Revolution

What Revolution does

rEvolution (legal name: rEvolution worldwide) is a privately held, independent sports marketing agency founded in 2001 and headquartered in Chicago, with 101–250 employees and regional business development coverage across North America, Europe, and Rest of World. The firm positions itself as the largest independent sports marketing agency globally, operating a 'Family of Brands' structure that includes Rev-XP, Rev-UTD, Rev-Youth, and WePlay as wholly-owned sub-brands targeting distinct sports-marketing sub-segments such as youth sports and sports gaming.

The company's core offering is integrated, always-on sports marketing agency services covering strategy, creative development, media buying, partnership activation, and measurement, backed by what it describes as a 'data-driven sports marketing platform' combining Sports Fan Analytics, Strategic Creative Development, and Revenue Outcome Measurement. Underlying technology capabilities include fan analytics for measuring engagement across sports properties, integrated creative execution, and an ROI measurement framework. Revenue is generated through agency fees, retainers, and project-based engagements on a quote-based pricing model, with no publicly disclosed pricing.

rEvolution sells primarily to major enterprise brands (named case-study clients include Coca-Cola, NBC, Chipotle, Komatsu, and Continental Tire), while also serving leagues, teams, federations, sports talent, and other sports stakeholders. Go-to-market is sales-led with a direct enterprise field-sales motion executed through regional business development contacts. The company is privately held, founder/management-controlled, with no disclosed institutional or private equity backing.

Name

Revolution

Legal name

rEvolution worldwide

Website

https://revolutionracing.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

rEvolution is an independent, integrated sports marketing agency founded in 2001 that connects major enterprise brands — including Coca-Cola, NBC, and Chipotle — with global sports audiences through strategy, creative, analytics, and partnership activation across a Family of Brands portfolio.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Spectator Sports (71121)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sports Marketing, Sponsorship Sales & Activation (MPAKAKAB)

akta.pro secondary industries

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF), Brand Activations & Experiential Campaign Design (MPAAAGAA), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Sports marketing services
• Brand activation consulting
• Sponsorship management
• Performance marketing agency
• Sports partnerships advisory

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sports Marketing Agency Services: Integrated sports marketing agency services including strategy, creative development, media buying, partnership activation, and measurement. Revenue derived from agency fees, retainer arrangements, and project-based engagements with brands seeking to connect with sports audiences.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

rEvolution is an integrated sports marketing agency that helps major brands connect with sports fans and turn fan passion into measurable business performance. It sells strategy, creative development, media buying, partnership activation, and outcome-measurement services, delivered through agency fees, retainers, and project-based engagements. The work is anchored by three proprietary capabilities: Sports Fan Analytics, Strategic Creative Development, and Revenue Outcome Measurement.

Product overview

rEvolution is a single integrated sports marketing agency platform that operates as a unified offering with sub-brands including REV-XP, REV-UTD, REV-Youth, and WePlay. The main rEvolution brand provides integrated sports marketing services that connect brands with sports fans, transforming fan passion into measurable business performance backed by data and strategic creative.

Differentiator

Problem solved

Functional benefit

Brands

• Rev XP: Brand within the Family of Brands portfolio
• Rev UTD
• Rev Youth
• WePlay

Products and services

• rEvolution Integrated Sports Marketing
• REV-XP
• REV-UTD
• REV-Youth
• WePlay

Quantifiable outcome

• 3:1 average ROI for brands investing in sponsorships
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Rev-XPcoreOthersSpecialized brand within rEvolution's Family of Brands network, providing sports marketing expertise and services as part of the integrated agency offering.
• Rev-UTDcoreOthersBrand within rEvolution's Family of Brands network focused on specific sports marketing services and capabilities.
• Rev-YouthcoreOthersBrand within rEvolution's Family of Brands network focused on youth sports marketing and engagement.
• WePlaycoreOthersBrand within rEvolution's Family of Brands network focused on sports gaming and digital engagement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKTG: Sports and lifestyle experiential marketing agency operating in sponsorship activation, content, and event marketing — directly comparable to rEvolution's brand activation and experiential services.
• Leverage Agency: Sports and entertainment agency focused on talent representation, brand partnerships, and sponsorship activation — overlapping rEvolution's sports talent and brand partnership work.
• Engine Shop: Sports and entertainment marketing agency offering experiential, sponsorship, and content services to brands and rights holders — directly comparable agency offering to rEvolution.
• Wasserman: Independent sports marketing, talent management, and entertainment agency with brand consulting, sponsorship sales, and content capabilities — competing head-to-head with rEvolution across brands, leagues, and athlete representation.
• Octagon: One of the largest global sports marketing agencies, providing sponsorship consulting, athlete management, and event services to brands and rights holders — directly comparable to rEvolution's brand activation and sports partnership offerings.
• GMR Marketing: Global experiential marketing agency specializing in sports and entertainment sponsorship activation for major brands — directly comparable agency services and client base to rEvolution.
• Two Circles: Data-driven sports marketing agency that helps rights holders and brands monetize fan relationships through analytics and CRM — overlapping rEvolution's data-driven, fan-engagement value proposition.
• Optimum Sports: Omnicom-owned sports marketing agency providing sponsorship consulting, media, and activation for major brands — a comparable specialty sports agency competitor, albeit within a holding-company network.

Broad incumbents

• Endeavor (IMG): Global sports and entertainment powerhouse offering media rights, events, talent management, and brand partnerships — a much larger, publicly listed incumbent with overlapping capabilities in sponsorship sales and brand activation.

Emerging players

• Influx: Data-led sports marketing agency focused on sponsorship measurement and ROI for brands — narrower, analytics-focused overlap with rEvolution's data-driven measurement capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/revolutionsport
• LinkedInlinkedin.com/company/revolution_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revolution