What Influx does

Influx (legally InfluxHq Limited) is a New Zealand-registered, privately held software-as-a-service company founded in 2012 that builds a cloud-based gym and fitness business management platform. Its product is delivered as a multi-tenant SaaS suite comprising InfluxClub (the administrator-facing web application for owners, managers and staff), InfluxApp (the member-facing booking and workout-tracking web and native iOS/Android application), InfluxKiosk (self-service front-desk kiosk with RFID/barcode reader integration) and InfluxTv (in-facility display system), supported by an ecosystem of feature modules including Training, Shop, Appointments, Courses, Payments, Reports, Waitlists, Waivers, Kiosks, Community, Automations, RFID Entry and Embed. Underlying technology includes a JavaScript embed library for third-party websites, an official WordPress plugin, fine-grained staff permissions with shared single sign-on, Stripe Connect-powered embedded payments with multi-currency support, native Xero accounting sync via OAuth, and an event-triggered automation engine enabled by default across all accounts as of May 2026. The platform's intended users are independent fitness facilities, CrossFit boxes, personal training studios, mobile trainers, and council-operated recreation centers running group classes, memberships and recurring billing.

The business model is a self-serve, product-led subscription with tiered monthly pricing published transparently in five currencies (USD, AUD, EUR, GBP, NZD) and scaled by active member count, ranging from approximately $37 USD per month for 0-40 active members up to $205 USD per month for unlimited active members, billed monthly via Stripe with automatic pro-ration. A 30-day free trial is offered on every plan with no credit card required, extended for pre-opening facilities. Supplemental revenue streams include usage-based SMS bundles priced by country (NZ/AU/CA 15c, UK 8p, US 10c per text with 12-month validity), payment flow-through via Stripe Connect and Ezidebit, and proprietary RFID hardware sales. Customer acquisition is entirely self-directed through online signup at club.influxhq.com, organic content marketing via a long-running blog (posts dating back to October 2012), a Facebook presence, email/chat support, and the distribution surface of customer websites running Influx embed widgets and the WordPress plugin. Named customers include a government-operated facility (ClubActive, Wellington City Council), a mobile personal-training micro-business (Total Body Fitness Mobile) and a strength-and-conditioning SMB that switched from MindBody/Zen Planner (MaD Strength & Conditioning); no enterprise anchors are disclosed. The company reports 1-10 employees, no external funding rounds, no parent company, no subsidiaries, and no disclosed leadership team in the source material.

Name

Influx

Legal name

InfluxHq Ltd

Website

https://influxhq.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

InfluxHq Ltd is a New Zealand-based SaaS company, founded in 2012, that provides cloud-based gym and fitness business management software — including InfluxClub for administrators, InfluxApp for members, plus kiosk, RFID and TV display modules — to independent fitness facilities, studios and mobile trainers worldwide on a self-serve, per-member subscription model.

Ownership category

akta.pro rank

Product category

Fitness Business Management Software

NAICS

Computer Training (611420), Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

akta.pro secondary industry

Cloud Architecture & Migration Integration (BPAEAAAH)

Keywords

• Gym management software
• Fitness business software
• Class booking platform
• Member management SaaS
• RFID door entry

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Active-member subscription tiers: Monthly recurring subscription pricing is tiered by active member count in USD, AUD, EUR, GBP, and NZD; billed monthly via Stripe and pro-rated when member counts grow or shrink during the month.
2. Payment processing and transaction flow-through: Recurring membership payments, in-app pass purchases, drop-ins, courses, and appointments processed via Stripe Connect (or Ezidebit) on behalf of the gym, with funds going directly to the gym's account.
3. SMS message bundles: Sold in bundles of 100 texts (e.g., 300 texts for $45 in NZ/AUS/Canada, £24 in UK, $30 in US) as an add-on; texts valid for 12 months from purchase.
4. RFID hardware sales: Influx-branded RFID readers and dongles supplied to facilities for door entry and kiosk integration; pricing available on contact.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Influx provides cloud-based gym and fitness business management software consisting of InfluxClub (an administrative portal for owners, managers, and staff) and InfluxApp (a member-facing booking and workout tracking web/mobile app). The platform handles class scheduling, bookings, memberships, recurring billing, payments, waitlists, RFID door entry, kiosk check-in, in-facility TV displays, and reporting, sold as a monthly SaaS subscription tiered by active member count with a 30-day free trial.

Product overview

Influx offers a single integrated fitness-business software platform composed of two core user-facing applications — InfluxClub (admin/staff) and InfluxApp (member booking/workouts) — supported by sub-products InfluxKiosk (self-service front desk) and InfluxTv (in-facility TV displays), plus an ecosystem of optional modules (Training/Workouts, Shop, Appointments, Courses, Payments, Reports, Waitlists, Waivers, Kiosks, Community, Automations, RFID Entry and Embed). All components share one member database, enabling class scheduling, booking, billing, retention tracking and TV broadcasting across web, mobile and on-premise devices.

Differentiator

Problem solved

Functional benefit

Brands

• InfluxClub: The administrator-facing web application used by gym owners, managers, and staff to manage classes, members, courses, payments, reporting, and other day-to-day operations. Accessed at https://club.influxhq.com.
• InfluxApp
• InfluxKiosk
• InfluxTv

Products and services

• InfluxClub Cloud-based administrative web application used by gym owners, managers, and staff to manage classes, appointments, members, memberships, payments, courses, waitlists, reports, automations, and all day-to-day fitness facility operations.
• InfluxApp Member-facing web and mobile booking and workout tracking application that lets members book classes, manage appointments, receive SMS/email notifications, record workouts with automatic 1RM calculations, view leaderboards, and sign waivers on any smartphone, tablet, or desktop.
• InfluxKiosk Self-service front-desk kiosk application that lets members sign themselves into classes, view timetables, book classes, and use RFID/barcode readers for automated check-in, with configurable branding and hardware integration.
• InfluxTv TV and projector display system that broadcasts workouts, results, attendance, and branded content onto in-facility screens using configurable channels and themes with per-display configuration.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core integration, flagship payment partner, core payment partner, secondary integration, core distribution partner and core.

• Xerocore integrationTechnology or IntegrationXero accounting integration allowing gyms to push invoices and payments into Xero via OAuth. Configured under Settings > Integrations > Xero; bulk sync supported from the Accounts dashboard.
• Stripeflagship payment partnerTechnology or IntegrationStripe Connect integration rolled out across Influx (November 2025 blog post). Powers recurring membership payments, in-app purchases, multi-location billing, multi-currency, failed-payment retries, and direct-to-gym payouts.
• Ezidebitcore payment partnerTechnology or IntegrationDirect-debit payment integration where customers receive a 'digital key' from Ezidebit to enable automated membership payment reconciliation in Influx.
• Mailchimpsecondary integrationTechnology or IntegrationListed as an integration available to Influx customers for newsletter/email marketing; contact support to enable.
• WordPresscore distribution partnerOEM/ Whitelabel/ Licensing PartnerOfficial 'influx' plugin hosted on wordpress.org enabling fitness businesses to embed Influx timetables, signup forms, trial bookings, and appointments on WordPress sites.
• Direct Debit providers (generic)coreTechnology or IntegrationInflux integrates with 'major direct debit companies' (beyond Ezidebit); customers contact support to enable a chosen provider and link it for automated membership payment reconciliation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vagaro: Broad fitness, salon, and wellness business management suite with scheduling, payments, and a marketplace. Comparable SaaS model and SMB self-serve motion, though Vagaro extends well beyond fitness into adjacent verticals.
• Mindbody: Large US-based wellness and fitness business management platform offering scheduling, memberships, payments, and a marketplace. Explicitly named in Influx customer testimonials as a prior vendor, making it the most directly comparable incumbent at a much larger scale.

Direct peers

• Zen Planner: US-based gym and martial arts management software with scheduling, billing, member management, and workout tracking. Referenced alongside Mindbody in an Influx customer testimonial as a prior solution the gym switched away from, indicating direct head-to-head competition for SMB fitness studios.
• Glofox: Dublin-based gym and studio management platform targeting boutique fitness with scheduling, memberships, payments, and branded apps. Closely comparable vertical SaaS for fitness studios with multi-location billing and member apps — a natural competitor in Influx's mid-market expansion.
• ClubReady: Multi-location fitness club management platform with billing, scheduling, member engagement, and corporate wellness tools. Comparable on the multi-location billing capability Influx launched in April 2026, but at larger enterprise scale.
• WellnessLiving: All-in-one business management platform for fitness, yoga, wellness, and martial arts studios with scheduling, billing, and marketing automation. Comparable breadth of features aimed at SMB fitness operators and a recurring price-comparison benchmark for Influx's tiers.
• PushPress: Gym management platform serving strength and conditioning facilities with member management, billing, and branded apps. Targets a similar small-to-mid gym segment with comparable scheduling and payment features.
• Wodify: CrossFit and functional-fitness gym management software with athlete tracking, class scheduling, payments, and performance leaderboards. Highly comparable given Influx's CrossFit-box customer base and Workout programming/1RM tracking features.

Emerging players

• Arketa: Early-stage fitness and wellness studio operating system with scheduling, branded apps, and video-on-demand. Compares to Influx on the boutique-studio booking and member-app experience, with a more recent product launch footprint.
• Mariana Tek: Boutique fitness studio management platform offering branded apps, scheduling, and commerce. Comparable on the boutique-studio customer segment and branded member experience, but with narrower feature breadth than Influx.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/influxhq
• Xx.com/influxhq
• LinkedInlinkedin.com/company/influx-hq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Influx