What BannerSaver does

BannerSaver is a Traverse City, Michigan-based manufacturer of patented wind-resistant light pole banner brackets, operating as a brand under parent company Britten, Inc. Founded in 1985 and employing 251–500 people, the company designs, produces, and distributes a spring-loaded, wind-spilling aluminum bracket system engineered to reduce wind-load on light poles and extend banner life. Independent wind-tunnel testing by TranTek Drive Systems demonstrated that the system caps wind-load at 200 lbs at 90 mph and spills 87% of wind force versus 25% for traditional static brackets; all brackets are manufactured in Minnesota under a 15-year warranty and are BABA-compliant for federally funded infrastructure projects.

The company's product line spans three bracket sizes (Standard, Large, Extra-Large) priced from $180 to $294 per set, complemented by heavy-duty and standard banding sets, fiberglass arms, safety pins, zip ties, a Banding Tool, the FiberFlex economy SKU, vinyl light pole banners, and a $50 demo Presentation Kit. BannerSaver sells primarily through its own e-commerce storefront (bannersaver.com) with 48-hour shipping, an exclusive partner portal for sign shops and resellers, preferred-vendor relationships with Signarama and FastSigns franchises, and direct large-project quotes; professional installation is delivered through the Britten Installation team. The customer base of 3,000+ spans municipal governments (City of Austin, Downtown Green Bay, Oconee County), higher education (Northwestern Michigan College, Colby College, Texas Christian University), sports and festivals (FIFA, City of Indianapolis / Taylor Swift Eras Tour, SAIL Amsterdam), business improvement districts (Five Points South), and ski and resort properties.

Revenue mechanics are one-time hardware sales with accessory attach, plus professional services revenue when Britten Installation is engaged. Marketing relies on content (blog/case studies), a 100,000+ subscriber newsletter, organic LinkedIn and Instagram presence, event presence including IDA Conference and FIFA activations, and a partner channel. BannerSaver is privately held, discloses no revenue, and reports no venture or private-equity funding in the source materials, operating as a subsidiary brand within Britten, Inc.

Name

BannerSaver

Legal name

Britten, Inc.

Website

https://bannersaver.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

BannerSaver, a brand of Britten, Inc., manufactures patented wind-resistant light pole banner brackets and accessories for municipal governments, universities, event organizers, business improvement districts, and ski resorts across six continents.

Ownership category

akta.pro rank

Product category

Light Pole Banner Hardware and Mounting Systems

NAICS

Spring and Wire Product Manufacturing (33261), Forging and Stamping (3321)

SIC

Metal Forgings & Stampings (3460)

akta.pro primary industry

Rigging, Truss & Overhead Hanging Signage (THAHAHAF)

akta.pro secondary industry

Flashing, Edge Metal & Roof Accessories (IMADAFAJ)

Keywords

• Light pole banner brackets
• Wind-resistant banner hardware
• Outdoor signage mounting
• Street pole banners
• Municipal banner systems

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: Primary revenue stream from patented BannerSaver bracket systems sold directly through e-commerce and through partner resellers. Products include Standard, Large, and Extra-Large bracket sets along with accessories.
2. Banners and Accessories: Sale of light pole banners, heavy duty banding sets, standard banding, banding tools, fiberglass arms, pins, and zip ties as complementary products.
3. Installation Services: Britten Installation team provides professional installation services for customers who need assistance with bracket and banner installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

BannerSaver manufactures and sells patented spring-loaded, wind-spilling aluminum banner bracket systems for mounting outdoor banners on light poles, along with complementary banners, banding, fiberglass arms, pins, and installation accessories. The brackets are available in Standard, Large, and Extra-Large sizes, are independently wind-tunnel tested to 90 mph, and carry a 15-year warranty. The company sells direct through e-commerce, via partner resellers, and offers professional installation services through sister team Britten Installation.

Product overview

BannerSaver offers a modular wind-spilling banner bracket system for light poles and wall-mounted applications. The core product is the BannerSaver™ Set, a patented spring-loaded bracket available in three sizes (Standard, Large, Extra-Large) to accommodate banners up to 30 sq ft. Supporting products include fiberglass Arms and Pins for mounting, Standard and Heavy Duty Banding Sets for attachment, and a Banding Tool for heavy installation. The product line also includes Light Pole Banners (vinyl banners in various sizes), the FiberFlex Set (an economical alternative for low-wind applications), Zip Ties, and a Presentation Kit for sales demos. The system is engineered to spill 87% of wind forces, tested to withstand 90mph winds, and carries a 15-year warranty. All brackets are proudly manufactured in the USA (Minnesota).

Differentiator

Problem solved

Functional benefit

Brands

• FiberFlex: An economical alternative for low-wind, indoor, or temporary banner installations. Cast-aluminum brackets designed for short-term exterior installations able to withstand light to moderate breezes.

Products and services

• BannerSaver™ Set The main patented wind-spilling banner bracket system, engineered to withstand 90 mph winds. Available in Standard, Large, and Extra-Large sizes for banners up to 30 sq ft. Features a spring-loaded mechanism that allows banners to rotate and spill wind, reducing stress on poles and banners. Includes 15-year warranty.
• Light Pole Banners Heavyweight, fade-resistant vinyl pole banners with double-lock stitching, 2.5 inch pole pockets and grommets. Wind and waterproof with UV resistance. Sold in multiple sizes.
• Standard Banding Set Stainless steel hose-clamp style banding, 40 inches long, 1/2 inch wide. Six bands per set for standard BannerSaver bracket installation on round poles.
• Heavy Duty Banding Set Preassembled heavy-duty bands, pre-cut at 68 inches for double-wrap around poles. Four bands per set with tensioning buckle preinstalled. Required for Large and XL brackets, recommended for square poles.
• Banding Tool Drop-forged tensioning tool with built-in cutter and spin-handle. Blue epoxy powder-coat finish protects against corrosion. Required for heavy-duty banding installation.
• Arms Fiberglass replacement arms available in 3/4 inch diameter for standard brackets and 7/8 inch for Large/XL brackets. Standard 40 inch length or custom cut. Features steel endcaps to reduce breakage.
• Pins Safety pins for securing fiberglass rods to BannerSaver and FiberFlex banner hanging hardware. Available in 4 inch for Standard brackets and 6 inch for Large and Extra-Large brackets.
• FiberFlex Set Economical alternative for low-wind, indoor, or temporary banner installations. Cast-aluminum brackets with fiberglass support rod. Features 1 degree cantilever design creating top and bottom tensioning system. Four bands per set.
• Zip Ties Available in standard and heavy-duty variants. Standard zip ties are the same ones used by certified installation teams; heavy-duty version designed for cold-resistance and greater strength in northern climates.
• Professional Installation Services Professional installation services provided by the Britten Installation team for customers needing assistance with bracket and banner installation. Quoted and scheduled per project.

Quantifiable outcome

• Wind-load never exceeded 200 lbs at 90mph vs 500+ lbs for other bracket systems in independent testing
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• FIFAflagshipGTM or Marketing PartnerOfficial partner of FIFA providing signage and wayfinding solutions for fan festivals and large-scale outdoor events. Enables marketing presence at major international soccer tournaments.
• Britten, Inc.coreOthersParent company of BannerSaver. Operates manufacturing and provides installation services, marketing technology, and print services support.
• SignaramacoreChannel Partner/ Reseller/ DistributorPreferred vendor relationship with Signarama franchise network for reselling BannerSaver products through their sign shop locations.
• FastSignscoreChannel Partner/ Reseller/ DistributorPreferred vendor relationship with FastSigns for reselling BannerSaver products through their sign and graphics franchise locations.
• International Downtown Association (IDA)minorStrategic or Co-development PartnerBannerSaver products discovered by municipalities through IDA Conference and association recommendations.
• Britten Installation TeamcoreImplementation/ SI/ Consulting PartnerProfessional installation services for customers needing assistance with bracket and banner installation, offering quotes and execution for projects.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Signarama: World's largest sign franchise network with a preferred-vendor relationship with BannerSaver. Comparable as a distribution channel and adjacent signage retailer serving the same small-business and municipal buyer base.
• FASTSIGNS: Franchise network of sign and graphics shops that resells BannerSaver products as a preferred vendor. Comparable as a channel partner and adjacent signage retailer rather than a direct competitor.

Broad incumbents

• Valmont Industries: Diversified infrastructure manufacturer that produces steel and aluminum structures including lighting and traffic poles. Comparable because BannerSaver's brackets attach to the same pole infrastructure that Valmont supplies, and both serve municipal infrastructure customers.
• Daktronics: Manufacturer of large-format electronic displays and scoreboards for stadiums, municipalities, and events. Comparable as a broader outdoor signage/display incumbent competing for the same municipal and event-driven capital budgets.
• YESCO (Young Electric Sign Company): Long-established sign manufacturer serving municipalities, casinos, and commercial clients with custom signage including pole-mounted and outdoor installations. Comparable as a broader outdoor signage incumbent with overlapping municipal and event customers.
• Formetco: Manufacturer of outdoor advertising displays and static bulletin structures, serving the same municipal and out-of-home advertising customers that deploy BannerSaver pole banners.
• Watchfire Signs: Manufacturer of LED signs and outdoor digital displays serving municipalities, schools, and businesses. Comparable as a broader outdoor signage incumbent addressing overlapping municipal and university customers.
• Acuity Brands: Large lighting and building solutions provider whose pole and luminaire products often host BannerSaver installations. Comparable as a broader incumbent serving the same municipal and commercial outdoor infrastructure market where pole-mounted signage is deployed.

Emerging players

• Federal Heath: National signage provider offering design, fabrication, and installation of commercial signage, including projects for municipalities and brands. Comparable as a signage solutions company intersecting with BannerSaver's municipal and event signage use cases.
• Lintel Signs: Manufacturer and installer of light pole banners and street pole signage programs for cities, downtown districts, and universities. Comparable as a direct emerging player in the same light pole banner and streetscape signage category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bannersaver
• Instagraminstagram.com/bannersaver
• Facebookfacebook.com/bannersaver

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BannerSaver