What Showoffff does

Showoffff is a Bangalore-based direct-to-consumer fashion e-commerce brand operating exclusively through its owned Shopify storefront at showoffff.in. The company sells affordable men's and women's apparel — including shirts, blazers, jeans, trousers, t-shirts, dresses, tops, co-ord sets, ethnic wear, and outerwear — organized by gender, category, occasion (party, office, festive, vacation), and season. It serves value-conscious Indian consumers across casual, formal, and occasion-based use cases, with inclusive sizing from XS to 6XL+ and price points ranging from roughly ₹700 to ₹5,000 for regular items and up to ₹13,000+ for premium pieces like blazers.

The technology stack is a standard Shopify-hosted storefront using Omni Themes as the theme builder, with ShipRocket integration for shipping and order tracking, and Return Prime for returns and exchange management. There are no proprietary technology features disclosed; the brand relies on Shopify's native catalog, cart, and checkout infrastructure. Distribution is single-channel and domestic — products are sold only through the owned website, with no marketplace, wholesale, or physical retail presence, and delivery is offered across 26,000+ Indian pin codes.

The business model is straightforward one-time product sales at listed unit prices, with perpetual promotional discounting (60–70% off) and recurring flash sales ('Secret Sale') layered on top. Customer acquisition is driven by organic social media (Instagram, Facebook, X, LinkedIn), email newsletter ('Join the Drop List'), and SEO, supplemented by weekly new-arrival drops to stimulate repeat engagement. The company claims a 700K+ active customer base, 501–1,000 employees, and a 30+ year legacy in the fashion/retail business, though no founding date, revenue figures, or funding history are publicly disclosed.

Name

Showoffff

Legal name

Showoffff

Website

https://showoffff.in

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Showoffff is a Bangalore-based direct-to-consumer fashion e-commerce brand selling affordable men's and women's apparel — including casual, formal, ethnic, and occasion-based clothing — to value-conscious Indian consumers via its Shopify storefront at showoffff.in.

Ownership category

akta.pro rank

Product category

Affordable Fashion Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Off-Price Online Apparel & Fashion Retail (Digital-First/Flash Sales) (CRAEABAJ)

Keywords

• Affordable fashion
• Men's apparel
• Women's clothing
• Indian fashion brand
• Fast fashion e-commerce

Headquarters

HQ city

Bangalore City

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct Product Sales: One-time product sales through the e-commerce website. Customers purchase individual fashion items (clothing, footwear, accessories) at listed prices. The company offers frequent discounts and promotions (60-70% off) to drive sales. No subscription or recurring revenue model observed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Showoffff is an India-based direct-to-consumer online fashion retailer selling affordable men's and women's apparel — including shirts, blazers, jeans, trousers, t-shirts, dresses, tops, co-ord sets, ethnic wear, jackets, and outerwear — exclusively through its Shopify-hosted storefront at showoffff.in. The brand emphasizes weekly new drops, inclusive sizing up to 6XL+, and heavy promotional discounting (60–70% off) on premium-quality fabrics.

Product overview

Showoffff is an online fast fashion e-commerce platform offering affordable men's and women's clothing in India. The business operates primarily through a Shopify-hosted storefront with product collections organized by gender (Men, Women), category (Shirts, Dresses, Jackets, etc.), occasion (Party, Casual, Office, Festive), and season (Monsoon, Summer, Winter). The core offerings include New Arrivals and Best Sellers collections for both genders, featuring shirts, blazers, jeans, trousers, t-shirts, dresses, tops, co-ord sets, ethnic wear, and outerwear. The platform integrates third-party apps for shipping (Shiprocket), returns management (Return Prime), and wishlist functionality, all built on Shopify infrastructure with Omni Themes as the storefront designer.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's New Arrivals Collection Weekly refreshed collection of men's clothing including shirts, blazers, jackets, trousers, t-shirts, Nehru jackets, shackets, sweatshirts, jeans, and ethnic wear, sold at promotional discounts.
• Women's New Arrivals Collection Weekly refreshed collection of women's clothing including dresses, tops, shirts, co-ords, jackets, skirts, jeans, shrugs, ponchos, blazers, and ethnic wear, sold at promotional discounts.
• Men's Best Sellers Collection Curated top-selling men's styles including blazers, jeans, trousers, shirts, Nehru jackets, shackets, sweatshirts, and co-ord sets.
• Women's Best Sellers Collection Curated top-selling women's styles including tops, dresses, shrugs, blazers, ethnic wear, jeans, skirts, and co-ord sets.
• Men's Shirts Men's shirts in casual checks, printed, half-sleeve, formal solids, linen, Cuban collar, Mandarin collar, and striped patterns.
• Men's Blazers Men's formal and casual blazers including single-breasted tailored fit, notch lapel, and slim fit styles.
• Men's Jeans Men's jeans in slim, baggy, straight, relaxed, and comfort fits with dark wash, mid wash, and light wash options.
• Men's Trousers Men's formal trousers, casual trousers, and Korean-style fit options.
• Men's T-Shirts Men's t-shirts in plain crew necks, polos, graphic t-shirts, oversized fits, and textured styles.
• Men's Ethnic Wear Men's traditional Indian clothing including kurtas, Nehru jackets, and bandhgala blazers for festive events and weddings.
• Women's Dresses Women's dresses including bodycons, midis, maxis, shirt dresses, casual dresses, and kaftans in various styles and fabrics.
• Women's Tops Women's tops including crop tops, tank tops, casual blouses, fitted tops, crochet tops, sheer lace tops, and embellished party tops.
• Women's Co-ord Sets Matching top and bottom coordinate sets for women including printed sets, solid coordinates, and ethnic co-ords.
• Women's Ethnic Wear Women's traditional Indian clothing including kurta sets, kurtis, ethnic dresses, and Indo-Western blends.
• Women's Jackets Women's outerwear including denim jackets, trench coats, biker jackets, and faux leather jackets.
• After 8 - Party Edit Collection Evening and party wear collection for men and women featuring party shirts, bodycon dresses, shimmer tops, and sharp blazers for late nights and special occasions.
• Co-ord Sets Collection (Men & Women) Matching coordinate sets for men and women designed for effortless styling.
• Denims Stories Collection Denim-focused collection featuring jeans and denim jackets for men and women designed for everyday comfort.
• Vacay Fits Collection Vacation wear collection with light layers and easy fabrics for travel, for men and women.
• Festive & Ethnic Collection Festive and ethnic wear for celebrations including jackets, co-ord sets, and festive layers for men and women.
• Monsoon Collection Weather-appropriate clothing for monsoon season for men and women, distributed across the mens-monsoon-collection and womens-monsoon-collection pages.
• Hot Drops This Week Weekly new arrivals featuring the latest styles across categories including jackets, shrugs, trousers, tops, and t-shirts, refreshed on a recurring weekly cadence.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bewakoof: India-based online-first casual fashion and lifestyle brand targeting young men and women with affordable, youth-oriented designs; closest direct competitor to Showoffff in the D2C value fashion niche.
• Myntra: India's largest online fashion marketplace; directly competes with Showoffff for the same men's, women's, and ethnic wear shoppers via a much larger catalog and stronger brand portfolio.
• Tata CLiQ: Omnichannel Tata-owned fashion and lifestyle e-commerce platform; overlaps with Showoffff in affordable men's and women's apparel, plus Indian ethnic and casual wear.
• Ajio: Reliance-owned online fashion marketplace covering affordable men's and women's apparel and ethnic wear; directly competes with Showoffff in the value-fast-fashion segment.
• Sassafras: India-based online women's fashion brand offering affordable western and fusion wear; competes with Showoffff's women's segment for occasion-based and everyday shoppers.
• The Souled Store: India-based D2C casual and pop-culture apparel brand sold online at value-to-mid price points; competes with Showoffff for young, social-media-driven Indian shoppers.
• LimeRoad: India-focused online fashion marketplace selling affordable women's, men's, and kids' apparel; directly competes in the same value-fashion segment as Showoffff.

Broad incumbents

• Zara India: Inditex-owned global fast-fashion retailer operating in India via online and offline stores; competes with Showoffff in women's and men's occasion and casual wear at a higher price tier.
• H&M India: Global fast-fashion retailer with a strong India online and offline presence; competes with Showoffff across men's, women's, and kids' value-fashion categories.
• Westside (Trent): Tata Trent-operated Indian retail chain offering affordable men's, women's, and kids' fashion across physical stores and online; competes with Showoffff in the value-to-mid fashion segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/showoffclothes
• Facebookfacebook.com/Showoffffclothes
• LinkedInlinkedin.com/company/showoffffclothes?originalSubdomain=in
• Instagraminstagram.com/showoffff.in

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showoffff