What SafeTag does

SafeTag is an Estonia-registered private company (ViiPTag OÜ) that sells QR code and NFC-enabled wearable ID tags under four product lines: SafeTag Travel (bracelets for children at airports, ports, and travel agencies), SafeTag Events (IDs for children at camps and organized events), SafeTag for Seniors (medical-information tags), and SafeTag for Pets (collar tags). The underlying platform relies on QR codes and NFC chips that display emergency contact and medical information directly in any smartphone browser when scanned, eliminating the need for an app install. Profiles are managed by caregivers via email-based magic-link authentication, and personal data is automatically and irreversibly deleted when subscriptions expire.

The company operates a dual go-to-market: direct-to-consumer sales through its own website (nfcsolution.eu) and B2B bulk distribution to airports, ports, travel agencies, event organizers, care homes, and retail partners, with volume pricing and custom branding for organizational buyers. Revenue is generated via a subscription tied to each physical wearable; profile data is retained only for the duration of the active subscription. The technical stack uses standard infrastructure providers—Supabase (EU-region database hosting), Resend (transactional email for magic-link delivery), and Vercel (web hosting)—with GDPR compliance built into the data lifecycle and a single session cookie used for login state.

The company appears to be bootstrapped, with no disclosed external funding, no headcount data, no management team listings, and no revenue figures in the source material. Marketing is limited to the company's own website with no disclosed paid acquisition channels, social media presence, or content marketing beyond the product site and FAQ. The website copy and privacy policy (last updated April 2025) emphasize data minimization, GDPR user rights, and auto-deletion on subscription expiry as core operational principles rather than as marketing differentiators.

Name

SafeTag

Legal name

ViiPTag OÜ

Website

https://nfcsolution.eu

Company type

Private

Operating status

Operating

Short description

SafeTag (operated by Estonia-based ViiPTag OÜ) sells QR/NFC wearable ID tags for children, seniors, and pets that display emergency contacts and medical information on any smartphone without an app, distributed via its website and B2B bulk channels including airports, travel agencies, care homes, and event organizers on a subscription model.

Ownership category

akta.pro rank

Product category

Wearable Safety ID Tags

NAICS

Health and Personal Care Retailers (456)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)

akta.pro secondary industries

Personal Safety Wearables (SOS, fall detection) (CRACAIAH), Kids Wearables (GPS watches & trackers) (CRACAIAI), Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)

Keywords

• Wearable ID tags
• QR NFC bracelets
• Emergency contact wearables
• Medical alert tags
• Pet ID collars

Headquarters

HQ city

Not specified

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Bracelet/Wearable Subscription: Physical QR/NFC wearable products sold with an active subscription model. Profile data is stored only for the duration of the active subscription. When the bracelet expires or is reset, all associated personal data is permanently deleted.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

SafeTag designs and sells QR code and NFC-enabled wearable ID tags (bracelets and collar tags) that display a wearer's emergency contacts, medical information, and related details when scanned by any smartphone camera or tapped with an NFC-enabled phone, without requiring any app installation. The product line spans four variants for travelling families, children at events, elderly individuals, and pets, with profiles managed by the owner via passwordless magic-link email and stored only for the duration of the active subscription.

Product overview

SafeTag is a unified product line of QR code and NFC-enabled wearable ID tags for people and pets. The product portfolio consists of four core offerings: SafeTag Travel (bracelet for traveling families sold at airports and travel agencies), SafeTag Events (wearable ID for children at excursions, camps, and organized events), SafeTag for Seniors (discreet tag for elderly individuals with medical information), and SafeTag for Pets (collar tag for dogs and cats with owner and vet information). All products share the same underlying technology platform — QR code and NFC scanning that displays a profile with emergency contacts and medical information on any smartphone without requiring an app installation.

Differentiator

Problem solved

Functional benefit

Brands

• SafeTag Travel: A bracelet for children traveling with parents, sold at airports, sea ports, and travel agencies. Includes emergency contacts, medical info, and works on any smartphone worldwide without requiring an app.
• SafeTag Events
• SafeTag for Seniors
• SafeTag for Pets

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tile: Bluetooth and NFC tracking tags with broad retail distribution and a large user community-find network. Adjacent incumbent that competes for the same household safety/tracking wallet share.
• Apple AirTag: Consumer-grade NFC-enabled tracking tag from Apple with a vast install base of iPhones. Sets a baseline for what families expect from a tap-to-identify tag, including in lost-item and lost-pet scenarios where SafeTag for Pets also competes.
• Medical Alert (Bay Alarm Medical / Life Alert): Established medical alert and PERS provider with subscription-based wearable pendants and bracelets for seniors. Comparable to SafeTag for Seniors in the medical-alert subscription category, though typically with monitored call-center services.

Direct peers

• Jiobit: Smart location tracker for kids, pets, and seniors worn on clothing or collars. Comparable to SafeTag Travel and SafeTag for Pets given shared focus on child and pet wearables and real-time emergency visibility for caregivers.
• Fi: Smart collar and tracker for dogs with location, health, and activity monitoring. Comparable to SafeTag for Pets in the wearable pet ID category, though more hardware-heavy.
• RoadID: Sells wearable ID bracelets and tags for runners, children, and people with medical conditions that display emergency contact and medical info when scanned or read. Closest direct comparable given overlapping product format, target use cases (kids, seniors, athletes), and emergency-information positioning.
• MyID (American Medical ID): Medical ID bracelets and tags that surface medical conditions, allergies, medications, and emergency contacts. Directly comparable to SafeTag for Seniors in terms of medical-alert wearable format and target use cases.

Emerging players

• AngelSense: GPS and wearable safety device purpose-built for children and vulnerable individuals, with caregiver apps. Comparable to SafeTag Travel/Events in the child-safety wearable category, with a stronger monitoring and tracking angle.
• Whistle (Pet Tag / Tracker): Smart pet collar devices with GPS and health tracking, including pet ID and vet-data features. Comparable to SafeTag for Pets in the connected-pet-wearables category.

Others

• Stocard / Apple Wallet Pass Integration (NFC ID pass providers): Digital ID and emergency-info passes (Apple Medical ID, Google Wallet emergency info, Stocard, etc.) that compete with SafeTag's value proposition at zero marginal cost on existing smartphone platforms — a structural substitute rather than a direct product peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafeTag