What MyID does

MyID, LLC is a privately held consumer health technology company headquartered in St. George, Utah that sells wearable medical identification products—bracelets (Hive, Sport, Sleek, Luxe), NFC tags, sticker kits, wallet cards, smartwatch sleeves, and pet ID tags—each embedded with a QR code and/or NFC chip that resolves to a cloud-hosted personal medical profile. The profile is managed through free iOS and Android apps and is accessible to first responders via three channels: QR scan, a 24/7 live operator, and website access, with a stated sub-five-second retrieval time. The platform supports automatic syncing from Apple Health and Electronic Health Records, GPS-tagged emergency text alerts, medication reminders, document storage, and secure profile sharing, the latter four gated behind the MyID Plus subscription ($29.99/year individual, $59.99/year family of up to six).

The business operates as a product-led growth company combining a free core profile tier with a paid upgrade and physical-hardware D2C sales. Distribution runs through an owned Shopify storefront, app stores, a wholesale program for resellers, and an affiliate program, supported by condition-specific content blogs across twelve+ chronic conditions (diabetes, epilepsy, dementia, asthma, MS, breast cancer, Huntington's, hypertension, etc.), an EMS training portal, and multilingual support (English, Spanish, French, Arabic). Customer segments span individuals with chronic medical conditions (primary), parents and caretakers, fitness/active-lifestyle users, pet owners, and first responders/medical personnel. Partnerships include Apple Health, EHR platforms, state immunization registries, public health agencies, Google Maps, Shopify, Stripe, and Quorum Review (IRB for the MyID Study Project); the company states HIPAA-compliant handling of protected health information. Headcount is reported at 11-50 employees and no funding rounds, revenue, or acquisitions are disclosed in the source material.

Name

MyID

Legal name

MyID, LLC

Website

https://getmyid.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

MyID sells wearable medical ID products—bracelets, tags, stickers, sleeves, and pet IDs—with QR/NFC codes linking to cloud-based medical profiles. It serves individuals with chronic conditions, families, first responders, and pet owners through a freemium model with a paid Plus subscription.

Ownership category

akta.pro rank

Product category

Wearable Medical Identification

NAICS

Health and Personal Care Retailers (456)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)

akta.pro secondary industries

Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI), Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE)

Keywords

• Medical identification bracelets
• Wearable health devices
• Emergency medical profile
• Health record management
• Medical alert wearables

Headquarters

HQ city

Saint George

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Subscription - Plus Tier: Annual subscription service providing premium features including additional profile categories, document storage, text alerts with GPS location, medication reminders, profile sharing, and Apple Health integration. Available in Individual ($29.99/year) and Family ($59.99/year) tiers. Free 30-day trial available.
2. Hardware Sales - Medical ID Products: Sale of physical products including bracelets (MyID Hive, Sport, Sleek, Luxe, Sleeve), tags, stickers, wallet cards, and accessories. Products sold through e-commerce storefront and wholesale partners.
3. Standard Profile (Free): Free tier providing basic medical profile with personal information, emergency contacts, vital medical conditions, allergies, physicians, labs, and immunizations. Generates upsell opportunity for Plus tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MyID sells wearable medical identification products—bracelets, tags, stickers, wallet cards, smartwatch sleeves, and pet tags—each embedded with a unique QR code and NFC chip that links to a cloud-hosted digital medical profile. First responders can retrieve a patient's health information in under 5 seconds via QR scan, NFC tap, or 24/7 live operator. A premium MyID Plus subscription adds document storage, medication reminders, GPS-based emergency text alerts, profile sharing, and Apple Health/EHR auto-sync, with mobile apps (iOS/Android) managing the digital profile experience.

Product overview

MyID is a comprehensive medical ID ecosystem consisting of wearable products (bracelets, tags, stickers, wallet cards) that feature QR codes linking to digital medical profiles, plus a premium subscription service (MyID Plus). The core product line includes MyID Medical ID, Sport, Hive, Tag, Card, Sticker Kit, Sleeve, Condition Sleeve, Slider, Pet ID, Flex Series, Cube Series, Sleek, and Luxe products. The free tier provides basic profile access, while MyID Plus ($29.99/year individual, $59.99/year family) adds document storage, GPS text alerts, medication reminders, profile sharing, additional health categories, and Apple Health/EHR integration. A free iOS/Android mobile app enables profile management and features QR Wallpaper for lock screen QR access. The ecosystem provides three access points: QR Code, 24/7 Live Operator, and Website Access.

Differentiator

Problem solved

Functional benefit

Brands

• MyID Plus: Premium subscription service offering additional categories, document storage, text alerts when the medical ID is scanned, medication reminders, profile sharing, and Apple Health integration.
• MyID Tag
• MyID Sport
• MyID Sleeve
• MyID Hive
• MyID Pet ID

Products and services

• MyID Medical ID Bracelet Wearable medical ID bracelet featuring a unique QR code that links to a personalized digital medical profile, allowing first responders to access critical health information in emergencies.
• MyID Sport Identification bracelet made from lightweight and comfortable medical-grade silicone, featuring QR code technology and 100% waterproof construction for athletes and active users.
• MyID Hive Medical ID bracelet designed for everyday wear as part of the core MyID product lineup.
• MyID Sleek Sleek-styled medical ID bracelet offering within the MyID product family.
• MyID Luxe Premium-styled medical ID bracelet offering within the MyID product family.
• MyID Tag NFC and QR code-enabled tag providing quick and secure access to a MyID medical profile, drawing power from the phone when tapped (same technology as Apple Pay). Designed for kids, pets, and active users.
• MyID Card Wallet card medical ID that stores medical information and can be accessed via QR code, designed to be carried in a wallet for quick reference.
• MyID Sticker Kit Sticker-based medical ID solution featuring QR code technology for quick access to medical profiles on everyday items.
• MyID Pet ID Pet-focused medical ID solution that stores vaccinations, contact information, vet name, and other health data, accessible via smartphone QR scan. Made with durable, scratch-resistant, quiet silicone with no batteries required.
• MyID Mobile App Free mobile application for iOS and Android devices that enables users to create and manage medical profiles, access QR codes, and set a scannable QR code on their phone's lock screen via the QR Wallpaper feature.
• MyID Plus Subscription Premium annual subscription service priced at $29.99/year (Individual) or $59.99/year (Family, covers up to 6 profiles) that unlocks document storage, GPS-based text alerts when the medical ID is scanned, medication/pill reminders, secure profile and document sharing with expiring links, additional health data categories, and Apple Health/EHR integration. 30-day free trial available.

Quantifiable outcome

• First responders can access medical profile in 5 seconds or less

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core, strategic and minor.

• Apple HealthcoreTechnology or IntegrationIntegration partnership enabling seamless sync of health data including diagnoses, allergies, medications, and immunizations from Apple Health to MyID profiles. Auto-sync at regular intervals keeps medical information current without manual entry.
• EHR PlatformscoreTechnology or IntegrationElectronic Health Records system integration allowing users to pull in medical records directly into their MyID profiles, ensuring first responders see accurate and relevant health information.
• ShopifycoreTechnology or IntegrationE-commerce platform powering shop.getmyid.com for product sales, payment processing, and order management.
• StripecoreTechnology or IntegrationPayment processing services for subscription billing and product purchases through Shopify's connected account agreement.
• Public Health AgenciesstrategicStrategic or Co-development PartnerPartnership with state and local public health agencies to provide consumer access to COVID-19 immunization records and other immunization registry data.
• State Immunization RegistriesstrategicTechnology or IntegrationIntegration with state immunization registries allowing users to query and retrieve personal and family immunization records through MyID platform.
• Quorum ReviewminorImplementation/ SI/ Consulting PartnerResearch ethics board (IRB) that reviews the MyID Study Project research to protect rights and welfare of research participants.

Scale indicators1 record

Recent moves6 records

Expansion highlights7 records

Direct peers

• MedicAlert: Long-established medical ID bracelet and health record service with a 24/7 emergency response call center. Direct competitor to MyID's wearable + live operator + medical profile model, serving the same chronic-condition and senior customer base.
• Road ID: Engraved and interactive medical ID bracelets popular with runners, cyclists, and outdoor enthusiasts. Closely comparable to MyID Sport with overlapping fitness/active-lifestyle use cases and direct-to-consumer e-commerce distribution.
• ICE Medical Standard: Digital medical ID app and sticker that places emergency health information on phone lock screens. Direct overlap with MyID's QR wallpaper and mobile app approach for the BYOD (bring-your-own-device) emergency profile use case.
• American Medical ID: Custom-engraved medical ID bracelets and accessories sold direct-to-consumer. Comparable target market (chronic conditions, allergies, medications) and SKU format, competing on personalization and emergency readability rather than digital profiles.
• Lauren's Hope Medical ID Jewelry: Medical alert jewelry brand offering stylish bracelets, necklaces, and tags. Comparable DTC fashion-forward medical ID positioning targeting the same chronic-condition demographic that MyID serves.
• Medical ID by Fast APP SRL: Mobile-only Medical ID app that stores emergency contacts, conditions, and medications on a phone lock screen. Direct comparable to MyID's app and QR wallpaper approach for users who do not want a physical bracelet.
• PetLink: Pet identification and recovery service using microchips and tags. Comparable to MyID Pet ID as a peer in the pet identification vertical where vaccination records and owner contact info must be accessible to finders.

Broad incumbents

• Apple Health: Native iOS health platform with Medical ID feature. While not a paid competitor, Apple's built-in Medical ID and growing health data ecosystem defines the platform baseline that MyID's Apple Health integration depends on and competes against for emergency profile attention.
• Fitbit / Google Health: Consumer wearables platform with health tracking and emergency features. Broader incumbent that competes for the same health-aware consumer wallet, particularly relevant for MyID Sleeve's compatibility with Fitbit devices.

Emerging players

• Silvergear / Vital ID: Smaller medical ID jewelry brands targeting seniors and chronic-condition patients. Comparable niche positioning and DTC e-commerce distribution with overlapping product formats (bracelets, necklaces, tags).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/getmyid
• Facebookfacebook.com/getmyid
• LinkedInlinkedin.com/company/getmyid

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyID