VAPE MOUNTAIN LIMITED

What VAPE MOUNTAIN LIMITED does

Vape Mountain Limited is a privately held UK e-commerce retailer of e-cigarettes, e-liquids, and vaping hardware, registered in England & Wales (Companies House No. 10208657) and headquartered in London. The company operates a single direct-to-consumer storefront at vapemountain.com, serving adult smokers transitioning to vaping and existing vapers across the United Kingdom. It is an authorized retailer of multiple major vaping brands including Lost Mary, Vuse, Elf Bar, Blu, EDGE, OK Vape, and 10 Motives, spanning cigalikes, pod systems, vape pens, box mods, e-liquids, starter kits, accessories, heated tobacco, and tobacco-free nicotine pouches.

The company's core technology is a standard e-commerce platform rather than proprietary IP; supporting technology partnerships include Sage Pay (payment processing and credit-card-based age verification) and Experian (age verification for debit/PayPal transactions) to comply with UK age-restricted product regulations. Logistics are fulfilled through Royal Mail and other couriers with 1-3 working day standard shipping.

Revenue is generated primarily through pay-as-you-go hardware sales (e-cigarettes, starter kits, vape pens, box mods) and consumables (e-liquids, nicotine salts, prefilled pods, refill cartridges). Pricing follows a unit-pricing model with tiered bulk discounts—e.g., Vuse Berry Watermelon pods from £6.49 down to £4.50 per pack at 50+ packs, and Lost Mary BM600 refills from £4.99 single to £4.00 at 3+ packs. Free UK delivery is offered on orders over £20. The go-to-market is DTC e-commerce, supplemented by email newsletters, organic social media (Twitter, Facebook), Trustpilot reviews, and an educational Knowledge Centre ("The Cloud") for top-of-funnel content marketing. No B2B customer base, physical retail locations, mobile app, or international consumer expansion is indicated.

Name

VAPE MOUNTAIN LIMITED

Legal name

Vape Mountain Limited

Website

https://vapemountain.com

Company type

Private

Operating status

Operating

Short description

Vape Mountain Limited is a UK-based online retailer selling e-cigarettes, e-liquids, starter kits, and vaping accessories from multiple major brands to adult consumers across the United Kingdom through its direct-to-consumer e-commerce platform.

Ownership category

akta.pro rank

Product category

Vaping Products Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro industry

PRIMARYCRANAEAB

Vape & E-Cig Online Retail (DTC & Marketplaces)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Vape & E-Cigarette Retail

SECONDARYCRANAEAH

E-Liquid & Nicotine Salt Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Vape & E-Cigarette Retail

SECONDARYCRANAEAI

Disposable Vape Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Vape & E-Cigarette Retail

SECONDARYCRANAEAG

Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Vape & E-Cigarette Retail

Keywords

• E-cigarette retail
• Vaping products
• E-liquid sales
• Nicotine alternatives
• Vape hardware

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Hardware Sales: Sale of e-cigarettes, vaping devices, starter kits, and reusable vape hardware including brands like Lost Mary BM6000, Lost Mary BM600, Elf Bar, Vuse, and OK Vape. One-time purchase model with rechargeable device options.
2. Consumables and Refills: Sale of e-liquids, nicotine salts, prefilled pods, refill cartridges, and replacement parts. Includes bulk discount pricing to encourage larger orders.
3. E-Liquids: Sale of e-juices in various flavors (tobacco, menthol, fruit, tropical), VG/PG ratios, and nicotine strengths. Products sourced from UK, USA, Europe, Canada, Malaysia, and Switzerland.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Vape Mountain Limited operates an online UK e-commerce storefront that retails e-cigarettes, e-liquids, vape pens, box mods, starter kits, refill pods, accessories, heated tobacco, and nicotine pouches. The company acts as an authorized multi-brand retailer for established manufacturers including Lost Mary, Vuse, Elf Bar, Blu, OK Vape, EDGE, and 10 Motives, offering tiered bulk discount pricing and free UK delivery on orders over £20.

Product overview

Vape Mountain is an online UK retailer offering a comprehensive e-cigarette and vaping product portfolio. The core offering consists of e-cigarettes (cigalikes, pod systems, vape pens, box mods) and e-liquids across multiple nicotine strengths and flavours. The company operates as a multi-brand distributor carrying major vaping brands including Lost Mary (BM600, BM6000, Tappo ranges), Vuse (ePod 2, ePen, Pro, Go Reload, Ultra Smart with Bluetooth), Elf Bar (ELFA PRO, 600 series), Blu (Pro, 2.0), OK Vape, EDGE, and 10 Motives. Products span starter kits for beginners, replacement refills/pods, accessories (atomisers, batteries, chargers), heated tobacco, and nicotine pouches. The company differentiates through bulk discount pricing, free UK delivery on orders over £20, and age verification services.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and supporting.

• Lost MarycoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Lost Mary vaping products including BM600 and BM6000 vape kits and refill pods. Major product category with extensive flavor options.
• VusecoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Vuse e-cigarettes, devices, and refill pods including Vuse Pro, ePod 2, and Intense product lines.
• Elf BarcoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Elf Bar products including Elf Bar 600, ELFA PRO, and various prefilled refill pods.
• BlumajorChannel Partner/ Reseller/ DistributorAuthorized retailer of Blu e-cigarettes, Pro e-liquids, and Blu 2.0 liquidpods.
• EDGEmajorChannel Partner/ Reseller/ DistributorAuthorized retailer of EDGE e-liquids, EDGE GO devices, and EDGE Bar Salts products.
• OK VapemajorChannel Partner/ Reseller/ DistributorAuthorized retailer of OK Vape cigalike e-cigarettes, refills, and starter kits.
• 10 MotivessupportingChannel Partner/ Reseller/ DistributorAuthorized retailer of 10 Motives e-cigarettes and menthol refill cartridges.
• Sage PaysupportingTechnology or IntegrationPayment processing partner used for age verification via credit card transactions. Credit card payments through Sage Pay serve as primary age verification method.
• ExperiansupportingTechnology or IntegrationAge verification partner for debit card and PayPal transactions to comply with UK age-restricted product regulations.
• Royal MailsupportingOthersPrimary delivery partner for order fulfillment alongside other courier services.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Totally Wicked: Totally Wicked is a long-established UK vape retailer with both online and physical retail channels, selling devices, e-liquids, and accessories from multiple brands. Comparable to Vape Mountain as a UK-authorized multi-brand vape specialist with educational content and a focus on smoking-cessation customers.
• Vape Superstore: Vape Superstore operates as a UK online vape e-commerce retailer carrying leading brands and offering a comparable breadth of devices, pods, and e-liquids. Directly competitive with Vape Mountain in target customer (adult switch-vapers), pricing tactics, and product breadth.
• Vampire Vape: Vampire Vape is a UK e-liquid specialist with its own in-house brand ranges as well as a broader multi-brand catalog. Comparable to Vape Mountain as a UK vape e-commerce operator with strong e-liquid focus, though it competes on owned-brand rather than pure authorized-retailer positioning.
• Ecigwizard: Ecigwizard is a UK-based online vape retailer offering e-cigarettes, e-liquids, and starter kits from major brands. Directly comparable in product mix, target customer base, and authorized-retailer model.
• Vape Club: Vape Club is one of the largest UK online vape retailers, offering a similar multi-brand catalog of e-cigarettes, e-liquids, and accessories to UK consumers. It is the closest direct competitor to Vape Mountain in authorized-brand breadth and DTC e-commerce positioning.
• Planet of the Vapes: Planet of the Vapes is a UK online vape retailer stocking devices, e-liquids, and accessories from major brands. It competes with Vape Mountain for the same UK adult-vaper segment via a similar DTC e-commerce model.

Others

• Elf Bar: Elf Bar is a leading disposable and refillable pod vape brand whose products (Elf Bar 600, ELFA PRO) are core SKUs for Vape Mountain. As both a key supplier and a fast-growing brand with growing direct-to-consumer reach, Elf Bar functions as an upstream peer shaping Vape Mountain's catalog economics.
• Imperial Brands (blu): Imperial Brands owns the blu vape brand, one of Vape Mountain's authorized partner brands. Imperial also operates direct online channels, positioning it as both a critical wholesale supplier and a structural competitor in UK vape retail.
• British American Tobacco (Vuse): British American Tobacco owns the Vuse brand, which Vape Mountain retails as a core partner. BAT also operates direct-to-consumer vape channels globally and is both a key supplier and an indirect competitor to Vape Mountain in the UK market.

Broad incumbents

• Juul Labs: Juul Labs is a global vape brand and manufacturer of pod-based systems. While not a direct UK online retailer, it shapes category dynamics and competes with Vape Mountain's branded pod products (e.g., Vuse, Elf Bar, Lost Mary) at the brand level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/vapemountain
• Facebookfacebook.com/vapemountain

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VAPE MOUNTAIN LIMITED