What Kudun and Partners does

Kudun and Partners is a privately held, Bangkok-headquartered corporate law firm founded in 2015 that provides full-service legal advisory to domestic and international clients across corporate M&A, capital markets, dispute resolution, banking and finance, tax, real estate, projects and energy, and specialized sectors including technology, infrastructure, and REITs. The firm operates a unified practice model with 20+ dedicated practice areas spanning country desks (Thailand, Vietnam, China, Japan) and verticals (energy, construction, financial services, F&B, manufacturing, healthcare, insurance, transport), and delivers services through partner-led engagement rather than a platform-plus-modules architecture. Its commercial differentiator is a "deal architecture" methodology that emphasizes proactive deal structuring and partner involvement over passive counsel.

The firm generates revenue through billable hours and customized fee arrangements (fixed fees, transaction-value-based, or hourly) negotiated per client and matter, with multi-year engagements at the enterprise level. Pricing is not publicly disclosed. Distribution is direct via partner relationships and enterprise field sales, supplemented by referral channels through exclusive memberships in World Services Group (120+ firms, 115+ countries) and First Law International (100+ national firms). The firm maintains no physical offices outside Bangkok but services Vietnam, China, and Japan matters from Bangkok via dedicated practices.

The customer base is exclusively enterprise, including major corporates such as B.Grimm Power, Energy Absolute, Chevron, AXA, Singha, Central, TTCL, AIRZETA (formerly Air Incheon), Unique Plastic Industry, and RIMAN, with mandates ranging from THB 6 billion dispositions to cross-border energy acquisitions. The firm is privately held with no institutional or PE backing and has grown entirely organically, accumulating 30+ consecutive award recognitions since 2020 including four straight years as Asia Business Law Journal's Best Overall Law Firm in Thailand (2023–2026).

Name

Kudun and Partners

Legal name

Kudun & Partners Co., Ltd.

Website

https://kap.co.th

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Kudun and Partners is a privately held, Bangkok-headquartered corporate law firm founded in 2015 providing full-service legal advisory in corporate M&A, capital markets, dispute resolution, and cross-border matters to enterprise clients across Southeast Asia.

Ownership category

akta.pro rank

Product category

Corporate Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Corporate & Commercial Law (BPAHAAAA)

akta.pro secondary industries

Regulatory & Compliance Law (BPAHAAAC), Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI), Product, Safety & Quality Compliance (incl. Regulatory Affairs) (BPAHAFAM)

Keywords

• Corporate legal services
• Mergers and acquisitions
• Capital markets advisory
• Cross-border transactions
• Dispute resolution law

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Advisory Services: The firm generates revenue through billable hours for legal advisory services across corporate, M&A, capital markets, dispute resolution, and other practice areas. Revenue is derived from both recurring client relationships and project-based engagements for transactions such as IPOs, M&A deals, and cross-border investments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kudun and Partners is a Bangkok-based full-service law firm providing legal advisory services across corporate M&A, capital markets, dispute resolution, banking and finance, tax, real estate, projects and energy, and specialized sector and country practices. The firm advises domestic Thai companies, multinational corporations, financial institutions, investors, and private equity firms on complex transactions and regulatory matters primarily in Thailand and the Asia-Pacific region.

Product overview

Kudun and Partners is a single unified law firm offering comprehensive legal services across multiple practice areas rather than a platform-plus-modules architecture. The firm provides services through distinct practice groups including Corporate and M&A, Capital Markets, Dispute Resolution, Banking & Finance, Tax, Real Estate, and specialized sector practices such as Technology/Data & Innovation, Healthcare, Energy, and Insurance. Additional offerings include country-specific practices (Vietnam, China, Japan), sector coverage (Construction, Entertainment, Food & Beverage, Manufacturing, Oil & Gas, Retail, Tourism, Transport, Utilities), and specialized services like Startup support (KAP-X), Digital Law, and Customs & International Trade. All practices are delivered through the firm's Bangkok office with a globally connected network via WSG and FLI memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate and M&A

Quantifiable outcome

• Over US$1.6 billion of investment advised in Thailand's food and beverage sector between 2015-2018
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major and core.

• Manunya & AssociatesmajorStrategic or Co-development Partner · 8 May 2026Kudun and Partners has integrated corporate and capital markets law firm Manunya & Associates, with founder Manunya Thitinuntawan joining as a partner alongside her team. This integration strengthens the firm's corporate and capital markets capabilities.
• World Services Group (WSG)coreStrategic or Co-development PartnerKudun & Partners is an exclusive member of World Services Group (WSG), a globally recognized network of elite top-ranked global practice firms. WSG provides members with the ability to create new business opportunities and relationships, with over 120 prominent member firms operating in more than 115 countries and representing over 23,000 individuals worldwide.
• First Law International (FLI)coreStrategic or Co-development PartnerKudun & Partners is an exclusive member of First Law International (FLI), a Brussels-based elite global community of more than 100 leading national law firms. FLI specializes in cross-border legal projects, enabling clients to achieve growth and success on a global scale through expert legal talent across borders.

Scale indicators3 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Clifford Chance (Bangkok): Magic Circle firm with a Bangkok office advising on cross-border M&A, capital markets, banking, and projects — overlapping with Kudun's premium transactional practice from a global platform perspective.
• Rajah & Tann: Large Southeast Asian law network with a strong Thailand presence and broad regional coverage; offers M&A, capital markets, and dispute resolution capabilities comparable to Kudun's, especially for cross-border ASEAN matters.
• A&O Shearman (Bangkok): Recently formed global elite firm combining Allen & Overy and Shearman & Sterling, with a Bangkok presence serving premium Thai M&A, capital markets, and cross-border mandates — a broad incumbent competitor.
• Baker McKenzie (Bangkok): Global Magic Circle firm with a large Bangkok office offering corporate, M&A, capital markets, and FDI services across Asia — overlaps with Kudun's core practice areas but as part of a much broader global platform.
• Linklaters (Bangkok): Magic Circle firm with a strong Bangkok office handling complex M&A, capital markets, banking, and FDI matters — a major broad incumbent competing for the same premium Thai and inbound international work as Kudun.
• Latham & Watkins (Bangkok): Major US-headquartered global firm with a Bangkok office focusing on premium M&A, capital markets, and project finance — a broad incumbent competing for the same high-end Thai transactional mandates.

Direct peers

• Chandler MHM: A major Bangkok-based full-service law firm (a Mori Hamada & Matsumoto joint venture) with strong corporate, capital markets, and cross-border capabilities — competes with Kudun on premium Thai and inbound Japanese/Asian mandates.
• Tilleke & Gibbins: One of Thailand's largest independent law firms with deep IP, corporate, regulatory, and dispute resolution practices and an extensive regional network — a comparable full-service Thai peer targeting similar enterprise clients.
• Weerawong, Chinnavat & Peangpanor: A leading independent Thai full-service law firm with deep corporate, M&A, capital markets, dispute resolution, and FDI practices — a direct domestic peer serving similar Thai and inbound international clients.

Regional players

• YKVN: Leading independent Vietnamese law firm specializing in complex cross-border M&A, capital markets, and FDI matters; source of Kudun's new Vietnam practice lead, and a regional peer competing for ASEAN cross-border work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kudunandpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kudun and Partners