Association of the United States Navy

What Association of the United States Navy does

The Association of the United States Navy (AUSN) is a 501(c)(3) nonprofit membership organization founded in 1954 and headquartered in Alexandria, Virginia, that advocates on behalf of U.S. Navy personnel, veterans, and their families. Its core constituency comprises active and reserve officers, enlisted personnel, and civilians across serving, veteran, and retired categories, together with Navy and Coast Guard family members and naval cadets in NJROTC, NROTC, and Sea Cadet programs. AUSN operates a national network of local chapters and delivers advocacy in Washington D.C., veteran benefits support, professional development workshops, community outreach (including Operation Reach Out for families during deployments), scholarship awards of up to $5,000 per recipient, and Patriotism Awards for cadets.

The organization monetizes through recurring membership dues, individual donations, and corporate sponsorships—most notably Delta Dental's underwriting of health-and-medical-track scholarships. Its product surface centers on a website-based membership platform (ausn.org and ausnmembers.org), the "Peace Through Strength, America's Navy" nationally syndicated radio/podcast launched in February 2026 on America Out Loud Talk Radio, an annual events calendar, an online store, and a member business directory. Scholarship and Patriotism Award programs function as the flagship member-benefit and brand-building assets, with the scholarship program operating continuously for over 20 years.

AUSN is led by Executive Director Steve Rogers (LCDR, Ret), now in his third year, with Dan Feliz serving as Chairman of the Board. The organization is privately funded through its membership and donor base with no parent company, venture capital ownership, or public-market listing. Its competitive position rests on its self-described status as the largest Navy-specific advocacy association, a 70-year operating history, and a multi-channel distribution footprint that combines grassroots chapters with national broadcast media.

Name

Association of the United States Navy

Legal name

Association of the United States Navy

Website

https://ausn.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

The Association of the United States Navy is a 501(c)(3) nonprofit founded in 1954 that advocates for active duty, reserve, retired, and veteran U.S. Navy personnel and their families through membership programs, scholarships, local chapters, and the "Peace Through Strength" national radio/podcast.

Ownership category

akta.pro rank

Product category

Military Advocacy and Veterans Services

NAICS

Professional Organizations (81392), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industries

Veterans, Military & Employer/Third-Party Billing Benefits (EDALAJAJ), Veterans & Military-to-Civilian Transition Programs (EDAAAOAH)

Keywords

• Navy advocacy services
• Veteran membership association
• Military family support
• Sailor community programs
• Navy scholarships awards

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: AUSN generates revenue through membership dues from active, reserve, retired, and veteran Navy personnel and their families.
2. Donations: The organization accepts charitable donations to support scholarships and operational programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Association of the United States Navy is a 501(c)(3) nonprofit membership organization that provides advocacy for U.S. Navy personnel, veterans, and their families, along with educational scholarships, awards recognition for students in NJROTC/NROTC/Sea Cadet programs, local chapter community programming, professional development workshops, and a nationally syndicated radio/podcast. Membership is sold directly to active, reserve, retired, and veteran Sailors and their families, with revenue primarily generated through membership dues, charitable donations, and corporate sponsorships such as Delta Dental underwriting the scholarship program.

Product overview

The Association of the United States Navy (AUSN) is a membership-based advocacy organization offering a unified suite of services for active duty, reserve, retired, and veteran Navy personnel and their families. The core portfolio includes membership with benefits, scholarship programs (up to $5,000), the Peace Through Strength radio/podcast (launched February 2026), Patriotism Awards for NJROTC/NROTC/Sea Cadet students, Operation Reach Out community outreach, local chapters with events and reunions, leadership workshops, a business directory, and an online store. AUSN functions as a single-platform advocacy association rather than a modular SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• AUSN Membership Recurring membership program for active and reserve officers, enlisted and civilian, serving, veteran, and retired Navy personnel and their families, providing access to member benefits, the member resource center, business directory listings, and membership extras.
• AUSN Scholarship Program Annual scholarship program providing financial assistance up to $5,000 to high school seniors and undergraduates who are AUSN members or relatives of members, supporting college or vocational/technical school attendance with a minimum 2.5 GPA and 12–15 credit hours per semester.
• Patriotism Awards Annual awards program recognizing students in NJROTC, NROTC, and Sea Cadet programs who demonstrate honor, courage, and commitment; recipients receive a certificate, letter of congratulations, and a Navy-authorized medal for uniform wear (extended to include Sea Cadets in 2025).
• Operation Reach Out Program Community outreach program connecting Navy and Coast Guard families with guidance, information, support, and resources during deployments, training assignments, and other military service demands.
• AUSN Leadership Workshop Webinar series featuring military leadership topics presented by Command Master Chiefs and senior military leaders for professional development of AUSN members.
• Peace Through Strength, America's Navy Nationally syndicated radio/podcast program hosted by Executive Director Steve Rogers, airing Thursday mornings during the Morning in America Series on America Out Loud Talk Radio and distributed via iHeart Radio, Apple, Android, and Alexa platforms to broaden AUSN's mission reach.
• AUSN Local Chapters National network of local AUSN chapters (including Burke Chapter, LT Kenyon Anderson DC Area Chapter, and Southwest Region) that organize Mess Nights, reunions, leadership workshops, and community outreach events for members in their regions.
• AUSN Events Program Calendar of AUSN-hosted events including chapter events, reunions, leadership workshops, and organizational activities for members and supporters.

Quantifiable outcome

• 40,000+ new members joined recently with increasing enrollment
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Delta DentalcoreGTM or Marketing Partner · 20 October 2025Delta Dental sponsors the AUSN Scholarship Program, helping fund undergraduate students seeking nursing, psychology, biomedical engineering, exercise science, and other health and medical degrees. In 2025, Delta Dental helped fund 10 students through the scholarship program.
• Delta DentalcoreGTM or Marketing Partner · 1 January 2024Delta Dental sponsored scholarships for 10 students in 2024 academic year, supporting health and medical degree programs. Continues partnership into 2025.
• CAPT Richard W. Hendel Scholarship Award (AUSN Southwest Region)minorGTM or Marketing Partner · 1 January 2024AUSN Southwest Region named scholarship program honoring CAPT Richard W. Hendel, offering two scholarships to deserving students in the Southwest region.
• Statera RetirementminorOthers · 1 January 2024Partner organization visible in AUSN Partners section, providing retirement and financial services to Navy community members.
• Sea CadetscoreStrategic or Co-development PartnerSea Cadets is listed as an AUSN partner. In 2025, Sea Cadets were included in the Patriotism Awards program, expanding recognition to include U.S. Naval Sea Cadet Corps students.
• Blue Star FamiliescoreStrategic or Co-development PartnerAUSN partners with Blue Star Families, a national nonprofit network of military families. Blue Star Families collaborates with National Endowment for the Arts on the Blue Star Museums Program offering free admission to active duty military families.
• AAFMAAminorOthersListed as an AUSN partner organization providing services to the military community.
• Armed Services YMCAcoreStrategic or Co-development PartnerAUSN collaborates with Armed Services YMCA as part of its network of military-focused organizations and corporations supporting service members.
• National Military Family AssociationcoreStrategic or Co-development PartnerAUSN collaborates with National Military Family Association to support military families through advocacy and resource sharing.
• Military Family Advisory Network (MFAN)coreStrategic or Co-development PartnerAUSN works with MFAN, which conducts biennial surveys to understand and amplify the needs of military-connected families. MFAN research has influenced policy including the Military Housing Privatization Initiative's Tenant Bill of Rights.
• Department of WarcoreOthersAUSN collaborates with the Department of War on various military support initiatives.
• New York City Veterans AdministrationminorOthersAUSN collaborates with NYC VA on veteran support programs and initiatives.
• Virginia Governor's Joint Veterans CouncilminorOthersAUSN partners with Virginia's state-level veterans council for regional advocacy and support.
• Nutley NJ Department of Military and Veterans AffairsminorOthersLocal government partnership supporting veterans in Nutley, NJ through coordination with AUSN operations and local chamber activities.
• Quest InternationalminorOthersCorporate partner collaborating with AUSN on military support initiatives.
• The Salvation Army in Camden, NJminorOthersNonprofit partner providing support services to veterans in the Camden, NJ area.
• National Military and Veterans AlliancecoreStrategic or Co-development PartnerAUSN collaborates with National Military and Veterans Alliance for unified advocacy on behalf of veterans and service members.
• Military Officers Association of AmericacoreStrategic or Co-development PartnerAUSN works with MOAA on advocacy and support for military officers and their families.
• Nutley NJ Chamber of CommerceminorOthersLocal business community partnership supporting veteran employment and business development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fleet Reserve Association: FRA serves enlisted Navy, Marine Corps, and Coast Guard personnel, veterans, and their families through advocacy, benefits support, and community programs—a near-direct peer with adjacent service branches.
• Blue Star Families: Blue Star Families is a national military family nonprofit network offering programs like Blue Star Museums—directly comparable to AUSN's family-support mission and listed as a strategic AUSN partner.
• National Military Family Association: NMFA is a national nonprofit advocating for military families across all services with scholarships and community programs—comparable mission, broader service base, and a current AUSN strategic partner.
• AAFMAA (American Armed Forces Mutual Aid Association): AAFMAA is a member-owned financial services organization serving military families with insurance, financial planning, and survivor benefits—a peer in the Navy/military member-services space and an AUSN partner.
• Military Family Advisory Network: MFAN conducts research and advocacy for military-connected families and has influenced federal housing policy—a peer and active AUSN partner focused on the same Navy/military family segments.
• Naval Reserve Association: NRA is a Navy-specific association focused on Reserve and retired Navy personnel, providing advocacy and community—closely overlapping with AUSN's core Navy membership base.
• Armed Services YMCA: ASYMCA provides family-support, deployment, and community programs for junior enlisted service members across branches—closely comparable to AUSN's family-support programming and a current partner.
• Military Officers Association of America: MOAA is the largest multi-service military advocacy association for officers, their families, and survivors, with advocacy, scholarships, and benefits support—directly comparable to AUSN's mission, with a broader cross-service footprint.

Broad incumbents

• American Legion: The American Legion is the largest U.S. wartime veterans organization, with advocacy, scholarships, and community programs across all services—an incumbent peer operating at much greater scale than AUSN.
• Veterans of Foreign Wars: VFW is one of the largest and most established veterans service organizations in the U.S., offering advocacy, benefits support, and community programs across all services—a broader-incumbent peer to AUSN's Navy-specific mission.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ausntoday
• Facebookfacebook.com/AUSN1
• LinkedInlinkedin.com/company/association-of-the-u.s.-navy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Association of the United States Navy