VANLIFE FESTIVAL LTD

What VANLIFE FESTIVAL LTD does

Vanlife Festival Ltd is a UK private limited company founded in 2023 that operates the Vanlife Festival, an annual vanlife-themed event held at the West Mid Showground in Shrewsbury, England. The festival serves the UK vanlife and outdoor community, offering a curated weekend experience that includes over 100 hand-picked display vehicles in the "Field of Inspiring Dreams," live music across multiple stages, talks and panel discussions, hands-on workshops (bushcraft, stained glass, electrical systems), a holistic wellbeing zone, a trading village of campervan accessories and artisan vendors, and family-oriented activities. The company is family-run by vanlife enthusiasts and has positioned itself as one of the most talked-about events in the UK vanlife subculture, achieving a complete sell-out from its inaugural year.

The business operates on an event-driven, direct-to-consumer model with four primary revenue streams: (1) ticket sales for weekend camping, day visitor, and pre-event Golden Ticket add-ons, processed through the Ticketsource ticketing platform with on-site box office for day tickets; (2) trade stall pitch fees starting at £8 + VAT per square metre for both day and night traders, with optional electricity hook-ups; (3) sponsorship revenue from approximately 11 vanlife-aligned brands led by core partners Victron Energy and TourVan; and (4) merchandise sales through a dedicated Square-powered online storefront and on-site retail. The company has no proprietary technology platform; its stack is composed of off-the-shelf third-party services (Ticketsource, Square, WordPress, Google Forms) and its marketing is community-led, relying primarily on an 85,000+ combined Instagram and Facebook audience plus a dedicated Facebook group, WhatsApp channel, and word-of-mouth within the UK vanlife community.

The company is privately held with no disclosed institutional funding, no parent entity, and no subsidiaries. Its sole physical asset is the annual event at West Mid Showground, with multi-year continuity indicated by confirmed 2026 dates (May 29-31, 2026) and 2027 dates to be confirmed. Geographic scope is domestic (England), and the company has not disclosed revenue, headcount, or financial performance metrics. The operating model is lean and family-run, with the festival's success dependent on annual renewal of sponsor commitments, weather, venue availability, and continued community engagement.

Name

VANLIFE FESTIVAL LTD

Legal name

Vanlife Festival Ltd

Website

https://thevanlifefestival.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Vanlife Festival Ltd operates an annual vanlife-themed festival at the West Mid Showground in Shrewsbury, UK, featuring 100+ display vehicles, live music, workshops, talks, holistic wellbeing, and a trader marketplace serving the UK vanlife community. The company is family-run and bootstrapped.

Ownership category

akta.pro rank

Product category

Outdoor Lifestyle Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF), Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• Outdoor lifestyle festivals
• Vanlife community events
• Camping festival experiences
• Vehicle display exhibitions
• Family outdoor events

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Ticket Sales: The company sells weekend camping tickets, day visitor tickets, and pre-event Golden Tickets (Thursday bolt-on for early arrival). Tickets are sold via Ticketsource (secure online ticket agency). Weekend tickets must be purchased in advance online. Day tickets can be purchased online or at the gate.
2. Trade Stall / Exhibitor Fees: Traders and exhibitors pay pitch fees to attend the festival. Standard pitch fee is £8 + VAT per sqm for the full event. Additional options include electricity hook-up (Standard socket £121 + VAT; 16 amp £145 + VAT). Both Day Traders and Day/Night Village Traders are accommodated.
3. Sponsorship: The festival has multiple named sponsors (Victron Energy, We Love Coffee, AIB, Vantastic, Autocamp, Esarli, Shrewsbury Self Store, TourVan, Drivelodge, Vanguard Protection, Split Charge) that appear on the website and promotional materials, indicating a sponsorship revenue stream.
4. Merchandise Sales: The festival sells official Vanlife Festival merchandise online through a dedicated merchandise store (VLF Merchandise) and inside the venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

VANLIFE FESTIVAL LTD organizes and operates an annual vanlife-themed festival at West Mid Showground in Shrewsbury, UK, offering weekend camping, day visitor, and Golden Ticket admissions. The festival features live music, the Field of Inspiring Dreams with 100+ display vehicles, workshops, talks and discussions, holistic wellbeing sessions, trade stalls, and family activities, along with branded VLF merchandise sold on site.

Product overview

Vanlife Festival Ltd operates the Vanlife Festival, a major UK outdoor event celebrating vanlife and campervan culture. The festival is held annually at West Midlands Showground in Shrewsbury. The core product is the festival event itself, supported by interconnected activity zones and services including: Display Vehicles (Field of Inspiring Dreams), Live Music across multiple stages (Campervan Live Lounge, Main Stage, Berwick Bar), Talks & Discussions (Vanlife Unpacked panels, Wanderer's Wisdom, Coffee and Chat), Workshops (Victron Energy, bushcraft, stained glass, felt-making, guitar), Holistic Wellbeing (massage, yoga, meditation, sound therapy), Trade Stall/Exhibitor marketplace, Family Activities (bouncy castles, face painting, canoeing), and official VLF Merchandise. The event serves as a community hub for vanlife enthusiasts, offering tickets for day visitors and weekend camping.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Victron EnergycoreGTM or Marketing PartnerVictron Energy is a major sponsor of Vanlife Festival, appearing prominently on the website header and in the activities/workshop sections. The Victron Field of Electric Dreams area at the festival features workshops and demonstrations related to electrical systems in vans. Victron Energy specialises in power solutions for mobile and off-grid applications, aligning with vanlife electrical needs.
• We Love CoffeeminorGTM or Marketing PartnerSponsor of Vanlife Festival, listed in the sponsor section on the main website.
• AIBminorGTM or Marketing PartnerSponsor of Vanlife Festival, listed in the sponsor section on the main website. AIB appears to be an insurance or financial services provider relevant to the vanlife community.
• VantasticminorGTM or Marketing PartnerSponsor of Vanlife Festival, listed in the sponsor section on the main website. Vantastic is a vanlife-related business.
• AutocampminorGTM or Marketing PartnerSponsor of Vanlife Festival. Autocamp is a campervan hire company that also sells merchandise. Their flag seller was listed as a trader at the festival.
• EsarliminorGTM or Marketing PartnerSponsor of Vanlife Festival, listed in the sponsor section. Esarli appears to be a vanlife or outdoor-related company.
• Shrewsbury Self StoreminorGTM or Marketing PartnerSponsor of Vanlife Festival, listed in the sponsor section. Shrewsbury Self Store is a local storage company based in Shrewsbury.
• TourVancoreStrategic or Co-development PartnerTourVan is a key partner of Vanlife Festival, featuring a live van build demonstration throughout the weekend at the festival. TourVan is listed as both a sponsor and an exhibitor/workshop host, conducting live campervan conversion demonstrations. They have their own dedicated area and timetable.
• DrivelodgeminorGTM or Marketing PartnerSponsor of Vanlife Festival, listed in the sponsor section on the main website. Drivelodge appears to be a vehicle-related business.
• Vanguard ProtectionminorGTM or Marketing PartnerSponsor of Vanlife Festival, listed in the sponsor section on the main website. Vanguard Protection appears to be a vehicle security or insurance provider.
• Split ChargeminorGTM or Marketing PartnerSponsor of Vanlife Festival, listed in the sponsor section. Split Charge appears to be a vehicle electrical/charging-related business relevant to the vanlife community.
• TicketsourcecoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Vanlife Festival. Ticketsource is the secure online ticket agency through which all advance tickets are sold, including weekend camping, day tickets, and Golden Ticket bolt-ons. The company states 'We don't get paid until after the event. Your payment is protected with Ticketsource.'

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Camper Calling: UK family-friendly campervan and camping festival with live music, food traders, and family activities held annually at a showground. Closely mirrors Vanlife Festival's mix of camping, traders, music, and family programming.
• Camperjam: UK-based VW campervan weekend festival featuring camping, live music, traders and displays. Highly comparable: same vanlife/campervan audience, similar weekend-camping + trader village + showground format, and direct overlap with Vanlife Festival's target demographic.
• Busfest: UK VW bus and campervan festival with camping, displays, traders and live entertainment. Overlaps on the campervan enthusiast community, weekend format, and trader village mechanics.
• The British Motorhome Show: Annual UK motorhome exhibition featuring manufacturer displays, accessory traders and visitor programming. Compares as an analogous physical 'vanlife/campervan' gathering with a heavier new-vehicle retail angle.
• VolksWorld Show: UK VW-specific vehicle show including classic campers and custom builds, with displays, traders and live entertainment elements. Comparable as a focused campervan/builder community event with weekend visitor format.
• Adventure Overland Show: UK trade and consumer show focused on overland travel, expedition vehicles and vanlife culture with displays, talks and traders. Direct competitor for overland/vanlife enthusiasts and trader exhibitor mindshare.

Broad incumbents

• Big Feastival: UK food-and-music family weekend festival held at a farm/showground. Comparable in weekend-camping, trader/marketplace and live music delivery for families, though thematically anchored to food rather than vehicles.
• CarFest: Large UK family festival pairing cars with live music, camping and family activities. Wider automotive/lifestyle scope than Vanlife Festival but materially overlaps in camping-plus-music-plus-family positioning and showground delivery.

Others

• Just Kampers (events/program): UK VW campervan parts retailer that runs customer meet-ups and event activations. Comparable as a sponsor-adjacent stakeholder with overlap on trade audience access and channel into the UK vanlife community.

Emerging players

• Tinworm Events / Vanlife community gatherings: Smaller regional vanlife meetups and DIY community gatherings across the UK that compete for the same lifestyle audience, particularly casual attendees considering a first festival.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/VanlifeFestivalUK
• Facebookfacebook.com/VanlifeFestivalUK
• Instagraminstagram.com/vanlife_festival_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VANLIFE FESTIVAL LTD