runs what it describes as the world's first UX Design school for children and teenagers aged 7-17. Founded in 2015 by Gloria Chiocci and headquartered at Corso XXII Marzo 4, Milan (with a secondary office in Gubbio), the company is structured as an "Innovative startup with social vocation (Startup Innovativa a vocazione sociale)." Its core offer is a proprietary, inclusive UX Design curriculum that combines design thinking, visual mapping techniques (mental maps and concept maps), and digital creativity, with explicit accommodations for students with Specific Learning Disabilities (DSA, including dyslexia). The methodology is positioned as both a creative design curriculum and a study-skills framework that bridges into school STEM and Agenda 2030 content.

The product portfolio spans four interconnected surfaces: (i) live online courses delivered via a LearnWorlds-based LMS (school.uxforkids.com) with Google Meet for synchronous sessions, Vimeo for content, and Stripe for payments, including the 4-week "UX & Mappe" program for ages 7-13; (ii) UXforKids School Milano, the in-person flagship running 10 weekly lessons (October-December) at the Milan HQ and at partner venues Apple Store Milano and Google Accessibility Discovery Center; (iii) multi-year school integration programs, anchored by the UX Future School Lab 2025-2028 with Mitsubishi Electric at Scuola Primaria San Giusto di Milano; and (iv) B2B corporate welfare/CSR packages sold via direct outreach. Operations are supported by an unusually broad customer support stack (Olark, Tawk.to, Freshchat, Zendesk, Intercom) and product analytics on Mixpanel and Google Analytics. The affiliated non-profit UXforFuture APS, spun off in October 2024, runs Europe's first annual conference dedicated to UX Design for children.

UXFOR S.R.L. monetizes through four revenue streams: subscription-recurring individual/family online and in-person course fees, professional-services corporate CSR/welfare engagements on multi-year contracts, professional-services school partnerships on multi-year contracts, and direct-to-consumer sales via the self-serve LMS. Pricing is quote-based and not publicly disclosed; the company certifies courses as a tax-deductible compensatory subsidy for DSA, which functions as a policy lever for the consumer channel. Go-to-market is hybrid: community-led (UXforFuture conference, school network events, Fuorisalone, Foresta degli Innovatori), direct-to-consumer (online enrollment via the LMS), and enterprise field sales (corporate welfare and school contracts). The named customer base spans Mitsubishi Electric (anchor sponsor), a network of Italian primary and secondary schools, Apple Store Milano and Google ADC Milano (venue partners), and "over 300 families" on the consumer side. Geographic operations are concentrated in Italy, with all office locations, courses, partnerships, and conferences currently domestic.

Name

UXFOR S.R.L.

Legal name

UXFOR S.R.L.

Website

https://uxforkids.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

UXFOR S.R.L. (DBAs UXforKids, UXforTeens) is a 2015-founded Italian EdTech running the world's first UX Design school for ages 7-17, delivering online courses via a LearnWorlds LMS, an in-person Milan school, multi-year school partnerships, and B2B welfare/CSR packages through an inclusive learning methodology.

Ownership category

akta.pro rank

Product category

Children's Education Services

NAICS

Educational Services (611), Educational Support Services (611710), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

akta.pro secondary industries

Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB), Learning Experience Design (LXD) & UX for Learning (EDAGAKAF), Special Education Online / Virtual Schools & Remote Programs (EDAKAAAL), Early Learning Digital Curriculum & School Readiness Content (EDAFACAN)

Keywords

• Children UX design education
• Inclusive design learning
• Youth EdTech training
• STEM creative education
• Corporate CSR welfare programs

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Online Courses: Live, interactive online courses for children aged 7-17 taught by UX Designers. Courses include 4-week programs with weekly live lessons, practical exercises, and certification upon completion.
2. In-Person School Programs: UXforKids School Milano - in-person UX Design courses for children 7-10 years. The program includes 10 lessons held at the school and at partner company locations (e.g., Apple Store, international companies).
3. Corporate Welfare and CSR Programs: B2B programs for companies including creative workshops, family days, and educational projects targeting employees' children. Companies purchase these as welfare benefits or CSR initiatives.
4. School Partnerships: Long-term UX Design educational programs delivered within schools, reaching students through partnerships with primary schools in the Milan area.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

UXFOR S.R.L. operates UXforKids and UXforTeens, the world's first UX Design schools for children and teenagers aged 7-17. Core offerings include live online courses delivered via Google Meet on a LearnWorlds-based platform, the in-person UXforKids School Milano program, school curriculum integration programs with inclusive pathways for students with learning differences, and corporate CSR/welfare packages. Teaching is led by UX Designers using a proprietary visual methodology that combines design thinking, mental maps, and concept maps.

Product overview

UXfor S.R.L. operates the UXforKids and UXforTeens EdTech platforms — the world's first UX Design schools for children and teenagers aged 7-17. The core offering is built around a proprietary visual, inclusive learning methodology that combines UX Design principles with mind mapping, STEM, and creative skills. The product portfolio spans live online courses (delivered via Google Meet with practical exercises and certificates), the in-person UXforKids School Milano (featuring sessions at international companies), and school integration programs with inclusive pathways for students with learning differences. The company also operates UXforFuture APS, the non-profit association behind the annual UXforFuture conference. Corporate CSR/welfare packages extend the offering to enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• UXforKids Online Courses (UX & Mappe) Live, interactive online UX Design courses for children and teenagers aged 7-17, delivered via Google Meet on the school.uxforkids.com platform. Courses include weekly live lessons, practical exercises, and a personalized certificate upon completion, taught by professional UX Designers.
• UXforKids School Milano The world's first in-person UX Design school for children, located in Milan at Corso XXII Marzo 4. Includes 10 lessons held weekly from October to December, with sessions also held at partner company locations such as Apple Store Milano. Designed for children aged 7-10.
• School Partnership Programs (Scuole) Curriculum-integrated UX Design programs delivered within primary and secondary schools, including inclusive pathways for students with Specific Learning Disabilities (DSA, dyslexia), STEM and Agenda 2030 aligned creative projects, and team-based digital and sustainable projects. Sold as multi-year school partnership engagements.
• Corporate CSR and Welfare Programs (Aziende) B2B CSR and digital welfare initiatives for companies, including creative workshops, family days, and educational projects targeting employees' children. Sold as multi-year corporate welfare packages via direct sales outreach to HR and CSR teams.
• UXforFuture Conference Europe's first annual conference dedicated entirely to UX Design for children and teenagers, organized by UXforFuture APS and UXforKids, bringing together schools, companies, designers, and institutions to promote design culture, inclusion, and educational innovation.

Quantifiable outcome

• Included in Forbes Italy Top 100 Italian Startups
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor, core and flagship.

• GiroominorGTM or Marketing Partner · 1 January 2026Giroo is a toy lending library that offers families an alternative to traditional consumption by giving new life to toys, extending their use cycle and reducing environmental impact. Partnership connects digital education with sustainable consumption values, both focused on conscious parenting and child development.
• paRentminorGTM or Marketing Partner · 1 January 2026paRent is a rental service for children's products that responds to the reality that children grow quickly and many items are used only for months. Partnership shares values of family centrality, inclusion, sustainability, and awareness, supporting parents with practical tools for everyday life and education.
• Apple Store Milano - Piazza LibertycoreStrategic or Co-development Partner · 1 September 2025Apple Store Milano hosts UXforKids School students for Today at Apple sessions. Children learn Swift Playgrounds coding on iPad, create logos with Procreate and Apple Pencil Pro, experiencing how programming and creativity work together.
• VAIA (Foresta degli Innovatori)minorGTM or Marketing Partner · 1 September 2025VAIA organizes the Foresta degli Innovatori event where UXforKids conducts workshops for children aged 8-12 to design sustainable, inclusive, and digital cities. Event at Passo Vezzena, Trentino.
• Google ADC (Accessibility Discovery Center) MilanocoreStrategic or Co-development Partner · 1 August 2025Google's Accessibility Discovery Center in Milan hosts UXforKids students for educational visits. Children explore assistive technologies (eye-tracking software, adaptive controllers) and learn about inclusive design principles, understanding how UX Design can create technology accessible to everyone.
• Crocchette (Fuorisalone)minorGTM or Marketing Partner · 1 April 2025UXforKids conducted Designing Feelings: UX in Kidswear workshop at Crocchette during Fuorisalone 2026 (Milan Design Week), exploring clothing, emotions, and functionality with children aged 6-10.
• Mitsubishi Electric Europe B.V. - Filiale ItalianaflagshipStrategic or Co-development Partner · 1 January 2025Mitsubishi Electric is official sponsor and partner of UXforKids School Milano, investing in digital and creative competency development for youth. Also partners on the triennial UX Future School Lab project (2025-2028) with UXforFuture APS, reaching two classes at Scuola Primaria San Giusto di Milano. Mitsubishi Electric HR/GA/Corporate Communication GM Alessandro Magrini stated the partnership promotes inclusion, diversity, and prepares youth for digital transformation.
• UXforFuture APSflagshipStrategic or Co-development Partner · 1 October 2024UXforFuture APS is the spin-off organization from UXfor that organizes the annual UXforFuture conference - Europe's first conference dedicated to UX Design for children and teenagers. It connects schools, companies, designers, and institutions to promote design culture, inclusion, and educational innovation.
• Binario F from MetacoreStrategic or Co-development Partner · 1 October 2024Meta's Binario F in Rome hosted the first UXforFuture conference in October 2024, venue partnership for the inaugural European conference on UX Design for children and teenagers.
• CVR S.p.A.coreStrategic or Co-development Partner · 1 October 2024CVR S.p.A. collaborated on the first UXforFuture conference, contributing Barbara Lepri (President of CVR Board) as a speaker on inclusive design and sustainable business practices.
• IED (European Institute of Design)coreStrategic or Co-development Partner · 1 October 2024IED is a media partner for UXforFuture initiatives, contributing to the network of schools promoting UX Design education and design culture among young people.
• Italian School NetworkcoreStrategic or Co-development Partner · 1 October 2024Network of schools including IIS Cassata Gattapone, IIS Cristoforo Colombo, IC Luciano Manara - San Giusto, IC Alessandro Manzoni - Rosate, I Circolo G. Matteotti, IIS Mastro Giorgio Nelli, and Budapest School participating in UX Design educational programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iD Tech: iD Tech runs in-person and online tech camps and courses for kids and teens covering coding, design, and creative technologies. The in-person UXforKids School Milano mirrors iD Tech's format of structured lessons hosted at premium venues for children aged 7-17.
• Code.org: Code.org provides free K-12 computer science curricula and partnerships with schools worldwide. It competes for the same school-district and parent mindshare on digital literacy and design-thinking education for children.
• Outschool: Outschool is an online marketplace for live small-group classes for children and teens, including design and technology topics. It shares UXforKids' live, cohort-based, instructor-led delivery model and targets the same parent buyer seeking enrichment programs for kids.
• Tynker: Tynker is a leading kids coding/STEM-learning platform serving children in the K-12 age range with structured online courses. Like UXforKids, it delivers design and technology curricula to children through a self-serve online learning experience, addressing the same parents and schools seeking future-relevant digital skills.
• CoderDojo: CoderDojo is a global network of free, volunteer-led coding clubs for children aged 7-17. It shares UXforKids' community-led, in-person club format and mission of making design and technology accessible to young learners.

Broad incumbents

• Khan Academy Kids: Khan Academy Kids is a broad, free early-learning platform covering literacy, math, and social-emotional learning for young children. It overlaps with UXforKids in serving the same parent demographic seeking structured digital learning for kids but is much broader in scope.

Emerging players

• Scratch (MIT): Scratch is a free block-based coding platform developed by MIT for children to learn creative programming and design thinking. It overlaps with UXforKids' mission of building creative, project-based digital skills in children but is non-commercial and broader in scope.

Regional players

• NewCode: NewCode is an Italian coding and digital education school for children and teens, running both in-person and online courses. It is a regional competitor operating in the same Italian market for kids' tech education, though with a coding rather than UX Design focus.
• Talent Garden: Talent Garden is one of Italy's largest EdTech and digital-skills education operators, offering coding and innovation courses. It is a comparable Italian competitor addressing the same schools and corporates for digital upskilling, though it targets adults and professionals rather than children.

Others

• IED (Istituto Europeo di Design): IED is a leading Italian design school and media partner for UXforFuture initiatives. While primarily a higher-education design institution, it intersects with UXforKids in design education and serves as an ecosystem partner and potential pipeline to older students transitioning into professional design training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/uxforkids

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UXFOR S.R.L.