IT Assist

What IT Assist does

IT Assist is a privately held Romanian IT services company founded in 2006 and headquartered in Bucharest, operating as a top-tier Microsoft partner with 3 Gold and 2 Silver Microsoft Competencies. The company provides managed IT infrastructure, cloud, cybersecurity, and AI/Copilot adoption services to mid-to-large enterprise clients across 13 countries on 5 continents, supported by a workforce of 11-50 employees. Its core technology stack is anchored in the Microsoft ecosystem (Microsoft 365, Azure, Power Platform, Microsoft 365 Copilot) with supplementary integrations from Veeam (backup/DR), Fortinet (security), and DRUID (conversational AI). Proprietary IP includes business applications such as Meeting Rooms (room booking), Leave Request (leave management), and AI-driven virtual assistants integrated natively with Microsoft Teams and other messaging platforms.

The company's revenue model combines subscription-based managed services (outsourced IT department, Microsoft 365 management, Veeam backup, IaaS/PaaS) with project-based professional services (cloud migration, Power BI analytics, Copilot deployment, training). Pricing is bespoke and quote-based, with services sold on 'one low, predictable monthly cost' for managed engagements. Go-to-market is sales-led and consultative, targeting enterprise buyers through direct engagement, the Microsoft partner network, webinars, partner events, and case-study-driven content marketing. Customer concentration spans marquee multinational logos including Red Bull, L'Oréal, Universal Music, RBC, Xerox, and Automobile Bavaria, with 250-300+ active clients reported.

Recent strategic direction has shifted toward AI-led services: the company launched Microsoft 365 Copilot adoption offerings, DRUID-powered virtual assistants, and the Andrei Virtual Assistant platform in 2024, while continuing to expand its Microsoft Viva Suite presence and Power BI AI capabilities. The business remains founder-led under CEO Bogdan Dodu and CTO Mircea Mitu, with no disclosed external funding, positioning IT Assist as a profitable, capability-driven regional MSP rather than a venture-backed scale-up.

Name

IT Assist

Legal name

IT Assist

Website

https://itassist.eu

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

IT Assist is a Romanian managed IT services provider specializing in Microsoft 365, Azure, cybersecurity, and AI/Copilot adoption services for mid-to-large enterprise clients across 13 countries, operating as a multi-Gold Microsoft partner.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design Services (541512), Computer Training (61142), Other Computer Related Services (541519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

akta.pro secondary industries

Service Desk & Help Desk Services (BPAEAJAA), IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO), Enterprise Applications User/Admin Training (ERP/CRM/ITSM platforms) (BPAEANAK), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

Keywords

• Managed IT services
• Microsoft 365 solutions
• Cloud migration services
• Managed cybersecurity services
• Data analytics consulting

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Managed IT Services: Full outsourced IT department services provided for a predictable monthly cost. Includes 24/7 support, SLA guaranteed response times, single-point-of-contact support, incident management, and proactive IT infrastructure monitoring.
2. Cloud Migration & Management: Certified cloud professional services for migrating on-premise environments to secure, scalable cloud infrastructures (Azure). Includes infrastructure architecture design, server monitoring, application containerization.
3. Power BI & Data Analytics: Certified Power BI and Microsoft Fabric expertise for analytics and reporting solutions, provided as one-off projects or long-term partnerships. Includes dashboard design, development, optimization, and managed services.
4. Microsoft 365 Solutions: Microsoft 365 Business Premium deployment and management, including licensing guidance, security configuration, and user adoption services.
5. Microsoft 365 Copilot Adoption Services: AI adoption services including license activation, secure deployment, hands-on training, and measurable adoption tracking for Microsoft 365 Copilot.
6. Backup & Disaster Recovery Services: Veeam-powered managed backup services including MSP backup, off-site backup, SaaS protection for Microsoft 365, Azure backup, and DRaaS solutions.
7. IaaS/PaaS: Infrastructure as a Service and Platform as a Service offerings including virtualized servers, dedicated cloud platforms, storage services, and communication services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

IT Assist provides outsourced IT department services and managed technology solutions built on the Microsoft ecosystem. The company delivers 24/7 IT support, Microsoft 365 deployment, Azure cloud migration, managed cybersecurity, Power BI analytics, and Veeam-powered backup and disaster recovery to mid-to-large enterprise clients. It also offers proprietary business applications (Meeting Rooms, Leave Request, AI-driven virtual assistants) integrated with Microsoft 365 and Teams.

Product overview

IT Assist is an IT services company offering a comprehensive portfolio of managed services and business solutions built primarily on Microsoft technologies. The core offerings include Managed IT Services, Copilot AI (generative AI solutions for Microsoft 365), Data & Analytics (Power BI), Cybersecurity, Cloud Services (Azure), and Microsoft 365 Business Premium solutions. These are complemented by specialized business applications including Meeting Rooms (room booking), Leave Request (leave management), AI-driven Virtual Assistants (Druid/Andrei chatbots), and associated training programs (Copilot Tutorials, Power BI Training). The company operates as a Microsoft partner with multiple Gold competencies, providing integrated solutions that work together through native Microsoft 365 and Teams integrations, while also supporting communication platforms like Slack, WhatsApp, and various messaging channels for AI assistants.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services Complete outsourced IT department providing 24/7 IT support, monitoring, maintenance, and strategic IT roadmap development with SLA-guaranteed response times for mid-to-large enterprise clients.
• Microsoft 365 Business Premium Solutions Deployment and management of Microsoft 365 Business Premium, including licensing guidance, security configuration, user adoption, and integration of Office apps, Teams, Outlook, OneDrive, and Microsoft Defender.
• Cloud Services Azure-based cloud services covering Public, Private, and Hybrid cloud models including IaaS, PaaS, Storage as a Service, Communication as a Service, and cloud migration (lift-and-shift and refactoring) for enterprise clients.
• Managed Cybersecurity Multi-layered managed security services combining endpoint protection, vulnerability management, email security, security awareness training, and Fortinet-based security solutions for organizations needing advanced threat protection.
• Data & Analytics Power BI and Microsoft Fabric-based analytics solutions including dashboard design, data integration, performance optimization, predictive analytics, and training for data-driven organizations.
• Managed Veeam Backup Veeam-powered managed backup and disaster recovery services for cloud, virtual, and physical workloads, including MSP backup, off-site backup, SaaS data protection for Microsoft 365, and Azure data protection.
• Copilot AI Adoption Services Adoption services for Microsoft 365 Copilot including license activation, secure deployment, hands-on training, custom connectors and plugins, workflow automation, and measurable productivity tracking.
• AI-driven Virtual Assistants AI-driven conversational solutions including Druid Intelligent Virtual Assistants and Andrei personal assistant with voice recognition in 40+ languages, calendar integration, and multi-channel deployment (Teams, WhatsApp, Slack, Messenger, etc.).
• Meeting Rooms Application Room management system for booking and scheduling meeting rooms, conference rooms, and collaborative office spaces, fully integrated with Microsoft 365 and Microsoft Teams.
• Leave Request Application Leave management system for requesting time off, notifying colleagues about absences, and tracking vacation schedules with multi-level approval workflows and Microsoft 365/Teams integration.

Quantifiable outcome

• 32% cost savings by outsourcing IT support
• +9 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability12 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationTop-tier Microsoft partner with 3 Gold and 2 Silver Microsoft competencies. IT Assist has held Microsoft partnership status for many years, benefiting from best support, training, and pricing. The partnership covers Azure cloud, Microsoft 365, Power Platform, and AI solutions including Copilot.
• VeeamcoreTechnology or IntegrationVeeam-powered managed backup and disaster recovery solutions provider. IT Assist delivers Veeam's backup solutions for cloud, virtual, and physical environments, including MSP backup, off-site backup, SaaS data protection, and Azure data protection. Veeam is voted #1 in Enterprise Backup.
• FortinetcoreTechnology or IntegrationCybersecurity partnership providing Fortinet's security solutions including FortiGate Next-Generation Firewalls, FortiSwitch, FortiAP, and FortiGuard AI-Powered Security Services. IT Assist offers Fortinet-based security solutions for small businesses and enterprises.
• DruidcoreTechnology or IntegrationAI-driven virtual assistant technology partnership. IT Assist integrates Druid's conversational AI platform capable of voice commands in 40+ languages with responses under 2 seconds, supporting multiple communication channels including WhatsApp, Facebook Messenger, Skype, Slack, Microsoft Teams, WeChat, and Twilio.
• Microsoft Azure Bot ServicescoreTechnology or IntegrationAzure Bot Services integration for building and deploying intelligent bots. IT Assist creates custom bots for social networks, online research, text analysis, and calendar scheduling using Azure's bot framework.
• Microsoft 365 EcosystemcoreTechnology or IntegrationComprehensive Microsoft 365 solutions including Business Premium deployment, Teams integration, OneDrive cloud storage, and Copilot AI adoption services. Native integration with Microsoft 365 and Teams is a key differentiator.
• Microsoft AzurecoreTechnology or IntegrationAzure cloud services partnership covering public cloud, private cloud, and hybrid cloud solutions. Certified Azure specialists provide cloud migration, infrastructure architecture, and managed cloud services.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Atos: French-headquartered global IT services and managed services provider with significant Microsoft cloud and workplace practice. Overlaps with IT Assist's managed IT, cloud migration, and cybersecurity offerings, but at a vastly larger scale with broader geographic coverage.
• Computacenter: UK-headquartered large European IT infrastructure and managed services provider with a significant Microsoft practice. Comparable in service portfolio to IT Assist (managed services, cloud, security) but operating at vastly larger scale across multiple countries.
• Bechtle: German-headquartered IT systems house and managed services provider serving enterprise and public-sector clients across Europe. Comparable in offering breadth (managed services, cloud, security) but a far larger, multi-country incumbent competing in IT Assist's addressable market.
• Insight Enterprises: US-headquartered global Microsoft partner offering hardware, software licensing, cloud, and managed services. Comparable in Microsoft 365 and Azure services focus, but at much greater scale and global reach than IT Assist.

Direct peers

• Wortell: Dutch Microsoft-focused MSP and modern workplace specialist, similar in size and scope to IT Assist, with deep Microsoft 365, Teams, and Azure managed services offerings. Closely mirrors IT Assist's outsourced-IT-department model for mid-market and enterprise customers.
• Crayon: Norwegian-headquartered Microsoft-focused cloud economics and services provider with deep Azure, M365, and licensing expertise. Closely comparable to IT Assist in being a Microsoft partner-led cloud and managed services firm, though operating at much larger scale.
• SoftwareONE: Swiss-headquartered global software and cloud services provider with a strong Microsoft practice spanning licensing, migration, and managed services. Directly comparable to IT Assist's Microsoft 365, Azure, and Copilot services portfolio, scaled globally.

Regional players

• Bittnet Systems: Romanian-headquartered IT services group offering cloud, cybersecurity, and managed services to enterprise clients. Direct regional peer to IT Assist, sharing the Romanian market, Microsoft partner ecosystem, and a similar enterprise customer base.

Emerging players

• Trustify (formerly Onepoint): European Microsoft-focused cloud and managed services specialist serving mid-market enterprises with Microsoft 365, Azure, and security services. Comparable in customer profile and Microsoft-first positioning, and a relevant peer for IT Assist's mid-market managed services motion.
• Vincix Group: European Microsoft-focused managed services and cloud transformation provider offering Azure, Microsoft 365, security, and data services to mid-market clients. Comparable in size, customer segment, and Microsoft partner-led services portfolio to IT Assist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/itassist.eu
• LinkedInlinkedin.com/company/it-assist

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT Assist