TALES ON SLATE BRAND CONSULTANTS LLP

What TALES ON SLATE BRAND CONSULTANTS LLP does

Tales On Slate Brand Consultants LLP is a Mumbai-based boutique brand consultancy serving B2B technology companies. The firm delivers an end-to-end brand service stack spanning brand strategy, visual identity design, content marketing, social media management, employer branding, and web design and development. Its engagements are anchored by a proprietary C.L.A.R.I.T.Y. methodology and a Brand Compounding Index, which the firm uses to frame brand work around measurable commercial outcomes. Co-founders Suma Nair (27+ years of experience) and Gandha Chavan (nearly two decades) lead the practice, bringing roughly 45 years of combined B2B technology brand experience.

The firm operates as an LLP and serves technology-sector clients through a mix of fixed-scope project engagements and ongoing retainer relationships. Visible case-study work spans an asset management platform, an IT services firm, and an AI platform company, indicating cross-segment exposure within the broader B2B technology buyer base. The firm publishes thought-leadership content, including commentary on employer branding in the AI era, signalling an intent to influence category discourse among tech CMOs, HR leaders, and corporate development teams.

Revenue mechanics combine project-based fees with retainer engagements, and distribution is founder-led and direct. There is no disclosed partner channel, external capital, or hiring footprint, which keeps new business origination concentrated in the founders' personal networks and client relationships, acting simultaneously as a trust asset and a structural scale constraint.

Name

TALES ON SLATE BRAND CONSULTANTS LLP

Legal name

Tales On Slate Brand Consultants LLP

Website

https://talesonslate.com

Company type

Private

Operating status

Operating

Short description

Tales On Slate Brand Consultants LLP is a Mumbai-based boutique brand consultancy serving B2B technology companies with brand strategy, identity design, content marketing, social media, employer branding, and web development, anchored by a proprietary C.L.A.R.I.T.Y. methodology led by two co-founders.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brand Strategy and Consulting Services: Project-based professional services engagement for brand strategy, positioning, identity design, and digital experience development. Engagements are typically scoped for specific deliverables including brand audits, messaging frameworks, visual identity systems, and website development.
2. Ongoing Brand Management Services: Retainer or ongoing engagements for content marketing, social media management, and employer branding services with structured monthly deliverables including content calendars, posting, and analytics reporting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Tales On Slate is a brand consultancy that delivers brand strategy, visual identity design, content marketing, social media management, employer branding, and web development services to B2B technology companies. Engagements are scoped as project-based work or ongoing retainer-based brand management, underpinned by the proprietary C.L.A.R.I.T.Y. Framework. The firm specializes in supporting growth-stage technology organizations, IT services firms, and companies navigating M&A or transformation.

Product overview

Tales On Slate is a brand consultancy offering a portfolio of interconnected service offerings rather than a unified software product. The core offerings include Brand Strategy (positioning and narrative development), Identity & Design (visual identity systems), Content Marketing (strategic content systems), Social Media Management (structured social presence), Employer Branding (EVP and workplace messaging), and Web Development (website design and digital experience). These services are designed to work together as a comprehensive brand-building framework, with the C.L.A.R.I.T.Y. Framework underpinning their methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Service offering that defines brand positioning, purpose, and voice for B2B technology companies, helping them articulate who they are, why they matter, and how they should show up consistently across digital, sales, and employer touchpoints. Includes brand positioning, audience insights, and archetype development.
• Content Marketing Service offering that crafts meaningful stories and content systems, including strategic content themes and narrative calendars, to make brands relevant, relatable, and worth returning to. Builds brand relevance, relatability, and long-term recall through meaningful, shareable content.
• Identity & Design Service offering that designs visual identities including logo design, color palettes, and brand kits that create instant recognition, trust, and emotional connection. Transforms brands into something people instantly recognise, trust, and emotionally connect with.
• Social Media Management Service offering that builds structured, consistent social presences through content calendars, brand-aligned creative and copy frameworks, and channel management. Turns everyday content into long-term brand recall and digital credibility.
• Employer Branding Service offering that shapes how the world perceives a client's workplace through Employee Value Proposition (EVP) narrative and careers-focused messaging, so the right people don't just apply but believe they belong.
• Web Development Service offering that creates clean, strategic websites including UX research, architecture, design systems, and UI creation for digital experiences that feel like the brand's true digital home and convert curiosity into confidence.

Quantifiable outcome

• Built complete digital brand from concept to launch for AI platform including identity, messaging, website, and sales presence
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• R/GA: Large digital agency offering brand, experience, and technology services with a significant B2B and enterprise technology practice. Overlaps with Tales On Slate in brand strategy and content marketing, but as part of a broader integrated offering.
• Pentagram: Independent design consultancy operating across identity, brand strategy, and digital design. Overlaps with Tales On Slate on visual identity and brand strategy work, but as a much larger multi-disciplinary design firm.

Direct peers

• Interbrand: Established brand consultancy providing strategy, naming, identity, and brand valuation services. Comparable to Tales On Slate in core offerings of brand positioning and identity work for enterprise clients, with deep B2B and technology exposure.
• Landor & Fitch: Global brand consultancy offering brand strategy, identity design, and brand experience work for enterprise and technology clients. Highly comparable to Tales On Slate as a B2B brand strategy and identity provider, but at significantly larger scale with broader geographic reach.
• Edenspiekermann: Independent brand and design consultancy offering strategy, identity, and digital product work, including for technology clients. Comparable in its integrated brand and digital capabilities and boutique operating model.
• Siegel+Gale: Brand strategy, design, and experience consultancy with strong B2B and technology credentials, including work with enterprise tech firms. Directly comparable service mix to Tales On Slate's brand strategy, identity, and digital experience offerings.
• FutureBrand: Global brand consultancy providing brand strategy, identity, and design across consumer and B2B categories including technology. Comparable positioning as a brand strategy and identity provider with multi-sector reach.
• MetaDesign: Brand and digital design consultancy with deep B2B and enterprise technology experience. Comparable in combining brand strategy, visual identity, and digital experience work for technology clients.
• Moving Brands: Brand-led creative consultancy combining strategy, design, and technology for ambitious brands including B2B and tech clients. Comparable in offering strategy, identity, and digital experience work with a boutique-to-mid-scale footprint.

Emerging players

• Ustwo: Digital product and brand studio serving technology and B2B clients with strategy, design, and product capabilities. Partial overlap with Tales On Slate in branding and digital experience for tech, with stronger product engineering depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TALES ON SLATE BRAND CONSULTANTS LLP