Al Ameed Coffee
Al Ameed Coffee is a family-run Jordanian coffee company founded in 1973 that produces 100% Arabica coffee products and machines for retail and foodservice customers in over 30 countries through retail branches, e-commerce, and authorized distributors.
- Company typePrivate
- Founded1973
- HeadquartersAmman, Jordan
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Al Ameed Coffee does
Al Ameed Coffee is a privately held, family-run coffee company headquartered in Amman, Jordan, founded in 1973 as a small roasting store and grown into a multi-country branded CPG business serving more than 30 markets. The company's core activity is the production of coffee using 100% Arabica beans sourced from farms globally, processed at a fully automated production facility on the outskirts of Amman with custom-calibrated equipment and protected by a proprietary packaging technology branded as Freshield that locks in aroma and freshness without human contact. Its portfolio spans 28+ SKUs across Turkish coffee (light/medium/dark, with and without cardamom), Arabic coffees (Saudi Sada, Arabic Sada, Jordanian Sada, instant Arabic, instant Jordanian), American filter coffees (ground and bag formats including decaf), espresso (beans and pods), French coffee, and instant 3-in-1 and 2-in-1 variants, complemented by OKKA Turkish, espresso pod, and American filter coffee machines under a sub-brand. The company also markets a limited-edition coffee ice cream line through a partnership with On Ice.
Al Ameed Coffee firmographics
Firmographics- Name
- Al Ameed Coffee
- Legal name
- Al Ameed Coffee Company
- Website
- https://alameedcoffee.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Al Ameed Coffee is a family-run Jordanian coffee company founded in 1973 that produces 100% Arabica coffee products and machines for retail and foodservice customers in over 30 countries through retail branches, e-commerce, and authorized distributors.
- Ownership category
- akta.pro rank
Al Ameed Coffee industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
- akta.pro secondary industries
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Espresso Bars & Coffee Bars (THAFADAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where Al Ameed Coffee is headquartered
LocationHeadquarters
- HQ city
- Amman
- HQ country
- Jordan
- HQ region
- Middle East
Offices3 records
Markets served
Al Ameed Coffee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ground and Packaged Coffee Products: Revenue generated from selling pre-packaged coffee products including Turkish coffee, Arabic Sada, espresso, American filter coffee, and instant coffee through retail branches, distributors, and e-commerce channels globally.
- Coffee Machines and Solutions: Sale of proprietary coffee machines including OKKA Turkish Coffee Machine, Espresso Pods Machine, and American Filter Coffee Machines, sold through branches and online store.
- In-Branch Café Services: Revenue from café services at retail branches in Jordan including hot and cold beverages, food items, and specialty offerings. Some branches feature drive-thru services.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Al Ameed Coffee product offering
Product offeringCore offering
Al Ameed Coffee produces and sells a wide range of coffee products made from 100% Arabica beans, including Turkish coffee (with and without cardamom, in light, medium, and dark roasts), Arabic coffee blends (Saudi Sada, Arabic Sada, Jordanian Sada, Instant Arabic, Instant Jordanian), American filter coffee, espresso beans and pods, instant 3-in-1 and 2-in-1 coffees, and specialty blends such as French coffee and coffee with cocoa. The company also sells proprietary coffee-making machines (OKKA Turkish Coffee Machine, Espresso Pods Machine, and American Filter Coffee Machines) and operates more than 25 retail café branches in Jordan.
Product overview
Al Ameed Coffee is a traditional yet evolving family-run coffee business that has grown from a small roastery founded in 1973 to a global brand serving customers in over 30 countries. The company offers a diversified portfolio of coffee products centered around Turkish coffee (with and without cardamom in light, medium, and dark roasts), Arabic coffees (Saudi Sada, Arabic Sada, Jordanian Sada, Instant Arabic Coffee, Instant Jordanian Coffee), American filter coffees (classic and dark roasts available as ground coffee and filter bags including decaf), espresso (beans and pods), French coffee, instant coffee (3-in-1 and 2-in-1 formats), and specialty blends like Lebanese blends and coffee with cocoa. Complementing the coffee products, the company offers coffee-making solutions including the OKKA Turkish Coffee Machine, Espresso Pods Machine, and American Filter Coffee Machines (standard and digital). The portfolio is unified by the Freshield technology platform, which protects product quality and freshness. All core coffee products feature 100% Arabica beans, with premium Colombian instant coffee used in instant products, and select products include cardamom as a signature flavoring ingredient.
Differentiator
Problem solved
Functional benefit
Brands
- Seventy Three by Al Ameed: A specialty coffee concept/branding under Al Ameed Coffee, located at 73 location.
- Freshield
- OKKA
Products and services
- Turkish Coffee Range A diverse line of Turkish coffee blends roasted from 100% Arabica beans, available in light, medium, and dark roast variants with or without cardamom, including decaf options and single-serve sachet formats. Targeted at consumers seeking traditional Middle Eastern coffee experiences.
- Arabic Coffee Range Traditional Arabic coffee blends including Saudi Sada, Arabic Sada, Jordanian Sada, and instant Arabic/Jordanian coffee variants. Made from 100% ground Arabica beans with cardamom notes, designed for regional Arabic coffee traditions.
- American Filter Coffee Range American-style filter coffees in classic and dark roasts, available as ground coffee and filter bags, including a decaf variant. Made from finely selected Arabica beans with notes ranging from floral and fruity to dark chocolate.
- Espresso Beans and Pods Espresso products including whole beans and single-serving pods made from multi-origin East African and Central American Arabica beans, designed for at-home espresso preparation.
- Instant Coffee Range Instant coffee products in 3-in-1 (with sugar) and 2-in-1 (sugar-free) formats, made from premium 100% Arabica Colombian instant coffee with creamer. Just-add-hot-water single-serve sachets.
- Coffee Machines and Solutions Proprietary coffee-making machines including the OKKA Turkish Coffee Machine (direct-to-cup, self-cleaning, brews 1-2 cups in ~2 minutes), Espresso Pods Machine, and American Filter Coffee Machines (standard and digital programmable models, up to 12 cups).
- Retail Café Services In-branch café services at 25+ retail locations across Jordan, offering hot and cold beverages, food items, and specialty coffee drinks, with select drive-thru branches.
- Al Ameed On Ice Ice Cream Limited edition coffee-flavored ice cream collaboration with On Ice, available in coffee-caramel and coffee-cardamom flavors at select Al Ameed branches and hypermarkets.
Quantifiable outcome
- Recognized among 100 leading industrial companies in Jordan at Jordan Industry Day celebration under royal patronage
- +1 more outcomes
Companies that use Al Ameed Coffee
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Al Ameed Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Al Ameed Coffee partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Foodica Trade for Import & ExportcoreAuthorized distributor for Al Ameed Coffee products in Egypt, handling import and distribution to retail outlets across the country.
- Ziyad BrotherscoreAuthorized distributor for Al Ameed Coffee products in the United States of America, serving the growing demand for Middle Eastern coffee in the American market.
- Salem BrotherscoreAuthorized distributor for Al Ameed Coffee products in Canada, serving the Canadian market with imported premium Arabic coffee products.
- ABW FoodscorePrimary authorized distributor for Al Ameed Coffee in Australia, distributing to major retail chains including Woolworths, Coles, and independent supermarkets across the country.
- Amoun Public TradecoreAuthorized distributor for Al Ameed Coffee products in Iraq, serving the Iraqi market with premium coffee products.
- Today Food Group BVcoreAuthorized distributor for Al Ameed Coffee products in the Netherlands, serving the European market.
- Lari GroupcoreAuthorized distributor for Al Ameed Coffee products in Bahrain.
- Tayseer Trading CompanycoreAuthorized distributor for Al Ameed Coffee products in Saudi Arabia (KSA), serving one of the largest markets in the Middle East.
- GULFCO Trading LLCcoreAuthorized distributor for Al Ameed Coffee products in the United Arab Emirates (UAE), serving the UAE market.
- iFood LtdcoreAuthorized distributor for Al Ameed Coffee products in the United Kingdom, operating both wholesale distribution and online sales through their website ifooduk.com.
- Middle East Sons CompanycoreAuthorized distributor for Al Ameed Coffee products in Oman.
- UnibrandcoreAuthorized distributor for Al Ameed Coffee products in New Zealand.
- Clear EarthminorEnvironmental partnership at Gulfood 2025 where Clear Earth ensured all exhibition stand materials were fully recycled and repurposed into useful products after the event, supporting Al Ameed's sustainability initiatives.
- On IceminorCollaboration to launch limited edition ice cream flavors in two varieties: coffee with caramel and coffee with cardamom. Products available at select Al Ameed branches and hypermarkets including Cozmo.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Al Ameed Coffee competitors and assessment
Company assessmentDirect peers
- illycaffè: Italian premium coffee producer specializing in 100% Arabica espresso blends, ESE pods, and Illy-branded machines sold in over 140 countries. Comparable in premium Arabica positioning, pod/machine bundle model, and global specialty distribution into retail and foodservice.
- Kurukahveci Mehmet Efendi: Iconic Turkish coffee brand founded in 1871, dominating Turkish/Arabic-style roasted and ground coffee in Turkey and exporting globally. Closest direct peer to Al Ameed in product format (Turkish/Arabic roasted coffee), heritage positioning, and Middle East/global distribution model.
- Nespresso (Nestlé): Global pod-coffee system combining proprietary machines with single-serve capsules, built around an installed-base recurring-revenue model. Directly comparable to Al Ameed's OKKA machine + pod strategy and a benchmark for the long-term economics of the bundled coffee-and-machine approach.
- Café Najjar: Lebanese family-owned coffee brand specializing in traditional Arabic and Turkish roasted and ground coffee with strong distribution across the Levant and Arab diaspora markets. Direct competitor in the same Arabic/Turkish coffee category and overlapping retail and export geographies.
- Strauss Elite (Elite Coffee): Israeli food and beverage company under Strauss Group, with Elite as a leading Turkish/Arabic-style ground coffee brand in Israel and export markets. Highly comparable in product format, regional positioning, and Orthodox/Halal certification credentials relevant to Middle Eastern consumers.
- Lavazza: Italian family-controlled premium coffee manufacturer with a global footprint spanning roasted/packaged coffee, espresso machines, and capsule systems. Comparable as a family-run, vertically integrated CPG coffee brand with retail, foodservice, and machine-product bundle economics similar to Al Ameed's.
Regional players
- Dallah Al Baraka (food/coffee holdings): Large Saudi/MENA diversified group with food and consumer goods interests and significant regional distribution. Relevant as a regional MENA peer with deep Gulf retail and foodservice relationships, and a potential strategic acquirer or partner for Al Ameed's Gulf expansion.
Broad incumbents
- JDE Peet's: World's largest pure-play coffee and tea group, owner of brands including Jacobs, Douwe Egberts, L'OR, Peet's Coffee, and Senseo. A broad incumbent across retail, foodservice, and capsule systems in the same packaged coffee category, competing for shelf space with Al Ameed in international markets.
- Tchibo: German family-owned coffee retailer and roaster selling packaged coffee, capsules, and coffee machines across Europe and select international markets. Comparable as a family-controlled coffee CPG with an integrated machine strategy, and a likely European retail competitor for Al Ameed's German, Austrian, and Dutch distribution.
- Starbucks (consumer products): Global coffee brand with a massive packaged retail coffee and capsule business alongside its café chain. Overlaps with Al Ameed in retail-packaged coffee, café operations, and global distribution, and represents the scale benchmark Al Ameed is competing against in Western markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Al Ameed Coffee social profiles
Digital presenceAl Ameed Coffee compliance and trust
Trust signalCompliance5 records
Al Ameed Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Al Ameed Coffee leadership team
Management profileNumber of profiles
Al Ameed Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Al Ameed Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Al Ameed Coffee
What does Al Ameed Coffee do?
Al Ameed Coffee produces and sells a wide range of coffee products made from 100% Arabica beans, including Turkish coffee (with and without cardamom, in light, medium, and dark roasts), Arabic coffee blends (Saudi Sada, Arabic Sada, Jordanian Sada, Instant Arabic, Instant Jordanian), American filter coffee, espresso beans and pods, instant 3-in-1 and 2-in-1 coffees, and specialty blends such as French coffee and coffee with cocoa. The company also sells proprietary coffee-making machines (OKKA Turkish Coffee Machine, Espresso Pods Machine, and American Filter Coffee Machines) and operates more than 25 retail café branches in Jordan.
Is Al Ameed Coffee a public or private company?
Al Ameed Coffee is a private company. It is classified as family owned and is currently operating.
When was Al Ameed Coffee founded?
Al Ameed Coffee was founded in 1973. It employs 501 to 1,000 people.
Where is Al Ameed Coffee based?
Al Ameed Coffee is headquartered in Amman, Jordan, in the Middle East region.
How does Al Ameed Coffee make money?
Three revenue lines are on record. Ground and Packaged Coffee Products are the primary driver. The others are coffee Machines and Solutions and in-Branch Café Services.
Who are Al Ameed Coffee's main competitors?
Direct peers on record are illycaffè, Kurukahveci Mehmet Efendi, Nespresso (Nestlé), Café Najjar, Strauss Elite (Elite Coffee) and Lavazza. Dallah Al Baraka (food/coffee holdings) is listed as a regional player. Broad incumbents are JDE Peet's, Tchibo and Starbucks (consumer products).
Does Al Ameed Coffee have an API?
No public API is recorded for Al Ameed Coffee.
What industry is Al Ameed Coffee in?
Al Ameed Coffee's product category is Specialty Coffee. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean), with a secondary code of THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus). Its NAICS code is 311920 and its SIC code is 2080.