Tayseer

What Tayseer does

Tayseer Trading Company is a Saudi Arabia-based FMCG distribution business founded in 2020, operating across the Kingdom and wider Gulf Cooperation Council. The company distributes a portfolio of branded food and consumer goods — including Nongshim Korean noodles, Al Ameed Coffee, Makegusto Italian ready meals, Unitop confectionery, and its wholly-owned Brava dairy and pulses brand — to grocery stores, provision shops, restaurant chains, foodservice operators, and large food companies. Tayseer also retails directly to consumers through the shop.tayseertrading.com e-commerce platform and has begun building its own product lines, most recently V7 flavored beverages and V Super Soda colas launched in 2025.

Operationally, Tayseer is structured around physical warehouse and logistics infrastructure, with a Riyadh headquarters, a Jeddah operations office, and a Dubai regional office at Business Bay supporting UAE and broader Middle East reach. The company describes itself as a family business pursuing long-term principal and customer partnerships, with a stated vision to extend coverage across Arab countries and the Middle East region. The core technology is conventional FMCG distribution infrastructure; no proprietary software, AI/ML systems, or platform architecture is referenced in the source materials.

Commercially, Tayseer earns revenue through product margins and volume-based distribution fees on third-party branded goods, supplemented by margin on owned brands (Brava, V7, V Super Soda) and direct-to-consumer e-commerce sales. Pricing is not publicly disclosed, and no external funding rounds, institutional investors, or M&A transactions have been reported. The company remains privately held and founder-controlled.

Name

Tayseer

Legal name

Tayseer Trading Company

Website

https://tayseertrading.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Tayseer Trading Company is a Saudi Arabia-based FMCG distributor founded in 2020 that supplies branded food and consumer goods — including Nongshim, Al Ameed, Makegusto, Unitop, and its owned Brava brand — to grocery stores, restaurant chains, foodservice operators, and consumers across Saudi Arabia and the GCC.

Ownership category

akta.pro rank

Product category

FMCG Distribution

akta.pro primary industry

Bakery & Desserts Distribution (CRAOABAE)

Keywords

• FMCG distribution
• Food and beverage distribution
• Consumer goods wholesale
• Foodservice supply
• Grocery supply chain

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. FMCG Distribution: Distribution of branded food and consumer goods products including coffee, noodles, ready meals, dairy, pulses, confectionery, and beverages to retail and foodservice customers across Saudi Arabia and GCC markets. Revenue generated through product margins and volume-based distribution fees.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Tayseer is an FMCG distribution company that sells and distributes branded food and consumer goods — including coffee, instant noodles, ready meals, dairy, pulses, confectionery, and beverages — to grocery retailers, restaurant chains, foodservice operators, large food companies, and individual consumers across Saudi Arabia and the GCC. The company operates its own e-commerce storefront at shop.tayseertrading.com and also owns the Brava dairy and pulses brand marketed in Saudi Arabia.

Product overview

Tayseer is an FMCG distribution company in Saudi Arabia that distributes a portfolio of food and beverage products across multiple brands. The core offering consists of Al Ameed Coffee (premium Turkish and French coffee), Nongshim (Korean instant ramyun noodles including Shin Ramyun varieties, Stir Fry, Kimchi, and Tomyum flavors), Makegusto (instant Italian pasta meals), Brava (Saudi dairy and pulses products), Unitop (European confectionery including Luxury Cream Fudge), and V7/V Super Soda beverages. These products are distributed to retail outlets, restaurants, and consumers across Saudi Arabia and GCC countries through the Tayseer e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Brava: A Saudi brand established in 2020 in the FMCG industry, owned by Tayseer Co, a family business company. Brava markets dairy and pulses products in the Saudi Market.

Products and services

• Al Ameed Coffee distribution Distribution of premium Turkish and French coffee products under the Al Ameed Coffee brand, offered to retailers, foodservice operators, and consumers via shop.tayseertrading.com.
• Nongshim noodles distribution Distribution of Korean instant noodle products from Nongshim — including Shin Ramyun varieties, Stir Fry noodles, Kimchi flavors, Tomyum flavors, and Chapagetti — across GCC markets to retailers, restaurants, and consumers.
• Makegusto Italian pasta distribution Distribution of Makegusto instant Italian ready meal pastas — including Pasta Alfredo, Pasta Napoletana, and Pasta ai Formaggi — to retail and foodservice customers across Saudi Arabia and the GCC.
• Brava dairy and pulses brand Wholly-owned Saudi brand marketing dairy and pulses products including beans, chickpeas, green peas, fava beans, and evaporated milk in the Saudi market.
• Unitop confectionery distribution Distribution of Unitop confectionery products, including Luxury Cream Fudge in 200g and 800g box and bag formats, to retail and foodservice customers across Saudi Arabia and the GCC.
• V7 Beverages Flavored beverage line offered in can format with Pomegranate, Blueberry, Pina-Colada, Lemon Mint, and Pineapple Malt varieties, distributed to retailers and consumers.
• V Super Soda Cola beverage line with regular Cola and Diet Cola variants, distributed to retailers and consumers through Tayseer's channels.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• BravacoreChannel Partner/ Reseller/ Distributor · 1 January 2020Brava is a Saudi brand established in 2020, owned by Tayseer Co, marketing dairy and pulses products in the Saudi market. Tayseer distributes Brava products including beans, chickpeas, green peas, fava beans, and evaporated milk.
• Al Ameed CoffeecoreChannel Partner/ Reseller/ DistributorTayseer distributes Al Ameed Coffee products including Turkish coffee varieties (dark, medium, light) with and without cardamom, and French coffee with hazelnut. Al Ameed is a premium coffee brand.
• NongshimcoreChannel Partner/ Reseller/ DistributorTayseer distributes Nongshim products across GCC markets including Shin Ramyun, Shin Ramyun Toomba, Kimchi Ramyun, Chapagetti, and various noodle soup products. Nongshim is a South Korean food company headquartered in Seoul.
• MakegustocoreChannel Partner/ Reseller/ DistributorTayseer distributes Makegusto Italian ready meals including Pasta Alfredo, Pasta Napoletana, and Pasta ai Formaggi instant products. Makegusto products are made in Italy with natural ingredients.
• UnitopcoreChannel Partner/ Reseller/ DistributorTayseer distributes Unitop products including Luxury Cream Fudge (box 200g, 800g, and bag 800g). Unitop is a leading producer of sesame snacks and halva in Europe and a trusted exporter of confectionery products to the Middle East.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Agthia Group: Abu Dhabi-headquartered food and beverage company producing and distributing branded products (Al Ain Water, Yara, Al Falah) across the UAE and wider MENA. Comparable because it operates a multi-brand FMCG portfolio with regional GCC distribution scale, mirroring Tayseer's brand-portfolio-plus-distribution model.
• Americana Group: Kuwait-based food company operating restaurants and processed-food brands across MENA. Comparable because it markets multi-category branded food products (including frozen and ready meals akin to Makegusto) across Saudi and Gulf markets that overlap with Tayseer's B2B foodservice and retail customers.

Broad incumbents

• Savola Group: Saudi food conglomerate with edible oils, dairy, and retail (Panda) operations across MENA. Comparable because it manufactures, markets, and distributes branded food products in Saudi Arabia and the broader GCC, operating across multiple food categories similar to Tayseer's diversified brand portfolio.
• Halwani Bros. Co. Long-standing Saudi food manufacturer of confectionery, halva, dairy, and processed foods, exporting across MENA and globally. Comparable to Tayseer because it markets and distributes branded halal/confectionery SKUs (such as Tahina and halva products overlapping with Unitop) across Saudi and GCC retail channels.
• NADEC (National Agricultural Development Company): Saudi listed agribusiness with dairy, juices, and food product operations distributed across the Kingdom and GCC. Comparable as a Saudi-headquartered FMCG producer with multi-category branded food products routed through the same retail and foodservice customers as Tayseer.
• Almarai Company: The largest vertically integrated dairy and food company in the Middle East, headquartered in Saudi Arabia, with extensive in-house distribution across KSA and GCC. Comparable because it operates a broad FMCG portfolio and manages its own nationwide distribution network, directly overlapping with Tayseer's distribution and own-brand (Brava) ambitions in the Saudi market.
• Olayan Group: Major Saudi conglomerate with a substantial food and consumer-goods division including beverage, dairy, and food distribution across the Kingdom. Comparable because Olayan operates as a large-scale Saudi FMCG distribution and brand-marketing group, paralleling Tayseer's B2B distribution-plus-own-brand strategy in KSA.
• Saudia Dairy and Foodstuff Factory (SADAFCO): Saudi-based dairy and foodstuff manufacturer with established brands (Saudia, Afia, Alrawabi) and wide GCC distribution. Comparable because it markets and distributes its own FMCG brands across KSA/GCC in the same categories (dairy, beverages, processed foods) where Tayseer's Brava and V7 lines compete.

Direct peers

• Modern Food Industries Co. Saudi-based food manufacturer and distributor producing confectionery, snacks, and dairy products across the Kingdom. Comparable because it both owns in-house food brands and distributes multi-category FMCG into Saudi retail and foodservice channels, overlapping with Tayseer's distribution-plus-own-brand (Brava) model.
• Banaja Trading & Marketing Co. Saudi-headquartered FMCG distribution and marketing company representing multinational brands across food, beverages, and personal care. Comparable because it competes directly in distributing internationally branded food products to Saudi grocery and foodservice accounts, the same competitive arena as Tayseer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tayseertrading

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tayseer