UNSPRUNG SOFTWARE LIMITED

What UNSPRUNG SOFTWARE LIMITED does

Unsprung Software Limited is a UK-based private software services company (Company Number 12458904) founded in 2020 by Bill Hall, a physicist with a background spanning condensed matter physics, quantum optics, high-precision metrology, computational fluid dynamics, and systems programming. The company specializes in providing software creation services rooted in physics, mathematics, and programming language development. Its most significant proprietary technical asset is the Odin Programming Language, a general-purpose language with distinct typing, built for high performance and modern systems, with built-in data-oriented data types. Odin is the implementation language for JangaFX's EmberGen real-time volumetric fluid simulation tool, and is positioned by the company as a "C alternative."

The company's commercial activity is concentrated around two named partners. The primary engagement is with JangaFX, for which Unsprung delivers programming, physics, and mathematics support across the EmberGen (volumetric fluid simulation), LiquiGen (volumetric liquid simulation), and GeoGen (terrain and world generation, currently in alpha) product lines; Bill Hall serves as the resident physicist and senior programmer on the EmberGen development team. The secondary engagement is with Lubrication Limited, for which Unsprung provides website design and development, chemical calculation tooling, and server networking services. EmberGen is used in production by major entertainment and games studios including Bethesda, Warner Bros, Weta Digital, CAPCOM, Codemasters, and THQNordic, but these studios are customers of JangaFX's software rather than direct paying customers of Unsprung.

The company is sales-led and relationship-based, with no product-led or self-serve motion; services are delivered through direct client engagements with no disclosed pricing model or contract terms. It is founder-owned and bootstrapped, with no disclosed external investment, no disclosed headcount beyond Bill Hall as managing director, and a single headquarters at the Lubricant Distribution Centre in Coalville, Leicestershire, United Kingdom. The copyright period listed on the company website extends from 2020 to 2023, and the business is currently operating with no indication of acquisition, closure, or IPO.

Name

UNSPRUNG SOFTWARE LIMITED

Legal name

Unsprung Software Limited

Website

https://unsprung.software

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Unsprung Software Limited is a UK-based software services company founded in 2020 that provides physics, mathematics, and programming language development support to JangaFX and Lubrication Limited, with the Odin Programming Language as its core proprietary technology.

Ownership category

akta.pro rank

Product category

Software Development Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Software Development (Programming, Frameworks, Dev Tools) (EDABAFAA)

Keywords

• Physics simulation software
• Programming language development
• Software consulting services
• Computational physics tools
• Systems programming services

Headquarters

HQ city

Coalville

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Software Development Services: Provides numerous forms of programming, physics, and mathematics related support services to partner companies. Services include website design and development, chemical calculation tooling, and server networking.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Unsprung Software provides software creation services for multiple industries, specializing in physics, mathematics, and programming language software. The company's founder Bill Hall is the creator and main architect of the Odin Programming Language, a general-purpose language built for high performance and modern systems. Unsprung Software delivers programming, physics, and mathematics support to partner companies, notably JangaFX (EmberGen, LiquiGen, GeoGen) and Lubrication Limited (website design/development, chemical calculation tooling, server networking).

Product overview

Unsprung Software provides software creation services for multiple industries, specializing in physics, mathematics, and programming language software. The company's core product is the Odin Programming Language—a general-purpose programming language designed for high performance and modern systems with data-oriented data types. Beyond Odin, Unsprung Software provides specialized programming, physics, and mathematics support for JangaFX's suite of real-time simulation tools: EmberGen (volumetric fluid simulation for fire, smoke, explosions), LiquiGen (volumetric liquid simulation), and GeoGen (terrain and world generation). The company also offers website design and development services, notably for Lubrication Limited.

Differentiator

Problem solved

Functional benefit

Products and services

• Odin Programming Language

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• JangaFXcoreStrategic or Co-development PartnerUnsprung Software provides programming, physics, and mathematics related support for JangaFX's EmberGen (real-time volumetric fluid simulation), LiquiGen (real-time volumetric liquid simulation), and GeoGen (real-time terrain/world generation) products. Bill Hall serves as the resident physicist and senior programmer on the EmberGen development team.
• Lubrication LimitedminorStrategic or Co-development PartnerUnsprung Software provides website design and development, chemical calculation tooling, and server networking services to Lubrication Limited.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Wolfram Research: Wolfram combines mathematical/computational expertise with proprietary language tooling (Mathematica, Wolfram Language). Comparable to Unsprung's positioning at the intersection of physics, math, and a proprietary programming language.
• SideFX: SideFX develops Houdini, a leading VFX/simulation tool used widely in film and games for fire, smoke, fluid, and procedural effects. It is the most direct product analogue to EmberGen/LiquiGen, which Unsprung supports, making it a strong comparable for the simulation-software ecosystem Unsprung enables.
• Foundry: Foundry develops VFX/compositing software (Nuke, Mari, Katana) for film and games. Direct peer to JangaFX and adjacent to Unsprung's services for simulation tooling customers.
• Zig Software Foundation: Zig is a modern systems programming language positioned as a C alternative, much like Odin. Closely comparable as a small-team, community-driven systems language with overlapping developer mindshare.
• JetBrains: JetBrains builds developer tooling around multiple programming languages (Kotlin, IntelliJ, etc.). Closely comparable to Unsprung's role as creator/maintainer of the Odin language and surrounding developer ecosystem.

Broad incumbents

• MathWorks: MathWorks sells MATLAB/Simulink, the dominant technical computing platform used by engineers and scientists for physics simulation. It represents the scaled incumbent version of what Unsprung enables in a narrower niche.
• Epic Games: Epic Games develops Unreal Engine, which competes with Unity in real-time game/VFX pipelines and includes its own simulation tooling. A broad incumbent whose ecosystem overlaps with the markets JangaFX targets.
• Autodesk: Autodesk owns Maya, 3ds Max, and a portfolio of VFX/animation tools used by the same studios (Bethesda, Weta, etc.) that use EmberGen. Broad incumbent in the same downstream customer base that Unsprung serves via JangaFX.
• Unity Technologies: Unity provides a real-time 3D platform with simulation/VFX capabilities widely used in games and increasingly in film/industrial. Broad incumbent serving the same enterprise and creative customers.

Emerging players

• Weta FX: Weta FX (formerly Weta Digital) is a large VFX services house and a named user of EmberGen. Comparable as a technical-services company operating at the physics/real-time-rendering frontier, though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNSPRUNG SOFTWARE LIMITED