The Botanist Dubai

What The Botanist Dubai does

The Botanist Dubai is a private, founder-led direct-to-consumer brand founded in 2019 and based in Dubai, UAE, that formulates and small-batch manufactures non-toxic, plant-based home care and personal care products. Its portfolio of roughly 35 SKUs spans laundry care, kitchen, bathroom, multi-purpose, glass, floor and wood cleaners, hand soap, laundry wash and booster, hand sanitizer, hand and body lotion, natural insect repellent, and room mist, plus an accessories line of reusable bags, wooden caddies, trigger bottles, brushes, bamboo towels, and plant-based sponges. Formulations are built on castile soap bases (olive, coconut, castor, almond oils), coconut-derived surfactants, natural enzymes, and essential oil aromatherapy blends, with a published list of avoided ingredients (SLS/SLES, sulfates, parabens, synthetic fragrance, chlorine, ammonia). Packaging centers on refillable glass bottles paired with bio-based sugarcane refill pouches, claiming 90% less plastic versus conventional alternatives; the company also runs a carbon-neutral delivery program through Quiqup tied to UAE mangrove restoration (1.487 kg CO2e per eligible delivery).

The company makes money through a hybrid DTC + selective-retail model. Individual products are priced from AED 24 (Hand Sanitizer 50ml) to AED 95 (Laundry Wash 1L), with refill 2L/3L SKUs at AED 110-250 and starter packs/bundles at AED 125-320; free UAE shipping is offered above AED 200. Recurring revenue is driven by a Subscribe & Save program with 10% bundle discounts and monthly/bi-monthly/quarterly cadences, alongside a loyalty program that awards 2 points per AED 1 spent with voucher redemption at 500/1000/1500 points. Distribution combines a Shopify-powered storefront offering same-day and next-day UAE delivery with physical presence in premium retail chains (Spinneys, Waitrose, Organic Foods & Cafe) and specialty organic stores (Scoop Wholefoods, ANVVE, The Garden Concept, Greenheart Organic Farms). The customer base is segmented as health-conscious families with children, eco-conscious consumers seeking low-waste packaging, and individuals with sensitive skin or allergies; the company is bootstrapped with no disclosed institutional funding and operates with a 1-10 person team from its Dubai manufacturing facility.

Name

The Botanist Dubai

Legal name

The Botanist Dubai

Website

https://thebotanistdubai.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Botanist Dubai is a Dubai-based, founder-led DTC brand that formulates and small-batch manufactures plant-based, non-toxic home cleaning and personal care products, selling a 35-SKU catalog via its own Shopify storefront, subscription/refill program, and premium UAE retail partners (Spinneys, Waitrose, Organic Foods & Cafe) targeting health-conscious families and eco-conscious consumers.

Ownership category

akta.pro rank

Product category

Natural Home Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Eco-Friendly Concentrates, Refills & Packaging Systems (CRAJAOAL)

akta.pro secondary industries

Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives) (CRADAKAA), Eco-Friendly & Plant-Based Dishwashing Products (CRAJABAJ), Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ)

Keywords

• Natural cleaning products
• Eco-friendly home care
• Plant-based detergents
• Non-toxic household
• Cleaning refills

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product sales (one-time purchase): Direct consumer purchases through e-commerce website and retail stores. Products sold as individual items including cleaning products, personal care, and accessories.
2. Subscription and refill model: Subscribe & Save program offering recurring deliveries of refills. Customers can subscribe for monthly, bi-monthly, or quarterly deliveries. Also offers loyalty program with points redemption.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Botanist Dubai manufactures and sells non-toxic, plant-based home care and personal care products — including multi-surface, kitchen, bathroom, glass, floor, and wood cleaners, hand soap, dish soap, laundry wash, and hand sanitizer — from a small-batch facility in Dubai. Products are packaged in refillable glass bottles with bio-based sugarcane refill pouches and sold via the company's own e-commerce site, a Subscribe & Save refill program, and premium UAE retail partners such as Spinneys, Waitrose, and Organic Foods & Cafe.

Product overview

The Botanist Dubai is a direct-to-consumer natural home care products company offering a portfolio of non-toxic, plant-based cleaning and personal care products. The core product line includes cleaning sprays and solutions across multiple rooms (kitchen, bathroom, multi-purpose, glass/floor/wood cleaners) alongside hand soaps, laundry care, hand sanitizers, and room mists. Products are sold individually or as value bundles (starter packs, duos, gift sets) with a focus on refillable glass packaging and 90% less plastic versus conventional alternatives. The company operates a subscription refill service, a loyalty rewards program, and provides eco-friendly carbon-offset deliveries through UAE mangrove restoration partnerships. The ecosystem centers on enabling families to create healthier, low-toxic homes through ingredient-transparent, biodegradable formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Dishwasher Powder, 680g

Quantifiable outcome

• 90% less plastic through glass bottle and refill system
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• QuiqupminorOthersFulfillment provider partnership for eco-friendly deliveries. Each eligible delivery contributes to verified carbon removal of 1.487 kg CO2e through UAE mangrove restoration projects, including areas linked to Jubail Island and Al Zorah Nature Reserve, Ajman.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dr. Bronner's: Castile soap pioneer (olive/coconut oil base) with essential-oil scents and ingredient transparency ethos — overlapping with The Botanist Dubai's core formulation approach and family-safe positioning across home and personal care.
• Better Life: Plant-based, sulfate-free cleaning brand covering laundry, dish and surface cleaners with a comparable 'safer for families' value proposition and similar premium DTC-plus-retail go-to-market.
• Ecover: Pioneering plant-based and biodegradable cleaning brand (also under SC Johnson) offering laundry, dish and surface cleaners with a similar ingredient-transparency and sustainability narrative to The Botanist Dubai.
• Method Products: SC Johnson-owned premium eco-friendly home cleaning brand with plant-based formulas and recycled packaging; the most direct global template for The Botanist Dubai's positioning and category mix.
• Mrs. Meyer's Clean Day: SC Johnson-owned household cleaning brand using plant-derived ingredients and essential-oil scents, with comparable multi-surface, dish and laundry SKUs in glass and recyclable packaging.
• Bio-D: UK-based eco-friendly cleaning brand using plant-based, biodegradable ingredients and recycled packaging, with broad home care coverage closely mirroring The Botanist Dubai's product mix.

Emerging players

• Puracy: Naturally derived home and personal care brand sold DTC and via subscription, with plant-based formulas and biodegradable ingredients directly comparable to The Botanist Dubai's positioning.
• Branch Basics: Plant-based, fragrance-free cleaning concentrate brand with subscription/concentrate refill model and 'non-toxic' positioning, offering a close analogue of The Botanist Dubai's refill-centric and ingredient-transparent strategy.
• Attitude: Canadian EWG-verified natural home and personal care brand with plant- and mineral-based formulas and recyclable packaging, distributed in MENA via specialty retailers and a comparable eco-family positioning to The Botanist Dubai.

Broad incumbents

• Seventh Generation: Unilever-owned plant-based home care brand with broad household cleaning and laundry portfolio; competes in the same 'non-toxic' category with significantly larger scale and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thebotanistdubai
• LinkedInlinkedin.com/company/the-botanist-dxb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Botanist Dubai