Roofing & Solar Reform Alliance

What Roofing & Solar Reform Alliance does

Roofing & Solar Reform Alliance (RSRA), now operating as The Roofing STRONG Alliance by TAMKO following its May 2026 acquisition by TAMKO Building Products, is a tiered membership-based contractor community targeting SMB roofing contractors who hold TAMKO Edge certification. The platform delivers training, sales systems, marketing lead-generation materials, recruiting resources, peer networking, and an AI coaching product (Alliance Brain) through a mobile app, gated behind an application and screening process that enforces a code of conduct.

The core technology stack consists of a community mobile application paired with a tiered content and coaching offering: Free and Gold tiers provide training tools and systems documentation; Platinum and Diamond tiers add Alliance Brain AI coaching (text-based generative guidance), LIVE weekly training sessions, an on-demand training library, private discussion boards, owner roundtables, homeowner financing integration, and exclusive in-person and virtual events. The Diamond tier is invite-only. Registered trademarks cover "The Roofing STRONG Alliance by TAMKO," "TAMKO Edge," "The Roof Strategist," and "Alliance Brain."

The business model is subscription-recurring, monetized through monthly memberships with a freemium entry point (Free tier for TAMKO Edge contractors) and three paid tiers (Gold, Platinum, Diamond). Go-to-market is community-led and single-channel: all distribution flows through the TAMKO Edge contractor program, with application-based screening and peer referral within the roofing industry. Following the acquisition, RSRA's founder Adam Bensman and the existing industry-leader bench remain in place, and the community is now embedded inside TAMKO's broader manufacturer-contractor ecosystem rather than operating as an independent entity.

Name

Roofing & Solar Reform Alliance

Website

https://rsa.pro

Company type

Private

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

RSRA (now The Roofing STRONG Alliance by TAMKO) is a tiered subscription contractor community offering training, AI coaching, and peer networking exclusively to TAMKO Edge certified roofing contractors, following its May 2026 acquisition by TAMKO Building Products.

Ownership category

akta.pro rank

Product category

Contractor Community and Training Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Roofing (EDAOAAAD)

Keywords

• Contractor community platform
• Roofing industry training
• Contractor business coaching
• AI sales coaching
• Contractor growth alliance

Headquarters

HQ city

Galena

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Membership Subscriptions: Community membership program with tiered levels (Free, Gold, Platinum, Diamond). Free tier available to TAMKO Edge contractors; premium tiers offer enhanced training, AI coaching, marketing tools, sales systems, and exclusive events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Roofing STRONG Alliance by TAMKO is an exclusive, application-only contractor growth alliance that delivers tiered membership subscriptions (Free, Gold, Platinum, Diamond) to TAMKO Edge certified roofing contractors. Core offerings include a mobile app community platform, sales training systems, AI-powered coaching, marketing lead generation materials, business systems documentation, recruiting resources, and peer networking through weekly live sessions, discussion boards, and exclusive events.

Product overview

The Roofing STRONG Alliance by TAMKO (formerly Roofing & Solar Reform Alliance) is a tiered membership-based contractor community and growth alliance acquired by TAMKO Building Products in 2026. The core offering consists of The Roofing STRONG Alliance by TAMKO community platform, which provides tiered membership levels (Free, Gold, Platinum, Diamond) with progressive features including a Mobile App, The Roof Strategist Sales Training System, Marketing Battle Pack, GIT System (Systems + Procedures), Alliance Brain AI Coaching, LIVE weekly training sessions, private discussion boards, and exclusive events. The program is exclusively available to TAMKO Edge certified contractors and integrates with the TAMKO Edge contractor program to deliver training, sales tools, recruiting resources, AI coaching, and peer networking through a mobile-first approach.

Differentiator

Problem solved

Functional benefit

Products and services

• The Roofing STRONG Alliance by TAMKO Community Membership An exclusive, application-only contractor growth alliance providing tiered membership (Free, Gold, Platinum, Diamond) to TAMKO Edge certified roofing contractors, including mobile app access, training tools, sales systems, AI coaching, marketing resources, peer networking, weekly coaching sessions, and exclusive events.
• The Roof Strategist Sales Training System A comprehensive sales training system designed to help roofing contractors improve sales processes and close rates, available to Gold, Platinum, and Diamond membership tiers.
• Alliance Brain AI Coaching An AI-powered coaching system providing contractors with on-demand, text-based generative AI guidance on business challenges, marketing, sales, operations, and growth strategies.
• Marketing Battle Pack Lead Generation Material Lead generation materials and marketing resources providing contractors with marketing assets to support customer acquisition, available at Gold, Platinum, and Diamond tiers.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship.

• TAMKO Building ProductsflagshipStrategic or Co-development Partner · 13 May 2026TAMKO acquired RSRA assets on May 13, 2026, relaunching it as The Roofing STRONG Alliance by TAMKO. RSRA team including founder Adam Bensman remains intact with Bensman taking expanded leadership role at TAMKO. Combined entity offers free membership to TAMKO Edge contractors with expanded training, resources, weekly coaching, and peer networking.
• TAMKO Building ProductsflagshipStrategic or Co-development Partner · 16 January 2026Strategic alignment announced January 16, 2026 between TAMKO Building Products and RSRA to collaborate on industry education, advocacy, contractor outreach, and public awareness efforts. Reinforces TAMKO's contractor support, homeowner protection, and community strengthening through programs like TAMKO Edge and products including Titan XT and StormFighter FLEX shingles.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Others

• National Roofing Contractors Association (NRCA): Trade association serving roofing contractors with education, certifications, advocacy, and member services. Comparable as a roofing-industry membership and training organization, although NRCA is nonprofit and broader in scope than the TAMKO-exclusive alliance model.

Broad incumbents

• Owens Corning: Roofing and insulation manufacturer with its Platinum Preferred Contractor network offering exclusive leads, training, and warranty-backed credentials. Directly comparable as a manufacturer-sponsored contractor growth and certification program.
• IKO Industries: Global roofing and waterproofing manufacturer with a contractor credentialing and training program. Competes with the alliance by offering roofing contractors certification, marketing tools, and warranty-backed support.
• Atlas Roofing Corporation: Roofing materials manufacturer with its own contractor certification and training programs. Comparable as a competing shingle manufacturer offering contractor development resources that overlap with the Roofing STRONG Alliance's value proposition.
• TAMKO Building Products: Parent company and strategic acquirer of RSRA. TAMKO is a privately held roofing materials manufacturer whose Edge contractor program is the exclusive GTM channel for the alliance. Directly relevant because RSRA is now an embedded program within TAMKO's broader product and contractor support portfolio.
• CertainTeed (Saint-Gobain): Roofing and building products manufacturer running the SELECT ShingleMaster and other credentialed contractor programs. Provides training, certification, and homeowner referral tools to contractors, mirroring the contractor development role RSRA plays within the TAMKO network.
• GAF (Standard Industries): North America's largest roofing manufacturer with its own GAF Certified contractor program offering training, warranties, and lead generation. Competes with RSRA/TAMKO Edge by offering roofing contractors an alternative certification, marketing, and education ecosystem.
• ServiceTitan: Software platform for residential contractors (roofing, HVAC, plumbing) with embedded training modules, peer communities, and business coaching. Comparable as a tech-enabled contractor enablement and business operations ecosystem targeting overlapping SMB contractor audiences.

Emerging players

• GuildQuality: Customer satisfaction surveying and reputation management provider for homebuilders and contractors, with community and benchmarking elements. Tangentially comparable as a contractor enablement and quality benchmarking platform serving the roofing and remodeling ecosystem.
• Modernize (Roofing): Home services lead-generation and contractor matchmaking platform with strong roofing vertical presence. Comparable because it channels homeowner demand to certified contractors, paralleling the lead-generation role RSRA's Marketing Battle Pack plays for TAMKO Edge members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/100911384

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roofing & Solar Reform Alliance