SJF Bank

What SJF Bank does

SJF Bank A/S is a publicly listed Danish regional commercial bank headquartered in Holbæk, operating 32 branch locations across the Sjælland and Fyn regions including six area centers and specialized business and agricultural centers. The bank serves retail customers with personal banking, home loans (via Totalkredit partnership up to 80% LTV and own huslån up to 15%), car loans (including preferential rates for electric vehicles), cooperative housing loans (andelsboliglån), investment products (notably the Aktiesparekonto with no depot fee or self-service kurtage), and pension products, alongside business banking covering leasing through subsidiary Leasing Fyn A/S, corporate cards, agricultural banking, and Private Banking for wealth management.

The bank's technology stack centers on the Mobilbank mobile application (with biometric authentication, an Aktiesparekonto trading module, and a dedicated children's version launched June 2026) and Netbank Erhverv for business banking, supported by digital signing (Underskriftsrum), MitID authentication, and integrations with MobilePay, e-Boks, Apple Pay, and Bankdata as the core banking platform. The bank distributes products through a relationship-driven advisory model combining physical branches, telephone advisory (extended hours), video meetings, digital self-service, and partner channels including Totalkredit, DLR Kredit, Privatsikring, and OnDrive Leasing.

Revenue is generated primarily through net interest income on customer loans net of deposit interest costs, supplemented by fee and commission income from accounts, cards, investment services, and mortgage mediation commissions from Totalkredit and DLR Kredit, plus referral income from insurance partnerships. Q1 2026 reported net interest income growth of 2%, net fee income growth of 7%, and core earnings growth of 13% year-over-year, with the cost ratio brought below the 50% target on a 7% reduction in total cost level.

Name

SJF Bank

Legal name

SJF Bank A/S

Website

https://sjfbank.dk

Company type

Public

Founded year

1855

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SJF Bank A/S is a publicly listed Danish regional commercial bank headquartered in Holbæk, serving retail, SMB, agricultural, and private banking customers across 32 branches in the Sjælland and Fyn regions through digital and relationship-driven advisory channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Holbæk

HQ country

Denmark

HQ region

Europe

Offices31 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Netto renteindtægter (Net Interest Income): The primary revenue driver: interest income from loans extended to customers (home loans, car loans, andelsboliglån, business loans) minus interest paid on customer deposits. For owner-occupied home loans, up to 80% is financed through Totalkredit real estate mortgage and up to 15% through SJF Bank's own house loan (huslån).
2. Gebyr- og Provisionsindtægter (Fee and Commission Income): Fees from account management, payment services, card transactions, investment services (trading with kurtage), and insurance products. Nettogebyrindtægterne (net fee income) rose 7% in Q1 2026. No depot fee or kurtage for self-directed Aktiesparekonto trades via Mobilbank.
3. Realkreditformidling (Mortgage Mediation): Revenue from mediating mortgage loans through Totalkredit (for retail) and DLR Kredit (for commercial/agricultural). Q1 2026 saw 7% growth in Totalkredit mediation for private customers and 16% growth in DLR Kredit mediation for commercial customers.
4. Forsikringssamarbejde (Insurance Partnership): Revenue from referral/sales of insurance products through the partnership with Privatsikring and Erhvervssikring, including car insurance, home insurance, and personal insurance products.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

SJF Bank is a Danish regional commercial bank providing personal and business banking services through a network of 32 physical branches and digital channels. Its core offerings include home loans (mediated via Totalkredit and complemented by in-house huslån), car loans, cooperative-housing loans, the Aktiesparekonto tax-advantaged investment account, pension and wealth-management advisory, business banking (leasing, corporate cards, ErhvervGO), and Private Banking for high-net-worth clients. Distribution is supported by the Mobilbank mobile app, Netbank Erhverv business platform, and MitID-based digital authentication.

Product overview

SJF Bank is a Danish regional savings and commercial bank organized as a unified platform with multiple service divisions. The product portfolio consists of core banking services for private customers (accounts, home loans, car loans, investments, pension), business customers (leasing, corporate cards, business banking via ErhvervGO, agricultural banking), and Private Banking (wealth management). Key digital channels include Mobilbank (mobile app with biometric authentication), Netbank Erhverv (business online banking), and Digital Signing for secure document execution. The bank distributes home loans through Totalkredit partnerships and commercial mortgages via DLR Kredit. Ancillary services include payment cards (Visa/Dankort, Mastercard), Aktiesparekonto (tax-advantaged investment accounts), PrivatFRI (bundled account package), and Beskedservice (messaging/notifications). The bank rebranded from Sparekassen Sjælland-Fyn A/S to SJF Bank A/S in March 2026 following shareholder approval.

Differentiator

Problem solved

Functional benefit

Brands

• PrivatFRI: A product package offering simplified everyday finances with fewer fees, referenced as a key customer benefit.
• Mobilbank
• Netbank Erhverv
• ErhvervGO
• Fonden for SJF Bank

Products and services

• Mobilbank Mobile Banking App Self-service mobile banking app for private and business customers that supports account management, payments, transfers, notification handling, Aktiesparekonto self-directed stock trading with no kurtage, biometric login (Touch-ID/Face-ID), and parental-controls version for children.
• Netbank Erhverv Business Internet Banking Online business banking platform for corporate, SME, and association customers offering payment management, payroll, cash management, Bank Connect integration with accounting systems, and transaction monitoring.
• Boliglån Home Loans Mortgage financing for owner-occupied homes, holiday/summer houses, and allotment houses. Combines up to 80% LTV via Totalkredit mediation with up to 15% LTV in-house bank loan, enabling up to 95% financing with a minimum 5% plus purchase-cost down payment.
• Andelsboliglån Cooperative Housing Loans Loans and flexible credit facilities for cooperative housing (andelsbolig) with up to 30-year terms, up to 10 years interest-only periods, and rates from 2.95-7.15%. Includes review of the housing association's economy and legal review of the purchase agreement.
• Billån Car Loans Vehicle financing for new and used petrol, diesel, hybrid, and electric cars. Lower interest rates apply to electric vehicles; variable nominal rates range from 5.50% to 9.55%, terms up to 8 years, minimum 20% down payment on cars no older than 8 years.
• Aktiesparekonto Stock Savings Account Tax-advantaged Danish investment account for equities and equity funds. Maximum deposit of 174,200 DKK in 2026, taxed at 17% on annual gains (vs. 27-42% for regular investment accounts), with zero custody fees and zero brokerage commissions on self-directed Mobilbank trades.
• Investment Advisory and Execution Brokerage and advisory investment services covering equities, investment funds, and portfolio management, with a reduced commission schedule effective May 2025 and channels available via both Mobilbank and human advisors.
• Pension Products Retirement savings products including rate pension (ratepension), lifetime pension (livslangspension), and private savings allowance (privat aldersopsparing), with annual tax-deduction deadlines of December 30.
• Business Leasing Equipment and vehicle leasing solutions for business customers, delivered via SJF Bank's wholly-owned subsidiary Leasing Fyn A/S.
• Firmakort Corporate Cards Business payment cards for company expenses with spending controls, employee-level management, and transaction reporting features for business customers.
• Visa/Dankort and Mastercard Payment Cards Personal payment cards combining domestic Dankort functionality with international Visa acceptance, plus standalone Mastercard products, supporting mobile payments via Apple Pay and Google Pay and the Dankort Øremærket micro-donation to Den Danske Naturfond.
• Private Banking Premium banking services for high-net-worth individuals covering personalized advisory, wealth management, investment advisory, and estate planning under a quote-based pricing model distinct from retail pricing.
• Agricultural Banking (Landbrug) Specialized banking services for Danish agricultural businesses and farms, including tailored loan products and dedicated advisory support through SJF Bank's Landbrugscenter.
• Mobilbank for Children Simplified version of the Mobilbank app for children aged 7 and above, linking to Eazy or Kasper Tot accounts, enabling children to view balances and learn financial basics under parental oversight.

Quantifiable outcome

• 13% increase in core earnings (basisindtjening) in Q1 2026
• +5 more outcomes

Named customers4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

13 partnerships are on record, tiered minor, supporting, flagship and core.

• Den Danske Naturfond (via Dankort Øremærket)minorStrategic or Co-development Partner · 28 May 2026Through the Dankort Øremærket initiative, SJF Bank customers automatically contribute to Den Danske Naturfond when paying with Dankort. One øre (0.01 DKK) is donated per transaction, totaling over 10 million DKK annually, supporting the acquisition and protection of natural areas in Denmark.
• Privatsikring og ErhvervssikringsupportingChannel Partner/ Reseller/ Distributor · 2 March 2026SJF Bank entered a new insurance partnership with Privatsikring and Erhvervssikring in March 2026. These providers have specialized in insurance for bank customers for over 25 years, offering products including car insurance, home insurance, and personal insurance. The partnership enables SJF Bank to offer comprehensive insurance solutions to its customers.
• LadywalkflagshipGTM or Marketing Partner · 2 December 2025SJF Bank became the Main Partner (hovedpartner) of Ladywalk, Denmark's largest one-day fitness event for women celebrating its 25th anniversary in 2026. As part of the partnership, Holbæk was added as a new starting point, strengthening SJF Bank's brand presence in the local community.
• Odense Sport & Event A/S (SJF Bank Arena)flagshipGTM or Marketing Partner · 11 November 2025SJF Bank became the main naming partner for Fyn's largest multiarena, renamed SJF Bank Arena (formerly Odense Sport & Event). The partnership provides prominent brand visibility for SJF Bank across sports and entertainment events, targeting the Fyn market area where the bank is expanding its presence.
• Lucerna FondensupportingStrategic or Co-development Partner · 5 November 2025Through Lucerna Fonden, SJF Bank has supported youth initiatives including art project 'Lys i Mørket' (fighting perfectionism and mental health among young girls) and the establishment of Lucerna Living - a modern dormitory with 96 student and youth housing units in Holbæk.
• Svendborg RabbitsflagshipGTM or Marketing Partner · 13 June 2025SJF Bank became Exclusive Main Partner (Exclusive Hoved Partner) of Svendborg Rabbits basketball club, the largest partner in the club's history. The 3-year partnership strengthens SJF Bank's presence in the Southern Fyn sports community and aligns with the bank's community engagement strategy.
• headspace DenmarksupportingStrategic or Co-development Partner · 12 June 2025SJF Bank supports headspace Denmark, an organization providing free, anonymous mental health support for young people aged 12-25. The bank financially supports three local headspace centers in Slagelse, Holbæk, and Frederiksværk, and supports campaigns such as #SlukSammen for mental well-being awareness.
• InterForceminorStrategic or Co-development Partner · 24 April 2025SJF Bank entered a cooperation agreement with InterForce under the Defence Command, aimed at strengthening the connection between civilian and military Denmark.
• Andel (energi- og fibernetkoncernen)supportingStrategic or Co-development Partner · 4 October 2024SJF Bank and Andel established a new development fund with 10 million DKK in combined contributions, targeting development projects and partnerships in Region Sjælland. The fund is structured as an independent commercial foundation.
• DagrofasupportingStrategic or Co-development Partner · 19 February 2024SJF Bank and Dagrofa established a joint investment company to provide financing for locally-owned grocery stores (borgerejede købmandsbutikker) across Denmark, supporting local commerce and community retail.
• TotalkreditcoreChannel Partner/ Reseller/ DistributorSJF Bank acts as a mortgage intermediary for Totalkredit, offering home loans financing up to 80% of property value for owner-occupied homes. The partnership enables SJF Bank to offer competitive mortgage rates to retail customers. In Q1 2026, Totalkredit mediation for private customers grew 7% year-over-year.
• DLR KreditcoreChannel Partner/ Reseller/ DistributorSJF Bank acts as a mortgage intermediary for DLR Kredit, offering commercial mortgage loans for business and agricultural customers. DLR Kredit mediation for commercial customers grew 16% in Q1 2026, demonstrating strong momentum in this channel.
• OnDrive LeasingsupportingChannel Partner/ Reseller/ DistributorOnDrive Leasing provides private car leasing through SJF Bank's referral. Customers gain access to checked, newer used cars with flexible terms (max 12 months), fixed low payments, service and roadside assistance included.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Others

• DLR Kredit: Danish commercial and agricultural mortgage credit institution that distributes mortgages through SJF Bank's business centers. Both a core partnership channel (16% growth in Q1 2026) and an ecosystem participant in Danish mortgage finance.
• Bankdata: Shared core banking IT platform provider for a consortium of Danish banks including SJF Bank. Strategic vendor dependency for Mobilbank, Netbank Erhverv, and core banking operations.

Broad incumbents

• Danske Bank: Largest Danish bank with national branch network and full-service retail, business, and capital markets offering. Competes with SJF Bank across all product lines but with substantially greater scale, geographic reach, and digital marketing budgets.
• Nykredit: Denmark's largest mortgage provider and partner/arranger for SJF Bank's bond issuance. Overlaps with SJF Bank as both a mortgage channel partner and competitor in mortgage distribution, investment, and private banking.

Direct peers

• Lollands Bank: Small Danish regional bank serving Lolland-Falster — geography that partially overlaps SJF Bank's footprint via the Erhvervscenter Lolland-Falster. Comparable in scale and local community-banking focus.
• Sydbank: Danish regional bank headquartered in southern Denmark with retail, business, and private banking operations. Directly comparable in scale, regional focus, and product mix including mortgage mediation through Totalkredit.
• Ringkjøbing Landbobank: Danish regional bank with similar customer-cooperative/savings-bank heritage and strong local presence. Directly comparable in business model, mortgage mediation through Totalkredit, and values-based positioning.
• Nordjyske Bank: Smaller Danish regional bank serving northern Jutland with retail and business banking products. Directly comparable as a regional Danish bank with similar mid-market positioning and mortgage mediation activity.
• Spar Nord Bank: Danish regional bank with a comparable footprint across northern and central Jutland, offering retail and business banking with similar customer advisory model. Publicly listed on Nasdaq Copenhagen.
• Jyske Bank: Danish regional bank with similar savings-bank heritage, broad retail and business banking franchise, and national branch network. Directly comparable as a publicly listed Danish mid-size bank competing in mortgages, deposits, and investment products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sjfbank
• Xx.com/sjfbank
• Facebookfacebook.com/sjfbank

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SJF Bank