Trussle Lab Ltd
Trussle Lab Ltd operates Better.co.uk, an FCA-authorised UK online mortgage broker providing fee-free advice across 100+ lenders and 12,000+ deals, plus secured loans, insurance referrals, and homeowner monitoring tools for consumers in England, Wales, and Scotland.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Trussle Lab Ltd does
Trussle Lab Ltd operates the UK online mortgage broker brand Better.co.uk, an FCA-authorised (firm reference 924229) digital platform headquartered in London with offices in Cardiff. The platform serves UK consumers across England, Wales and Scotland through a direct-to-consumer model, allowing customers to apply online at any time, be matched with a dedicated personal mortgage adviser (typically within five hours), and be scanned against eligibility for 18 lenders—including five of six high-street banks—via soft credit checks through Experian, Equifax, TransUnion, and the HD Decisions eligibility engine. Better.co.uk provides access to more than 100 lenders and over 12,000 mortgage deals, supplemented by an Enhanced Mortgage in Principle, ongoing deal monitoring via RateWatch, and a SmartBuyer service connecting customers to surveyors and conveyancers.
The company runs a fee-free model for most mortgage customers, monetising primarily through procuration (proc) commissions paid by lenders on completed mortgage transactions, with supplementary commission income from insurance and protection referrals through partners such as Uinsure (buildings and contents), Mortgage Advice Bureau (oversight), and named providers including Legal & General, Royal London, Aviva, LV, Vitality, Zurich, and AIG. A separate secured-loans product carries a £2,995 fee (£195 upfront, remainder added to the loan or paid on completion), and Homeowner Loans of £10,000–£500,000 address equity release. Distribution combines organic content/SEO (mortgage calculators, stamp duty and LTV calculators, learning centre guides), partner referrals from estate agents and new-home builders, and a refer-a-friend programme paying £100 vouchers to both referrer and referee.
Trussle Lab Ltd was founded in 2015/2016 as an online mortgage broker and was acquired in 2023 by Better, becoming a wholly owned subsidiary of Better HoldCo. The Trussle Lab Ltd legal entity was retained and now trades under Better.co.uk following the rebranding. Performance signals include a 4.8-star Trustpilot rating across 9,000+ reviews, 90% of customers awarding five stars, 89% of customers reporting savings, and an average reported monthly saving of £526 for remortgage customers (June 2024). The company is ICO-registered (ZA124882), UK-GDPR compliant, and FSCS-covered up to £85,000 per claim.
Trussle Lab Ltd firmographics
Firmographics- Name
- Trussle Lab Ltd
- Legal name
- Trussle Lab Ltd
- Website
- https://better.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Trussle Lab Ltd operates Better.co.uk, an FCA-authorised UK online mortgage broker providing fee-free advice across 100+ lenders and 12,000+ deals, plus secured loans, insurance referrals, and homeowner monitoring tools for consumers in England, Wales, and Scotland.
- Ownership category
- akta.pro rank
Trussle Lab Ltd industry classification
Industry- Product category
- Mortgage Brokerage Services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)
- akta.pro secondary industry
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)
Keywords
Where Trussle Lab Ltd is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Trussle Lab Ltd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Mortgage Commission: Paid by lenders when customers complete a mortgage or remortgage. Known as 'procuration' or 'proc' fee. Most brokers receive this regardless of whether they charge customers directly.
- Insurance Commission: Commission received from insurance providers when customers purchase protection or insurance products through the platform.
- Secured Loan Fee: Fee of £2,995 for secured loans, with £195 charged upfront and remainder either added to loan or paid on completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard mortgage advisory service |
| Transaction based/ take rate | Pay-as-you-go | Insurance referral service |
| One time/ perpetual license | Pay-as-you-go | Secured loans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Trussle Lab Ltd product offering
Product offeringCore offering
Trussle Lab Ltd operates Better.co.uk, an online fee-free mortgage brokerage that searches more than 12,000 mortgage deals from over 100 lenders and arranges mortgages, remortgages, secured loans, homeowner loans, and protection insurance referrals for UK consumers. Customers apply online, are paired with a personal mortgage adviser, and proceed through a fully digital application with no paperwork, supported by continuous rate monitoring (RateWatch) and credit-reference-agency-based eligibility checks.
Product overview
Better.co.uk, operated by Trussle Lab Ltd, is an online mortgage brokerage platform that offers a unified suite of mortgage-related services. The core platform provides fee-free mortgage brokering across 100+ lenders and 12,000+ deals, supplemented by tools including Mortgage in Principle, SmartBuyer (conveyancing/surveyor matching), Rate Watch (mortgage monitoring), and secured/homeowner loan products. The company also offers insurance protection products through referral partnerships, completing a full-stack home financing service from initial search through ongoing monitoring.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 89% of customers saved money using Better.co.uk
- +2 more outcomes
Companies that use Trussle Lab Ltd
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Trussle Lab Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
Trussle Lab Ltd partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered supporting, oversight, core and parent.
- UinsuresupportingPartnership with Uinsure for buildings and contents insurance referrals. Uinsure is located at The XYZ Building, 2 Hardman Blvd, Manchester, M3 3AQ. Better.co.uk receives a percentage of commission earned by Uinsure when customers purchase insurance through this referral.
- Mortgage Advice BureauoversightMortgage Advice Bureau may receive customer application details as part of due diligence and oversight conducted on Better.co.uk's operations.
- HD DecisionscoreThird-party eligibility scanning service that uses information from Credit Reference Agencies (CRAs). Performs soft credit searches to assess customer eligibility for mortgage products without affecting credit score.
- Experian (through Castlight)coreCredit reference agency used for soft credit searches and affordability checks as part of enhanced Mortgage in Principle process. Checks credit history and affordability with 18 lenders including 5 out of 6 high street banks.
- EquifaxcoreCredit reference agency for identity verification and credit checks as part of anti-money laundering requirements and mortgage eligibility assessment.
- TransUnioncoreCredit reference agency for identity verification and credit checks as part of eligibility assessment and fraud prevention.
- HooyusupportingIdentity verification service used as part of anti-money laundering checks required by regulation.
- Better HoldCoparentParent company of Better.co.uk (Trussle Lab Ltd). Better.co.uk is a wholly owned subsidiary of Better HoldCo. Better announced acquisition of Trussle (Trussle Lab Ltd) in 2024.
- 90+ Mortgage LenderscoreAccess to over 90 mortgage lenders from which Better.co.uk sources and arranges mortgages for customers. Lenders include major banks and specialist lenders. Selection based on service performance and speed of mortgage offers.
- Insurance ProviderssupportingProtection and insurance products offered from providers including Legal & General, Royal London, Aviva, LV, Vitality, Zurich, and AIG. Better.co.uk receives commission from providers when arranging policies.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Trussle Lab Ltd competitors and assessment
Company assessmentDirect peers
- Mojo Mortgages: UK online mortgage broker (4.5 Trustpilot) offering whole-of-market mortgage and protection comparison through a digital platform; competes directly with Better.co.uk for online-originated UK residential mortgage customers.
- London & Country Mortgages: One of the UK's largest mortgage brokers, also rated on Trustpilot alongside Better.co.uk (4.6 stars); offers a comparable whole-of-market panel and digital/hybrid advice experience targeting UK home buyers and remortgagors.
- Habito: UK digital-first mortgage broker offering fee-free or flat-fee residential mortgage advice with a similar online application and adviser model; competes head-to-head with Better.co.uk in the same product, customer, and channel.
- Tembo: UK online mortgage broker focused on first-time buyers, remortgages, and home-purchase assistance; ranked alongside Better.co.uk as joint top-rated on Trustpilot (4.9 stars), competing directly for the same digitally-engaged UK borrower.
- John Charcol: Long-established UK mortgage broker offering whole-of-market advice including complex and niche borrower cases; competes with Better.co.uk for UK residential and buy-to-let mortgage customers with overlapping lender panels.
- Trussle (legacy brand): Original Trussle brand was a UK online mortgage broker founded 2015, now operating as Better.co.uk following 2023 acquisition; included as a peer reference to its prior standalone competitive positioning in the UK digital mortgage market.
Broad incumbents
- Mortgage Advice Bureau: Largest UK mortgage broker network with thousands of advisers across the country; provides due-diligence oversight for Better.co.uk and competes broadly for residential and buy-to-let mortgage customers through a hybrid (digital + adviser) model.
- L&C Mortgages (legacy London & Country brand operations): Established UK mortgage broker with broader product set and adviser network; provides scale comparison point for Better.co.uk's digital-first proposition in the same residential mortgage distribution market.
Regional players
- Zuto (formerly Car Loan 4U): UK online broker focused on car finance rather than mortgages, but shares the digital-first, whole-of-panel, soft-credit-check broker model that Better.co.uk applies to the UK mortgage market.
Others
- experian (Mortgage Innovation / Experian UK): Credit reference agency that powers Better.co.uk's soft-credit Mortgage in Principle and HD Decisions eligibility scanning; an enabling technology partner rather than a competitor, but illustrative of the broader data and analytics ecosystem supporting UK digital mortgage distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Trussle Lab Ltd social profiles
Digital presenceTrussle Lab Ltd compliance and trust
Trust signalCompliance4 records
Trussle Lab Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trussle Lab Ltd leadership team
Management profileNumber of profiles
Trussle Lab Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trussle Lab Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trussle Lab Ltd
What does Trussle Lab Ltd do?
Trussle Lab Ltd operates Better.co.uk, an online fee-free mortgage brokerage that searches more than 12,000 mortgage deals from over 100 lenders and arranges mortgages, remortgages, secured loans, homeowner loans, and protection insurance referrals for UK consumers. Customers apply online, are paired with a personal mortgage adviser, and proceed through a fully digital application with no paperwork, supported by continuous rate monitoring (RateWatch) and credit-reference-agency-based eligibility checks.
Is Trussle Lab Ltd a public or private company?
Trussle Lab Ltd is a private company. It is classified as corporate owned and is currently operating.
When was Trussle Lab Ltd founded?
Trussle Lab Ltd was founded in 2016. It employs 51 to 100 people.
Where is Trussle Lab Ltd based?
Trussle Lab Ltd is headquartered in London, United Kingdom, in the Europe region.
How does Trussle Lab Ltd make money?
Three revenue lines are on record. Mortgage Commission is the primary driver. The others are insurance Commission and secured Loan Fee.
Who are Trussle Lab Ltd's main competitors?
Direct peers on record are Mojo Mortgages, London & Country Mortgages, Habito, Tembo, John Charcol and Trussle (legacy brand). Broad incumbents are Mortgage Advice Bureau and L&C Mortgages (legacy London & Country brand operations). Zuto (formerly Car Loan 4U) is listed as a regional player. experian (Mortgage Innovation / Experian UK) is listed as an others.
Does Trussle Lab Ltd have an API?
No public API is recorded for Trussle Lab Ltd.
What industry is Trussle Lab Ltd in?
Trussle Lab Ltd's product category is Mortgage Brokerage Services. Its primary akta.pro industry code is FSALABAA, Retail Residential Mortgage Brokers (Purchase & Refinance), with a secondary code of FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms. Its NAICS code is 522310 and its SIC code is 6163.