Real Stories

What Real Stories does

Real Stories (legal name: REAL STORIES, S.L.) is a Barcelona-based corporate storytelling and B2B branding agency founded in 2008 by Carles Fiestas and Mireia Matas, operating as a private limited company (S.L.) under Spanish law with NIF B66648155. The firm defines itself as a boutique branding and strategic communication consultancy that helps mid-market and enterprise clients build "high-performance brands" through positioning, narrative, visual identity, employer branding, and integrated campaign work. Its core portfolio spans four offers: Strategic Brand Consulting (the foundational offering), HR Brand Solutions (a specialized employer-branding and internal-communication service line), Brand Emotions™ (a proprietary emotional positioning methodology), and Performance Branding (an internal framework linking brand equity to measurable business outcomes).

The underlying technology is methodological rather than software-based. Brand Emotions™ is the central differentiator: a proprietary tool that triangulates a brand's emotional profile, the consumer's active desires, and the surrounding cultural context, delivered as a structured four-session workshop and producing concrete artifacts (emotional profile, consumer journey, activation support, emotional KPIs, strategic AI prompts). Performance Branding overlays a measurement discipline on creative output. The agency combines these methodologies with a multigenerational team covering strategy, art direction, video, graphic design, account management, and community management.

Commercially, Real Stories runs a consultative, sales-led GTM motion with no self-serve, marketplace, or channel distribution. All engagements are custom-scoped and quote-based following an initial strategic conversation, with billing described as multi-year contracts. Pricing is not publicly disclosed. The customer base includes at least ten named enterprise and institutional clients across highly diverse verticals: Puig (beauty/fragrances), LABASAD (education), Grup Abacus (retail/cooperative), Fundació Dingonatura (pets/animal welfare), Generalitat de Catalunya (government), PrimaPrix (retail), Solmanía (wellness), Fertty (healthcare/fertility), Gades & Stackhouse (real estate), and the Culinary Institute of Barcelona. Marketing is portfolio-driven via the agency's multilingual website (ES/CA/EN) and organic LinkedIn and Instagram presence, with no paid acquisition or third-party distribution.

Name

Real Stories

Legal name

REAL STORIES, S.L.

Website

https://realstories.es

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Real Stories is a Barcelona-based boutique B2B branding and corporate storytelling agency serving mid-market and enterprise clients across beauty, education, healthcare, real estate, retail, and government with proprietary methodologies including Brand Emotions™ and Performance Branding.

Ownership category

akta.pro rank

Product category

Brand Strategy Consulting

NAICS

Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Content & Messaging Strategy (Positioning, Narrative) (MPAAAFAK)

akta.pro secondary industry

Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)

Keywords

• Corporate branding services
• Strategic brand consulting
• Employer branding services
• Brand positioning strategy
• Corporate storytelling agency

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Branding & Communication Consulting: Project-based consulting engagements for brand strategy, positioning, identity, narrative, and communication campaigns. Each project is addressed from its specific context with decisions aligned to brand and business objectives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Real Stories is a B2B branding and corporate storytelling agency that delivers strategic brand consulting, employer branding (HR Brand Solutions), and communication campaigns for mid-market to enterprise organizations. Its work is anchored by two proprietary methodologies: Brand Emotions™ for emotional brand positioning and Performance Branding for measurable brand impact.

Product overview

Real Stories is a B2B corporate storytelling and branding agency based in Barcelona, Spain. The company operates as a single unified offering rather than a platform-plus-modules architecture. Its core portfolio consists of strategic branding and communication services supported by two proprietary methodologies: Brand Emotions™ for emotional brand positioning and Performance Branding for measuring and optimizing brand impact. HR Brand Solutions serves as a specialized service line for employer branding and internal talent engagement. The agency applies its approach across diverse sectors including beauty, education, retail, healthcare, real estate, food & beverage, and public sector, working primarily with organizations seeking strategic clarity and genuine audience connection.

Differentiator

Problem solved

Functional benefit

Brands

• HR BrandSolutions: Specialized employer branding and internal communication services for organizations and HR departments.
• Brand Emotions™

Products and services

• Strategic Brand Consulting
• HR Brand Solutions Specialized employer branding and internal communication services that align culture, brand, and employee experience. Supports organizations in developing EVP, onboarding, internal communication, talent attraction campaigns, and engagement brands. Targeted at HR and Communication departments.
• Brand Emotions™ Proprietary strategic methodology that helps brands redefine their positioning from an emotional perspective by integrating the brand's emotional profile, consumer psychology, and cultural context. Delivered as an immersive workshop and applied across communication, experience, and campaign decisions for brands seeking genuine differentiation.
• Performance Branding Internal proprietary methodology applied to brand projects to combine brand performance measurement with emotional and strategic positioning, ensuring measurable impact on business results alongside brand equity. Used as part of the agency's broader strategic framework.

Quantifiable outcome

• LABASAD: 420% increase in enrolments in two years post-rebranding; international expansion to Latam and US
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Productora AbuelaminorOthersCollaborated with Productora Abuela on audiovisual production for the PrimaPrix project, specifically for branded content and campaign production.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pentagram: Multidisciplinary design firm with partners across the US, UK, and Europe offering branding, identity, and communication design. Comparable at the creative and strategic level, but operates as a broad incumbent design network rather than a focused Spanish boutique.
• Landor & Fitch: Global brand consulting and design firm operating across brand strategy, identity, and experience design. Overlaps directly with Real Stories' core service offering but serves a much larger multinational client base with broader geographic coverage.
• FutureBrand: Global brand strategy and design consultancy with offices across Europe, the Americas, and Asia. Comparable in offering brand positioning and identity services to enterprise clients, but with significantly broader geographic reach and resource base.
• Interbrand: Global brand consultancy offering brand strategy, naming, identity, and brand valuation across all major markets. Comparable offering at the high end of the brand strategy market where Real Stories competes for enterprise RFPs, but with substantially broader scale and global delivery footprint.
• Wolff Olins: Global brand consultancy providing brand strategy, identity, and experience work to enterprise clients including some of the same sectors Real Stories serves. Overlaps significantly in positioning and narrative work but operates at a global incumbent scale.

Direct peers

• Mucho Studio: Barcelona-based independent branding and design studio offering brand strategy, identity, and communication services to a similar mid-market and enterprise client base. Direct competitor in the same geography with overlapping service lines and target customers.
• Folch Studio: Barcelona-based branding and design studio specializing in visual identity, editorial design, and strategic brand work. Closely comparable boutique peer operating in the same city with similar client caliber and creative-led positioning.
• Morillas Brand Design: Barcelona-based brand design agency with long heritage in visual identity, packaging, and brand strategy. Direct Spanish competitor operating in the same geography with overlapping service lines and similar mid-to-enterprise client focus.
• Summa Brand Consultants: Spanish independent brand strategy consultancy offering brand positioning, naming, and identity services to enterprise clients across Spain and Latin America. Directly comparable in scope, methodology emphasis, and Iberian/Latam market focus.

Regional players

• Anagrama: Mexico-based independent branding and design agency serving clients across Latin America and the US with brand strategy, visual identity, and digital design. Comparable as a Spanish-language boutique agency with similar methodology-driven positioning, but operates in a different primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wearerealstories
• Instagraminstagram.com/wearerealstories

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Stories