Zago Tours

What Zago Tours does

Zago Tours operates a web-based adventure travel marketplace that connects travelers with verified local operators and a network of professional travel advisors. Founded in 2023 and headquartered in Covent Garden, United Kingdom, the platform lists 10+ adventure types — including hiking, kayaking, canoeing, snowboarding, trekking, skiing, skydiving, safaris, mountain climbing, jumping, and rafting — across 17+ countries such as Chile, Peru, Nepal, Mexico, the United States, Ecuador, Puerto Rico, Tibet, Bhutan, India, Tanzania, Uganda, Mauritius, Kenya, South Africa, Panama, and the Philippines. The platform's central technology is the proprietary Quality and Safety Standard (QSS), a verification framework through which every trip, guide, route, and operator is vetted before listing. A network of 1,000+ professional travel advisors supplements the self-serve booking flow, and 20+ verified adventure suppliers serve as the on-the-ground delivery layer. The company also maintains a community platform and runs a signature events program (Off the Path, OOO Stories, Happy Hour, Adventure Speed Networking) to drive engagement.

Zago Tours monetizes through two primary streams: marketplace commissions or transaction fees on bookings, and a tiered monthly Safety Network Subscription — Explorer at £5/month, Adventurer Plus at £15/month, and Global Guardians at £30/month — providing escalating benefits such as safety call credits, 24/7 support, mediation, dedicated safety ambassadors, and emergency coordination. Supplier-side partnership fees provide a third stream, paid by local operators to access the platform's network of advisors and travelers. Subscription billing is processed through Stripe. Customer segmentation is hybrid, targeting individual adventure travelers, safety-conscious travelers, and community-minded enthusiasts on the demand side, and local adventure operators on the supply side.

The company is privately held and founder-led by Esther, who previously ran Zippa Marketing connecting thousands of travel professionals across 70+ countries and created Zago Tours after identifying a gap between the rapid growth of adventure travel and the adequacy of its safety infrastructure. Headcount is 1-10, no institutional funding rounds have been disclosed, no parent company exists, and the firm shows no public listing, M&A activity, regulatory actions, or external ownership structure.

Name

Zago Tours

Website

https://zagotours.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Zago Tours is a UK-based online marketplace that connects adventure travelers with verified local operators across 17+ countries through its proprietary Quality and Safety Standard, supplemented by tiered subscription safety services and a 1,000+ travel advisor network.

Ownership category

akta.pro rank

Product category

Adventure Travel Marketplace

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Expedition Multi-Day Tour Operators (THAKADAD)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG)

Keywords

• Adventure tour booking
• Travel marketplace platform
• Verified travel experiences
• Safety subscription services
• Adventure tourism services

Headquarters

HQ city

Covent Garden

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Safety Network Subscription: Monthly subscription tiers providing travelers with safety call credits, 24/7 support access, and emergency coordination services. Three tiers at £5, £15, and £30 monthly with escalating benefits including safety calls, mediation support, and dedicated ambassadors.
2. Adventure Booking Platform: Platform facilitates connections between adventure travelers and verified local operators. Revenue may come from transaction fees or commissions on bookings facilitated through the marketplace.
3. Supplier Partnership Fees: Adventure operators and suppliers pay to join and list on the Zago platform, accessing the network of 1,000+ travel advisors and travelers seeking verified adventure experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Zago Tours operates an online adventure travel marketplace that connects individual travelers with a vetted network of 20+ local adventure operators and 1,000+ professional travel advisors across 17+ countries. Every trip and operator listed on the platform must pass its proprietary Quality and Safety Standard (QSS) verification process before being shown to users. Alongside bookings, Zago Tours sells monthly safety subscriptions (Explorer £5, Adventurer Plus £15, Global Guardians £30) that provide call credits, 24/7 guidance, mediation, and emergency coordination during adventures.

Product overview

Zago Tours operates as a unified adventure travel marketplace connecting travelers with verified operators across 17+ countries. The core platform offers 10+ adventure types (Hiking, Kayaking, Canoeing, Snowboarding, Trekking, Skiing, Skydiving, Safaris, Mountain Climbing, Jumping, Rafting) through a Quality and Safety Standard (QSS) verification process. The product portfolio includes the core Zago Tours Platform, the Zago Tours Community (social/community hub), and three Safety Subscription tiers (Explorer at £5/month, Adventurer Plus at £15/month, Global Guardians at £30/month) providing escalating safety services including call credits, mediation, and emergency coordination. The company also hosts signature events including Off the Path, OOO Stories, Happy Hour, and Adventure Speed Networking.

Differentiator

Problem solved

Functional benefit

Products and services

• Zago Tours Platform An online adventure travel marketplace where travelers browse, select, and book verified adventure experiences with transparent trip information on guides, routes, and ground conditions; every listed trip and operator is pre-approved through the Quality and Safety Standard (QSS). Targeted at individual adventure travelers; suppliers list through partnership agreements.
• Explorer Safety Subscription Monthly subscription at £5 providing 1 safety call credit per month (up to 10 minutes), unlimited safety guidance, access to a safety library, and a monthly adventure safety digest. Targeted at safety-conscious individual travelers.
• Adventurer Plus Safety Subscription Monthly subscription at £15 providing 3 safety call credits per month (up to 10 minutes each), all Explorer-tier benefits, light mediation, 24/7 priority line, optional safety check-in service, and early access to verified safe experiences. Targeted at more frequent or higher-intensity adventure travelers.
• Global Guardians Safety Subscription Monthly subscription at £30 providing unlimited safety calls (fair-use policy), all Adventurer Plus benefits, full mediation support, an assigned safety ambassador, and emergency coordination support. Targeted at high-frequency global adventure travelers who want dedicated 24/7 coverage.
• Zago Tours Community A community platform for adventure travelers to join, share stories, learn from peers and verified travel advisors, and connect with like-minded explorers. Includes profile-based matching by adventure type and discussions aimed at making future trips safer and more meaningful. Targeted at adventure travelers and travel advisors within the Zago network.

Quantifiable outcome

• 100+ years of combined experience across team and partners
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TourRadar: Online marketplace specializing in multi-day guided tours and adventure packages worldwide. Closely aligned with Zago's adventure tour operator model and multi-day trip focus, though less emphasis on safety verification.
• Backroads: Premium active travel company specializing in biking, hiking, and multi-sport adventures worldwide. Direct peer in curated, safety-focused adventure experiences with a higher-end customer profile than Zago's current positioning.
• Intrepid Travel: Specialist adventure tour operator offering small-group trips across all seven continents. Direct peer in multi-day adventure tour operations with strong brand recognition and an established B-Corp positioning around responsible travel.
• Wildland Trekking: Specialized adventure hiking tour operator running guided trips in iconic destinations globally. Comparable as a focused, safety-conscious adventure tour operator with a similar curated experience model to Zago's verified suppliers.
• G Adventures: Small-group adventure travel tour operator serving 100+ countries with a similar multi-day adventure tour product mix. Comparable in business model and customer persona though larger and more established than Zago.

Broad incumbents

• Airbnb Experiences: Online platform offering host-led experiences including adventure activities in 100+ countries. Direct competitor for the booking of adventure experiences, but without an explicit safety-verification layer comparable to Zago's QSS.
• GetYourGuide: Global marketplace for tours, activities, and experiences including adventure offerings across 150+ countries. A much larger incumbent that competes broadly on the marketplace layer, though it lacks Zago's adventure-specific safety verification focus.
• Klook: Asia-focused travel activities and services marketplace with strong adventure and outdoor offerings. Comparable as a curated experience platform but operates with broader scope and significant scale advantages over Zago.
• Viator: TripAdvisor-owned activity marketplace with extensive adventure inventory worldwide. Comparable as a curated booking platform but serves a much broader experience category rather than specializing in adventure with safety verification.

Emerging players

• SafetyWing: Subscription-based travel insurance and safety support provider for nomads and travelers. Comparable in the safety-subscription product layer (similar tiered recurring model) but adjacent rather than directly competing on adventure tour booking.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/zago-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zago Tours