Tavo
Tavo is a 2024-founded premium pet travel products sub-brand of Nuna Baby, designing safety-engineered car seats, carriers, crates, and strollers for dogs and cats. It sells direct-to-consumer and through Nordstrom at $250–$750 price points, headquartered in Morgantown, USA.
- Company typePrivate
- Founded2024
- HeadquartersMorgantown, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tavo does
Tavo is a premium pet travel products brand launched in 2024 as a sub-brand of Nuna Baby, focused on applying child-restraint safety engineering to pet products. The company designs and sells travel solutions for dogs and cats, including car seats, airline carry-ons, travel crates, and pet strollers. Tavo's products are built to the UN ECE R129 child restraint safety standard — a regulatory benchmark typically applied to infant car seats — which the company has adapted for the pet category. The current product line includes the Maeve Pet Car Seat ($750), Dupree airline carry-on ($250), Crispin travel crate ($400), Roscoe Pet Stroller, and Hendrick Pet Carrier, with the Everett Pet Cargo Crate slated for release in 2026.
The company operates a direct-to-consumer model supplemented by retail distribution through Nordstrom, and is headquartered in Morgantown, USA with a workforce of 51–100 employees. Tavo leverages Nuna Baby's existing manufacturing relationships, brand equity, and retail infrastructure as a parent-backed brand, which materially shortens the time required to reach premium-shelf placement. Pricing is positioned at the high end of the pet travel category, with individual products ranging from $250 to $750, reflecting a safety-engineered premium positioning rather than a mass-market value play.
In 2025, Tavo launched the "Imagine the Impact" global safety campaign, anchored by a multi-country consumer study conducted with Statista across 10 markets surveying 5,000 pet owners. The company has also secured visibility partnerships with the LA Dodgers and Portland Trail Blazers, and a charitable affiliation with Wags and Walks. The Roscoe Pet Stroller received the 2024 Pet Innovation Award for Best Stroller. No revenue, funding, or unit-volume figures are disclosed in the available input.
Tavo firmographics
Firmographics- Name
- Tavo
- Legal name
- Tavo Pets
- Website
- https://tavopets.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tavo is a 2024-founded premium pet travel products sub-brand of Nuna Baby, designing safety-engineered car seats, carriers, crates, and strollers for dogs and cats. It sells direct-to-consumer and through Nordstrom at $250–$750 price points, headquartered in Morgantown, USA.
- Ownership category
- akta.pro rank
Tavo industry classification
Industry- Product category
- Pet Travel and Safety Equipment
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)
Keywords
Where Tavo is headquartered
LocationHeadquarters
- HQ city
- Morgantown
- HQ country
- United States
- HQ region
- North America
Markets served
Tavo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Hardware Product Sales: One-time sale of premium pet travel products including car seats, carriers, crates, and accessories. Products are sold directly to consumers through e-commerce and retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium pet travel gear across multiple product categories |
| Unit Pricing | Pay-as-you-go | Premium pet travel gear pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Tavo product offering
Product offeringCore offering
Tavo designs, manufactures, and sells premium impact-tested pet travel systems, including car seats, travel crates, carriers, strollers, and accessories for dogs, cats, and other pets. Products are crash-tested against United Nations ECE R129 child restraint safety criteria, applying Nuna Baby's child car seat engineering standards to pet protection. The portfolio is sold direct-to-consumer via the brand's e-commerce site and select retail partners, with prices ranging from $250 to $750.
Product overview
Tavo is a pet protection brand from baby gear company Nuna, offering a portfolio of premium, precision-engineered pet car seats, travel crates, strollers, carriers, beds, and accessories. The product portfolio includes the Everett Pet Cargo Crate (crash-tested cargo crate), Maeve Pet Car Seat, Dupree Airline Carry-On, Crispin Travel Crate, Roscoe Pet Stroller, and Hendrick Pet Carrier, along with a full range of dog, cat, and pet-specific car seats, crates, beds, carriers, travel systems, and accessories. Products are evaluated against United Nations ECE R129 child restraint safety criteria, applying Nuna's child car seat safety standards to pet travel gear.
Differentiator
Problem solved
Functional benefit
Products and services
- Everett Pet Cargo Crate Crash-tested pet cargo crate designed for pets up to 100 pounds, with self-lifting door, durable mattress pad, adjustable anchor straps, and proprietary forged aluminum carabiners for secure installation in trucks and SUVs. Tested against United Nations ECE R129 child restraint standards. Targeted at owners of large dogs needing safe vehicle transport.
- Maeve Pet Car Seat Premium pet car seat engineered for secure and comfortable in-vehicle travel, priced at $750. Targeted at pet owners who prioritize safety and craftsmanship in everyday vehicle transport.
- Dupree Airline Carry-On Airline-approved pet carrier designed for in-cabin travel, priced at $250. Targeted at pet owners flying with cats or small dogs who need a compliant, premium carry-on solution.
- Crispin Travel Crate Collapsible travel crate for pet vehicle transport, priced at $400. Targeted at pet owners who need a portable yet secure in-vehicle crate.
- Roscoe Pet Stroller Pet stroller designed for on-the-go pet transport, compatible with the Hendrick carrier. Targeted at urban pet owners and family outings where pets need mobility assistance.
- Hendrick Pet Carrier Pet carrier that attaches to the Roscoe stroller and can be used in vehicles for versatile pet travel. Targeted at pet owners seeking an integrated stroller-and-carrier travel system.
- Pet Travel Systems Complete pet travel systems combining carriers and strollers for seamless pet transport, available in dog, cat, and universal configurations. Targeted at pet owners wanting integrated, end-to-end travel solutions.
- Pet Travel Accessories Additional pet travel accessories including crate dividers, dock accessory kits, vehicle bumper guards, and other add-on items for the Tavo product line. Targeted at existing Tavo customers extending or customizing their travel systems.
Quantifiable outcome
- 90% of U.S. pet owners travel with pets unsecured; over a third report being distracted by unsecured pets; an unrestrained pet can become a projectile with 30 to 60 times its body weight in a crash
Companies that use Tavo
Customer profileSegments3 records
Ideal customer profiles2 records
Tavo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tavo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Los Angeles DodgersminorSports team partnership to promote pet safety and travel experiences. The partnership was formed to raise awareness about pet safety during vehicle travel.
- Portland Trail BlazersminorSports team partnership to promote pet safety and travel experiences. Partnership aimed at engaging sports fans with pet safety messaging.
- Wags and WalksminorPartnership with pet welfare organization to promote pet safety and travel experiences. Collaboration focused on educating pet owners about safe travel practices.
- Nuna BabycoreTavo Pets is the pet protection brand from Nuna Baby, leveraging Nuna's decades of expertise in child car seat safety and engineering standards applied to pet travel gear.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tavo competitors and assessment
Company assessmentEmerging players
- Diggs: Diggs is a DTC premium pet brand known for award-winning crates, beds, and travel gear with a design-forward and safety-oriented positioning. Directly comparable to Tavo on premium-pricing, design-led branding, and DTC-first GTM in modern pet hardware.
- Snoozer: Snoozer offers premium pet beds, car seats, and travel products in the specialty pet channel. Comparable to Tavo in the premium pet car seat and bed categories with overlapping design-led positioning.
Direct peers
- Kurgo: Kurgo is a direct competitor specializing in dog car seats, harnesses, travel crates, and outdoor pet travel gear. Closely comparable on product range (car seats, crates, travel accessories) and target customer (dog owners who travel with their pets).
- Sleepypod: Sleepypod is a direct competitor in crash-tested pet travel products, offering pet car seats, carriers, and harnesses that have historically led the pet automotive safety category. Most comparable to Tavo on product type, customer profile (safety-focused pet owners), and crash-test-led positioning.
- Gen7Pets: Gen7Pets makes premium pet carriers, strollers, and travel products marketed on durability and design. Comparable to Tavo in the premium pet travel/stroller segment and overlapping SKU set (carriers, strollers, travel gear).
Broad incumbents
- PetSafe (Radio Systems): PetSafe is a broad pet products incumbent covering containment, training, travel, and wellness with deep retail distribution. Comparable to Tavo as an established pet brand operating in adjacent pet travel categories with broader scale.
- MidWest Homes for Pets: MidWest is a major incumbent in pet crates, carriers, and travel enclosures with wide retail distribution. Comparable as a competitor in the pet crates/carriers segment that Tavo's Everett and Crispin products address.
Others
- Away (pet carrier): Away, a premium travel-lifestyle brand, has extended into pet carriers, mirroring Tavo's strategy of bringing premium lifestyle-brand design into the pet travel category. Comparable as a premium brand-extension play into adjacent pet travel goods.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tavo social profiles
Digital presenceTavo compliance and trust
Trust signalCompliance1 record
Tavo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tavo leadership team
Management profileNumber of profiles
Tavo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tavo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tavo
What does Tavo do?
Tavo designs, manufactures, and sells premium impact-tested pet travel systems, including car seats, travel crates, carriers, strollers, and accessories for dogs, cats, and other pets. Products are crash-tested against United Nations ECE R129 child restraint safety criteria, applying Nuna Baby's child car seat engineering standards to pet protection. The portfolio is sold direct-to-consumer via the brand's e-commerce site and select retail partners, with prices ranging from $250 to $750.
Is Tavo a public or private company?
Tavo is a private company. It is classified as corporate owned and is currently operating.
When was Tavo founded?
Tavo was founded in 2024. It employs 51 to 100 people.
Where is Tavo based?
Tavo is headquartered in Morgantown, United States, in the North America region.
How does Tavo make money?
One revenue line is on record: hardware Product Sales.
Who are Tavo's main competitors?
Emerging players on record are Diggs and Snoozer. Direct peers are Kurgo, Sleepypod and Gen7Pets. Broad incumbents are PetSafe (Radio Systems) and MidWest Homes for Pets. Away (pet carrier) is listed as an others.
Does Tavo have an API?
No public API is recorded for Tavo.
What industry is Tavo in?
Tavo's product category is Pet Travel and Safety Equipment. Its primary akta.pro industry code is CRAOAKAF, Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers). Its NAICS code is 45991 and its SIC code is 3714.