Loanova Financial Inc.

What Loanova Financial Inc. does

Loanova Financial Inc. is a Canadian fintech startup developing an AI-assisted fractional mortgage-syndication platform that connects non-traditional borrowers with retail investors. Founded in 2025 and headquartered in Toronto, the company targets self-employed Canadians, newcomers, freelancers, and gig workers whom traditional banks decline, while offering retail investors fractional access to first-lien residential mortgage returns. The platform is positioned as the first of its kind in Canada and operates a hybrid two-sided marketplace.

The platform is built around a proprietary AI-driven borrower grading model (an A-D scale) that analyzes 640+ data points per applicant, including income stability, cash-flow patterns, career trajectory, rent-payment history, and behavioral insights. Real-time financial verification is enabled through integrations with Plaid (open banking), Equifax (credit data), and Accept/Pay Global (payments). The Borrower Platform supports mortgage origination and approval for underserved segments, while the Investor Platform offers fractional investment in first-lien mortgages with transparent, grade-based yield tiers (currently ranging from 5.19% to 9.24% illustrative net yields by risk grade). A separate grading system, risk monitoring, and ongoing servicing automation are designed to reduce operational costs.

The revenue model combines mortgage servicing fees (netted from investor yields) with platform transaction fees charged to both borrowers and investors. The go-to-market motion is product-led growth via a Typeform waitlist and direct self-serve website access, with Klaviyo email automation, LinkedIn and Instagram presence, and a content/newsroom channel. The company has filed for FSRA registration as a mortgage brokerage and administrator (approval expected December 2025), with a full public launch planned for 2026 in Ontario initially, followed by expansion to other Canadian provinces. Founded leadership comprises Nathan Saliagas (CEO), Gerrit Steinbach (CTO), and Josh Gruneir (CCO), and no institutional funding rounds, M&A activity, or parent-company relationships have been disclosed.

Name

Loanova Financial Inc.

Legal name

Loanova Financial Inc.

Website

https://loanova.ca

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Loanova Financial Inc. is a Canadian fintech developing an AI-driven fractional mortgage platform serving non-traditional borrowers and retail investors through alternative credit data and proprietary A-D borrower grading, pending FSRA approval with 2026 launch.

Ownership category

akta.pro rank

Product category

Alternative Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231), Real Estate Credit (522292)

SIC

Loan Brokers (6163)

akta.pro primary industry

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)

akta.pro secondary industry

Real Estate / Property-Backed Marketplace Lending (Non-mortgage) (FSAKAHAG)

Keywords

• Private mortgage lending
• Fractional mortgage investing
• Alternative mortgage underwriting
• AI borrower grading
• Residential mortgage fintech

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Mortgage Servicing Fees: Loanova generates revenue through servicing fees deducted from investor yields. The platform indicates yields are 'net of Loanova servicing fees.' The company acts as a licensed mortgage brokerage and administrator (pending FSRA approval), facilitating fractional mortgage investments.
2. Platform Fees: Lower platform fees compared to traditional mortgage investments, with AI-driven underwriting reducing operational costs. Revenue generated from fees charged to both borrowers and investors for platform access and mortgage facilitation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Loanova Financial Inc. operates an AI-assisted fractional mortgage platform that originates private Canadian residential mortgages for non-traditional borrowers (self-employed, newcomers, gig workers) and sells fractional ownership of those mortgages to retail investors. The platform uses a proprietary A–D borrower grading system built on 640+ alternative data points and Plaid-powered open banking verification to deliver faster underwriting decisions and access to institutional-grade mortgage returns.

Product overview

Loanova Financial Inc. operates a unified fractional mortgage-syndication platform with two integrated pathways: the Borrower Platform enables self-employed Canadians, newcomers, and non-traditional earners to access private mortgages using alternative credit data rather than traditional credit scores, while the Investor Platform provides retail investors fractional access to first-lien residential mortgages. Both sides are powered by a proprietary AI-driven borrower grading system (A to D ratings) and verified through open banking integrations with Plaid, Equifax, and Accept/Pay Global. The platform is currently in pre-launch waitlist phase pending FSRA mortgage brokerage and administrator registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Loanova Fractional Mortgage Platform
• Borrower Platform
• Investor Platform
• Proprietary A–D Borrower Grading Service

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• PlaidcoreTechnology or IntegrationPlaid provides secure open banking connections for instant verification of borrower financial accounts. Through Plaid integration, Loanova accesses real-time banking data including income stability, spending behavior, and overall financial health to power AI-driven underwriting and risk assessment.
• Accept/Pay GlobalcoreTechnology or IntegrationPayment processing partner that helps Loanova securely verify, score, and service mortgages. Ensures accuracy, privacy, and compliance at every step of the mortgage process through secure payment infrastructure.
• EquifaxcoreTechnology or IntegrationCredit data partner that works with Loanova to verify borrower financial data. Part of the verified data ecosystem ensuring borrower information is accurate, current, and securely transmitted across the platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lending Loop: Canadian peer-to-peer/marketplace lending platform that intermediates loans between borrowers and retail investors. Compares to Loanova's marketplace-style intermediation and FSRA oversight.
• Perch: Canadian fintech offering fractional residential mortgage investment products to retail investors. Directly comparable to Loanova's investor-side fractional mortgage platform and Canadian market focus.
• addy: Canadian fractional real estate investing platform allowing retail investors to buy shares of individual properties. Comparable to Loanova's fractional mortgage investment thesis for retail investors in Canada.
• Brickwise: Canadian fractional real estate investment platform focused on democratizing property wealth for retail investors. Adjacent business model to Loanova's fractional mortgage offering.

Emerging players

• Borrowell: Canadian credit-data and personal loan fintech that uses alternative data to underwrite borrowers. Comparable use of AI and alternative data for credit decisions in the Canadian market.
• Groundfloor: US-based real estate crowdfunding platform that allows retail investors to fund short-term, high-yield real estate loans. Comparable asset class (real estate-backed short-duration loans) and retail investor audience.
• Roofstock: US-based single-family rental and fractional real estate investment marketplace. Comparable technology and target customer (retail investors seeking real estate exposure) but operates in a different geography.

Others

• Plaid: Open banking infrastructure provider that powers Loanova's alternative-data underwriting. Included as an enabling ecosystem partner rather than a competitor, but central to Loanova's data pipeline.

Broad incumbents

• Fundrise: Large US alternative real estate investment platform offering fractional eREITs and individual deals. Overlaps with Loanova's goal of giving retail investors access to institutional-grade real estate exposure.
• Equitable Bank: Canadian challenger bank and Schedule I bank that originates alternative and non-prime mortgages at scale. Comparable underwriting flexibility to Loanova's non-traditional borrower focus but with a depository balance sheet.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/loanova
• Instagraminstagram.com/loanovafinancial?igsh=MWxnNzMyZHo2NjZlMA==

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loanova Financial Inc.