Ubala Röstikoda OÜ

What Ubala Röstikoda OÜ does

Ubala Röstikoda OÜ is a privately held Estonian coffee roastery operating as a direct-to-consumer e-commerce business through its website ubala.ee. The company roasts coffee to order and sells 1kg bags of whole beans to Estonian consumers for home brewing via espresso machines, moka pots, filter makers, French press, and pour-over methods. Its product portfolio is organized into three sub-brands: Best Beans (premium Italian-style espresso blends such as Supreme, Espresso Superiore, and Classic), AVASTA (a single-origin "discovery" line with approximately nine to eleven country-of-origin variants including Brazil, Colombia, Honduras, Guatemala, Costa Rica, Tanzania, Ethiopia, Papua New Guinea, and Mexico, plus Swiss Water and Mc Decaf decaffeinated options), and Tasuja (an accessible everyday line with four named variants — Jaanus, Tambet, Emmi, Wahur). A separate Kampaania sub-brand is used for periodic promotional SKUs.

The underlying operation is a small-batch physical roasting business — there is no proprietary software platform, no API, no AI components, and no disclosed integrations beyond a standard WooCommerce/WordPress e-commerce stack. Revenue mechanics are entirely transactional: customers browse product pages with detailed flavor notes, altitude data, and brewing recommendations, purchase one bag at a time at €15.99-€24.99 per kilogram, and receive free shipping for orders above €40 within Estonia. The company has no disclosed subscription offering, no wholesale or B2B contracts, no marketing channels beyond organic SEO, no social media presence, and no certifications, awards, patents, or external funding.

Geographically, the business is exclusively domestic, serving only the Estonian market from its roasting facility at Kõrtsi tee 9, Lehmja küla, Rae vald, Harju County. The company employs between 1 and 10 people, has no disclosed management team beyond general contact information, and is independently owned with no parent company, subsidiaries, or external investors identified in the source material. Customer segments are horizontal — primarily individual Estonian home coffee consumers, with cafés and restaurants listed as a secondary segment but unsupported by evidence of active B2B trade.

Name

Ubala Röstikoda OÜ

Legal name

Ubala Röstikoda OÜ

Website

https://ubala.ee

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ubala Röstikoda OÜ is an Estonian direct-to-consumer coffee roastery that sells freshly roasted 1kg bags of single-origin and blended Arabica coffee beans via its WooCommerce storefront ubala.ee to Estonian home brewers, with three sub-brands spanning premium espresso, single-origin exploration, and value-oriented offerings.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Single-origin arabica beans
• Espresso coffee blends
• Decaffeinated coffee beans
• Direct-to-consumer coffee

Headquarters

HQ city

Lehmja küla, Rae vald

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Coffee Bean Sales: Direct e-commerce sales of freshly roasted coffee beans to consumers. Products are sold in 1kg bags with pricing ranging from €15.99 to €24.99 per bag. One-time purchase model with no subscription mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ubala Röstikoda OÜ roasts and sells freshly roasted specialty coffee beans directly to Estonian consumers via its online shop at ubala.ee. Its catalog spans three product lines — Best Beans (premium espresso blends), AVASTA (single-origin coffees from 11+ countries) and Tasuja (everyday roasts) — including decaffeinated options, packaged in 1 kg bags and priced between €15.99 and €24.99 with free shipping over €40.

Product overview

Ubala Röstikoda OÜ operates an e-commerce platform selling freshly roasted coffee beans. The company offers three distinct sub-brands: Best Beans (premium Italian-style espresso-focused beans with bold, strong profiles), AVASTA (discovery-focused single-origin coffees from 11 countries with diverse flavor profiles), and Tasuja (accessible everyday coffees in four varieties). Individual products range from 1kg bags of whole beans, with some available in decaffeinated versions using Swiss Water or Mc Decaf methods. The company also runs periodic campaigns featuring limited-time products. All products are sourced from various coffee-growing regions worldwide and roasted fresh for sale.

Differentiator

Problem solved

Functional benefit

Brands

• AVASTA: A sub-brand/product line featuring single-origin coffees from various countries including Brazil, Colombia, Honduras, Guatemala, Costa Rica, Ethiopia, Tanzania, and Papua New Guinea. Means 'Discover' in Estonian, offering an exploration/experience-oriented product line.
• Best Beans
• Tasuja

Products and services

• Best Beans coffee line Premium sub-brand of freshly roasted coffee beans focused on Italian-style espresso. Includes Best Beans Supreme, Best Beans Espresso Superiore, and Best Beans Classic — strong, bold espresso blends for home and small food-service users with espresso machines, moka pots and other pressure-based brewing devices.
• AVASTA coffee line Discovery-focused sub-brand of single-origin coffee beans from 11+ countries (Brazil, Colombia, Honduras, Guatemala, Costa Rica, Tanzania, Ethiopia, Papua New Guinea, Mexico, and decaffeinated variants). Offers diverse flavor profiles for coffee enthusiasts wanting to explore global origins, with growing-region, altitude, and tasting notes for each variety.
• Tasuja coffee line Accessible everyday coffee sub-brand with four named varieties (Jaanus, Tambet, Emmi, Wahur) in different strength and flavor profiles. Designed for espresso machines, moka pots, filter coffee, and French press, aimed at everyday home coffee drinkers and small food-service operations.
• Kampaania (Campaign Products) Limited-time or promotional coffee offerings including Tasuja Jaanus and AVASTA Honduras, featured as part of seasonal or special marketing campaigns with discounted pricing.
• Best Beans Espresso Superiore Bold and strong roast with Italian-style espresso profile; dark chocolate and dried plum flavors with cocoa aftertaste. 1 kg bag suitable for espresso machines, moka pots and other pressure-based brewing devices. Priced at €20.99.
• AVASTA Brasiilia Medium roast, 100% Arabica coffee beans from Brazil's Santos region at 900–1100m altitude. Chocolatey flavor notes with hazelnut, plum and cocoa in the aftertaste; low acidity and full body. Suitable for all coffee devices. Priced at €19.99.
• Tasuja Jaanus Medium strength and roast coffee beans with mellow cocoa flavor notes; recommended for milk-based coffee drinks. Suitable for espresso machines, moka pots and other pressure-based devices. Priced at €19.99.
• AVASTA Kolumbia Medium roast and acidity, 100% Arabica from Colombia's Caldase/Manizales region at 1100–1400m altitude. Milk chocolate and nut flavors with a soft almondy aftertaste. Suitable for all coffee devices.
• Tasuja Emmi Medium strength and roast, 100% Arabica with light jasmine flavor notes. The mildest variety in the Tasuja lineup; suitable for black and milk-based coffee drinks with espresso, filter, moka, and French press methods.
• Tasuja Wahur Strongest flavor and roast in the Tasuja series; bold espresso with low acidity and notes of dark chocolate and roasted peanuts. Recommended for milk-based coffee drinks and espresso machines.
• AVASTA Honduras Medium body coffee beans enriched by aromatic vanilla and wild hazelnut notes, offering a pleasant taste journey suitable for daily drinking while revealing details with each cup.
• AVASTA Guatemala Rich flavor with grape-like acidity and dark fullness; sweet caramel notes in the aftertaste. Grown in Antigua and Huehuetenango regions at 1100–1750m altitude. Suitable for all coffee machines.
• AVASTA Costa Rica Above-average body with lively acidity featuring tropical fruit and apricot notes; citrusy aftertaste with brown sugar notes. Grown in Tarrazú region at 1200–1600m altitude.
• AVASTA Tansaania Black bread and blueberry flavor notes; pleasantly full-bodied with average acidity and citrus notes. Grown in Kilimanjaro region at 1700–2000m altitude. Suitable for all coffee machines.
• AVASTA Etioopia Medium roast and acidity, 100% Arabica from Sidamo region at 1500–2000m altitude (considered the birthplace of coffee). Berry and brown sugar notes with jasmine in the aftertaste. Suitable for all coffee devices.
• AVASTA Paapua Uus-Guinea Plum and caramel flavor notes with chocolate in the aftertaste; medium body and acidity reminiscent of grapefruit. Grown at 1600m altitude. Suitable for all coffee machines.
• Best Beans Classic Medium strength and roast, 100% Arabica with almond flavor notes and a long aftertaste. Recommended for black and milk-based coffee drinks; suitable for espresso, filter, moka, and French press.
• AVASTA Brasiilia kofeiinivaba (Mc Decaf) Medium roast, 100% Arabica from Brazil with chocolate notes and hazelnut, plum and cocoa in the aftertaste; low acidity and full body. Caffeine removed using the Mc Decaf method.
• AVASTA Brasiilia kofeiinivaba (Swiss Water) Medium roast, 100% Arabica from Brazil with chocolate notes and hazelnut, plum and cocoa in the aftertaste; low acidity and full body. Caffeine removed using the chemical-free Swiss Water method. Priced at €24.99.
• Tasuja Tambet Medium strength and roast, 100% Arabica with milk chocolate flavor notes and a pleasantly long aftertaste. Recommended for black and milk-based coffee drinks; suitable for espresso, filter, moka, and French press.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Counter Culture Coffee: US specialty coffee roaster known for single-origin transparency, sustainability, and detailed origin information. Directly comparable on specialty positioning, single-origin sourcing depth, and educational content for home and wholesale buyers.
• Pact Coffee: UK-based DTC specialty coffee roaster with a strong subscription model selling freshly roasted single-origin beans direct to consumers. Most directly comparable on go-to-market (online-only DTC), product (fresh-roasted specialty beans), and customer (home-brewing enthusiasts).
• Blue Bottle Coffee: Premium specialty coffee roaster selling freshly roasted beans DTC via online store alongside cafés. Comparable on the fresh-roasted, single-origin-emphasizing DTC model and premium positioning targeted at discerning home brewers.
• Trade Coffee: US DTC specialty coffee company that matches beans to customer taste profiles via subscription. Comparable as a digitally native, single-origin-focused roaster serving home-brewing consumers with curated, content-rich product storytelling.
• Square Mile Coffee Roasters: London-based specialty coffee roaster focused on quality single-origin and blend coffees sold online and to wholesale customers. Comparable as a craft roaster with strong specialty credentials and detailed product/flavor storytelling.
• Stumptown Coffee Roasters: Specialty coffee roaster with a strong DTC online channel, direct-trade sourcing, and detailed origin transparency. Comparable as a specialty roaster emphasizing single-origin storytelling and freshness sold through owned e-commerce.

Regional players

• Coffee Collective: Danish specialty coffee roaster and café operator with strong direct-trade sourcing and educational positioning. Comparable as a Northern European specialty roaster with a similar craft, single-origin focus, though it combines cafés with retail.

Broad incumbents

• JDE Peet's: Global coffee and tea group owning brands such as Jacobs, Douwe Egberts, L'OR, and Peet's Coffee. Comparable as a broad incumbent competing across mainstream and premium retail channels across Europe.
• Nespresso: Nestlé-owned premium portioned coffee brand with strong DTC and boutique retail. Comparable as a broad incumbent competing for premium-at-home coffee occasions, particularly in espresso-leaning households in Europe.
• Lavazza: Global Italian coffee incumbent with broad espresso, bean, capsule, and foodservice lines. Comparable as a competitor for shelf and consumer wallet share, especially across price-sensitive and espresso-driven segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ubala

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ubala Röstikoda OÜ