Tara Firma Farms

What Tara Firma Farms does

Tara Firma Farms is a 250-acre regenerative farm located in Petaluma, California, that produces and sells pasture-raised meats and related food products directly to consumers. Founded in 2009 and operating with a headcount of 11-50, the farm runs a Holistic Planned Grazing program and closed-loop composting system that incorporates organic food waste from Good Earth Natural Foods to build soil health and sequester carbon. Its core product portfolio consists of grass-fed and grass-finished beef, heritage-breed pasture-raised pork (Gloucester Old Spots, Red Wattle, Tamworth, Hampshire, Berkshire), and pasture-raised poultry (chicken and turkey). The catalog is supplemented by a curated marketplace of vendor-supplied items including FEED Sonoma produce bins, Silver Sky Ranch organic chicken, Ferndale Farms turkey, Big Bluff Ranch ground chicken, Golden State Pickle Works pickled vegetables, Kiss the Flower wildflower honey, and Olla bone broths.

The company operates a multi-channel direct-to-consumer go-to-market: a GrazeCart-powered online store (shop.tarafirmafarms.com) offering home delivery and farm pickup, a physical farm store in Petaluma open weekdays, and a Community Supported Agriculture subscription program offering Regular and Large shares across Family, Premium, Chicken, and Sausage tiers priced $55-$145. Recurring CSA subscriptions sit alongside one-time purchases of individual cuts, value-added smoked meats, holiday/gift packs, event tickets, and venue rentals. Marketing is concentrated on Instagram, an email newsletter, on-farm events (Barn Dance, workshops), and content marketing via the Cooks Corner blog. The farm reaches customers regionally across Sonoma, Marin, and Mendocino Counties and ships nationwide via its online store.

Tara Firma Farms also operates an affiliated 501(c)(3) educational non-profit called the Tara Firma Farms Institute, funded in part by on-farm events and the annual Barn Dance. Sub-brands include SOCO Sausage and Holistic Ag Value Add (smoked sausages, snack sticks, hot dogs). The company is privately held with no disclosed venture, private equity, or institutional investors and no parent company. Ownership, management team, and financial figures are not publicly disclosed.

Name

Tara Firma Farms

Legal name

Tara Firma Farms

Website

https://tarafirmafarms.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Tara Firma Farms is a 250-acre regenerative farm in Petaluma, California that sells pasture-raised beef, pork, and poultry, plus curated local pantry items, directly to consumers via online store, farm store, and CSA subscriptions.

Ownership category

akta.pro rank

Product category

Regenerative Agriculture Farm

NAICS

Hog and Pig Farming (112210), Hog and Pig Farming (1122), Hog and Pig Farming (11221), Beef Cattle Ranching and Farming (112111), Broilers and Other Meat Type Chicken Production (112320), Animal Slaughtering and Processing (3116)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Heritage/Specialty Breed Hog Farming (AFAEAEAJ)

Keywords

• Pasture-raised meats
• Regenerative agriculture
• Community supported agriculture
• Farm-to-door delivery
• Organic produce sales

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Online e-commerce store selling pasture-raised meats, eggs, and value-added products with direct delivery to customers. Products include beef, pork, poultry, sausages, and specialty items like bone broths.
2. CSA Subscriptions: Community Supported Agriculture program where customers purchase seasonal shares providing regular deliveries of farm products including meat cuts, eggs, and produce.
3. Farm Store Retail: Physical farm store open to the public for walk-in purchases of farm products during specified hours.
4. Event Tickets and Venue Rentals: Farm events including Barn Dance fundraiser, workshops, and community gatherings. Also offers venue rentals for private events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tara Firma Farms raises and sells pasture-raised, regeneratively farmed meats — grass-fed and grass-finished beef, pasture-raised heritage pork, and pasture-raised poultry — directly to consumers through its online store, on-site farm store, and CSA subscription program. The farm complements its own meats with curated CSA shares, smoked sausages and snack sticks, and resold partner-produced items such as produce, eggs, honey, and pickles.

Product overview

Tara Firma Farms is a 250-acre regenerative farm operating as a dual-channel direct-to-consumer business combining Community Supported Agriculture (CSA) subscriptions with an e-commerce online store. The core product portfolio consists of pasture-raised and regeneratively raised meats: grass-fed/finished beef, heritage breed pasture-raised pork, and pasture-raised poultry (chicken and turkey). The farm sells individual cuts through its GrazeCart-powered online store and offers CSA subscription boxes (Shares) providing curated selections of beef, pork, and chicken in Regular and Large sizes across Family, Premium, and Chicken variants. Supporting offerings include sausages and smoked meats (Smokehouse), organic eggs/produce from partner FEED Sonoma, and local pantry items from vendors including Golden State Pickle Works, Kiss the Flower Honey, Olla Bone Broths, and Silver Sky Ranch chicken. The farm also operates a Marketplace for events including the annual Barn Dance fundraiser.

Differentiator

Problem solved

Functional benefit

Brands

• SOCO Sausage: Sausage product line sold at the farm store
• Holistic Ag Value Add
• Tara Firma Institute

Products and services

• Grass-Fed and Grass-Finished Beef Beef cuts including steaks, roasts, ground beef, bones, and offal from cattle raised year-round on pasture on the farm's rolling hills in southwest Sonoma County. Targeted at individual consumers and households seeking regeneratively raised beef.
• Pasture-Raised Heritage Pork Pork cuts from heritage breeds including Gloucester Old Spots, Red Wattle, Tamworth, Hampshire, and Berkshire, raised on pasture without hormones, antibiotics, or GMO feeds. For individual consumers and households.
• Pasture-Raised Poultry (Chicken and Turkey) Whole birds, breasts, thighs, drumsticks, wings, and ground chicken from poultry ethically raised on pasture without growth hormones, antibiotics, or GMO feeds. Holiday turkeys sourced from Ferndale Farms. For individual consumers and households.
• CSA Subscription Shares Farm-to-fork subscription boxes offering a variety of regenerative foods at affordable prices, in Regular and Large size options across Family, Premium, Chicken, and Sausage variants. Available via home delivery or farm pickup in the farm's service area.
• Smokehouse Sausages, Hot Dogs, and Snack Sticks Gourmet smoked meats and snack sticks made from regeneratively raised beef and pork, including SOCO Sausage summer sausage, Holistic Ag all-beef hot dogs, and other smoked sausages. Targeted at direct-to-consumer buyers seeking value-added prepared meats.
• Organic Eggs, Fruit, and Veggies Box Multi-farm produce box sourced from farms in Sonoma, Marin, and Mendocino Counties, built fresh twice weekly by FEED Sonoma and designed for 4-5 meals. Available alongside meat products for direct-to-consumer buyers seeking one-stop regenerative grocery delivery.
• Local Pantry Items Curated assortment of partner-produced pantry staples including Golden State Pickle Works pickled vegetables, Kiss the Flower wildflower honey, and Olla bone broths, offered alongside farm meats to extend basket size for direct-to-consumer buyers.
• Farm Events, Workshops, and Venue Rentals On-farm events and venue offerings including the annual Barn Dance fundraiser (August 29, 2026, $30 tickets), craft workshops such as chocolate making and wreath making, and private venue rentals. Targeted at community members and event attendees who support the affiliated Tara Firma Farms Institute.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Good Earth Natural FoodscoreStrategic or Co-development PartnerLocal natural foods store that provides organic food waste for Tara Firma Farms' compost operations, supporting the farm's closed-loop regenerative agriculture system.
• Silver Sky RanchcoreStrategic or Co-development PartnerLocal Petaluma ranch supplying certified organic, pasture-raised chicken products including boneless/skin-on chicken breasts, whole chickens, chicken backs/necks/feet, gizzards, and stew hens.
• FEED SonomacoreChannel Partner/ Reseller/ DistributorMulti-farm produce supplier providing seasonal vegetable and fruit bins sourced from farms in Sonoma, Marin, and Mendocino Counties. Complementary to Tara Firma's meat products.
• Ferndale FarmsminorStrategic or Co-development PartnerCannon Falls, MN farm supplying pasture-raised, free-range whole turkeys for holiday availability. Turkeys are antibiotic-free and naturally processed.
• Big Bluff Ranch (Marin Sun Farms)minorStrategic or Co-development PartnerRanch in the Marin Sun Farms group supplying pasture-raised ground chicken for Tara Firma's product offerings.
• Holistic AgminorChannel Partner/ Reseller/ DistributorSupplier of grass-fed/finished all-beef hot dogs made from regeneratively raised beef. Products are humanely raised, free of steroids and hormones, with no nitrates.
• Kiss The Flower Honey Co.minorChannel Partner/ Reseller/ DistributorLocal apiary on Mount Taylor in Santa Rosa supplying raw, natural wildflower honey sold through Tara Firma's pantry section.
• Golden State Pickle WorksminorChannel Partner/ Reseller/ DistributorSonoma County producer of artisan pickled vegetables including pickled red onions with hibiscus, sold through Tara Firma's local pantry items.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Cooks Venture: Pasture-raised poultry and pork DTC brand with regenerative and heritage-breed positioning; directly comparable in pasture-raised, heritage-breed narrative and DTC subscription model.
• ButcherBox: Subscription-based DTC meat company shipping grass-fed beef, heritage pork, and pasture-raised poultry nationally; directly comparable in CSA-like subscription mechanics and pasture-raised/regenerative protein positioning, but at much greater scale.
• White Oak Pastures: Regenerative farm offering pasture-raised beef, pork, poultry, and value-added products direct-to-consumer; directly comparable in regenerative methodology, multi-protein portfolio, and DTC distribution model.
• Primal Pastures: Pasture-raised, beyond-organic meat farm with DTC and CSA-style subscriptions; comparable multi-protein regenerative model, direct-to-consumer subscriptions, and value-added offerings.
• US Wellness Meats: Long-running online retailer of grass-fed beef, pasture-raised poultry, and other regenerative meats with nationwide shipping; comparable DTC assortment and pasture/grass-fed sourcing.
• Force of Nature Meats: Regenerative meat brand aggregating pasture-raised and wild proteins for DTC and foodservice; closely comparable in regenerative sourcing narrative and premium DTC positioning.
• Marin Sun Farms: Bay Area regenerative ranch selling pasture-raised beef and other meats via DTC and wholesale; Tara Firma explicitly sources ground chicken from its Big Bluff Ranch label, evidencing identical regenerative pasture-raised positioning in the same Northern California geography.
• Thousand Hills Lifetime Grazed: Grass-fed beef DTC brand sourced from regenerative ranches; closely comparable in regenerative/grass-fed positioning and DTC meat subscription model, though narrower (beef only).
• Crowd Cow: DTC marketplace offering craft meats from independent ranches and farms with transparent sourcing; comparable in pasture-raised/regenerative sourcing and DTC meat delivery, though operating as a multi-ranch aggregator rather than a single farm.

Others

• Good Earth Natural Foods: Local natural foods store that is a strategic Tara Firma partner supplying organic food waste for the closed-loop compost system; an ecosystem participant rather than a competitor, but adjacent in the Bay Area local/regenerative food landscape.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/CmmRSvJPvQt
• Xx.com/TaraFirmaFarms
• Facebookfacebook.com/TaraFirmaFarms
• LinkedInlinkedin.com/company/tara-firma-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tara Firma Farms