Tyre Baba

What Tyre Baba does

Tyre Baba Tyres & Accessories Trading Co LLC is a UAE-based tyre importer and distributor, operating as a subsidiary of Tareeq Al Majd Tyres & Spare Parts Tr. The company was founded in July 2021 and maintains offices in Sharjah (headquarters) and Dubai, covering the UAE's two principal commercial hubs. Its core function is sourcing tyres from manufacturers and importers in China and India — including Apollo International FZE, Shandong Haohua Tire, and Shandong Yousheng Tire — and distributing them across the UAE and to neighboring countries via its own logistics fleet and warehousing.

The company's product portfolio spans ten categories: passenger car radials (PCR), truck and bus radials (TBR), off-the-road (OTR), agriculture, motorcycle, heavy bike, nylon tyres, tubes, batteries, and lubricants. It holds exclusive UAE selling rights for six brands (ORNET, Xceed, Compasal, Royal Black, Bosway, Truefast) and distributes four additional brands (Hillrock, Linglong, Atlas, Roadclaw) on a non-exclusive basis. This brand portfolio serves a diversified customer base spanning passenger vehicles, commercial fleets, agricultural operators, industrial sites, and two-wheeler owners.

Tyre Baba's business model is conventional B2B tyre distribution: it purchases from overseas manufacturers and importers, holds inventory in its own warehouses, and sells through a dealer network across the UAE, with port-to-port shipping offered to neighboring countries. Revenue is generated through unit-margin trading on tyres and accessories, with no subscription, licensing, or technology-based revenue components identified.

Name

Tyre Baba

Legal name

Tyre Baba Tyres & Accessories Trading Co LLC

Website

https://tyrebaba.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Tyre Baba is a UAE-based tyre importer and distributor, operating as a subsidiary of Tareeq Al Majd, serving passenger, commercial, agricultural, and industrial segments across the Middle East with exclusive rights to six international brands.

Ownership category

akta.pro rank

Product category

Tyre Distribution

NAICS

Tire and Tube Merchant Wholesalers (42313), Tire Dealers (44134)

SIC

Tires & Inner Tubes (3011)

akta.pro primary industry

Tires, wheels & related supplies distribution (CRAOANAD)

akta.pro secondary industries

Retail Tire Sales & Installation (Consumer) (TLAKADAA), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

Keywords

• Tyre distribution
• Automotive parts trading
• Tyre import
• Truck and bus tyres
• Passenger car tyres

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Tyre and Automotive Parts Trading: Tyre Baba generates revenue through the trading of tyres (PCR, TBR, OTR, Agriculture), tubes, lubricants, and batteries. The company operates as an importer and distributor, buying from manufacturers and selling to dealers and end customers at competitive prices with full quality control.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Tyre Baba is an importer, stockist, and distributor of tyres (PCR, TBR, OTR, Agriculture, motorcycle, heavy bike, nylon) and related automotive products (tubes, lubricants, batteries) in the UAE. The company holds exclusive selling rights for several premium brands (ORNET, Xceed, Compasal, Royal Black, Bosway, Truefast) and sells directly from offices in Dubai and Sharjah, through its dealer network, and via its own warehousing and distribution fleet. Customers include dealers, commercial fleet operators, agricultural businesses, construction/industrial equipment buyers, and individual vehicle owners.

Product overview

Tyre Baba is an online panel and tyre trading company owned by Tareeq al majd tyres & spare parts Tr., incorporated in July 2021 with operations based in Dubai, UAE. The company operates as a single unified e-commerce platform offering a comprehensive tyre portfolio through their website tyrebaba.com. The product portfolio includes multiple tyre categories (PCR, TBR, OTR, Agriculture, Motorcycle) and spans multiple exclusive distribution brands (ORNET, Xceed from Apollo International FZE; Compasal, Royal Black from Shandong Haohua Tire; Bosway, Truefast from Shandong Yousheng Tire) alongside other brands (Hillrock, Linglong, Atlas, Roadclaw). Additional offerings include nylon tyres, tyres with tubes, batteries, and lubricants. The company emphasizes full after-sale support, quality control across all brands, and competitive pricing through direct manufacturer sourcing from China and India.

Differentiator

Problem solved

Functional benefit

Products and services

• PCR Tyres (Passenger Car Radial) Passenger car tyres (PCR) available for various vehicle makes used in the United Arab Emirates, including White Letter PCR tyres. Sold to individual car owners, automotive service providers, and dealers across UAE.
• TBR Tyres (Truck and Bus Radial) Truck and bus radial tyres (TBR) available in the UAE market with quality control and full after-sale support, targeted at commercial trucking companies and fleet operators.
• OTR Tyres (Off-The-Road) Large off-the-road (OTR) tyres for heavy equipment and industrial applications, targeted at construction and industrial companies requiring large tyres.
• Agriculture Tyres Agricultural tyres including tractor tyres for farming equipment, targeted at farmers and agricultural businesses.
• Motorcycle Tyres Motorcycle tyres for various two-wheeler applications, intended for motorcycle riders in UAE.
• Heavy Bike Tyres Heavy bike tyres for heavy bike owners and riders in UAE.
• Nylon Tyres Nylon tyres imported from China and India, offered along with tyres with tubes as part of Tyre Baba's product portfolio.
• Batteries Automotive batteries imported from China and India as part of the automotive accessories portfolio.
• Tubes Tire tubes available in various sizes for different equipment and vehicle types, with expertise in proper sizing for thousands of tire sizes.
• Lubricants Automotive lubricants available under one roof as part of the trading portfolio alongside tyres and accessories.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Apollo International FZEcoreOEM/ Whitelabel/ Licensing PartnerTyre Baba holds exclusive selling rights for ORNET and Xceed brands from Apollo International FZE. This partnership provides Tyre Baba with premium tyre brands that are distributed through their network across UAE and neighboring countries.
• Shandong Haohua Tire Company LtdcoreOEM/ Whitelabel/ Licensing PartnerTyre Baba holds exclusive selling rights for Compasal and Royal Black brands from Shandong Haohua Tire Company Ltd. This Chinese manufacturer partnership enables Tyre Baba to offer budget-friendly quality tyre options.
• Shandong Yousheng Tire Co LtdcoreOEM/ Whitelabel/ Licensing PartnerTyre Baba holds exclusive selling rights for Bosway and Truefast brands from Shandong Yousheng Tire Co Ltd. This partnership diversifies their product portfolio with additional Chinese tyre brands.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kwik-Fit: Large UK and European tyre and automotive service retailer/distributor with own fleet logistics. Comparable in scale and breadth of tyre categories; not direct Gulf competition but a benchmark operating model.
• Michelin: Global tyre manufacturer with direct distribution across the Middle East. Comparable as an incumbent with a manufacturer-controlled supply chain that competes with independent traders like Tyre Baba.
• Pirelli: Global premium tyre manufacturer with regional distribution in the Middle East. Comparable as an incumbent premium supplier whose brand competes with Tyre Baba's exclusive ORNET and Xceed lines.
• American Tire Distributors: One of the largest US tyre distributors serving independent retailers and dealers. Comparable in operating model (multi-brand wholesale distribution) but materially larger and more established than Tyre Baba.
• Apollo Tyres: Indian-headquartered tyre manufacturer whose UAE arm (Apollo International FZE) supplies Tyre Baba. Comparable as a broad incumbent manufacturer-distributor in the regional tyre market.
• Continental Tyres: Global tyre manufacturer with established distribution in the GCC. Comparable as a premium-tier supplier that competes for the same dealer and end-customer relationships as Tyre Baba's premium brands.

Direct peers

• Tire Rack: US online tyre retailer and distributor with strong consumer brand and distribution infrastructure. Comparable to Tyre Baba's online-panel-plus-dealer fulfilment model, though far more developed.
• Blackcircles: Online-led tyre retailer and distributor that connects consumers to a fitter network. Comparable to Tyre Baba as an online panel (tyrebaba.com) with a partner/dealer network for fulfilment.
• TireHub: US-based tyre and tube distributor jointly owned by Goodyear and Bridgestone, supplying dealers and retailers nationwide. Comparable to Tyre Baba as a multi-brand wholesale distributor with logistics infrastructure.
• Al Dobowi Group: UAE-based tyre and automotive parts distributor with multi-brand portfolio across PCR, TBR, OTR and specialty categories. Closest comparable to Tyre Baba in terms of geography, trading model, and aftermarket focus in the Gulf.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/TyreBaba
• Facebookfacebook.com/tyrebabaae
• LinkedInlinkedin.com/company/tyrebaba

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyre Baba