Vita Nova
Vita Nova International Ltd is a Bulgaria-based direct-to-consumer e-commerce brand selling EU-certified, GMP-manufactured nutritional supplements (vitamins, immune, energy, sleep, gut, herbal, beauty) to health-conscious consumers across 15+ European countries via subscription and one-time purchases.
- Company typePrivate
- Founded-
- HeadquartersSofia, Bulgaria
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vita Nova does
Vita Nova International Ltd is a direct-to-consumer e-commerce brand headquartered in Sofia, Bulgaria, that sells premium, EU-certified nutritional supplements to health-conscious consumers across 15+ European countries. Its portfolio spans 9 individual SKUs and 3 curated bundles across seven categories — Vitamins & Multivitamins, Immune Support, Energy & Focus, Sleep & Recovery, Gut Health & Probiotics, Herbal & Natural, and Beauty — with unit prices ranging from €16.90 to €32.90. Differentiated products include a 14-strain, 50 billion CFU delayed-release probiotic; KSM-66® Ashwagandha 600mg paired with BioPerine®; and clinically dosed formulations (e.g., Vitamin C 1000mg, Vitamin D3 2000 IU, Magnesium Bisglycinate 400mg). All products are manufactured in GMP-certified EU facilities, registered with the Bulgarian Food Safety Agency (БАБХ), and independently lab-tested for purity, potency, and heavy metals; health claims are restricted to EFSA-approved statements under Regulation (EC) No 1924/2006.
The business operates a single channel — its own website at vitanova.health — with no retail, marketplace, or wholesale presence. Revenue comes from one-time purchases and a "Subscribe & Save 15%" monthly subscription program, supplemented by three bundle packs (Immune Defence, Energy & Vitality, Glow & Radiance) priced €48.90–€59.90 that offer savings of €8.80–€12.80 versus individual SKUs. Free EU shipping on orders above €50 incentivizes larger baskets. The brand reports 50,000+ customers served and a 4.8/5 average rating from 2,000+ verified reviews, but discloses no revenue, funding, headcount, or management team. The company appears bootstrapped and privately held.
Customer acquisition is digital-first, relying on the website, email newsletter tied to the subscription program, and review-driven social proof rather than paid media or partnerships. No API, app, AI tooling, or third-party integrations are evidenced, indicating a traditional commerce stack. Geographic scope is pan-EU from a single Bulgarian HQ, and the company maintains an active product launch cadence with a recent entry into beauty nutrition (Biotin + Collagen Beauty Complex).
Vita Nova firmographics
Firmographics- Name
- Vita Nova
- Legal name
- Vita Nova International Ltd
- Website
- https://vitanova.health
- Company type
- Private
- Operating status
- Operating
- Short description
- Vita Nova International Ltd is a Bulgaria-based direct-to-consumer e-commerce brand selling EU-certified, GMP-manufactured nutritional supplements (vitamins, immune, energy, sleep, gut, herbal, beauty) to health-conscious consumers across 15+ European countries via subscription and one-time purchases.
- Ownership category
- akta.pro rank
Vita Nova industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Health and Personal Care Retailers (456)
- akta.pro primary industry
- Vitamins & Minerals (Single Nutrients) (CRADAGAB)
- akta.pro secondary industries
- Herbal & Botanical Supplements (CRADAGAD), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)
Keywords
Where Vita Nova is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Vita Nova business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: One-time product purchases through company's e-commerce website (vitanova.health). Customers select from 9+ supplement products across categories including vitamins, immune support, energy, sleep, gut health, herbal, and beauty. Products priced from €16.90 to €32.90 per unit.
- Subscription Program: Subscribe & Save 15% program offering monthly delivery of products. Customers can set up recurring orders and save on every purchase. Cancel anytime flexibility. Subscription prices provide recurring revenue stream with predictable customer lifetime value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time purchase pricing |
| Subscription | Monthly | Subscribe & Save 15% |
| Unit Pricing | Pay-as-you-go | Bundle & Save |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Vita Nova product offering
Product offeringCore offering
Vita Nova International Ltd sells a portfolio of 9 premium EU-certified dietary supplements and 3 curated value bundles directly to health-conscious European consumers through its own e-commerce website (vitanova.health). Products span vitamins, immune support, energy, sleep, gut health, herbal adaptogens, and beauty nutrition, priced €16.90–€32.90 per unit, with a Subscribe & Save 15% monthly subscription option. All products are manufactured in GMP-certified EU facilities, registered with the Bulgarian Food Safety Agency (БАБХ), and third-party lab tested for purity, potency, and heavy metals.
Product overview
Vita Nova is a direct-to-consumer health supplement company offering a portfolio of 9 individual premium supplements and 3 curated bundle packs. The individual products span six health categories: Vitamins & Multivitamins (Vitamin C 1000mg, Omega-3 Fish Oil), Immune Support (Vitamin D3 + K2, Zinc + Elderberry Complex), Energy & Focus (B-Complex Energy Formula), Sleep & Recovery (Magnesium Glycinate 400mg), Gut Health & Probiotics (Advanced Probiotic 50 Billion CFU), Herbal & Natural (Ashwagandha KSM-66® 600mg), and Beauty (Biotin + Collagen Beauty Complex). The company also offers three value bundles—the Immune Defence Pack, Energy & Vitality Pack, and Glow & Radiance Pack—that combine multiple products at discounted prices. All products are manufactured in the EU under GMP standards, EU-certified, and third-party lab tested.
Differentiator
Problem solved
Functional benefit
Products and services
- Vitamin C 1000mg
Quantifiable outcome
- 4.8/5 average rating from 2,000+ verified customer reviews
- +1 more outcomes
Companies that use Vita Nova
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Vita Nova technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vita Nova partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Vita Nova competitors and assessment
Company assessmentDirect peers
- Care/of: Care/of is a personalized vitamin and supplement brand sold via DTC e-commerce with subscription model. Comparable product mix (vitamins, probiotics, herbal) and digital-first GTM targeting health-conscious consumers.
- Athletic Greens (AG1): AG1 is a premium daily greens/nutrition powder sold via DTC subscription model targeting health-conscious consumers. Directly comparable to Vita Nova's product-led, subscription-driven, science-backed positioning in the supplements category.
- The Nue Co. The Nue Co. is a premium DTC supplements and wellness brand with science-backed formulations and subscription. Directly comparable on premium positioning, sustainability messaging, and curated SKU approach.
- Onnit: Onnit is a supplements and wellness DTC brand offering vitamins, herbal supplements, and protein products with subscription options. Comparable across product breadth, branded ingredients, and direct-to-consumer e-commerce model.
- Momentous: Momentous is a premium, science-backed supplements DTC brand focused on third-party testing and clinically-validated ingredients. Closely matches Vita Nova's premium positioning, lab testing emphasis, and curated SKU portfolio.
- Ritual: Ritual is a DTC essential vitamins and supplements brand with traceable ingredients and clinical doses. Comparable to Vita Nova on premium positioning, science-backed formulations, and subscription-driven e-commerce model.
Emerging players
- Future Kind: Future Kind is a smaller DTC vegan supplements brand with science-backed formulations and subscription model. Comparable product mix and DTC approach but smaller scale and more niche positioning than Vita Nova.
Broad incumbents
- MyProtein: MyProtein is a major sports nutrition and supplements brand owned by The Hut Group, serving European markets with broad product portfolio. Comparable product category (vitamins, supplements, omega, magnesium) but vastly larger scale and broader positioning than Vita Nova.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights7 records
Customer concentration
Vita Nova compliance and trust
Trust signalCompliance3 records
Vita Nova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vita Nova leadership team
Management profileNumber of profiles
Vita Nova funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vita Nova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vita Nova
What does Vita Nova do?
Vita Nova International Ltd sells a portfolio of 9 premium EU-certified dietary supplements and 3 curated value bundles directly to health-conscious European consumers through its own e-commerce website (vitanova.health). Products span vitamins, immune support, energy, sleep, gut health, herbal adaptogens, and beauty nutrition, priced €16.90–€32.90 per unit, with a Subscribe & Save 15% monthly subscription option. All products are manufactured in GMP-certified EU facilities, registered with the Bulgarian Food Safety Agency (БАБХ), and third-party lab tested for purity, potency, and heavy metals.
Is Vita Nova a public or private company?
Vita Nova is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vita Nova founded?
Vita Nova was founded in -1.
Where is Vita Nova based?
Vita Nova is headquartered in Sofia, Bulgaria, in the Europe region.
How does Vita Nova make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Program.
Who are Vita Nova's main competitors?
Direct peers on record are Care/of, Athletic Greens (AG1), The Nue Co., Onnit, Momentous and Ritual. Future Kind is listed as an emerging player. MyProtein is listed as a broad incumbent.
Does Vita Nova have an API?
No public API is recorded for Vita Nova.
What industry is Vita Nova in?
Vita Nova's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAB, Vitamins & Minerals (Single Nutrients), with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 456.