SMOOV

What SMOOV does

SMOOV (legal entity: Smoov Blends Inc.) is a privately held Canadian direct-to-consumer e-commerce company based in Mississauga/Toronto that formulates and sells plant-based, freeze-dried superfood powder blends, all-in-one plant-protein blends, and bulk superfood ingredients. Its product catalog comprises seven functional superfood blends (Green, Berry Exotic, Golden, Blush, Wave, Fuel, Euphoric) targeting specific outcomes such as detox, immunity, beauty, energy, and mood, plus four All-In-One protein blends (Chocolate Dream, Mocha Mania, Vanilla Cream, Strawberry Shortcake) built on pea and mung bean protein. The company's underlying technology centers on freeze-drying processes that the brand claims preserve more nutrients and yield better taste than heat-dried competitor alternatives, with each blend formulated as a proprietary ratio of 50+ globally sourced ingredients.

SMOOV monetizes primarily through unit-priced one-time purchases on its Shopify-powered website (smoov.ca), with prices ranging from $8 for a half-pound of bulk powder to $120 for the Ultimate Health Bundle of all seven blends. Free shipping is provided on orders over $80 within Canada, with flat-rate $9.99 standard shipping otherwise. Recurring revenue comes from repeat purchases of curated bundles (Detox, Energy, Health Essentials, Immunity, Fun, Kickstart Health, Ultimate Health), though no formal subscription program is described. Secondary revenue streams include bulk/ingredient sales and a Corporate & Wholesale channel. Customer acquisition is driven by content marketing (recipe and wellness blogs), organic social media on Facebook, Pinterest, Instagram, Snapchat, and YouTube, a community ambassador program through Dovetale, and a Refer & Save program. SMOOV also offers multi-currency checkout (CAD, CHF, EUR, USD) and ships across North America, including the United States, indicating modest international expansion intent.

The customer base is composed of health-conscious individual consumers across Canada and the US, with secondary use cases spanning detox seekers, plant-based fitness enthusiasts, and visual-content creators. The company is bootstrapped with 1-10 employees, no disclosed institutional investors or funding history, and no disclosed revenue. It has partnerships with Root Capital (ethical ingredient sourcing) and Shopify (commerce platform), and claims category-unique product positions such as being the only Canadian brand offering Blue Spirulina and Pink Pitaya blends and the only one using mung bean as a protein source in its All-In-One line.

Name

SMOOV

Legal name

Smoov Blends Inc.

Website

https://smoov.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SMOOV is a Canadian direct-to-consumer e-commerce brand (Smoov Blends Inc.) that formulates and sells freeze-dried, plant-based superfood powder blends, all-in-one protein blends, and bulk ingredients to health-conscious consumers across North America.

Ownership category

akta.pro rank

Product category

Plant-based superfood nutritional supplements

NAICS

Dried and Dehydrated Food Manufacturing (311423)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)

akta.pro secondary industries

Protein Blends & Systems (Multi-Source Blends, Functional Protein Systems) (AFAJAHAJ), Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)

Keywords

• Plant-based superfood powders
• Freeze-dried protein blends
• Organic dietary supplements
• Plant-based meal replacement
• Bulk superfood ingredients

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through their Shopify-powered website. Customers purchase individual superfood blends, all-in-one protein blends, and bundled products directly. Pricing ranges from $8-$120 per product with free shipping over $80.
2. Bundle/ Subscription Boxes: Pre-curated bundles (Detox, Energy, Health Essentials, Immunity, Fun, Kickstart Health, Ultimate Health) provide recurring revenue through repeat purchases. No explicit subscription model but customers reorder regularly.
3. Wholesale and Bulk Sales: SMOOV offers bulk ingredients (like 5 lb organic cocoa powder for $11) and has a Corporate & Wholesale page for bulk orders. They position themselves as 'North America's Source for High Quality & Most Reasonably Priced Superfood Powders.'
4. Ambassador Program: Community ambassador program through Dovetale platform where influencers can apply to promote products, driving sales through referral traffic.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

SMOOV formulates, brands, and sells certified organic, freeze-dried plant-based superfood powder blends, all-in-one plant protein meal replacement blends, and bulk superfood ingredients direct-to-consumer via its Shopify e-commerce site (smoov.ca). Each blend is positioned around a specific health outcome (detox, immunity, beauty, energy, mood, digestion) with no fillers, additives, or artificial sweeteners, and ships across North America from Toronto, Canada.

Differentiator

Problem solved

Functional benefit

Brands

• SMOOV Superfood Blends: Core line of certified organic, freeze-dried superfood powder blends (Green, Berry Exotic, Golden, Blush, Wave, Euphoric, Fuel).
• SMOOV All-In-One Blends

Quantifiable outcome

• Each serving contains 3 servings of fruits and vegetables per teaspoon
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Root CapitalcoreStrategic or Co-development PartnerRoot Capital is a nonprofit social investment fund that connects rural small-scale agricultural producers to formal markets. SMOOV sources ingredients through Root Capital, which helps raise incomes, create jobs, empower women and youth, and sustain ecosystems. SMOOV's Dessert Lover Bundle specifically mentions using 'Better than Fair Trade' ingredients sourced through Root Capital.
• Shopify Inc.coreTechnology or IntegrationSMOOV's e-commerce website is powered by Shopify Inc., which provides the online platform enabling product sales, payment processing, and order fulfillment. Terms and Conditions state 'Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.'

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Orgain: Plant-based protein powders and meal replacement shakes; comparable product format (powdered plant protein blends), target demographic, and DTC-plus-retail distribution model.
• AG1 (Athletic Greens): Comprehensive daily greens and supplement powder sold via subscription DTC; competes for the same health-conscious consumer and "all-in-one nutrition" positioning as SMOOV.
• Navitas Organics: Sells organic superfood powders (maca, cacao, spirulina) and bulk ingredients; overlaps with SMOOV's bulk and individual superfood SKUs and targets the same health-conscious shopper.
• Amazing Grass: Green superfood powders and plant-based protein blends sold DTC across North America; directly comparable category, format (powder blends), and consumer use cases to SMOOV's superfood line.
• Your Super: DTC brand selling organic superfood powder mixes targeting specific outcomes (energy, detox, immunity); nearly identical product structure, pricing tier, and outcome-based blend strategy as SMOOV.
• Sunfood Superfoods: Specialty retailer/manufacturer of superfood powders and bulk ingredients; directly comparable on bulk SKUs, freeze-dried formats, and health-conscious positioning to SMOOV.
• Ka'Chava: Plant-based superfood meal replacement powder blends with functional ingredient positioning; highly comparable all-in-one blend format and wellness-focused DTC marketing to SMOOV.
• Vega (Tropicana Brands Group): Plant-based protein powders, smoothie blends, and meal replacements sold DTC and in retail; comparable product mix and target audience as SMOOV's All-In-One Blends and superfood powders.
• Further Food: Superfood blends and collagen/protein mixes sold DTC with outcome-based positioning (beauty, gut health); overlaps with SMOOV's Blush and protein blend categories.

Broad incumbents

• Garden of Life: Large certified-organic nutrition brand with plant-based protein powders, greens, and meal replacements sold across mass retail; competes broadly in SMOOV's category but at much larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ8qxFzoX8bXfrOhsQ1QhCg
• Facebookfacebook.com/smoovblends
• Instagraminstagram.com/smoovblends
• Pinterestpinterest.ca/smoovblends
• Xx.com/SmoovBlends
• LinkedInlinkedin.com/company/smoov-ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMOOV