Telewatt S.a.

What Telewatt S.a. does

Telewatt S.a. is a Peruvian authorized distributor and retailer of branded professional audio, car audio, DJ, and home audio equipment, operating from a showroom at Av. Canaval y Moreyra 577 in San Isidro, Lima, with an e-commerce platform at telewatt.com.pe. The company distributes products from a portfolio of approximately 18 international audio brands, with core relationships including JBL Professional, AKG, Pioneer DJ/AlphaTheta, Soundcraft, and Kenwood, and supporting brands including Crown, Polk Audio, Denon, Harman Kardon, DBX, ARCAM, Revel, TASCAM, BOYA, MXL, Digitech, Onkyo, Infinity, and JVC. The product catalog spans professional audio (fixed installations, live portable sound, recording/studio, tour sound, DJ equipment), car audio (multimedia receivers, speakers, subwoofers, amplifiers), and home audio (home theater, hifi, portable speakers). Pricing is in Peruvian Soles, ranging from approximately S/. 96 for entry-level passive speakers to S/. 17,608 for high-end Pioneer DJ all-in-one systems, with all sales on a unit-pricing, pay-as-you-go basis.

The company operates a hybrid B2B/B2C model serving multiple verticals: rental companies, churches, karaoke venues, nightclubs, restaurants/bars, event production companies, and individual consumers for home and car audio. Distribution is multi-channel, including the e-commerce storefront, the physical showroom (Monday-Friday 09:00-13:00 and 13:45-18:30, Saturday 09:00-13:00), phone and WhatsApp sales, and a wholesale arm with a formal distributor application process enabling third-party resellers. Marketing leverages Facebook, YouTube, Instagram, a content blog, and email newsletter. The company has no proprietary technology; the entire product offering consists of third-party branded hardware. The firm claims 15+ years of experience in the Peruvian audio sector despite a founding year of 1961 in firmographics, suggesting potential inconsistency in the public history narrative.

Name

Telewatt S.a.

Legal name

Telewatt S.a.

Website

https://telewatt.com.pe

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Telewatt S.a. is a Peruvian authorized distributor and retailer of branded professional audio, car audio, DJ, and home audio equipment. It serves B2B clients (rental companies, churches, nightclubs, event producers) and B2C consumers in Peru through e-commerce and a San Isidro showroom.

Ownership category

akta.pro rank

Product category

Professional Audio Equipment Distribution

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)

akta.pro secondary industries

DJ Equipment & Electronic Music Gear Retail (CRALAEAD), AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE)

Keywords

• Professional audio distribution
• Car audio equipment
• Home audio systems
• DJ equipment retail
• Consumer electronics wholesale

Headquarters

HQ city

Surquillo

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail audio equipment sales: Direct sales of professional audio, car audio, and home audio equipment through their e-commerce website and physical location. They sell branded products (JBL, AKG, Pioneer DJ, Kenwood, etc.) at various price points from approximately S/. 96 to S/. 17,608.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Telewatt S.a. is the official distributor in Peru of leading professional audio brands such as JBL Professional, AKG, Pioneer DJ/AlphaTheta, Soundcraft, and Kenwood. The company sells professional audio, car audio, DJ, and home audio equipment and accessories through an e-commerce platform (telewatt.com.pe), a physical showroom in San Isidro, Lima, and a wholesale/distributor network serving rental companies, churches, nightclubs, karaoke venues, restaurants, event production companies, and individual consumers.

Product overview

Telewatt S.a. is a Peruvian authorized distributor of professional audio equipment operating as a wholesale and retail e-commerce platform. The company distributes a portfolio of major audio brands including JBL Professional, AKG, Pioneer DJ/AlphaTheta, Soundcraft, and Kenwood. Their product portfolio is organized into five main categories: (1) Professional Audio for fixed installations, live portable sound, recording studios, and tour sound; (2) DJ Equipment including controllers, turntables, mixers, and headphones from Pioneer DJ; (3) Car Audio with multimedia receivers, speakers, subwoofers, and amplifiers; (4) Home Audio including home theater, hi-fi, and portable speakers; and (5) Studio Monitoring with studio headphones and microphones from AKG and JBL. The company serves rental companies, churches, karaoke venues, nightclubs, restaurants, and event production companies with technical and commercial support.

Differentiator

Problem solved

Functional benefit

Products and services

• Pioneer DJ Equipment Official distribution in Peru of Pioneer DJ / AlphaTheta professional DJ equipment, including controllers (DDJ series), all-in-one multi-channel systems (XDJ series such as XDJ-AZ), turntables (PLX series), mixers (DJM series), and DJ headphones (HDJ series). Targeted at professional DJs, event production companies, and venues.
• JBL Professional Audio Official distribution in Peru of JBL Professional audio products, including powered and passive speakers (EON, PRX, SRX series), studio monitors, subwoofers, amplifiers, and installation speakers (Control series). Used by rental companies, event production companies, churches, nightclubs, restaurants, and recording studios.
• AKG Professional Audio Official distribution in Peru of AKG professional microphones and headphones, including wireless microphone systems (WMS series), condenser microphones (C and P series), studio headphones (K series such as K72, K92, K182), and USB microphones. Targeted at recording studios, live sound applications, broadcasters, and content creators.
• Car Audio Products Car audio equipment category offering multimedia receivers, radios, digital media receivers, car speakers, subwoofers, amplifiers, and accessories, distributed under brands such as Kenwood, Infinity, and JVC. Targeted at individual consumers and automotive businesses seeking car audio upgrades.
• Home Audio Products Home audio solutions for residential use, including home theater systems, HiFi equipment, luxury home audio, and portable speakers. Distributed under brands such as Polk Audio, Denon, Harman Kardon, Onkyo, ARCAM, and Revel. Targeted at individual consumers seeking quality home audio.
• Professional Audio Solutions Professional audio equipment category covering fixed installations, portable live sound systems, recording studio gear, tour sound systems, DJ equipment, and instrument effects processors. Distributed under brands such as JBL Professional, AKG, Soundcraft, Crown, DBX, TASCAM, Digitech, and BOYA. Targeted at commercial installations, live event professionals, recording studios, and touring production companies.
• Kenwood Car Electronics Official distribution in Peru of Kenwood car audio and multimedia receivers, including DMX series multimedia receivers with touchscreen displays and related accessories. Targeted at individual consumers and automotive upgrade shops.
• Authorized Technical Service Authorized technical service support for the distributed audio brands, including warranty handling and repairs. Available via the service hotline (981-032-945) to ensure customers receive genuine product support.

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major, supporting and minor.

• JBL ProfessionalcoreChannel Partner/ Reseller/ DistributorOfficial distributor of JBL Professional audio products in Peru, including speakers, amplifiers, studio monitors, and portable PA systems. Products include EON series, PRX series, SRX series, and studio monitors like the 3 Series.
• AKGcoreChannel Partner/ Reseller/ DistributorOfficial distributor of AKG professional microphones and headphones in Peru. Products include studio headphones (K series), wireless microphone systems (WMS series), and condenser microphones.
• Pioneer DJ / AlphaThetacoreChannel Partner/ Reseller/ DistributorOfficial distributor of Pioneer DJ equipment in Peru, including DJ controllers (DDJ series), all-in-one systems (XDJ series), turntables (PLX series), mixers (DJM series), and DJ headphones (HDJ series).
• SoundcraftcoreChannel Partner/ Reseller/ DistributorOfficial distributor of Soundcraft mixing consoles and audio equipment in Peru.
• KenwoodmajorChannel Partner/ Reseller/ DistributorDistributor of Kenwood car audio and multimedia products in Peru, including DMX series multimedia receivers and related accessories.
• CrownmajorChannel Partner/ Reseller/ DistributorOfficial distributor of Crown amplifiers in Peru.
• Polk AudiomajorChannel Partner/ Reseller/ DistributorDistributor of Polk Audio home audio speakers and systems in Peru.
• DenonmajorChannel Partner/ Reseller/ DistributorDistributor of Denon home audio receivers and equipment in Peru.
• Harman KardonmajorChannel Partner/ Reseller/ DistributorDistributor of Harman Kardon home audio products in Peru.
• DBXsupportingChannel Partner/ Reseller/ DistributorDistributor of DBX signal processors and audio equipment in Peru.
• ARCAMsupportingChannel Partner/ Reseller/ DistributorDistributor of ARCAM high-fidelity audio equipment in Peru.
• RevelsupportingChannel Partner/ Reseller/ DistributorDistributor of Revel premium home audio speakers in Peru.
• TASCAMsupportingChannel Partner/ Reseller/ DistributorDistributor of TASCAM professional recording equipment in Peru.
• BOYAsupportingChannel Partner/ Reseller/ DistributorDistributor of BOYA microphones in Peru.
• MXLsupportingChannel Partner/ Reseller/ DistributorDistributor of MXL professional microphones in Peru.
• DigitechsupportingChannel Partner/ Reseller/ DistributorDistributor of Digitech guitar effects pedals and audio processing equipment in Peru.
• OnkyosupportingChannel Partner/ Reseller/ DistributorDistributor of Onkyo home audio and electronics in Peru.
• InfinitysupportingChannel Partner/ Reseller/ DistributorDistributor of Infinity car audio speakers and subwoofers in Peru.
• JVCsupportingChannel Partner/ Reseller/ DistributorDistributor of JVC car audio and video products in Peru.
• Ecommerce 360minorImplementation/ SI/ Consulting PartnerWebsite development and e-commerce platform provider for Telewatt's online store, based in Peru.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• B&H Photo Video: Large US consumer electronics retailer with a substantial pro audio, DJ, and home audio offering, including brands Telewatt carries. Comparable hybrid online plus physical showroom retail/distribution model serving both prosumer and professional buyers.
• Thomann: Europe's largest pro audio and musical instrument retailer/distributor, operating a hybrid online and physical model across DJ, recording, live sound, and home audio categories. Comparable multi-brand authorized distribution model at much larger scale.
• Sam Ash Music Stores: US retailer of musical instruments, pro audio, and DJ gear including Pioneer DJ, AKG, and similar brands to Telewatt's portfolio. Comparable multi-brand authorized retail/distribution across pro and consumer audio segments.
• Adorama: US consumer electronics and pro audio retailer offering DJ equipment, microphones, speakers, and home audio across B2B and B2C channels. Comparable multi-category authorized distribution + omnichannel retail profile.
• Guitar Center: Large US multi-channel retailer of musical instruments, pro audio, DJ gear, and home audio, including Pioneer DJ and other brands Telewatt distributes. Comparable hybrid retail + pro audio focus with both online and physical store presence.
• PSSL ProSound and Stage Lighting: US authorized pro audio and lighting retailer/distributor selling JBL Professional, AKG, Soundcraft, Pioneer DJ and similar lines. Directly comparable as a specialty channel partner serving live sound, recording, and DJ professionals.
• Full Compass Systems: US-based retailer and authorized distributor of professional audio, lighting, and recording equipment from brands including JBL Professional, AKG, Soundcraft, and Crown. Highly comparable to Telewatt as a multi-brand pro audio channel partner serving both B2B and B2C.
• Sweetwater Sound: One of the largest US authorized pro audio and musical instrument retailers/distributors, offering deep technical sales support and authorized service. Directly comparable to Telewatt's pro audio distribution plus advisory service model, scaled to the US market.

Others

• Sonos (authorized retail channel): Premium consumer audio brand sold through authorized retail partners including brick-and-mortar and e-commerce. Comparable as a brand-side analog of the supplier ecosystem Telewatt operates within; relevant when considering how premium audio brands interact with distribution partners.

Broad incumbents

• Monacor International: Large European manufacturer and broad-line distributor of pro audio, PA, and installation equipment with global distribution. Comparable as an established broadline pro audio channel player, though also a manufacturer rather than pure retailer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/Telewatt
• Facebookfacebook.com/TelewattSA
• Instagraminstagram.com/telewatt.peru
• LinkedInlinkedin.com/company/telewattsa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telewatt S.a.