TRAIN XHALE LIMITED

What TRAIN XHALE LIMITED does

Train Xhale Limited (trading as Xhale) is a UK-registered private company that operates a multi-discipline training and coaching platform for endurance-sport athletes and their coaches. Founded in 2014 and registered in England and Wales (Company #8891346), the company is co-founded by Mark Livesey, Caroline Livesey and Alan Pritt, and is operationally led by the founder-coaches themselves. The platform supports swim, bike, run and strength training through a web-based interface with an iOS mobile app, and integrates natively with Garmin Connect, COROS, Wahoo, Suunto, Zwift, Rouvy, Polar and MySasy, with Strava and Apple Watch coverage via the intermediary apps RunGap, Healthfit and FitnessSyncer.

The product is delivered through a freemium model. Self-coached athletes access a free training diary with automatic device sync and basic analysis; a Premium tier (approximately £2.99 / $4.79 / €4.49 per month) adds periodisation views, RPE training-load charts, calendar export, drag-and-drop session templates, and structured workouts that push targets to Garmin and COROS devices. Professional and independent coaches subscribe on a per-athlete basis starting at $6.99 USD per athlete per month, with 10% and 15% volume discounts at 10+ and 15+ athletes respectively and custom pricing above 30 athletes; coaches receive a session template library, periodisation planning, a workout builder, direct athlete messaging, training plan creation and paid distribution, and lead generation via the Coaches' Directory. Clubs are also served, with college and university club accounts offered at no cost.

The business operates with a lean, community-led go-to-market motion anchored on the Xhale Hub content platform and personal one-to-one onboarding by the co-founders, with no paid advertising, no institutional funding disclosed, and no enterprise sales motion. All named customers are individual coaches or small coaching businesses. Payments are processed via Stripe under Level 1 PCI compliance, and the company operates under GDPR-aligned data practices as a UK-registered entity.

Name

TRAIN XHALE LIMITED

Legal name

Train Xhale Limited

Website

https://trainxhale.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Xhale is a UK-registered, founder-operated training and coaching platform for endurance athletes and their coaches. It offers a free training diary with device sync, a Premium athlete subscription, per-athlete coach subscriptions, and free accounts for university clubs.

Ownership category

akta.pro rank

Product category

Sports Coaching Software

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)

akta.pro secondary industries

Endurance & Running/Cycling Training (HSADAAAG), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Sports training software
• Coaching platform
• Athlete performance tracking
• Multi-sport training
• Workout builder

Headquarters

HQ city

King's Lynn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Athlete Premium Subscription: Athletes can upgrade from a free training diary to Premium, unlocking periodisation views, RPE and training charts, calendar export, drag-and-drop session planning, target power/pace settings, and lap overlay/comparison. Premium starts with a 30-day free trial; no payment details required until the trial ends. Billed monthly at approximately £2.99 (UK), $4.79 (US), or €4.49 (EUR).
2. Coaching Platform Subscription: Coaches pay per athlete per month. Pricing starts at $6.99 USD per athlete for up to 10 athletes, with volume discounts (10% off at 10+ athletes, 15% off at 15+). At 30+ athletes, custom pricing is offered. A 4-week free trial is provided with no setup fee or hidden costs and no card required until the trial ends.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Train Xhale Limited (trading as Xhale) operates a multi-discipline training and coaching SaaS platform for swim, bike, run, and strength athletes. The platform enables self-coached athletes to plan, log, and analyze workouts (with a free diary and premium subscription), while providing independent coaches, sports clubs, and universities a paid coaching workspace for building workouts, managing athletes, and integrating wearable data.

Product overview

Xhale is a multi-discipline training and coaching platform offered as a unified product with tiered access levels. The core Xhale Platform enables tracking, coaching, communication, and analysis across swim, bike, run, and gym disciplines. Free Training Diary provides basic logging for self-coached athletes with device sync, while Xhale Premium ($4.79/month) adds periodisation, charts, drag-and-drop templates, and structured workout features. Xhale Coaching is a module for professional coaches with athlete management, session library, workout builder, periodisation tools, and coach directory access. The Xhale Coaches' Hub provides supplementary educational content. The Xhale Mobile App extends platform access to iOS and Android devices. All components share a common data infrastructure with integrations to Garmin, COROS, Wahoo, Zwift, Rouvy, Polar, Suunto, and third-party sync apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Xhale Platform Multi-discipline (swim, bike, run, strength) training and coaching software platform delivered via the web. Athletes access a free Training Diary or a Premium subscription for advanced metrics, while independent coaches, sports clubs, and universities subscribe to a coaching workspace that includes athlete management, workout building, and wearable device integration.
• Xhale Mobile App Mobile companion application for the Xhale Platform, available on the App Store for athletes to view their programme, update feedback, and receive messages from their coaches on the go.

Quantifiable outcome

• Xhale has been the platform of choice for Passion Fit Coaching since 2016, demonstrating long-term customer retention.
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• GarmincoreTechnology or IntegrationXhale integrates with Garmin Connect to automatically sync completed training data from Garmin devices to the Xhale diary. Additionally, structured workouts built in Xhale can be sent to Garmin Connect so athletes can follow prescribed intervals on their Garmin device.
• COROScoreTechnology or IntegrationXhale integrates with COROS to automatically sync training data from COROS watches to Xhale. Structured workouts from Xhale can be sent to the COROS Training Plan Library, with workouts automatically syncing to the athlete's device.
• WahoocoreTechnology or IntegrationXhale integrates with Wahoo fitness devices and ecosystem, enabling automatic data sync of training sessions.
• ZwiftcoreTechnology or IntegrationXhale has a full integration with Zwift. Structured workouts built in Xhale can be transferred to Zwift (via a computer with the Zwift app installed) so athletes can follow them during indoor Zwift rides.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Athlinks: Endurance athlete database and race results platform with a coaching marketplace. While more US-centric and race-results-focused, it touches the same endurance athlete community and overlaps with Xhale's coach-discovery use case.

Direct peers

• SportTracks: Multi-sport training log and coaching platform with similar swim/bike/run device integration focus. Competes directly with Xhale in the self-coached and small-coach segment for endurance athletes.
• Final Surge: Endurance coaching platform with workout builder, calendar sync, and coach-athlete communication. Targets the same triathlon/running/cycling coach market and offers comparable subscription pricing structures to Xhale's coach tier.
• TrainingPeaks: The dominant endurance coaching and training platform for triathletes, cyclists, and runners. Directly competes with Xhale's coach-athlete workflow, periodisation planning, and wearable integrations, and represents the entrenched standard Xhale must displace.

Broad incumbents

• Strava: Largest consumer endurance activity network with training log, segment, and subscription features. While broader than Xhale and less coach-centric, it increasingly overlaps with self-coached athletes and has expanded into structured training and coaching partnerships.
• Garmin Connect: Default training platform for Garmin device owners with workout builder, training plans, and basic analytics. Bundled free with Garmin hardware, it competes directly with Xhale's free tier for self-coached athletes in Garmin's ecosystem.
• COROS Training Hub: Device-maker-backed training platform for COROS watch users with structured workout, training plan, and analysis features. Competes with Xhale for COROS athletes and represents both a partner (data sync) and a partial substitute.

Emerging players

• Wahoo SYSTM: Wahoo's indoor training and workout platform with structured sessions for cycling and running. Shares overlap with Xhale on structured workout delivery and indoor training (Zwift) workflows for endurance athletes.
• Runna: Well-funded running-specific coaching app offering personalised training plans and coach matching. While narrower than Xhale (run-only, not multi-sport), it competes for the same self-coached and coached endurance athlete segment with strong mobile UX.
• Athletic Mentorship (A-Me): Emerging coach-athlete platform with similar session planning, messaging, and wearable integration capabilities targeting endurance and hybrid coaches. A newer direct alternative in the same vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/trainxhale
• YouTubeyoutube.com/@TrainXhale
• Instagraminstagram.com/trainxhale
• LinkedInlinkedin.com/company/trainxhale

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRAIN XHALE LIMITED