What Meet Fresh does

Meet Fresh (鮮芋仙) is a privately held Taiwanese dessert chain founded in 2007 by siblings Sister Fu (傅大姐) and Brother Fu (傅大哥) from a farming family in Fengyuan District, Taichung. The company produces and sells traditional Taiwanese desserts across six core categories: handmade taro balls, grass jelly, tofu pudding, shaved ice, tea-based drinks, and small bites / toppings. Its production process relies on labor-intensive traditional techniques — most notably an 8-hour, 100°C+ grass jelly simmer using proprietary grass jelly juice, handmade taro ball preparation, and non-GMO soy bean tofu pudding — executed under HACCP, FSSC22000, and ISO22000-certified central kitchens in New Taipei City and Taicang, China.

The company operates a hybrid business model combining directly managed stores with a global franchise system, and since 2020 has extended into retail packaged products (grass jelly, taro balls, tangyuan, ice pops) sold through e-commerce, PCHOME, and convenience store channels. Franchise investment budgets range from under USD 300,000 to over USD 1,000,000, with both single-store and master franchise options. As of 2024 the brand operates 800+ stores across Taiwan, Mainland China, Hong Kong, Japan, the Philippines, the United States, Canada, the United Kingdom, France, Australia, New Zealand, and Thailand, with active unit-level expansion continuing into 2025 (Paris opening August 2025). Customer engagement is driven by a LINE-based loyalty program, social media presence, seasonal menu campaigns, and cultural IP collaborations (BT21, MAYDAY).

Meet Fresh serves a broad consumer dessert market horizontally — all age groups seeking authentic traditional Taiwanese desserts — with no enterprise customers and no public revenue disclosure. The company is family-controlled with no venture capital, private equity, or institutional investor involvement identified in the source materials. Management is led by the two co-founders, with Gu Zhiwei (古志偉) serving as Global General Manager. International award recognition (U Magazine Hong Kong 2023, Shanghai Where to Eat 2023, Top 10 Most Investment-worthy Chain Brands China 2019) and a recent overseas push into Western Europe and North America underscore the brand's positioning as the leading globalized traditional Taiwanese dessert chain.

Name

Meet Fresh

Legal name

MeetFresh Co.,Ltd.

Website

https://meetfresh.com.tw

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Meet Fresh (鮮芋仙) is a privately held Taiwanese dessert chain founded in 2007, operating 800+ stores across 12+ countries. It sells traditional handmade desserts (taro balls, grass jelly, tofu pudding) through company-owned and franchised stores, plus packaged retail products via e-commerce and convenience store channels.

Ownership category

akta.pro rank

Product category

Dessert Restaurant Chain

NAICS

Limited-Service Restaurants (722513), Ice Cream and Frozen Dessert Manufacturing (311520), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Ice Cream & Frozen Desserts (2024), Food And Kindred Products (2000)

akta.pro primary industry

Bubble Waffle, Crepe & Specialty Dessert Kiosks (THAFAGAK)

akta.pro secondary industries

Shaved Ice, Snow Cones & Italian Ice Shops (THAFAGAJ), Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)

Keywords

• Traditional Taiwanese desserts
• Grass jelly desserts
• Taro ball desserts
• Tofu pudding chain
• Shaved ice desserts

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Store Sales: Revenue from company-owned and franchised dessert stores selling fresh-made Taiwanese desserts including grass jelly, taro balls, tofu pudding, shaved ice, and beverages.
2. Franchise Fees: Income from franchising the Meet Fresh brand to individual store operators and master franchisees in various regions. Investment budgets range from USD 300,000 to over USD 1,000,000.
3. Packaged Retail Products: Since 2020, the company developed ready-to-eat products sold through retail channels. Products include packaged grass jelly, taro balls, tangyuan, and ice pops sold through e-commerce and physical retail stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Meet Fresh (鮮芋仙) is a traditional Taiwanese dessert restaurant chain that prepares and sells handmade grass jelly simmered for 8 hours, fresh taro balls, non-GMO tofu pudding, shaved ice, tea-based drinks, and small bites. The company operates 800+ stores globally through a combination of company-owned and franchised locations, and since 2020 has also sold ready-to-eat packaged versions of its signature products through retail and e-commerce channels.

Product overview

Meet Fresh (鮮芋仙) is a traditional Taiwanese dessert brand founded in 2007, operating as a unified restaurant/retail concept rather than a platform architecture. The core offering consists of six classic product categories: Handmade Taro Balls (芋圓), Grass Jelly (仙草), Tofu Pudding (豆花), Shaved Ice (剉冰), Drinks (茶飲), and Small Bites (甜點). These are prepared fresh daily using traditional handmade methods. Since 2020, the company expanded into Ready-to-Eat Retail Products (零售商品) sold through e-commerce and retail channels. Seasonal limited-time offerings rotate throughout the year including Mango Season, Strawberry Season, and Winter Taro Coconut series. The company also operates a global franchise system with over 800 stores worldwide. The product portfolio is unified under the Meet Fresh brand with regional variations and exclusive items at select locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Grass Jelly (仙草) Signature grass jelly dessert simmered for 8 hours using dried herbal grass from its place of origin, resulting in a tender, refreshing texture with mild sweetness and aroma. Sold at retail dessert stores.
• Taro Balls (芋圓) Handmade taro balls crafted using careful selection of the finest soft and fragrant taro following traditional techniques, achieving a soft, chewy, and delicate texture. Sold at retail dessert stores.
• Tofu Pudding (豆花) Traditional tofu pudding crafted from choice non-GMO soybeans, exuding a rich soy aroma. Sold at retail dessert stores.
• Shaved Ice (剉冰) Refreshing shaved ice filled with various toppings such as taro balls, grass jelly, and other accompaniments. Sold at retail dessert stores.
• Drinks (茶飲) Tea-based beverages featuring mellow and smooth flavor with rich and elegant quality, often combined with signature toppings. Sold at retail dessert stores.
• Small Bites (甜點) Various dessert toppings and side items including sweet potato balls, pudding, tapioca pearls, and other accompaniments. Sold at retail dessert stores.
• Ready-to-Eat Retail Products (零售商品) Pre-packaged versions of signature in-store products including packaged grass jelly ice pops, grass jelly, and other classic items, sold through e-commerce, convenience stores, and physical retail channels for home consumption.
• Meet Fresh Franchise System (加盟授權) Global franchising program offering single store or master franchise opportunities, with standardized operations, food safety certifications, and comprehensive training support across 800+ stores globally. Investment budgets range from USD 300,000 to over USD 1,000,000.

Quantifiable outcome

• 800+ stores operating globally
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• MAYDAY 五月天minorGTM or Marketing Partner · 29 March 2025Meet Fresh co-promoted with Taiwanese rock band MAYDAY at Las Vegas event on March 29, 2025, leveraging the band's international concert tour for brand exposure.
• BT21 / IPXminorStrategic or Co-development Partner · 11 July 2024Meet Fresh participated in BT21 Magic Recipe themed collaboration at Citygate Outlets Hong Kong from July-September 2024. Special themed food items were created featuring BT21 characters, with designated photo zones and limited-time menu items to attract younger demographic customers.
• 7-Eleven Hong KongminorChannel Partner/ Reseller/ Distributor · 22 November 2023Meet Fresh launched packaged grass jelly and winter melon tea jelly products at nearly 1,000 7-Eleven stores across Hong Kong, expanding retail distribution beyond standalone stores.

Scale indicators2 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• Kung Fu Tea: Asian dessert beverage franchise with significant U.S. and international store presence. Comparable on franchise-driven expansion model, target demographic of Asian-American dessert consumers, and Taiwanese/Chinese dessert heritage.
• Chatime: Taiwanese-origin specialty beverage and dessert chain with global franchise footprint comparable to Meet Fresh's 800+ stores. Shares founder-led brand origin, master franchise expansion model, and target demographic of Asian diaspora and adventurous dessert consumers.
• CoCo Bubble Tea: Major Taiwanese-origin bubble tea and dessert chain with large international store footprint and franchise-led expansion. Comparable on franchise-driven global growth, Taiwanese heritage, and concentration in non-Taiwan markets as primary growth engine.
• Tiger Sugar: Taiwanese brown sugar boba and dessert chain with rapid global franchise expansion. Comparable on Taiwanese origin, aggressive franchise model, and the same Asian dessert consumer segment that Meet Fresh targets.
• 85°C Bakery Cafe: Taiwanese bakery and dessert cafe chain operating a large global footprint of stores, with extensive packaged retail bread and dessert products. Matches Meet Fresh on Taiwanese origin, global franchising, CPG packaged products, and the dessert/bakery crossover category.
• The Alley: Taiwanese tea and dessert chain with stores across North America, Europe, and Asia. Comparable on Taiwanese origin, international franchise expansion, and focus on authentic Asian dessert formats targeting both diaspora and mainstream consumers.
• Gong Cha: Taiwanese tea and dessert beverage chain with global franchise presence. Closely comparable on Taiwanese brand origin, master franchise expansion model, and dessert-adjacent product positioning targeting similar consumer demographics.
• Din Tai Fung: Taiwanese-origin global restaurant chain with strong brand recognition and franchise/company-owned expansion across Asia, North America, Europe, and Oceania. Highly comparable on founding heritage, founder-led brand storytelling, international franchising, and pricing of authentic Taiwanese cuisine to non-Taiwanese consumers.

Emerging players

• Beard Papa: Japanese-origin cream puff and dessert chain with global franchise footprint. Comparable on specialty dessert focus, Japanese/Asian heritage in international markets, and franchise model for delivering authentic dessert experiences globally.
• HEYTEA: Leading Chinese premium tea and cheese-foam dessert brand expanding from China into Southeast Asia and selective global markets. Comparable on premium dessert positioning, modern brand storytelling, and Chinese consumer crossover appeal that complements Meet Fresh's Asian footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/meetfreshtaiwan
• Instagraminstagram.com/meetfresh_taiwan

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meet Fresh