Stello Auto

What Stello Auto does

Stello Auto OÜ is an Estonian private limited company founded in 2021, operating a single independent automotive workshop at Kassi 17, Tallinn, that positions itself as a dealership-quality alternative without dealership pricing. The business is built around three interconnected service pillars. The first is scheduled maintenance and repair for Volvo and the Stellantis group portfolio (Peugeot, Citroën, Opel, Jeep, Alfa Romeo, Fiat, Maserati, Dodge, Ram, Chrysler, Lancia, Abarth), priced at 60–89€/h depending on marque and service type, with diagnostics, electrical work, bodywork, paint, tire services, AC service, and a 3D laser wheel alignment system. The second is a car import brokerage that sources vehicles from European marketplaces (mobile.de, AutoScout24, Bytbil.com), provides transparent total-cost calculation inclusive of VAT, fees, and 790€ transport, and offers a 290€ pre-purchase inspection and Estonian registration handling. The third is a Ferrari and exceptional-vehicle specialty division — self-described as the first independent Ferrari workshop in Northern Europe — covering restoration, engine overhaul, bodywork, Kline Innovation exhaust installation (as authorized dealer), and door-to-door closed-trailer transport across Europe.

The company's underlying technology is predominantly automotive workshop tooling rather than software: 3D laser wheel alignment, dynamic automatic-transmission oil-change equipment, and specialized electrical diagnostic tools, augmented by an import price calculator on the website. Revenue is generated through four streams: hourly professional services for routine maintenance and repair (60–89€/h), Ferrari and premium specialty services at 89€/h, transactional car-import fees (transport, inspection, registration), and a subscription-style extended warranty product (from 20€/month, up to 3 years / 150,000 km). The customer base is fragmented across Volvo/Stellantis owners (primary), Ferrari and exceptional vehicle owners (primary), used-car importers from European markets (secondary), and motorsport enthusiasts (secondary). Go-to-market is direct-to-consumer via the company website (stelloauto.ee), Instagram, Waze location integration, and word-of-mouth, with five Estonian banks (Swedbank, LHV, Luminor, Coop Pank, SEB) embedded as preferred leasing partners in the import workflow. The company also operates a racing team in TCR, BMW 325 Cup, and Porsche GT3 Cup series as a brand-building channel.

Name

Stello Auto

Legal name

Stello Auto OÜ

Website

https://stelloauto.ee

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Stello Auto is an Estonian independent automotive workshop in Tallinn providing maintenance and repair for Volvo and Stellantis group vehicles, Ferrari specialty services and restoration, and a car-import brokerage sourcing vehicles from European marketplaces for Estonian consumers.

Ownership category

akta.pro rank

Product category

Automotive Repair and Maintenance Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

Keywords

• Automotive repair services
• Vehicle maintenance
• Car import services
• Ferrari restoration
• Volvo servicing

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Maintenance and Repair Services: Hourly-based automotive maintenance and repair services for Volvo, Stellantis group vehicles (Peugeot, Citroën, Opel, Jeep, Alfa Romeo, Fiat, Maserati) and Ferrari. Services include diagnostics, bodywork, paint, electrical work, tire services, and air conditioning maintenance.
2. Car Import Services: Importing vehicles from European portals (mobile.de, autoscout24.com, bytbil.com). Services include transport (790€), pre-purchase inspection (290€), registration in Estonia, washing, polishing, warranty extension.
3. Extended Warranty: Extended warranty packages up to 3 years / 150,000 km, priced from 20€/month, covering unexpected repairs.
4. Ferrari Specialist Services: High-end Ferrari restoration, repair, and maintenance services including engine overhaul, bodywork, Kline Innovation exhaust systems installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Stello Auto is an Estonian independent automotive workshop that performs maintenance, diagnostics, bodywork, paint, tire, and electrical repair services primarily on Volvo and Stellantis group vehicles (Peugeot, Citroën, Opel, Jeep, Alfa Romeo, Fiat, Maserati) at hourly rates of 60–89 €. The company also runs a Ferrari and Kline Innovation exhaust specialty division offering restoration, engine overhaul, and Europe-wide door-to-door closed-trailer transport, plus a car import service that sources vehicles from European portals, calculates all-in landed pricing, and handles transport and Estonian registration.

Product overview

Stello Auto is an independent Estonian auto service company operating as an alternative to brand dealerships. The company offers three interconnected service pillars: (1) Auto Teenindus – maintenance and repair services for Volvo and Stellantis group vehicles (60-89 €/h); (2) Auto Tellimine Välismaalt – a car importing service that sources vehicles from European portals and calculates total cost including VAT, transport, and registration; and (3) Ferrari & Kline – a premium specialty division for Ferrari restoration and Kline Innovation exhaust systems. Additional services include extended warranties (up to 3yr/150k km), used car inspections, tire services, and bodywork. The company also operates a racing team with TCR, BMW Cup, and Porsche GT3 Cup competition vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Service and Repair (Auto Teenindus ja Remont) Full-service automotive maintenance and repair for Volvo and Stellantis group vehicles (Peugeot, Citroën, Opel, Jeep, Alfa Romeo, Fiat, Maserati, Dodge, Ram, Chrysler, Lancia, Abarth), covering diagnostics, suspension, brakes, engine, transmission, alignment, climate control, electrical work, bodywork, and tire services, priced at 60–89 €/h.
• Car Import Service (Auto Tellimine Välismaalt) Car import service that sources vehicles from European marketplaces (mobile.de, AutoScout24, Bytbil), calculates the all-in final price in Estonia including VAT and fees, and handles transport (790 €), pre-purchase inspection, Estonian registration, washing, polishing, and optional trade-in for individual buyers.
• Ferrari & Kline Specialist Services Premium services for Ferrari and exceptional vehicles including full restoration, engine overhaul/repair, suspension restoration, bodywork, Kline Innovation exhaust system installation (official dealer), track driving instruction, and door-to-door closed-trailer collection and delivery across Europe, billed at 89 €/h.
• Extended Vehicle Warranty Extended warranty coverage up to 3 years or 150,000 km starting from 20 €/month, including protection against unexpected failures, free towing across Europe, and validity at both Stello Auto and brand dealerships.
• Used Car Inspection (Kasutatud Sõiduki Kontroll) A 2-hour comprehensive used-vehicle inspection covering all vehicle components in detail, priced at 175 €, typically bundled with the car import service to verify vehicle condition before purchase.

Quantifiable outcome

• Extended warranty coverage up to 3 years / 150,000 km with free towing across Europe
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Kline InnovationcoreOEM/ Whitelabel/ Licensing PartnerOfficial dealer and installer of Kline Innovation exhaust systems for all marques. Kline Innovation exhausts combine precision engineering, lightweight construction, and unparalleled sound quality designed for performance and durability.
• SwedbankminorChannel Partner/ Reseller/ DistributorFeatured as preferred leasing provider for car import financing. Customers can select Swedbank as their preferred liising (leasing) provider when importing vehicles.
• LHV PankminorChannel Partner/ Reseller/ DistributorFeatured as preferred leasing provider for car import financing. Customers can select LHV Pank as their preferred liising (leasing) provider when importing vehicles.
• LuminorminorChannel Partner/ Reseller/ DistributorFeatured as preferred leasing provider for car import financing. Customers can select Luminor as their preferred liising (leasing) provider when importing vehicles.
• Coop PankminorChannel Partner/ Reseller/ DistributorFeatured as preferred leasing provider for car import financing. Customers can select Coop Pank as their preferred liising (leasing) provider when importing vehicles.
• SEBminorChannel Partner/ Reseller/ DistributorFeatured as preferred leasing provider for car import financing. Customers can select SEB as their preferred liising (leasing) provider when importing vehicles.
• Mobile.deminorOthersEuropean vehicle marketplace portal used by customers to find cars for import. Stello Auto helps customers import vehicles found on mobile.de.
• AutoScout24minorOthersEuropean vehicle marketplace portal used by customers to find cars for import. Stello Auto helps customers import vehicles found on AutoScout24.
• Bytbil.comminorOthersEuropean vehicle marketplace portal used by customers to find cars for import. Stello Auto helps customers import vehicles found on bytbil.com.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Carvertical: Lithuania-based vehicle history and import-data platform. Related rather than directly competing — addresses a complementary pain point to Stello Auto's car import service, providing vehicle background checks that Stello Auto performs manually.

Direct peers

• Foskers: Independent Ferrari service and restoration specialist in Surrey, UK. Operates outside the official dealer network with full Ferrari servicing capability — a direct analogue to Stello Auto's Ferrari offering.
• DK Engineering: UK-based independent Ferrari restoration, servicing, and race preparation specialist. Comparable in its premium positioning, restoration focus, and dependence on highly skilled technicians.
• Hexagon Classics: London-based specialist in classic and modern Ferrari servicing, restoration, and sales. Comparable as an independent high-end exotic workshop competing against authorized dealer service offerings.
• Talacrest: Independent Ferrari specialist in the UK offering restoration, servicing, and sales of classic and modern Ferraris — closely comparable to Stello Auto's Ferrari division in terms of service mix and customer profile.

Broad incumbents

• Inchcape: Global automotive distributor operating across multiple markets including the Baltics. Relevant as a broad incumbent in the regional automotive service landscape, though it competes via the authorized dealer model rather than as an independent specialist.
• Stratstone: UK-based automotive retailer and authorized dealer for premium brands including Ferrari and Maserati. Represents the authorized-dealer alternative against which Stello Auto's independent Ferrari service competes.
• Kwik Fit: Major European automotive service chain offering tires, alignment, and general maintenance. A broad incumbent benchmark for Stello Auto's tire and routine maintenance services, though lacking the premium/Ferrari specialist positioning.

Regional players

• Møller Auto: Baltic automotive dealer and service group (Volkswagen Group brands among others). A relevant regional comparator for Stello Auto's multi-brand service positioning, though focused on the VW Group rather than Volvo/Stellantis.
• Amserv: One of the largest automotive dealer and service groups in the Baltics, representing multiple brands including Volvo. Directly competes for Stello Auto's Volvo service customers within the Estonian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/stelloauto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stello Auto