Hobby Lobby Stores, Inc.

Arts, Crafts and Home Decor Retailhobbylobby.com

Hobby Lobby Stores, Inc. is a privately held, family-owned U.S. arts and crafts retailer founded in 1972, operating a nationwide chain of stores plus e-commerce and a mobile app. It sells craft supplies, home decor, fabrics, floral, seasonal goods, and custom framing across 14+ departments to individual consumers.

Company typePrivate
Founded1972
HeadquartersOklahoma City, United States
Headcount5,001–10,000
GTM typeB2C
OfferingServices

What Hobby Lobby Stores, Inc. does

Hobby Lobby Stores, Inc. is a privately held, family-owned arts and crafts retail chain founded in 1972 by David Green and headquartered in Oklahoma City, USA. The company operates a nationwide network of physical stores alongside an e-commerce site (hobbylobby.com) and a mobile app, providing individual consumers and hobbyists with arts and crafts supplies, home decor, fabrics, floral and seasonal merchandise, and custom framing services. Its assortment is organized across 14+ product departments, supporting a discount-oriented big-box specialty retail model aimed at value-driven U.S. consumers.

The company is structured around centralized buying, distribution, and store operations, enabling it to maintain a broad SKU base at price points intended to be competitive with both mass merchants and specialty craft retailers. Revenue is generated primarily through in-store transactions, supplemented by online and mobile app orders, plus ancillary service revenue from custom framing. Hobby Lobby employs more than 10,000 people across store, distribution, and corporate functions, and remains under the ownership and control of the Green family, with no public listing and no external equity capital events disclosed in the input data.

Operationally, Hobby Lobby competes on assortment breadth, price, and store-level service rather than on technology differentiation. The January 2026 CPSC product recall referenced in the input data illustrates that product safety and regulatory compliance are an active area of operational focus. The combination of long-tenured private ownership, a national footprint, multi-channel retail, and a discount pricing model defines both the company's strengths (scale, brand, and customer reach) and its constraints (limited disclosed innovation velocity and no visible AI/ML capability).

Hobby Lobby Stores, Inc. firmographics

Firmographics

Name: Hobby Lobby Stores, Inc.
Legal name: Hobby Lobby Stores, Inc.
Website: https://hobbylobby.com
Company type: Private
Founded year: 1972
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: Hobby Lobby Stores, Inc. is a privately held, family-owned U.S. arts and crafts retailer founded in 1972, operating a nationwide chain of stores plus e-commerce and a mobile app. It sells craft supplies, home decor, fabrics, floral, seasonal goods, and custom framing across 14+ departments to individual consumers.
Ownership category
akta.pro rank

Hobby Lobby Stores, Inc. industry classification

Industry

Product category: Arts, Crafts and Home Decor Retail
NAICS: Hobby, Toy, and Game Retailers (459120)
SIC: Retail-Hobby, Toy & Game Shops (5945)
akta.pro primary industry: General Arts & Crafts Supplies Retail (CRALACAA)
akta.pro secondary industry: Seasonal & Holiday Craft Supplies Retail (CRALACAI)

Keywords

Arts and crafts supplies
Home decor retail
Custom framing services
Fabric and sewing
Seasonal decorations

Where Hobby Lobby Stores, Inc. is headquartered

Location

Headquarters

HQ city: Oklahoma City
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Hobby Lobby Stores, Inc. business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Retail Sales: Hobby Lobby generates revenue through the sale of arts and crafts merchandise across 14+ product departments including home decor, kitchen and baking, yarn and needle art, fabric and sewing, floral and wedding, party supplies, and more. Products are sold at both physical retail locations and through the company's e-commerce website at hobbylobby.com.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Free shipping threshold
Other	Pay-as-you-go	Gift cards
Unit Pricing	Pay-as-you-go	Standard retail merchandise

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Hobby Lobby Stores, Inc. product offering

Product offering

Core offering

Hobby Lobby Stores, Inc. is a privately held retail chain that sells arts and crafts supplies, home decor, fabrics, seasonal merchandise, party supplies, and related hobby products across 14+ product departments. The company operates a nationwide network of physical retail stores complemented by an e-commerce website (hobbylobby.com) and an iOS mobile app. It also offers in-store custom framing services and gift cards.

Product overview

Hobby Lobby Stores, Inc. is a retail arts and crafts chain offering a unified but multi-department product portfolio. The core offering spans 14 distinct merchandise categories: Home Decor & Frames (wall art, mirrors, lighting, furniture, bedding), Kitchen & Baking (bakeware, cake decorating, dinnerware), Yarn & Needle Art (knitting, crochet, cross stitch), Fabric & Sewing (fabrics by the yard, quilting, sewing machines), Crafts & Hobbies (model kits, candle/soap making, clay, wood crafts), Floral & Wedding (artificial flowers, wreaths, wedding decorations), Party Supplies (balloons, tableware, gift wrap), Scrapbook & Paper Crafts (stickers, vinyl, card making, sublimation), Art Supplies (paints, canvases, brushes, art sets), Beads & Jewelry (beads, findings, fashion jewelry), Wearable Art (blank shirts, iron-on patches, fabric paint), and Seasonal (holiday and seasonal decorations). Supporting offerings include Gift Cards (in various designs, $10-$300), Everyday Deals (value-priced items), and Custom Framing services (50% off). The company positions its stores with a distinctive discount model featuring permanent markdowns on select categories rather than traditional sales cycles.

Differentiator

Problem solved

Functional benefit

Companies that use Hobby Lobby Stores, Inc.

Customer profile

Segments1 record

Ideal customer profiles1 record

Hobby Lobby Stores, Inc. technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Hobby Lobby Stores, Inc. partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Hobby Lobby Stores, Inc. competitors and assessment

Company assessment

Broad incumbents

Amazon: Amazon is the dominant online competitor across all of Hobby Lobby's categories—art supplies, yarn, fabric, beads, home decor, and party supplies—offering broader selection, marketplace pricing dynamics, and fast shipping. Hobby Lobby's omission of third-party marketplace presence makes Amazon a particularly direct substitute for online orders.
Target: Target competes in Hobby Lobby's adjacent categories—seasonal decor, party supplies, home accents, and basic craft/activity kits—via its general merchandise assortment and owned brands. It overlaps in customer demographic but does not focus on the deep hobby/craft enthusiast.
Walmart: Walmart competes across multiple Hobby Lobby categories (home decor, fabric, seasonal, party, art supplies) at lower price points through its physical supercenters and dominant e-commerce platform. It does not specialize in crafts but represents a meaningful share-of-wallet competitor for the same discretionary purchases.
Dollar Tree: Dollar Tree and Family Dollar carry low-priced craft kits, seasonal decor, party supplies, and basic art supplies that overlap with Hobby Lobby's Everyday Deals and value-priced SKUs. While not a specialist, they compete on price-sensitive craft and seasonal purchases.

Direct peers

Michaels: Michaels is the largest direct competitor in arts & crafts specialty retail in the United States, operating a comparable multi-category assortment (fabric, yarn, framing, home decor, seasonal) across physical stores and e-commerce. It is the most directly comparable specialty chain to Hobby Lobby in customer base, product mix, and go-to-market motion.
Dick Blick Art Materials: Blick is a long-established specialty retailer focused on fine art supplies (paints, canvases, brushes, drafting, art books) that overlap directly with Hobby Lobby's Art Supplies department. It serves a more professional and serious-artist customer but competes head-on in the art supplies category.
JOANN: JOANN was historically a direct peer in fabric, sewing, and craft supplies with overlapping customer segments. Although the chain underwent major restructuring in 2024–2025, its prior footprint defines the competitive set Hobby Lobby operates within and its absence leaves share to be redistributed among remaining chains.

Emerging players

Tandy Leather: Tandy Leather is a specialty retailer of leather, tools, and leather-crafting supplies that overlaps with Hobby Lobby's leather-crafting assortment. It serves a narrower enthusiast segment but competes for the same discretionary hobby spend.
Etsy: Etsy operates as a marketplace for handmade craft supplies, beads, fabric, and DIY materials that intersect with Hobby Lobby's maker and crafter customer base. Its marketplace model offers niche and specialty items Hobby Lobby may not stock, creating an alternative destination for hobbyists.

Regional players

Hobbycraft: Hobbycraft is the UK's largest arts & crafts specialty chain and is directly comparable in assortment, store format, and customer proposition. It does not compete in the US market but serves as the closest international analog to Hobby Lobby's specialty-craft big-box model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Hobby Lobby Stores, Inc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hobby Lobby Stores, Inc. leadership team

Management profile

Number of profiles

Profiles1 record

Hobby Lobby Stores, Inc. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hobby Lobby Stores, Inc. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hobby Lobby Stores, Inc.

What does Hobby Lobby Stores, Inc. do?

Is Hobby Lobby Stores, Inc. a public or private company?

Hobby Lobby Stores, Inc. is a private company. It is classified as family owned and is currently operating.

When was Hobby Lobby Stores, Inc. founded?

Hobby Lobby Stores, Inc. was founded in 1972. It employs 5,001 to 10,000 people.

Where is Hobby Lobby Stores, Inc. based?

Hobby Lobby Stores, Inc. is headquartered in Oklahoma City, United States, in the North America region.

How does Hobby Lobby Stores, Inc. make money?

One revenue line is on record: retail Sales.

Who are Hobby Lobby Stores, Inc.'s main competitors?

Broad incumbents on record are Amazon, Target, Walmart and Dollar Tree. Direct peers are Michaels, Dick Blick Art Materials and JOANN. Emerging players are Tandy Leather and Etsy. Hobbycraft is listed as a regional player.

Does Hobby Lobby Stores, Inc. have an API?

No public API is recorded for Hobby Lobby Stores, Inc..

What industry is Hobby Lobby Stores, Inc. in?

Hobby Lobby Stores, Inc.'s product category is Arts, Crafts and Home Decor Retail. Its primary akta.pro industry code is CRALACAA, General Arts & Crafts Supplies Retail, with a secondary code of CRALACAI, Seasonal & Holiday Craft Supplies Retail. Its NAICS code is 459120 and its SIC code is 5945.